New year, new privacy laws.
Starting January 1st,
the California Consumer Privacy Act
otherwise known as the CCPA goes into effect.
By the way,
the law doesn't only affect companies based in California.
What exactly does that mean for you?
First, if you're a Californian, you now have the right to see information
companies have saved from you.
From your buying habits, images, and even where you've been.
You can ask for it all to be deleted
or you can choose to download it.
Second,
you can opt out of having your information sold.
That means businesses that want to target you
can no longer buy your information
from companies that sell data
Third,
Teens between the ages of 13 and 15
will have to opt IN for any sale of their data.
Companies are affected if they:
serve California residents AND
make more than $25 million in annual revenue OR
make most of their profit from selling personal information.
Congress is taking notice,
so even if you're not in California
privacy laws could be protecting your information
sooner than you think
Learn more about CCPA
and how it can potentially affect you.