[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:17.61,0:00:19.100,Default,,0000,0000,0000,,Thank you very much,\Nthat was a very grand intro,
Dialogue: 0,0:00:19.100,0:00:22.68,Default,,0000,0000,0000,,and no, I don't play the piano\Nand surf at the same time,
Dialogue: 0,0:00:22.68,0:00:24.19,Default,,0000,0000,0000,,I don't think that would work.
Dialogue: 0,0:00:24.19,0:00:27.37,Default,,0000,0000,0000,,But it's a great morning, this morning,\Nyou're having a good time?
Dialogue: 0,0:00:27.37,0:00:28.84,Default,,0000,0000,0000,,Audience: Yeah.\NPM: Right. That's good.
Dialogue: 0,0:00:28.84,0:00:31.35,Default,,0000,0000,0000,,Because I'm going to need your help.
Dialogue: 0,0:00:31.35,0:00:34.26,Default,,0000,0000,0000,,I'm going to start with an experiment.\NWhat I want you to do,
Dialogue: 0,0:00:34.26,0:00:36.56,Default,,0000,0000,0000,,is to take out your mobile phones, please.
Dialogue: 0,0:00:37.34,0:00:39.36,Default,,0000,0000,0000,,I'll give you a second to do that.
Dialogue: 0,0:00:39.36,0:00:41.04,Default,,0000,0000,0000,,If you have them on you, of course.
Dialogue: 0,0:00:41.49,0:00:43.54,Default,,0000,0000,0000,,Hopefully it'll be camera phones.
Dialogue: 0,0:00:43.68,0:00:45.93,Default,,0000,0000,0000,,What I'm going to ask you to do
Dialogue: 0,0:00:45.93,0:00:48.14,Default,,0000,0000,0000,,is to take a funny picture.
Dialogue: 0,0:00:48.14,0:00:49.18,Default,,0000,0000,0000,,Can be of anything.
Dialogue: 0,0:00:49.18,0:00:50.36,Default,,0000,0000,0000,,Can be of me, but
Dialogue: 0,0:00:50.36,0:00:52.17,Default,,0000,0000,0000,,it would be so conceited to say that,
Dialogue: 0,0:00:52.17,0:00:54.40,Default,,0000,0000,0000,,but a funny picture. A selfie, whatever.
Dialogue: 0,0:00:54.40,0:00:55.70,Default,,0000,0000,0000,,The person next to you...
Dialogue: 0,0:00:55.70,0:00:58.21,Default,,0000,0000,0000,,We're going to ask you to do that\Nright now, please.
Dialogue: 0,0:01:00.79,0:01:01.94,Default,,0000,0000,0000,,Okay, here's one I took
Dialogue: 0,0:01:01.94,0:01:04.86,Default,,0000,0000,0000,,of my prospective audience earlier.
Dialogue: 0,0:01:07.13,0:01:07.94,Default,,0000,0000,0000,,Brilliant.
Dialogue: 0,0:01:11.28,0:01:12.58,Default,,0000,0000,0000,,Ok.
Dialogue: 0,0:01:13.35,0:01:14.90,Default,,0000,0000,0000,,We're all there? Brilliant.
Dialogue: 0,0:01:15.35,0:01:16.66,Default,,0000,0000,0000,,What I'd like you to do now
Dialogue: 0,0:01:16.66,0:01:18.88,Default,,0000,0000,0000,,is to show that picture to\Nthe person on your left.
Dialogue: 0,0:01:18.88,0:01:20.61,Default,,0000,0000,0000,,Some of you already are.
Dialogue: 0,0:01:20.94,0:01:23.57,Default,,0000,0000,0000,,Ok? If you're in an aisle, \Njust show it across.
Dialogue: 0,0:01:25.22,0:01:27.15,Default,,0000,0000,0000,,Now I want you to also show that picture
Dialogue: 0,0:01:27.15,0:01:29.08,Default,,0000,0000,0000,,to the person on your right.
Dialogue: 0,0:01:29.48,0:01:31.91,Default,,0000,0000,0000,,In fact, why not show it to
Dialogue: 0,0:01:31.91,0:01:34.36,Default,,0000,0000,0000,,everyone around you?
Dialogue: 0,0:01:34.36,0:01:36.23,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:01:37.69,0:01:38.62,Default,,0000,0000,0000,,Great.
Dialogue: 0,0:01:39.47,0:01:42.46,Default,,0000,0000,0000,,This is like real-life \Nsocial media in action.
Dialogue: 0,0:01:43.08,0:01:45.50,Default,,0000,0000,0000,,Ok. Now bring it back now.
Dialogue: 0,0:01:48.53,0:01:50.70,Default,,0000,0000,0000,,Ok. I need the front two rows now.
Dialogue: 0,0:01:50.70,0:01:52.81,Default,,0000,0000,0000,,Can I ask the front two rows to stand up,
Dialogue: 0,0:01:52.81,0:01:55.34,Default,,0000,0000,0000,,Including the people \Nin the wings, thank you?
Dialogue: 0,0:01:56.22,0:01:58.88,Default,,0000,0000,0000,,Now it's a bold experiment \Nwe're going to do
Dialogue: 0,0:01:59.45,0:02:02.09,Default,,0000,0000,0000,,but I want the front two rows to decide
Dialogue: 0,0:02:03.01,0:02:05.23,Default,,0000,0000,0000,,decide whose picture is the funniest.
Dialogue: 0,0:02:05.67,0:02:08.12,Default,,0000,0000,0000,,Ok, whose picture is the funniest?
Dialogue: 0,0:02:08.12,0:02:10.81,Default,,0000,0000,0000,,And I'm going to give you just 20 seconds.
Dialogue: 0,0:02:10.81,0:02:12.64,Default,,0000,0000,0000,,So you might need to move around.
Dialogue: 0,0:02:12.64,0:02:14.72,Default,,0000,0000,0000,,Work it out.\NI'm gonna give you 20 seconds.
Dialogue: 0,0:02:14.72,0:02:16.47,Default,,0000,0000,0000,,So, off you go, now.
Dialogue: 0,0:02:16.47,0:02:17.92,Default,,0000,0000,0000,,20,
Dialogue: 0,0:02:17.92,0:02:19.17,Default,,0000,0000,0000,,19,
Dialogue: 0,0:02:19.17,0:02:20.22,Default,,0000,0000,0000,,18,
Dialogue: 0,0:02:20.22,0:02:22.00,Default,,0000,0000,0000,,17,
Dialogue: 0,0:02:22.00,0:02:23.56,Default,,0000,0000,0000,,16,
Dialogue: 0,0:02:23.56,0:02:24.95,Default,,0000,0000,0000,,15,
Dialogue: 0,0:02:24.95,0:02:26.37,Default,,0000,0000,0000,,14,
Dialogue: 0,0:02:26.37,0:02:28.06,Default,,0000,0000,0000,,13... Have we got a short list yet?
Dialogue: 0,0:02:28.34,0:02:29.42,Default,,0000,0000,0000,,12,
Dialogue: 0,0:02:29.68,0:02:30.91,Default,,0000,0000,0000,,11,
Dialogue: 0,0:02:30.91,0:02:32.38,Default,,0000,0000,0000,,10,
Dialogue: 0,0:02:32.38,0:02:33.54,Default,,0000,0000,0000,,9,
Dialogue: 0,0:02:33.54,0:02:34.66,Default,,0000,0000,0000,,8,
Dialogue: 0,0:02:34.66,0:02:35.80,Default,,0000,0000,0000,,7,
Dialogue: 0,0:02:35.80,0:02:37.38,Default,,0000,0000,0000,,6,
Dialogue: 0,0:02:37.38,0:02:39.33,Default,,0000,0000,0000,,5,
Dialogue: 0,0:02:39.33,0:02:41.02,Default,,0000,0000,0000,,4,
Dialogue: 0,0:02:41.02,0:02:42.24,Default,,0000,0000,0000,,3,
Dialogue: 0,0:02:42.24,0:02:43.23,Default,,0000,0000,0000,,2,
Dialogue: 0,0:02:43.23,0:02:44.08,Default,,0000,0000,0000,,1...
Dialogue: 0,0:02:44.08,0:02:45.58,Default,,0000,0000,0000,,And they're still going.
Dialogue: 0,0:02:45.58,0:02:48.11,Default,,0000,0000,0000,,Ok. Can you sit down\Nif you've been discounted?
Dialogue: 0,0:02:48.11,0:02:49.49,Default,,0000,0000,0000,,Sorry very much.
Dialogue: 0,0:02:50.60,0:02:52.48,Default,,0000,0000,0000,,Do we have a winner?
Dialogue: 0,0:02:52.97,0:02:55.03,Default,,0000,0000,0000,,Do we have a winner?
Dialogue: 0,0:02:55.96,0:02:57.27,Default,,0000,0000,0000,,Over here?
Dialogue: 0,0:02:57.68,0:02:59.69,Default,,0000,0000,0000,,Is it... Sally!
Dialogue: 0,0:03:00.08,0:03:03.17,Default,,0000,0000,0000,,Ok, fantastic. Can we have \Na round of applause for Sally, please?
Dialogue: 0,0:03:03.17,0:03:06.47,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:03:06.66,0:03:07.82,Default,,0000,0000,0000,,Brilliant.
Dialogue: 0,0:03:08.88,0:03:11.20,Default,,0000,0000,0000,,OK. So, Sally will probably sit down now
Dialogue: 0,0:03:11.20,0:03:12.83,Default,,0000,0000,0000,,and probably what she will do,
Dialogue: 0,0:03:12.83,0:03:14.52,Default,,0000,0000,0000,,she will go on to twitter and say,
Dialogue: 0,0:03:14.52,0:03:20.47,Default,,0000,0000,0000,,"ha ha, just won TEDxWoking\Nphoto competition, aren't I cool? #irock"
Dialogue: 0,0:03:22.09,0:03:25.06,Default,,0000,0000,0000,,But that was an experiment\Nin the formation of popular culture.
Dialogue: 0,0:03:25.06,0:03:28.21,Default,,0000,0000,0000,,A group of people bound by \Nthe same common rows
Dialogue: 0,0:03:28.21,0:03:30.77,Default,,0000,0000,0000,,that they were sitting in,\Ndecided on something,
Dialogue: 0,0:03:30.77,0:03:33.26,Default,,0000,0000,0000,,and that's how popular culture is formed.
Dialogue: 0,0:03:33.68,0:03:35.89,Default,,0000,0000,0000,,Now if Sally does tweet it,
Dialogue: 0,0:03:35.89,0:03:37.86,Default,,0000,0000,0000,,which she might do, \N-- go ahead! --
Dialogue: 0,0:03:37.86,0:03:40.40,Default,,0000,0000,0000,,and you might now go along and retweet it,
Dialogue: 0,0:03:40.40,0:03:43.04,Default,,0000,0000,0000,,and the image will spread,\Nyou might put it on facebook,
Dialogue: 0,0:03:43.04,0:03:46.07,Default,,0000,0000,0000,,and it will spread even further.\NShe's not doing it, by the way.
Dialogue: 0,0:03:46.07,0:03:48.44,Default,,0000,0000,0000,,(Laughter)\NYou should do it, it's a good picture.
Dialogue: 0,0:03:48.44,0:03:50.38,Default,,0000,0000,0000,,Sally: It's a picture of him.\N(Chuckles)
Dialogue: 0,0:03:50.39,0:03:54.33,Default,,0000,0000,0000,,But you'll probably say, "Phil, that's \Nreally interesting, it's just a picture."
Dialogue: 0,0:03:54.33,0:03:56.74,Default,,0000,0000,0000,,What about if the picture said this?
Dialogue: 0,0:03:57.54,0:03:58.74,Default,,0000,0000,0000,,[TEDxWoking]
Dialogue: 0,0:03:58.74,0:04:00.71,Default,,0000,0000,0000,,Suddenly it's no longer a picture.
Dialogue: 0,0:04:00.71,0:04:02.04,Default,,0000,0000,0000,,It's an idea.
Dialogue: 0,0:04:02.04,0:04:04.41,Default,,0000,0000,0000,,And that idea spreads.
Dialogue: 0,0:04:04.41,0:04:06.36,Default,,0000,0000,0000,,And what about if the picture said this?
Dialogue: 0,0:04:06.36,0:04:07.87,Default,,0000,0000,0000,,[TEDxSUX!]
Dialogue: 0,0:04:07.87,0:04:10.45,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:04:10.45,0:04:11.28,Default,,0000,0000,0000,,It's an idea.
Dialogue: 0,0:04:11.28,0:04:13.51,Default,,0000,0000,0000,,And when a group of people come together
Dialogue: 0,0:04:13.51,0:04:15.48,Default,,0000,0000,0000,,with a common idea,
Dialogue: 0,0:04:15.48,0:04:18.34,Default,,0000,0000,0000,,that's how popular culture is formed.
Dialogue: 0,0:04:19.74,0:04:21.09,Default,,0000,0000,0000,,Now historically,
Dialogue: 0,0:04:21.09,0:04:23.55,Default,,0000,0000,0000,,art and culture define popular culture.
Dialogue: 0,0:04:24.59,0:04:26.28,Default,,0000,0000,0000,,And a mechanism was always needed.
Dialogue: 0,0:04:26.28,0:04:28.77,Default,,0000,0000,0000,,Be it art, painting, or sculpture.
Dialogue: 0,0:04:28.77,0:04:31.01,Default,,0000,0000,0000,,Modern technologies changed all that now.
Dialogue: 0,0:04:31.91,0:04:36.55,Default,,0000,0000,0000,,Now a dad, in his Christmas jammies,\Non Youtube,
Dialogue: 0,0:04:36.55,0:04:40.60,Default,,0000,0000,0000,,or even the way that you chose to\Nsupport your local charities
Dialogue: 0,0:04:41.26,0:04:43.25,Default,,0000,0000,0000,,is all available to us.
Dialogue: 0,0:04:43.88,0:04:47.34,Default,,0000,0000,0000,,And instead of just voting with\Nyour sword or with your feet,
Dialogue: 0,0:04:47.90,0:04:50.75,Default,,0000,0000,0000,,all you have to do now to agree
Dialogue: 0,0:04:51.51,0:04:53.07,Default,,0000,0000,0000,,is Like.
Dialogue: 0,0:04:53.07,0:04:54.46,Default,,0000,0000,0000,,[Like]
Dialogue: 0,0:04:54.84,0:04:57.57,Default,,0000,0000,0000,,When certain ideas, interests or choices
Dialogue: 0,0:04:57.57,0:04:59.72,Default,,0000,0000,0000,,reach a critical mass within a society,
Dialogue: 0,0:04:59.72,0:05:01.75,Default,,0000,0000,0000,,they become widespread
Dialogue: 0,0:05:01.75,0:05:03.90,Default,,0000,0000,0000,,and proliferate throughout that society.
Dialogue: 0,0:05:03.90,0:05:06.17,Default,,0000,0000,0000,,A definition of popular culture.
Dialogue: 0,0:05:07.72,0:05:08.97,Default,,0000,0000,0000,,[Google/to google]
Dialogue: 0,0:05:08.97,0:05:10.93,Default,,0000,0000,0000,,But what happens when the mechanism
Dialogue: 0,0:05:10.93,0:05:13.28,Default,,0000,0000,0000,,for the spread of popular culture
Dialogue: 0,0:05:13.28,0:05:16.18,Default,,0000,0000,0000,,becomes part of popular culture itself?
Dialogue: 0,0:05:16.74,0:05:18.07,Default,,0000,0000,0000,,Take Google.
Dialogue: 0,0:05:18.07,0:05:19.78,Default,,0000,0000,0000,,It's a proper noun.
Dialogue: 0,0:05:19.78,0:05:21.37,Default,,0000,0000,0000,,But it's also a verb.
Dialogue: 0,0:05:21.37,0:05:24.33,Default,,0000,0000,0000,,And an intrinsic part \Nof our popular culture.
Dialogue: 0,0:05:26.51,0:05:28.06,Default,,0000,0000,0000,,Historically,
Dialogue: 0,0:05:28.06,0:05:32.14,Default,,0000,0000,0000,,access to high culture, \Npopular culture, was limited.
Dialogue: 0,0:05:32.87,0:05:34.46,Default,,0000,0000,0000,,Access to painting was limited,
Dialogue: 0,0:05:34.46,0:05:35.45,Default,,0000,0000,0000,,access to sculpture,
Dialogue: 0,0:05:35.45,0:05:37.44,Default,,0000,0000,0000,,theatre audiences, by their very nature,
Dialogue: 0,0:05:37.44,0:05:39.50,Default,,0000,0000,0000,,were limited.
Dialogue: 0,0:05:39.85,0:05:41.75,Default,,0000,0000,0000,,But fast forward to
Dialogue: 0,0:05:41.75,0:05:43.10,Default,,0000,0000,0000,,the invention of cinema,
Dialogue: 0,0:05:43.10,0:05:44.58,Default,,0000,0000,0000,,the wireless,
Dialogue: 0,0:05:44.58,0:05:45.32,Default,,0000,0000,0000,,TV.
Dialogue: 0,0:05:45.32,0:05:46.50,Default,,0000,0000,0000,,Suddenly popular culture
Dialogue: 0,0:05:46.50,0:05:48.37,Default,,0000,0000,0000,,is being beamed into our homes
Dialogue: 0,0:05:48.37,0:05:50.41,Default,,0000,0000,0000,,every single day.
Dialogue: 0,0:05:52.94,0:05:54.58,Default,,0000,0000,0000,,There's still the pop music.
Dialogue: 0,0:05:54.85,0:05:57.75,Default,,0000,0000,0000,,[Elvis vs Cliff]
Dialogue: 0,0:05:57.75,0:06:00.35,Default,,0000,0000,0000,,In 1956,
Dialogue: 0,0:06:00.35,0:06:02.48,Default,,0000,0000,0000,,when Elvis Presley \Nfirst entered the charts
Dialogue: 0,0:06:02.48,0:06:04.68,Default,,0000,0000,0000,,and began his long-running battle\Nwith Cliff Richard,
Dialogue: 0,0:06:04.69,0:06:07.09,Default,,0000,0000,0000,,you were either for Elvis,\Nor you were for Cliff.
Dialogue: 0,0:06:07.09,0:06:10.08,Default,,0000,0000,0000,,Some people may remember, not sure.
Dialogue: 0,0:06:10.23,0:06:12.12,Default,,0000,0000,0000,,It affected the way that you spoke.
Dialogue: 0,0:06:12.12,0:06:14.37,Default,,0000,0000,0000,,It affected the way you wore your hair.
Dialogue: 0,0:06:14.37,0:06:16.87,Default,,0000,0000,0000,,It affected the way the clothes you wore.
Dialogue: 0,0:06:16.87,0:06:19.19,Default,,0000,0000,0000,,I'm looking at it right here.
Dialogue: 0,0:06:19.19,0:06:20.33,Default,,0000,0000,0000,,Audience: Yeah.
Dialogue: 0,0:06:20.33,0:06:22.13,Default,,0000,0000,0000,,Elvis or Cliff?
Dialogue: 0,0:06:22.13,0:06:24.28,Default,,0000,0000,0000,,(Answer inaudible)
Dialogue: 0,0:06:26.25,0:06:28.17,Default,,0000,0000,0000,,But what happened was
Dialogue: 0,0:06:28.19,0:06:29.78,Default,,0000,0000,0000,,fast forward through the charts.
Dialogue: 0,0:06:29.78,0:06:31.61,Default,,0000,0000,0000,,Through the Beatles versus the Stones,
Dialogue: 0,0:06:31.61,0:06:32.73,Default,,0000,0000,0000,,New Romantics.
Dialogue: 0,0:06:33.37,0:06:34.73,Default,,0000,0000,0000,,Punk Rock.
Dialogue: 0,0:06:34.73,0:06:36.59,Default,,0000,0000,0000,,Mods versus Rockers.
Dialogue: 0,0:06:37.09,0:06:39.22,Default,,0000,0000,0000,,Pop culture became sub-culture.
Dialogue: 0,0:06:39.22,0:06:40.50,Default,,0000,0000,0000,,And increasingly,
Dialogue: 0,0:06:40.50,0:06:43.28,Default,,0000,0000,0000,,big businesses took over \Nand became involved.
Dialogue: 0,0:06:44.02,0:06:47.05,Default,,0000,0000,0000,,We listen to what they let us listen to.
Dialogue: 0,0:06:47.05,0:06:49.28,Default,,0000,0000,0000,,We just have to look \Nat the Christmas Charts
Dialogue: 0,0:06:49.28,0:06:52.67,Default,,0000,0000,0000,,of the last nine or ten years\Nto see that control.
Dialogue: 0,0:06:53.85,0:06:58.34,Default,,0000,0000,0000,,But then along came services\Nlike Spotify and iTunes.
Dialogue: 0,0:06:58.59,0:07:01.20,Default,,0000,0000,0000,,You could listen to what \Nyou wanted to listen to,
Dialogue: 0,0:07:01.20,0:07:02.76,Default,,0000,0000,0000,,when you wanted to listen to it
Dialogue: 0,0:07:02.76,0:07:05.27,Default,,0000,0000,0000,,and wherever you wanted to listen to it.
Dialogue: 0,0:07:05.84,0:07:08.86,Default,,0000,0000,0000,,It's great. And music was free.
Dialogue: 0,0:07:08.86,0:07:12.27,Default,,0000,0000,0000,,But it became less of a group experience.
Dialogue: 0,0:07:12.78,0:07:14.28,Default,,0000,0000,0000,,It was no longer about
Dialogue: 0,0:07:14.28,0:07:16.31,Default,,0000,0000,0000,,sitting around the radio\Non a Sunday evening
Dialogue: 0,0:07:16.31,0:07:18.13,Default,,0000,0000,0000,,listening to the Chart Show.
Dialogue: 0,0:07:18.13,0:07:21.11,Default,,0000,0000,0000,,And watching TV on a Thursday night.
Dialogue: 0,0:07:21.11,0:07:22.88,Default,,0000,0000,0000,,Watching Top of the Pops.
Dialogue: 0,0:07:22.88,0:07:25.05,Default,,0000,0000,0000,,Showing my age!
Dialogue: 0,0:07:25.60,0:07:27.12,Default,,0000,0000,0000,,Ok, talking of TV,
Dialogue: 0,0:07:27.12,0:07:28.98,Default,,0000,0000,0000,,who here watches EastEnders?
Dialogue: 0,0:07:28.98,0:07:30.87,Default,,0000,0000,0000,,Come on, don't be shy.
Dialogue: 0,0:07:31.03,0:07:33.03,Default,,0000,0000,0000,,Really? No one?\N(Laughter)
Dialogue: 0,0:07:33.03,0:07:34.26,Default,,0000,0000,0000,,Is that Sam?
Dialogue: 0,0:07:34.26,0:07:36.24,Default,,0000,0000,0000,,Audience: Yes.\NPM: OK.
Dialogue: 0,0:07:36.24,0:07:39.83,Default,,0000,0000,0000,,In the 2014 Christmas episode\Nof Eastenders,
Dialogue: 0,0:07:40.00,0:07:42.18,Default,,0000,0000,0000,,spoiler alert, close your ears now,
Dialogue: 0,0:07:42.18,0:07:44.13,Default,,0000,0000,0000,,when Lucy Beale died,
Dialogue: 0,0:07:47.05,0:07:49.76,Default,,0000,0000,0000,,8.39 million viewers.
Dialogue: 0,0:07:50.15,0:07:52.33,Default,,0000,0000,0000,,Backtrack to 1986.
Dialogue: 0,0:07:52.33,0:07:53.39,Default,,0000,0000,0000,,Christmas day.
Dialogue: 0,0:07:53.39,0:07:56.37,Default,,0000,0000,0000,,When Dirty Den served \Ndivorce papers to Angie,
Dialogue: 0,0:07:57.95,0:08:01.28,Default,,0000,0000,0000,,30.15 million viewers.
Dialogue: 0,0:08:01.62,0:08:04.80,Default,,0000,0000,0000,,Now is it that the program\NEastEnders has gotten worse?
Dialogue: 0,0:08:04.80,0:08:06.11,Default,,0000,0000,0000,,Possibly.
Dialogue: 0,0:08:06.11,0:08:08.53,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:08:08.53,0:08:10.54,Default,,0000,0000,0000,,Is it that just less people watching it,
Dialogue: 0,0:08:10.54,0:08:13.73,Default,,0000,0000,0000,,it just doesn't relate to us anymore?\NPossibly.
Dialogue: 0,0:08:14.20,0:08:18.31,Default,,0000,0000,0000,,Or is it just that the way that\Nwe view television has changed?
Dialogue: 0,0:08:18.58,0:08:23.12,Default,,0000,0000,0000,,In fact, I can't remember the last time \Nthat I watched serial broadcast television.
Dialogue: 0,0:08:23.12,0:08:26.73,Default,,0000,0000,0000,,I want to watch what I want to watch\Nwhen I want to watch it.
Dialogue: 0,0:08:27.65,0:08:30.93,Default,,0000,0000,0000,,And video on demand has provided me that.
Dialogue: 0,0:08:31.12,0:08:33.66,Default,,0000,0000,0000,,[Netflix 4.5 million UK subscribers \N61% binge watch]
Dialogue: 0,0:08:33.66,0:08:35.60,Default,,0000,0000,0000,,Let's look at Netflix.
Dialogue: 0,0:08:35.60,0:08:38.16,Default,,0000,0000,0000,,There are 4.5 million\NUK subscribers in the UK.
Dialogue: 0,0:08:38.18,0:08:42.06,Default,,0000,0000,0000,,4.5 million people who choose to watch\Ntheir television in a different way.
Dialogue: 0,0:08:43.20,0:08:44.93,Default,,0000,0000,0000,,That doesn't include BBC iPlayer
Dialogue: 0,0:08:44.93,0:08:46.03,Default,,0000,0000,0000,,4od,
Dialogue: 0,0:08:46.03,0:08:46.82,Default,,0000,0000,0000,,iTV Player,
Dialogue: 0,0:08:46.82,0:08:49.12,Default,,0000,0000,0000,,all the other video on demand services.
Dialogue: 0,0:08:49.12,0:08:50.58,Default,,0000,0000,0000,,But the interesting thing
Dialogue: 0,0:08:50.58,0:08:53.39,Default,,0000,0000,0000,,is the stat at the bottom.
Dialogue: 0,0:08:53.39,0:08:56.20,Default,,0000,0000,0000,,People don't just want to tune in\Nto watch one program
Dialogue: 0,0:08:56.20,0:08:58.84,Default,,0000,0000,0000,,when the broadcaster wants them to.
Dialogue: 0,0:08:58.84,0:09:00.43,Default,,0000,0000,0000,,Actually, I mean, you know,
Dialogue: 0,0:09:00.43,0:09:01.76,Default,,0000,0000,0000,,be it Breaking Bad, or
Dialogue: 0,0:09:01.76,0:09:03.36,Default,,0000,0000,0000,,the Good Wife, at the moment
Dialogue: 0,0:09:04.62,0:09:07.54,Default,,0000,0000,0000,,I want to watch more than \None episode every evening.
Dialogue: 0,0:09:07.57,0:09:10.54,Default,,0000,0000,0000,,In fact, when House of Cards,\Nthe last season, was released,
Dialogue: 0,0:09:10.54,0:09:13.69,Default,,0000,0000,0000,,people literally watched it all day\Nwith minutes breaks in between.
Dialogue: 0,0:09:13.71,0:09:15.91,Default,,0000,0000,0000,,I don't know when they went to the toilet.
Dialogue: 0,0:09:15.91,0:09:17.83,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:09:19.69,0:09:22.75,Default,,0000,0000,0000,,The world of today is very different\Nto 40 years ago.
Dialogue: 0,0:09:23.81,0:09:25.44,Default,,0000,0000,0000,,All these services.
Dialogue: 0,0:09:25.76,0:09:28.73,Default,,0000,0000,0000,,In fact, if I had been stood up here\N40 years ago,
Dialogue: 0,0:09:28.73,0:09:30.84,Default,,0000,0000,0000,,I'd probably would have been wearing
Dialogue: 0,0:09:30.84,0:09:33.29,Default,,0000,0000,0000,,a suit and tie, much like Ray!
Dialogue: 0,0:09:33.86,0:09:36.40,Default,,0000,0000,0000,,In fact, probably everyone in this room\Nwould have been dressed
Dialogue: 0,0:09:36.40,0:09:38.66,Default,,0000,0000,0000,,exactly the same.
Dialogue: 0,0:09:39.49,0:09:41.86,Default,,0000,0000,0000,,The services like ASOS and Amazon
Dialogue: 0,0:09:41.86,0:09:43.54,Default,,0000,0000,0000,,provide us a choice.
Dialogue: 0,0:09:44.29,0:09:46.49,Default,,0000,0000,0000,,I can buy what I want to buy
Dialogue: 0,0:09:46.49,0:09:48.20,Default,,0000,0000,0000,,when I want to buy it.
Dialogue: 0,0:09:48.20,0:09:50.75,Default,,0000,0000,0000,,In fact, I challenge anyone in this room
Dialogue: 0,0:09:50.75,0:09:51.85,Default,,0000,0000,0000,,-- look around, now --
Dialogue: 0,0:09:51.85,0:09:54.49,Default,,0000,0000,0000,,to find a discernible fashion,
Dialogue: 0,0:09:54.49,0:09:56.09,Default,,0000,0000,0000,,beyond the odd beard.
Dialogue: 0,0:09:56.09,0:09:58.09,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:09:58.09,0:09:59.66,Default,,0000,0000,0000,,Because there isn't one.
Dialogue: 0,0:09:59.66,0:10:00.97,Default,,0000,0000,0000,,Because we're not beholding
Dialogue: 0,0:10:00.97,0:10:02.99,Default,,0000,0000,0000,,to the highstreet anymore.
Dialogue: 0,0:10:02.99,0:10:04.85,Default,,0000,0000,0000,,We don't behold in to go and walk down
Dialogue: 0,0:10:04.85,0:10:06.24,Default,,0000,0000,0000,,to the local Debenhams
Dialogue: 0,0:10:06.24,0:10:08.48,Default,,0000,0000,0000,,and buy whatever it is \Nthey're gonna sell you.
Dialogue: 0,0:10:08.48,0:10:10.22,Default,,0000,0000,0000,,You can buy whatever you want now.
Dialogue: 0,0:10:11.13,0:10:12.24,Default,,0000,0000,0000,,[10 Very Best Things]
Dialogue: 0,0:10:12.24,0:10:14.18,Default,,0000,0000,0000,,Okay. Let's look at a survey.
Dialogue: 0,0:10:14.18,0:10:16.34,Default,,0000,0000,0000,,So this is the top 10 Very Best Things
Dialogue: 0,0:10:16.34,0:10:17.85,Default,,0000,0000,0000,,for under 10's.
Dialogue: 0,0:10:17.85,0:10:20.25,Default,,0000,0000,0000,,It's from 2006\Nof the National Kids Day survey,
Dialogue: 0,0:10:20.25,0:10:21.87,Default,,0000,0000,0000,,but it still rings true today.
Dialogue: 0,0:10:21.87,0:10:24.13,Default,,0000,0000,0000,,Makes for interesting reading.
Dialogue: 0,0:10:24.13,0:10:25.23,Default,,0000,0000,0000,,Number ten, Heaven God.
Dialogue: 0,0:10:25.23,0:10:27.62,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:10:27.62,0:10:30.15,Default,,0000,0000,0000,,Number nine, watching films.\NI think we'll all agree with that.
Dialogue: 0,0:10:30.15,0:10:31.49,Default,,0000,0000,0000,,Number eight, nice food.
Dialogue: 0,0:10:31.49,0:10:33.37,Default,,0000,0000,0000,,Number seven, friends.
Dialogue: 0,0:10:33.77,0:10:35.97,Default,,0000,0000,0000,,Number six, family.
Dialogue: 0,0:10:35.97,0:10:37.53,Default,,0000,0000,0000,,Number five, pop music.
Dialogue: 0,0:10:37.53,0:10:38.81,Default,,0000,0000,0000,,Number four, being healthy.
Dialogue: 0,0:10:38.81,0:10:41.28,Default,,0000,0000,0000,,It's good to see it \Nin the top five, at least.
Dialogue: 0,0:10:41.28,0:10:43.96,Default,,0000,0000,0000,,Oh, I can never get \Nmy kids to eat their peas.
Dialogue: 0,0:10:43.96,0:10:46.33,Default,,0000,0000,0000,,Let's see what happens in the top three.
Dialogue: 0,0:10:46.33,0:10:49.25,Default,,0000,0000,0000,,Number three, being rich.
Dialogue: 0,0:10:49.25,0:10:51.80,Default,,0000,0000,0000,,Number two, good looks.
Dialogue: 0,0:10:51.80,0:10:54.69,Default,,0000,0000,0000,,Number one, being a celebrity.
Dialogue: 0,0:10:55.33,0:10:57.28,Default,,0000,0000,0000,,Kids under ten.
Dialogue: 0,0:10:58.76,0:11:00.67,Default,,0000,0000,0000,,Popular culture has become
Dialogue: 0,0:11:00.67,0:11:02.57,Default,,0000,0000,0000,,"popular culture".
Dialogue: 0,0:11:02.90,0:11:05.46,Default,,0000,0000,0000,,Our children and \Nby association, ourselves,
Dialogue: 0,0:11:05.46,0:11:07.04,Default,,0000,0000,0000,,are obsessed with celebrities.
Dialogue: 0,0:11:07.04,0:11:08.48,Default,,0000,0000,0000,,It's fed into our homes.
Dialogue: 0,0:11:08.48,0:11:09.62,Default,,0000,0000,0000,,Endlessly, all day.
Dialogue: 0,0:11:09.62,0:11:11.88,Default,,0000,0000,0000,,And this causes a problem.
Dialogue: 0,0:11:12.51,0:11:14.35,Default,,0000,0000,0000,,This need for recognition.
Dialogue: 0,0:11:14.35,0:11:16.12,Default,,0000,0000,0000,,This, 'See me!'
Dialogue: 0,0:11:16.12,0:11:18.67,Default,,0000,0000,0000,,that social media plays directly into.
Dialogue: 0,0:11:22.11,0:11:25.62,Default,,0000,0000,0000,,75% of parents think negative influences
Dialogue: 0,0:11:25.62,0:11:28.14,Default,,0000,0000,0000,,from mass media are a serious problem.
Dialogue: 0,0:11:28.14,0:11:30.92,Default,,0000,0000,0000,,75% think that the influences
Dialogue: 0,0:11:30.92,0:11:32.91,Default,,0000,0000,0000,,from mass media are a serious problem
Dialogue: 0,0:11:32.91,0:11:34.85,Default,,0000,0000,0000,,in raising their children.
Dialogue: 0,0:11:34.85,0:11:37.52,Default,,0000,0000,0000,,Mass media like films, TV, music.
Dialogue: 0,0:11:40.03,0:11:41.44,Default,,0000,0000,0000,,And the problem is
Dialogue: 0,0:11:41.70,0:11:44.38,Default,,0000,0000,0000,,that now we've become voyeurs
Dialogue: 0,0:11:44.38,0:11:47.21,Default,,0000,0000,0000,,into the lives of celebrities.
Dialogue: 0,0:11:47.21,0:11:49.25,Default,,0000,0000,0000,,Of our friends, of our neighbors.
Dialogue: 0,0:11:49.25,0:11:51.12,Default,,0000,0000,0000,,In fact of everyone.
Dialogue: 0,0:11:51.12,0:11:53.25,Default,,0000,0000,0000,,Because cameras are everywhere.
Dialogue: 0,0:11:53.25,0:11:55.60,Default,,0000,0000,0000,,This was our Christmas team photo.
Dialogue: 0,0:11:55.60,0:11:58.24,Default,,0000,0000,0000,,Cameras are everywhere.\NYou can take a picture whenever you want,
Dialogue: 0,0:11:58.24,0:12:00.85,Default,,0000,0000,0000,,like we did at the start of this talk.
Dialogue: 0,0:12:02.01,0:12:04.79,Default,,0000,0000,0000,,But this allows us to do different things.
Dialogue: 0,0:12:05.48,0:12:08.45,Default,,0000,0000,0000,,Social media movements \Nlike Je suis CHARLIE,
Dialogue: 0,0:12:08.45,0:12:10.62,Default,,0000,0000,0000,,like the Harlem Shake,
Dialogue: 0,0:12:10.62,0:12:12.23,Default,,0000,0000,0000,,like the Icebucket Challenge,
Dialogue: 0,0:12:12.23,0:12:15.44,Default,,0000,0000,0000,,are only possible because of\Nwhat we carry around in our pockets.
Dialogue: 0,0:12:16.61,0:12:20.50,Default,,0000,0000,0000,,But these social media \Nmovements are brief.
Dialogue: 0,0:12:21.06,0:12:23.50,Default,,0000,0000,0000,,It's a wave that washes over society
Dialogue: 0,0:12:23.50,0:12:25.49,Default,,0000,0000,0000,,and then withdraws quickly.
Dialogue: 0,0:12:26.28,0:12:31.30,Default,,0000,0000,0000,,But it leaves a massive social media\Nlegacy behind it.
Dialogue: 0,0:12:31.91,0:12:33.30,Default,,0000,0000,0000,,[So...is pop culture dead?]
Dialogue: 0,0:12:33.30,0:12:35.78,Default,,0000,0000,0000,,So, back to the original question.
Dialogue: 0,0:12:35.78,0:12:38.85,Default,,0000,0000,0000,,Is pop culture dead?
Dialogue: 0,0:12:38.85,0:12:41.16,Default,,0000,0000,0000,,Has it been hijacked by mass media?
Dialogue: 0,0:12:41.16,0:12:43.26,Default,,0000,0000,0000,,Are we being told \Nwhat we should think now,
Dialogue: 0,0:12:43.26,0:12:45.50,Default,,0000,0000,0000,,rather than developing it ourselves?
Dialogue: 0,0:12:46.07,0:12:50.11,Default,,0000,0000,0000,,Or, are we actually \Ncreating popular culture,
Dialogue: 0,0:12:50.11,0:12:53.01,Default,,0000,0000,0000,,now, ourselves, through social media,
Dialogue: 0,0:12:53.01,0:12:56.20,Default,,0000,0000,0000,,every single second of every single day?
Dialogue: 0,0:12:56.86,0:12:59.17,Default,,0000,0000,0000,,Popular culture as we know it
Dialogue: 0,0:12:59.17,0:13:01.02,Default,,0000,0000,0000,,is probably dead.
Dialogue: 0,0:13:01.02,0:13:03.23,Default,,0000,0000,0000,,But long live popular culture.
Dialogue: 0,0:13:03.60,0:13:04.49,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:13:04.49,0:13:06.38,Default,,0000,0000,0000,,(Applause)