0:00:00.381,0:00:02.264
♪ (ragtime music) ♪

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- "But we never met each other." Hmm.

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- "I was initially sent a recording of him

0:00:18.543,0:00:20.538
explaining his idea[br]for the video to his team."

0:00:20.538,0:00:21.896
Oh goodness.

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- Young Thug. Thug!

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- (Young Thug) I wanna do it in The Hills.

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Like Manny said, he wanted[br]to do a lot of foreign cars.

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But I didn't wanna do foreign cars.

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I wanted to do kiddie cars,

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like what you buy kids.[br]- (chuckling)

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- (man) What, like, go-karts?[br]- (Young Thug) No.

0:00:37.524,0:00:38.853
- (woman) No, like the...[br]- (man) He's talking about--

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- (Young Thug) The cars[br]that the little kids drive.

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- (man) Oh, the little[br]Power Wheels joints?

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- Aw, look at the cute little car.

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Oh, look at all of those.

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- They're nice cars,[br]even though they're miniature.

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- You gotta have hoes[br]for music videos. (chuckles)

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- Oh, he was late.

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- Hmm, I think he'd want[br]to be there with all the bitches.

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- ♪ I told her keep going... ♪

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- Didn't show up for any of the shots?

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- So... what an ego, huh?

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- "Two months later, he sent me[br]some footage he shot." Oh.

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Oh, so he just incorporated it.

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- I've never seen him before.

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- "I wish it was my idea[br]for him to eat Cheetos."

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(chuckling) "But that was all him."

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- "...explain how this video fell apart."

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It seems like it's off to a great start.

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- ♪ Play with my money ♪

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♪ I do lie, yeah ♪

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♪ Play with my, play with my money ♪

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- Uh-oh, he killed the police. Look out.

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- (Young Thug) ...kids in the adult car.[br]- (man) Mm-hmm.

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- (man) Juxtaposition.[br]- (Young Thug) Yeah.

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- (woman) So could it be a water gun then?[br]- Kiddie cops.

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(chuckles)

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- Aw. (gasps) Oh.

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- Oh, they're smashing[br]the cop car. I don't like that.

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- ♪ Play around with my cash ♪

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♪ End up in a body bag ♪[br]- It looks like fun.

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- ♪ ...and then dash ♪[br]- This is art, right?

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- (chuckling)

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- ♪ She know she gotta keep me back ♪

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- They're having a lot of fun.

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- "Real cops watching us[br]destroy a police car." Uh-oh.

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- "Remember them. They'll be back later."

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Yeah, I bet they will be.

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- ♪ I'm in that Wraith, homeboy ♪

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- "The label reps told us that[br]Young Thug was minutes away

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and demanded that we[br]immediately prepare for him."

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- A lot of cheek there. (chuckles)

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- "First performance setup."

0:02:15.693,0:02:17.531
Oh, I don't like that.

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- Uh, yeah, I think so.

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- ♪ ...one night, let me[br]put it on your face (Slatt) ♪

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♪ Let a [bleep] nut ♪[br]- 'Cause that's okay for kids to hear.

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(laughing)

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- "Thug still wasn't there yet,

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so we improvised with the models."

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- Oh, dear god.

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- Are you kidding me?

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- Okay, he rolled up.[br]I assume that means he arrived.

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- He wouldn't get out of his car?[br]What was he all pissy about?

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- Oh, his Instagram was hacked.[br]This is so dramatic.

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- "Also, his bodyguard had already[br]begun arguing with the cops,

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and they'd threatened to[br]'shut this whole...'" (chuckles)

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- (laughs)

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- "We waited as label reps and management

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tried to convince him[br]to get out of the car.

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Then suddenly we heard that[br]Young Thug had driven away"!

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Oh boy!

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- "Ironically, my first[br]idea for this video

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was for Young Thug[br]to light the budget on fire."

0:03:09.605,0:03:11.646
Well, it kinda sounds like he did.

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- "On the way home, I wondered[br]if Thug would've liked the shoot

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we put together for him." (chuckles)

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- "But I guess none of that matters now.

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In fact, maybe that's[br]the moral of the story."

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- "This video cost over 100 grand."

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- It cost $100,000?!

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- "You're still watching...

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even though the song just ended.

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So I guess the video actually worked."

0:03:33.565,0:03:35.520
Yeah, we heard the whole song, huh?

0:03:35.520,0:03:37.227
- It did. We're all suckeroos.

0:03:37.227,0:03:38.581
- So unprofessional.

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- And this went viral? (laughs)

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- It was somewhat ingenious[br]in that you're improvising, adapting

0:03:44.355,0:03:46.973
to overcome the situation that occurred

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and trying to save something out of it.

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So I thought that was good.

0:03:51.627,0:03:54.938
- For not having the guy in it,[br]it turned out really well.

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(laughs heartily)

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I'm not sure he would've made it[br]any more interesting

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after watching him eat Cheetos.[br]That's kinda boring.

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(movie reel clicks)

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- (FBE) What are your first impressions

0:04:05.746,0:04:08.240
after seeing this music video?[br]- Well, he had to be creative.

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The guy didn't show up,[br]so you gotta be creative. So he did.

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I think he did a good job.

0:04:11.409,0:04:13.147
- Everything was perfect for the shoot.

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Except the artist was not there.

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- He seems like a very selfish,[br]self-centered individual

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who doesn't concern himself[br]with anybody else.

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- It was entertaining,[br]especially knowing the fact that,

0:04:24.711,0:04:26.557
you know, the guy could come in anytime.

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And he was late and late and late.

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And it was more of[br]a Murphy's law kind of a thing.

0:04:32.460,0:04:34.488
If it can go wrong, it will go wrong.

0:04:34.488,0:04:37.261
- By them doing a video[br]about how it didn't work

0:04:37.261,0:04:39.497
is probably more interesting and enticing

0:04:39.497,0:04:42.110
than just watching another regular video

0:04:42.110,0:04:43.091
with girls dancing around.

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With all the cuts and what[br]happens behind the scenes,

0:04:45.607,0:04:47.454
sometimes it's more fascinating

0:04:47.454,0:04:49.339
than what's happening[br]in front of the camera.

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- (FBE) This video was number one[br]on YouTube's trending page

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the day of its release.[br]- Whaaat?

0:04:53.321,0:04:54.471
- That is awesome.

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- (FBE) And it's gotten millions of views

0:04:55.960,0:04:57.323
in just a handful of days.

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What is it about the concept of this video

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that you think makes people[br]want to check it out?

0:05:01.111,0:05:02.711
- Rebellion to authority.

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And they think it's cool[br]he didn't show up.

0:05:05.918,0:05:07.164
- People have always wanted to watch

0:05:07.164,0:05:10.189
disaster, mistakes, accidents.

0:05:10.189,0:05:14.082
- It's like a giant blooper.[br]We love things that go wrong.

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Makes us feel superior.

0:05:15.816,0:05:19.502
- It's fun to see the plans that you make

0:05:19.502,0:05:21.230
and then what really happens.

0:05:21.230,0:05:24.322
Especially since he popped[br]$100,000 on that.

0:05:24.322,0:05:25.841
Good gravy. Wow.

0:05:25.841,0:05:27.510
- (FBE) Despite Young Thug seeming to have

0:05:27.510,0:05:29.562
very little to do with the final version,

0:05:29.562,0:05:32.163
this video was posted[br]to his official channel.

0:05:32.163,0:05:34.186
Given that the video does not really

0:05:34.186,0:05:36.008
portray him in a flattering way,

0:05:36.008,0:05:38.309
why do you think he decided[br]to release the video anyway?

0:05:38.309,0:05:39.676
- He liked the content of what he saw.

0:05:39.676,0:05:42.851
- Maybe as a wake-up call to him.

0:05:42.851,0:05:45.983
They're saying, "Hey,[br]if you want to be promoted

0:05:45.983,0:05:48.406
in a better light, you gotta show up,

0:05:48.406,0:05:50.155
and you gotta show what you got."

0:05:50.155,0:05:51.566
- He knew it was gonna be entertaining.

0:05:51.566,0:05:53.437
He went, "Hey, so I didn't show up.

0:05:53.437,0:05:56.335
Big deal. There were other things[br]going on. They'll forgive me."

0:05:56.335,0:05:58.667
We're a very forgiving people.

0:05:58.667,0:06:00.424
- It's not maybe flattering, like,

0:06:00.424,0:06:03.775
he wasn't there when[br]he said he was going to be.

0:06:03.775,0:06:05.725
But it's his lifestyle.

0:06:05.725,0:06:08.489
And like, "I can spend $100,000,

0:06:08.489,0:06:10.086
and it doesn't make any difference."

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- (FBE) Young Thug is known[br]for breaking barriers

0:06:12.065,0:06:13.512
of some stereotypes of rap.

0:06:13.512,0:06:15.522
He is considered[br]a fashion icon and has stated

0:06:15.522,0:06:17.926
that he owns more women's[br]clothes than men's clothes...

0:06:17.926,0:06:18.742
- Fascinating.

0:06:18.742,0:06:20.375
- (FBE) ...and said, quote, "In my world,

0:06:20.375,0:06:21.967
you can be a gangsta with a dress,

0:06:21.967,0:06:24.228
or you can be a gangsta with baggy pants."

0:06:24.228,0:06:25.737
- He's pushing the envelope.

0:06:25.737,0:06:31.617
The rapper is supposed to be macho,[br]you know, gangsta.

0:06:31.617,0:06:34.977
So that is a little different,[br]gangsta in a dress.

0:06:34.977,0:06:39.180
- Scantily dressed women,[br]you know, destruction of cars.

0:06:39.180,0:06:41.785
I go, "Oh, okay, that's[br]a rap thing. Yeah, okay."

0:06:41.785,0:06:46.464
So maybe he's-- maybe he's not[br]as different as he wants to be.

0:06:46.464,0:06:51.099
I would like then to have seen him[br]eating Cheetos in a dress.

0:06:51.099,0:06:55.859
- As far as the clothing thing[br]and what a man is, that's done.

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That stereotype that was my dad[br]and men of my generation,

0:06:59.717,0:07:02.728
that's over. That's a good thing.

0:07:02.728,0:07:04.917
- People love this kinda stuff.[br]Are you kidding?

0:07:04.917,0:07:08.365
In today's society, more[br]and more open all the time.

0:07:08.365,0:07:11.078
When you look at all the LGBT[br]type of things going on,

0:07:11.078,0:07:15.809
with restrooms and open society,[br]I don't think he's--

0:07:15.809,0:07:18.059
I think he's leading the norms.[br]That's what he's doing:

0:07:18.059,0:07:20.730
trying to open society up[br]so we're not so uptight.

0:07:20.730,0:07:22.289
- (FBE) Finally, back to the music video,

0:07:22.289,0:07:25.499
do you hope this may lead to[br]a whole new genre of music videos

0:07:25.499,0:07:27.724
made in this type of more honest style?

0:07:27.724,0:07:29.522
Or do you think most artists will stick

0:07:29.522,0:07:30.971
to keeping things more professional?

0:07:30.971,0:07:32.179
- No, I think it would be fun

0:07:32.179,0:07:34.241
to see more of that[br]behind-the-scenes stuff.

0:07:34.241,0:07:37.798
- The industry needs always[br]a different push here and there.

0:07:37.798,0:07:41.520
- If this truly was an accident,[br]which I believe it was,

0:07:41.520,0:07:45.150
you may find some[br]more accidents happening.

0:07:45.150,0:07:47.762
- Seeing that this is done so well,[br]this may inspire other people

0:07:47.762,0:07:50.937
to be more spontaneous. "Spontaneous."

0:07:50.937,0:07:52.058
We put that in quotes,

0:07:52.058,0:07:53.971
'cause we're not sure[br]how spontaneous it was.

0:07:53.971,0:07:57.330
- Thanks for watching[br]this episode of Elders React.

0:07:57.330,0:08:00.978
- Follow FBE on Instagram[br]to get behind-the-scenes info.

0:08:00.978,0:08:04.841
- We have new episodes almost[br]every day, so why not subscribe?

0:08:04.841,0:08:06.611
- Thanks for watching. Goodbye, guys.

0:08:06.611,0:08:07.622
- Hey, what's up, everybody?

0:08:07.622,0:08:09.320
It's Dallen here from FBE.

0:08:09.320,0:08:12.129
Thanks a ton for watching[br]this episode of Elders React.

0:08:12.129,0:08:13.991
Now, if you have any more suggestions

0:08:13.991,0:08:15.490
for what we should cover in the future,

0:08:15.490,0:08:16.778
go ahead and let us know below.

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♪ (ragtime music) ♪