When Don and I first hatched the plan
to start this company,
we went around and around on names.
We looked for an acronym,
but couldn't come up with one
Then we just started thinking about
what we like, where we live,
and what our work philosophy is.
Particularly in New England
and off the coast of Maine, it means
a work ethic that's fantastic,
so we decided on "SALT"
And yes we've used "salt of the earth"
we've used "add a little salt".
When it comes down to it,
people remember it.