WEBVTT

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When Don and I first hatched the plan

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to start this company,

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we went around and around on names.

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We looked for an acronym,

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but couldn't come up with one

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Then we just started thinking about

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what we like, where we live,

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and what our work philosophy is.

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Particularly in New England

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and off the coast of Maine, it means

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a work ethic that's fantastic,

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so we decided on "SALT"

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And yes we've used "salt of the earth"

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we've used "add a little salt".

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When it comes down to it,

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people remember it.