WEBVTT

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♪ (ragtime music) ♪

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- "But we never met each other." Hmm.

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- "I was initially sent a recording of him

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explaining his idea
for the video to his team."

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Oh goodness.

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- Young Thug. Thug!

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- (Young Thug) I wanna do it in The Hills.

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Like Manny said, he wanted
to do a lot of foreign cars.

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But I didn't wanna do foreign cars.

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I wanted to do kiddie cars,

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like what you buy kids.
- (chuckling)

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- (man) What, like, go-karts?
- (Young Thug) No.

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- (woman) No, like the...
- (man) He's talking about--

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- (Young Thug) The cars
that the little kids drive.

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- (man) Oh, the little
Power Wheels joints?

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- Aw, look at the cute little car.

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Oh, look at all of those.

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- They're nice cars,
even though they're miniature.

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- You gotta have hoes
for music videos. (chuckles)

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- Oh, he was late.

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- Hmm, I think he'd want
to be there with all the bitches.

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- ♪ I told her keep going... ♪

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- Didn't show up for any of the shots?

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- So... what an ego, huh?

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- "Two months later, he sent me
some footage he shot." Oh.

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Oh, so he just incorporated it.

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- I've never seen him before.

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- "I wish it was my idea
for him to eat Cheetos."

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(chuckling) "But that was all him."

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- "...explain how this video fell apart."

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It seems like it's off to a great start.

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- ♪ Play with my money ♪

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♪ I do lie, yeah ♪

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♪ Play with my, play with my money ♪

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- Uh-oh, he killed the police. Look out.

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- (Young Thug) ...kids in the adult car.
- (man) Mm-hmm.

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- (man) Juxtaposition.
- (Young Thug) Yeah.

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- (woman) So could it be a water gun then?
- Kiddie cops.

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(chuckles)

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- Aw. (gasps) Oh.

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- Oh, they're smashing
the cop car. I don't like that.

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- ♪ Play around with my cash ♪

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♪ End up in a body bag ♪
- It looks like fun.

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- ♪ ...and then dash ♪
- This is art, right?

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- (chuckling)

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- ♪ She know she gotta keep me back ♪

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- They're having a lot of fun.

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- "Real cops watching us
destroy a police car." Uh-oh.

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- "Remember them. They'll be back later."

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Yeah, I bet they will be.

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- ♪ I'm in that Wraith, homeboy ♪

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- "The label reps told us that
Young Thug was minutes away

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and demanded that we
immediately prepare for him."

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- A lot of cheek there. (chuckles)

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- "First performance setup."

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Oh, I don't like that.

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- Uh, yeah, I think so.

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- ♪ ...one night, let me
put it on your face (Slatt) ♪

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♪ Let a [bleep] nut ♪
- 'Cause that's okay for kids to hear.

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(laughing)

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- "Thug still wasn't there yet,

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so we improvised with the models."

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- Oh, dear god.

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- Are you kidding me?

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- Okay, he rolled up.
I assume that means he arrived.

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- He wouldn't get out of his car?
What was he all pissy about?

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- Oh, his Instagram was hacked.
This is so dramatic.

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- "Also, his bodyguard had already
begun arguing with the cops,

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and they'd threatened to
'shut this whole...'" (chuckles)

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- (laughs)

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- "We waited as label reps and management

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tried to convince him
to get out of the car.

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Then suddenly we heard that
Young Thug had driven away"!

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Oh boy!

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- "Ironically, my first
idea for this video

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was for Young Thug
to light the budget on fire."

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Well, it kinda sounds like he did.

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- "On the way home, I wondered
if Thug would've liked the shoot

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we put together for him." (chuckles)

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- "But I guess none of that matters now.

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In fact, maybe that's
the moral of the story."

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- "This video cost over 100 grand."

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- It cost $100,000?!

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- "You're still watching...

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even though the song just ended.

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So I guess the video actually worked."

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Yeah, we heard the whole song, huh?

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- It did. We're all suckeroos.

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- So unprofessional.

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- And this went viral? (laughs)

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- It was somewhat ingenious
in that you're improvising, adapting

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to overcome the situation that occurred

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and trying to save something out of it.

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So I thought that was good.

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- For not having the guy in it,
it turned out really well.

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(laughs heartily)

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I'm not sure he would've made it
any more interesting

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after watching him eat Cheetos.
That's kinda boring.

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(movie reel clicks)

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- (FBE) What are your first impressions

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after seeing this music video?
- Well, he had to be creative.

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The guy didn't show up,
so you gotta be creative. So he did.

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I think he did a good job.

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- Everything was perfect for the shoot.

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Except the artist was not there.

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- He seems like a very selfish,
self-centered individual

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who doesn't concern himself
with anybody else.

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- It was entertaining,
especially knowing the fact that,

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you know, the guy could come in anytime.

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And he was late and late and late.

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And it was more of
a Murphy's law kind of a thing.

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If it can go wrong, it will go wrong.

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- By them doing a video
about how it didn't work

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is probably more interesting and enticing

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than just watching another regular video

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with girls dancing around.

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With all the cuts and what
happens behind the scenes,

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sometimes it's more fascinating

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than what's happening
in front of the camera.

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- (FBE) This video was number one
on YouTube's trending page

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the day of its release.
- Whaaat?

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- That is awesome.

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- (FBE) And it's gotten millions of views

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in just a handful of days.

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What is it about the concept of this video

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that you think makes people
want to check it out?

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- Rebellion to authority.

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And they think it's cool
he didn't show up.

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- People have always wanted to watch

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disaster, mistakes, accidents.

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- It's like a giant blooper.
We love things that go wrong.

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Makes us feel superior.

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- It's fun to see the plans that you make

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and then what really happens.

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Especially since he popped
$100,000 on that.

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Good gravy. Wow.

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- (FBE) Despite Young Thug seeming to have

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very little to do with the final version,

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this video was posted
to his official channel.

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Given that the video does not really

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portray him in a flattering way,

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why do you think he decided
to release the video anyway?

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- He liked the content of what he saw.

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- Maybe as a wake-up call to him.

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They're saying, "Hey,
if you want to be promoted

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in a better light, you gotta show up,

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and you gotta show what you got."

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- He knew it was gonna be entertaining.

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He went, "Hey, so I didn't show up.

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Big deal. There were other things
going on. They'll forgive me."

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We're a very forgiving people.

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- It's not maybe flattering, like,

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he wasn't there when
he said he was going to be.

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But it's his lifestyle.

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And like, "I can spend $100,000,

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and it doesn't make any difference."

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- (FBE) Young Thug is known
for breaking barriers

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of some stereotypes of rap.

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He is considered
a fashion icon and has stated

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that he owns more women's
clothes than men's clothes...

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- Fascinating.

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- (FBE) ...and said, quote, "In my world,

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you can be a gangsta with a dress,

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or you can be a gangsta with baggy pants."

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- He's pushing the envelope.

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The rapper is supposed to be macho,
you know, gangsta.

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So that is a little different,
gangsta in a dress.

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- Scantily dressed women,
you know, destruction of cars.

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I go, "Oh, okay, that's
a rap thing. Yeah, okay."

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So maybe he's-- maybe he's not
as different as he wants to be.

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I would like then to have seen him
eating Cheetos in a dress.

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- As far as the clothing thing
and what a man is, that's done.

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That stereotype that was my dad
and men of my generation,

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that's over. That's a good thing.

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- People love this kinda stuff.
Are you kidding?

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In today's society, more
and more open all the time.

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When you look at all the LGBT
type of things going on,

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with restrooms and open society,
I don't think he's--

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I think he's leading the norms.
That's what he's doing:

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trying to open society up
so we're not so uptight.

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- (FBE) Finally, back to the music video,

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do you hope this may lead to
a whole new genre of music videos

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made in this type of more honest style?

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Or do you think most artists will stick

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to keeping things more professional?

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- No, I think it would be fun

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to see more of that
behind-the-scenes stuff.

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- The industry needs always
a different push here and there.

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- If this truly was an accident,
which I believe it was,

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you may find some
more accidents happening.

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- Seeing that this is done so well,
this may inspire other people

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to be more spontaneous. "Spontaneous."

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We put that in quotes,

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'cause we're not sure
how spontaneous it was.

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- Thanks for watching
this episode of Elders React.

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- Follow FBE on Instagram
to get behind-the-scenes info.

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- We have new episodes almost
every day, so why not subscribe?

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- Thanks for watching. Goodbye, guys.

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- Hey, what's up, everybody?

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It's Dallen here from FBE.

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Thanks a ton for watching
this episode of Elders React.

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Now, if you have any more suggestions

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for what we should cover in the future,

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go ahead and let us know below.

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♪ (ragtime music) ♪