[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:24.42,0:00:27.20,Default,,0000,0000,0000,,Sometimes, easy means difficult.
Dialogue: 0,0:00:27.20,0:00:30.52,Default,,0000,0000,0000,,Have you ever been assigned an easy task,
Dialogue: 0,0:00:30.52,0:00:33.40,Default,,0000,0000,0000,,which for you is actually\Nvery difficult to perform,
Dialogue: 0,0:00:33.40,0:00:35.24,Default,,0000,0000,0000,,and maybe for nobody else?
Dialogue: 0,0:00:35.68,0:00:38.60,Default,,0000,0000,0000,,That is when you experience frustration.
Dialogue: 0,0:00:38.60,0:00:42.16,Default,,0000,0000,0000,,I have experienced that\Nwhen I started taking singing lessons,
Dialogue: 0,0:00:42.16,0:00:45.44,Default,,0000,0000,0000,,and my teacher told me\Nto breathe with my diaphragm.
Dialogue: 0,0:00:45.44,0:00:50.40,Default,,0000,0000,0000,,That's easy, it's our natural breath,\Nbut actually very difficult to do,
Dialogue: 0,0:00:50.40,0:00:53.69,Default,,0000,0000,0000,,and it's a secret of the great singers.
Dialogue: 0,0:00:54.12,0:00:56.80,Default,,0000,0000,0000,,It's similar to what happens
Dialogue: 0,0:00:56.80,0:01:01.36,Default,,0000,0000,0000,,when a boss comes into a meeting\Nand tells you to think out of the box.
Dialogue: 0,0:01:01.36,0:01:04.28,Default,,0000,0000,0000,,Come on, give me your creative ideas.
Dialogue: 0,0:01:04.28,0:01:07.25,Default,,0000,0000,0000,,Think out of the box. I want to hear that.
Dialogue: 0,0:01:07.25,0:01:08.73,Default,,0000,0000,0000,,I need innovation.
Dialogue: 0,0:01:09.16,0:01:12.40,Default,,0000,0000,0000,,Easy, simple, but actually\Nvery hard to do.
Dialogue: 0,0:01:12.40,0:01:13.92,Default,,0000,0000,0000,,You need to practice.
Dialogue: 0,0:01:13.92,0:01:18.48,Default,,0000,0000,0000,,You need to know how to get\Nout of the box, where to go,
Dialogue: 0,0:01:18.48,0:01:22.24,Default,,0000,0000,0000,,and how to come back inside the box,\Nbecause that's where we live.
Dialogue: 0,0:01:22.24,0:01:24.36,Default,,0000,0000,0000,,We actually live inside our boxes.
Dialogue: 0,0:01:24.36,0:01:26.66,Default,,0000,0000,0000,,I want to ask these questions.
Dialogue: 0,0:01:26.66,0:01:28.84,Default,,0000,0000,0000,,I asked those questions to myself.
Dialogue: 0,0:01:28.84,0:01:32.36,Default,,0000,0000,0000,,This presentation is a little journey\Nthrough my answers.
Dialogue: 0,0:01:32.36,0:01:35.52,Default,,0000,0000,0000,,I hope that some of these\Nwill resonate with yours.
Dialogue: 0,0:01:35.52,0:01:37.92,Default,,0000,0000,0000,,The first thing is to ask, why.
Dialogue: 0,0:01:37.92,0:01:40.92,Default,,0000,0000,0000,,Why should you really go out of the box?
Dialogue: 0,0:01:40.92,0:01:43.35,Default,,0000,0000,0000,,Because inside the box, we feel safe.
Dialogue: 0,0:01:43.85,0:01:46.33,Default,,0000,0000,0000,,We agree with everybody else.
Dialogue: 0,0:01:46.92,0:01:50.25,Default,,0000,0000,0000,,And when we go out,\Nwe risk our reputation.
Dialogue: 0,0:01:50.88,0:01:54.36,Default,,0000,0000,0000,,We worked so hard\Nfor a lifetime to build it up,
Dialogue: 0,0:01:54.36,0:01:56.29,Default,,0000,0000,0000,,why should we risk it?
Dialogue: 0,0:01:56.80,0:02:01.10,Default,,0000,0000,0000,,Is this something which is a luxury,\Nthat only a few people can do,
Dialogue: 0,0:02:01.76,0:02:03.92,Default,,0000,0000,0000,,or is it really a necessity?
Dialogue: 0,0:02:03.92,0:02:05.08,Default,,0000,0000,0000,,Why?
Dialogue: 0,0:02:05.08,0:02:07.00,Default,,0000,0000,0000,,Think of our lives today.
Dialogue: 0,0:02:07.00,0:02:09.60,Default,,0000,0000,0000,,We are really a part of a network.
Dialogue: 0,0:02:09.60,0:02:11.76,Default,,0000,0000,0000,,We are nodes in a network.
Dialogue: 0,0:02:11.76,0:02:14.09,Default,,0000,0000,0000,,We share information in a real time,
Dialogue: 0,0:02:14.72,0:02:18.84,Default,,0000,0000,0000,,and we, in the end,\Nall possess the same information.
Dialogue: 0,0:02:19.64,0:02:24.20,Default,,0000,0000,0000,,That's the end of it,\Nand that is a scary thought.
Dialogue: 0,0:02:24.20,0:02:27.12,Default,,0000,0000,0000,,If we all possess the same information,
Dialogue: 0,0:02:27.12,0:02:29.47,Default,,0000,0000,0000,,what makes a difference between ourselves?
Dialogue: 0,0:02:30.08,0:02:34.02,Default,,0000,0000,0000,,Where does our dignity\Nas human beings lie?
Dialogue: 0,0:02:34.80,0:02:40.70,Default,,0000,0000,0000,,It really depends on what we generate\Nwith that common shared information.
Dialogue: 0,0:02:41.90,0:02:46.52,Default,,0000,0000,0000,,To think creatively, to go out\Nof the box, is not a luxury.
Dialogue: 0,0:02:46.52,0:02:51.56,Default,,0000,0000,0000,,It's a necessity for us,\Nand for our dignity as human beings.
Dialogue: 0,0:02:51.56,0:02:53.84,Default,,0000,0000,0000,,Which box are we talking about?
Dialogue: 0,0:02:53.84,0:02:56.24,Default,,0000,0000,0000,,We must have a clear definition,
Dialogue: 0,0:02:56.24,0:02:58.92,Default,,0000,0000,0000,,so that we are really talking\Nabout something specific.
Dialogue: 0,0:02:59.76,0:03:03.23,Default,,0000,0000,0000,,It's not our mind;\Nwe cannot think out of our minds.
Dialogue: 0,0:03:03.56,0:03:06.51,Default,,0000,0000,0000,,It's a boundary within our minds.
Dialogue: 0,0:03:07.28,0:03:10.00,Default,,0000,0000,0000,,The boundary between what we know,
Dialogue: 0,0:03:10.00,0:03:13.31,Default,,0000,0000,0000,,and what we haven't still,\Nor yet, thought about.
Dialogue: 0,0:03:14.56,0:03:15.84,Default,,0000,0000,0000,,What is our mind?
Dialogue: 0,0:03:15.84,0:03:17.56,Default,,0000,0000,0000,,What is our knowledge structure?
Dialogue: 0,0:03:17.56,0:03:21.84,Default,,0000,0000,0000,,It's an emergent phenomenon\Nout of the complex mechanism,
Dialogue: 0,0:03:21.84,0:03:23.36,Default,,0000,0000,0000,,which is the brain.
Dialogue: 0,0:03:24.21,0:03:28.24,Default,,0000,0000,0000,,We start with initial conditions,\Nour genetic heritage.
Dialogue: 0,0:03:28.24,0:03:31.20,Default,,0000,0000,0000,,We have boundary conditions,\Nthe environment.
Dialogue: 0,0:03:31.96,0:03:34.20,Default,,0000,0000,0000,,We have indirect experience,
Dialogue: 0,0:03:34.20,0:03:37.24,Default,,0000,0000,0000,,years and years spent\Nin school and University
Dialogue: 0,0:03:37.24,0:03:39.72,Default,,0000,0000,0000,,to learn what other people have thought,
Dialogue: 0,0:03:39.72,0:03:41.44,Default,,0000,0000,0000,,what other people have discovered,
Dialogue: 0,0:03:41.44,0:03:42.92,Default,,0000,0000,0000,,what other people have created.
Dialogue: 0,0:03:42.92,0:03:45.76,Default,,0000,0000,0000,,Then, we have our own direct experience,
Dialogue: 0,0:03:45.76,0:03:50.16,Default,,0000,0000,0000,,our successes, our failures\Nthat really make what we are.
Dialogue: 0,0:03:50.16,0:03:54.92,Default,,0000,0000,0000,,All of this builds the anthill\Nwithin which we live,
Dialogue: 0,0:03:54.92,0:03:57.44,Default,,0000,0000,0000,,and we live very well in that.
Dialogue: 0,0:03:57.44,0:04:02.40,Default,,0000,0000,0000,,Whatever we think inside that anthill,\Nthat box, we feel safe.
Dialogue: 0,0:04:03.36,0:04:06.00,Default,,0000,0000,0000,,Whatever is outside, it's invisible to us.
Dialogue: 0,0:04:06.00,0:04:08.40,Default,,0000,0000,0000,,We don't know what it's outside.
Dialogue: 0,0:04:08.40,0:04:12.51,Default,,0000,0000,0000,,That is why it's so risky,\Nbecause nobody else knows.
Dialogue: 0,0:04:14.40,0:04:17.68,Default,,0000,0000,0000,,We are faced with something\Nwhich is necessary to our dignity,
Dialogue: 0,0:04:18.46,0:04:20.76,Default,,0000,0000,0000,,but actually it's very difficult to do.
Dialogue: 0,0:04:21.56,0:04:24.80,Default,,0000,0000,0000,,How do we go out of the box?\NHow do we do that?
Dialogue: 0,0:04:24.80,0:04:26.36,Default,,0000,0000,0000,,What are the mechanisms?
Dialogue: 0,0:04:26.36,0:04:30.80,Default,,0000,0000,0000,,Do we need to wait for an apple\Nto fall on our heads,
Dialogue: 0,0:04:30.80,0:04:34.04,Default,,0000,0000,0000,,or are there some specific techniques?
Dialogue: 0,0:04:34.04,0:04:37.20,Default,,0000,0000,0000,,Reality is out there\Nfor us to perceive it.
Dialogue: 0,0:04:37.20,0:04:40.00,Default,,0000,0000,0000,,It's beautiful. You see these flowers.
Dialogue: 0,0:04:40.00,0:04:44.96,Default,,0000,0000,0000,,We have a lot of ideas,\Nwhich is our convergent information,
Dialogue: 0,0:04:44.96,0:04:46.68,Default,,0000,0000,0000,,the dominant ideas.
Dialogue: 0,0:04:46.68,0:04:50.72,Default,,0000,0000,0000,,Whenever we need to think\Nabout an area, a focused area,
Dialogue: 0,0:04:50.72,0:04:53.56,Default,,0000,0000,0000,,we have ideas on how things should be.
Dialogue: 0,0:04:53.56,0:04:56.84,Default,,0000,0000,0000,,We have requirements,\Nwe have specifications.
Dialogue: 0,0:04:56.84,0:04:58.96,Default,,0000,0000,0000,,We know how things are,
Dialogue: 0,0:04:58.96,0:05:01.84,Default,,0000,0000,0000,,because that's the way\Nthey always have been.
Dialogue: 0,0:05:02.56,0:05:04.32,Default,,0000,0000,0000,,But if we want to go out of the box,
Dialogue: 0,0:05:04.32,0:05:08.04,Default,,0000,0000,0000,,we need to add something more,\Na little spice,
Dialogue: 0,0:05:08.04,0:05:11.92,Default,,0000,0000,0000,,something which goes beyond\Nthe convergent information.
Dialogue: 0,0:05:11.92,0:05:15.40,Default,,0000,0000,0000,,Something wrong, something absurd,
Dialogue: 0,0:05:15.40,0:05:18.32,Default,,0000,0000,0000,,something which apparently\Nis not relevant,
Dialogue: 0,0:05:18.32,0:05:20.92,Default,,0000,0000,0000,,something which takes us far.
Dialogue: 0,0:05:20.92,0:05:24.28,Default,,0000,0000,0000,,This is what we call\Ndivergent information.
Dialogue: 0,0:05:24.28,0:05:28.00,Default,,0000,0000,0000,,We need a little bit\Nof that divergent information
Dialogue: 0,0:05:28.00,0:05:31.28,Default,,0000,0000,0000,,to cross the borders within our minds,
Dialogue: 0,0:05:31.28,0:05:35.32,Default,,0000,0000,0000,,from what we know\Nto what we haven't yet thought about.
Dialogue: 0,0:05:35.32,0:05:40.44,Default,,0000,0000,0000,,This is the essential mechanism\Nthat is necessary,
Dialogue: 0,0:05:40.44,0:05:44.88,Default,,0000,0000,0000,,and it takes us to a place\Nwhere we don't really know where to go.
Dialogue: 0,0:05:45.44,0:05:47.12,Default,,0000,0000,0000,,We are suspended.
Dialogue: 0,0:05:47.12,0:05:49.76,Default,,0000,0000,0000,,It's like the middle game in chess.
Dialogue: 0,0:05:49.76,0:05:52.44,Default,,0000,0000,0000,,Where do you go\Nonce you're out of the box?
Dialogue: 0,0:05:52.44,0:05:55.41,Default,,0000,0000,0000,,You have no preset direction.
Dialogue: 0,0:05:55.88,0:05:59.38,Default,,0000,0000,0000,,It's really a potential situation
Dialogue: 0,0:05:59.71,0:06:04.72,Default,,0000,0000,0000,,that brings us to a feeling\Nthat we should immediately go back.
Dialogue: 0,0:06:04.72,0:06:06.40,Default,,0000,0000,0000,,This does not make any sense.
Dialogue: 0,0:06:06.40,0:06:10.76,Default,,0000,0000,0000,,Let's go back to safe place.\NLet's go back inside the box.
Dialogue: 0,0:06:10.76,0:06:14.52,Default,,0000,0000,0000,,That's a temptation\Nthat we need to resist.
Dialogue: 0,0:06:15.43,0:06:18.92,Default,,0000,0000,0000,,We need to value long thinking.
Dialogue: 0,0:06:18.92,0:06:21.84,Default,,0000,0000,0000,,Normally,\Nwe talk about brilliant thinking,
Dialogue: 0,0:06:21.84,0:06:24.60,Default,,0000,0000,0000,,fast thinking, deep thinking,
Dialogue: 0,0:06:24.60,0:06:27.02,Default,,0000,0000,0000,,but here we're talking\Nabout something different,
Dialogue: 0,0:06:27.02,0:06:28.80,Default,,0000,0000,0000,,long thinking.
Dialogue: 0,0:06:28.80,0:06:30.24,Default,,0000,0000,0000,,What does that mean?
Dialogue: 0,0:06:30.24,0:06:34.00,Default,,0000,0000,0000,,It's some thought that takes us far.
Dialogue: 0,0:06:34.00,0:06:37.68,Default,,0000,0000,0000,,It's as if you were reading poetry\Nor listening to music.
Dialogue: 0,0:06:37.68,0:06:40.74,Default,,0000,0000,0000,,You don't judge the single notes.
Dialogue: 0,0:06:40.74,0:06:43.20,Default,,0000,0000,0000,,You don't judge the single words.
Dialogue: 0,0:06:43.20,0:06:48.00,Default,,0000,0000,0000,,It's the ensemble that gives you\Na feeling, and takes you far.
Dialogue: 0,0:06:48.00,0:06:51.76,Default,,0000,0000,0000,,We must do the same thing\Nwith our concepts.
Dialogue: 0,0:06:51.76,0:06:53.32,Default,,0000,0000,0000,,We need to go far.
Dialogue: 0,0:06:54.20,0:06:57.36,Default,,0000,0000,0000,,We can use association of ideas,
Dialogue: 0,0:06:57.36,0:07:01.32,Default,,0000,0000,0000,,combination of ideas,\Nextraction of principles,
Dialogue: 0,0:07:01.32,0:07:03.52,Default,,0000,0000,0000,,and application of those principles
Dialogue: 0,0:07:03.52,0:07:06.56,Default,,0000,0000,0000,,to areas where they were\Nnever applied before.
Dialogue: 0,0:07:06.56,0:07:10.88,Default,,0000,0000,0000,,We need to be open-minded.\NWe need to be fluent.
Dialogue: 0,0:07:10.88,0:07:14.75,Default,,0000,0000,0000,,Look for alternatives,\Nand not for the correct answer.
Dialogue: 0,0:07:15.99,0:07:20.16,Default,,0000,0000,0000,,Because when you think creatively,\Nthere's no single correct answer.
Dialogue: 0,0:07:20.16,0:07:23.00,Default,,0000,0000,0000,,There are many possible alternatives.
Dialogue: 0,0:07:23.85,0:07:25.48,Default,,0000,0000,0000,,Suppose now that we are lucky.
Dialogue: 0,0:07:25.48,0:07:28.72,Default,,0000,0000,0000,,We land upon a new idea in our travel,
Dialogue: 0,0:07:29.32,0:07:31.99,Default,,0000,0000,0000,,in the exploration out of the box.
Dialogue: 0,0:07:31.99,0:07:34.12,Default,,0000,0000,0000,,What is the value of that?
Dialogue: 0,0:07:34.12,0:07:37.24,Default,,0000,0000,0000,,How do we assess the value of a new idea?
Dialogue: 0,0:07:37.24,0:07:42.00,Default,,0000,0000,0000,,It's very difficult if it's really new,\Nbecause you've never seen that before.
Dialogue: 0,0:07:42.00,0:07:44.60,Default,,0000,0000,0000,,Nobody else has seen that before.
Dialogue: 0,0:07:44.60,0:07:50.88,Default,,0000,0000,0000,,It's as if we landed on a new planet,\Ntotally undiscovered territory.
Dialogue: 0,0:07:51.57,0:07:54.80,Default,,0000,0000,0000,,It's difficult to understand\Nthe value of something new.
Dialogue: 0,0:07:54.80,0:07:59.04,Default,,0000,0000,0000,,First of all, because we don't feel\Nentitled to be inventors.
Dialogue: 0,0:07:59.04,0:08:02.52,Default,,0000,0000,0000,,Who am I to be the generator\Nof that new idea?
Dialogue: 0,0:08:02.52,0:08:05.84,Default,,0000,0000,0000,,Probably this has been\Nthought about before.
Dialogue: 0,0:08:05.84,0:08:10.00,Default,,0000,0000,0000,,If this is correct, somebody else\Nwould have done it before me.
Dialogue: 0,0:08:10.00,0:08:15.32,Default,,0000,0000,0000,,These are all natural mechanisms\Nwith which we kill our own ideas.
Dialogue: 0,0:08:15.32,0:08:16.96,Default,,0000,0000,0000,,We have to resist that.
Dialogue: 0,0:08:17.35,0:08:21.60,Default,,0000,0000,0000,,We have to look for the match\Nbetween the new idea
Dialogue: 0,0:08:21.60,0:08:24.28,Default,,0000,0000,0000,,and our initial drive, our initial focus,
Dialogue: 0,0:08:24.28,0:08:29.48,Default,,0000,0000,0000,,or evaluate the idea per se,\Nfor its own value
Dialogue: 0,0:08:29.48,0:08:33.52,Default,,0000,0000,0000,,and maybe see that that's something\Nthat solves another problem,
Dialogue: 0,0:08:33.52,0:08:35.44,Default,,0000,0000,0000,,which it was not yours.
Dialogue: 0,0:08:35.44,0:08:38.92,Default,,0000,0000,0000,,Serendipity happens all the time.
Dialogue: 0,0:08:38.92,0:08:41.84,Default,,0000,0000,0000,,We just need to have the eyes to see that,
Dialogue: 0,0:08:41.84,0:08:44.12,Default,,0000,0000,0000,,to notice the difference.
Dialogue: 0,0:08:45.45,0:08:48.08,Default,,0000,0000,0000,,Ok, but we are social animals.
Dialogue: 0,0:08:48.08,0:08:49.36,Default,,0000,0000,0000,,We live in an environment,
Dialogue: 0,0:08:49.36,0:08:52.04,Default,,0000,0000,0000,,so to think out of the box,\Nbring in new ideas,
Dialogue: 0,0:08:52.04,0:08:54.46,Default,,0000,0000,0000,,is going to challenge that environment.
Dialogue: 0,0:08:54.46,0:08:59.12,Default,,0000,0000,0000,,When is it a good idea\Nto challenge everybody around you
Dialogue: 0,0:08:59.12,0:09:00.76,Default,,0000,0000,0000,,in your working environment?
Dialogue: 0,0:09:01.21,0:09:02.28,Default,,0000,0000,0000,,You have a boss.
Dialogue: 0,0:09:02.28,0:09:05.00,Default,,0000,0000,0000,,You don't really want to upset him or her.
Dialogue: 0,0:09:05.00,0:09:08.28,Default,,0000,0000,0000,,When is it a good idea\Nto think out of the box?
Dialogue: 0,0:09:08.28,0:09:13.56,Default,,0000,0000,0000,,First of all, if the environment\Npunishes mistakes,
Dialogue: 0,0:09:13.56,0:09:17.32,Default,,0000,0000,0000,,you will never be really tempted\Nto go out of the box.
Dialogue: 0,0:09:17.32,0:09:21.27,Default,,0000,0000,0000,,You will remain safely\Nin a known environment.
Dialogue: 0,0:09:21.88,0:09:25.88,Default,,0000,0000,0000,,If you want to stimulate\Nan environment which is creative,
Dialogue: 0,0:09:25.88,0:09:31.20,Default,,0000,0000,0000,,you need to allow the existence\Nof divergent information.
Dialogue: 0,0:09:31.20,0:09:35.08,Default,,0000,0000,0000,,You need to allow\Nirrelevant information to come in.
Dialogue: 0,0:09:35.08,0:09:38.12,Default,,0000,0000,0000,,You have to mix and match\Ndifferent disciplines.
Dialogue: 0,0:09:38.12,0:09:41.68,Default,,0000,0000,0000,,You have to use metaphors\Nin the organization.
Dialogue: 0,0:09:42.20,0:09:46.02,Default,,0000,0000,0000,,Only in that case,\Nyou will allow the environment
Dialogue: 0,0:09:46.02,0:09:50.26,Default,,0000,0000,0000,,to be really prone\Nto the generation of new ideas.
Dialogue: 0,0:09:51.66,0:09:55.08,Default,,0000,0000,0000,,I want to end my talk\Nwith a little experiment.
Dialogue: 0,0:09:55.08,0:09:57.16,Default,,0000,0000,0000,,We wanted to do this\Ninteractively with you,
Dialogue: 0,0:09:57.16,0:09:58.80,Default,,0000,0000,0000,,but the time is scarce.
Dialogue: 0,0:09:58.80,0:10:01.60,Default,,0000,0000,0000,,I have indeed prepared a little thing,
Dialogue: 0,0:10:01.60,0:10:04.60,Default,,0000,0000,0000,,but if you believe me, and to be honest,
Dialogue: 0,0:10:04.60,0:10:07.84,Default,,0000,0000,0000,,this has been generated\Nin the space of few minutes.
Dialogue: 0,0:10:07.84,0:10:11.96,Default,,0000,0000,0000,,The generation of ideas,\Nthis travel outside of the box,
Dialogue: 0,0:10:11.96,0:10:14.24,Default,,0000,0000,0000,,is something which happens very fast.
Dialogue: 0,0:10:14.24,0:10:16.72,Default,,0000,0000,0000,,Where should we experiment?
Dialogue: 0,0:10:16.72,0:10:22.36,Default,,0000,0000,0000,,Let's say that we want to generate\Nnew ideas about TEDx Conferences.
Dialogue: 0,0:10:22.36,0:10:26.88,Default,,0000,0000,0000,,We are here, so that's a focused area\Nwhich is very clear to all of us.
Dialogue: 0,0:10:27.80,0:10:33.60,Default,,0000,0000,0000,,Let's start from the convergent\Ninformation about TEDx Conferences.
Dialogue: 0,0:10:33.60,0:10:38.92,Default,,0000,0000,0000,,What is needed to make\Nan excellent, good TEDx conference?
Dialogue: 0,0:10:38.92,0:10:42.40,Default,,0000,0000,0000,,You need the brilliant speakers\Nthat will come up.
Dialogue: 0,0:10:42.40,0:10:45.52,Default,,0000,0000,0000,,You need an excellent theme.
Dialogue: 0,0:10:46.66,0:10:51.08,Default,,0000,0000,0000,,You need fast\Nspeaker to speaker transitions.
Dialogue: 0,0:10:51.36,0:10:53.88,Default,,0000,0000,0000,,You need grand settings.
Dialogue: 0,0:10:53.88,0:11:00.08,Default,,0000,0000,0000,,The list can go on, and all I'm saying\Nis things that you already know.
Dialogue: 0,0:11:00.08,0:11:02.96,Default,,0000,0000,0000,,This is all convergent information, safe.
Dialogue: 0,0:11:02.96,0:11:06.92,Default,,0000,0000,0000,,I'm not generating anything new.\NI'm inside the box.
Dialogue: 0,0:11:06.92,0:11:08.92,Default,,0000,0000,0000,,Now I want to go out,
Dialogue: 0,0:11:08.92,0:11:11.70,Default,,0000,0000,0000,,so I apply a divergent modifier
Dialogue: 0,0:11:12.28,0:11:15.28,Default,,0000,0000,0000,,to any of these convergent elements.
Dialogue: 0,0:11:15.48,0:11:18.28,Default,,0000,0000,0000,,Start from the last one for example,\Nthe grand setting.
Dialogue: 0,0:11:19.23,0:11:22.52,Default,,0000,0000,0000,,A divergent modifier,\Nfor example, is to exaggerate.
Dialogue: 0,0:11:22.52,0:11:24.24,Default,,0000,0000,0000,,Bring it to the limit.
Dialogue: 0,0:11:24.24,0:11:28.60,Default,,0000,0000,0000,,Instead of thinking\Nof a TEDx conferences in a theater,
Dialogue: 0,0:11:28.60,0:11:31.56,Default,,0000,0000,0000,,think of a TEDx Conference in a stadium.
Dialogue: 0,0:11:32.36,0:11:34.96,Default,,0000,0000,0000,,Does this make any sense, in a stadium?
Dialogue: 0,0:11:34.96,0:11:38.28,Default,,0000,0000,0000,,Very difficult to organize,\Neven more difficult than in a theater,
Dialogue: 0,0:11:38.28,0:11:40.92,Default,,0000,0000,0000,,and how do you fill the place?
Dialogue: 0,0:11:40.92,0:11:42.40,Default,,0000,0000,0000,,How do you fill the stadium?
Dialogue: 0,0:11:42.40,0:11:45.20,Default,,0000,0000,0000,,It's too difficult.\NIt doesn't make any sense.
Dialogue: 0,0:11:45.20,0:11:48.04,Default,,0000,0000,0000,,I'm tempted to reject that idea.
Dialogue: 0,0:11:48.04,0:11:50.76,Default,,0000,0000,0000,,But then I move, and I say,
Dialogue: 0,0:11:50.76,0:11:54.88,Default,,0000,0000,0000,,ok, maybe the stadium\Nis already filled with people.
Dialogue: 0,0:11:54.88,0:11:57.76,Default,,0000,0000,0000,,From that, you can get the idea
Dialogue: 0,0:11:57.76,0:12:03.24,Default,,0000,0000,0000,,of having a TEDx Conference\Nat half-time of football matches,
Dialogue: 0,0:12:03.24,0:12:09.84,Default,,0000,0000,0000,,a network of speeches which happens\Nat half-time of football matches.
Dialogue: 0,0:12:09.84,0:12:13.60,Default,,0000,0000,0000,,Good idea, bad idea?\NI leave it for you to assess.
Dialogue: 0,0:12:13.60,0:12:17.32,Default,,0000,0000,0000,,Take another element:\Ngood speakers, brilliant speakers.
Dialogue: 0,0:12:17.32,0:12:20.76,Default,,0000,0000,0000,,That's the most fundamental element\Nof a TEDx Conference.
Dialogue: 0,0:12:20.76,0:12:22.24,Default,,0000,0000,0000,,Let's take that away.
Dialogue: 0,0:12:22.24,0:12:25.48,Default,,0000,0000,0000,,We eliminate the good, brilliant speakers.
Dialogue: 0,0:12:26.59,0:12:30.72,Default,,0000,0000,0000,,Does this make any sense?\NNo, we're out of the box.
Dialogue: 0,0:12:30.72,0:12:33.76,Default,,0000,0000,0000,,Does this lead to anything useful?
Dialogue: 0,0:12:33.76,0:12:37.16,Default,,0000,0000,0000,,I could say that,\NOK, I don't need the speakers,
Dialogue: 0,0:12:37.16,0:12:41.20,Default,,0000,0000,0000,,but I need the speeches,\Nthe talks, the scripts.
Dialogue: 0,0:12:41.20,0:12:43.28,Default,,0000,0000,0000,,From this comes the idea
Dialogue: 0,0:12:43.28,0:12:48.40,Default,,0000,0000,0000,,of one speaker delivering\Nthe speech of somebody else.
Dialogue: 0,0:12:48.40,0:12:50.46,Default,,0000,0000,0000,,We exchange speakers.
Dialogue: 0,0:12:50.92,0:12:54.32,Default,,0000,0000,0000,,So it's a cooperative TEDx Conference.
Dialogue: 0,0:12:54.32,0:12:58.00,Default,,0000,0000,0000,,Maybe we have duets on stage,\Ninstead of a single element,
Dialogue: 0,0:12:58.00,0:13:02.40,Default,,0000,0000,0000,,or we have people that speak about,
Dialogue: 0,0:13:02.40,0:13:03.76,Default,,0000,0000,0000,,somebody has this topic.
Dialogue: 0,0:13:03.76,0:13:06.28,Default,,0000,0000,0000,,In that way we have\None advantage at least.
Dialogue: 0,0:13:06.28,0:13:08.96,Default,,0000,0000,0000,,We take away the element of the ego.
Dialogue: 0,0:13:08.96,0:13:10.28,Default,,0000,0000,0000,,There's no ego anymore,
Dialogue: 0,0:13:10.28,0:13:13.36,Default,,0000,0000,0000,,if you're speaking\Nwith somebody else's script.
Dialogue: 0,0:13:13.36,0:13:16.40,Default,,0000,0000,0000,,These are just examples, just examples,
Dialogue: 0,0:13:16.40,0:13:20.96,Default,,0000,0000,0000,,to show you that it's possible\Nand not too hard, actually,
Dialogue: 0,0:13:20.96,0:13:22.68,Default,,0000,0000,0000,,to think out of the box.
Dialogue: 0,0:13:22.68,0:13:26.44,Default,,0000,0000,0000,,I hope this journey, in a way,\Nwas interesting for you,
Dialogue: 0,0:13:26.44,0:13:29.04,Default,,0000,0000,0000,,and now you want to do more of that.
Dialogue: 0,0:13:29.04,0:13:31.39,Default,,0000,0000,0000,,Thank you very much for your attention.
Dialogue: 0,0:13:31.39,0:13:34.42,Default,,0000,0000,0000,,(Applause)