[Script Info] Title: [Events] Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text Dialogue: 0,0:00:00.83,0:00:01.97,Default,,0000,0000,0000,,In this talk, Dialogue: 0,0:00:01.97,0:00:05.70,Default,,0000,0000,0000,,let's take a break from economics\Nand talk a little bit about aesthetics, Dialogue: 0,0:00:05.70,0:00:07.25,Default,,0000,0000,0000,,the aesthetics of the euro. Dialogue: 0,0:00:07.32,0:00:09.17,Default,,0000,0000,0000,,Why is the euro so bland? Dialogue: 0,0:00:09.59,0:00:12.84,Default,,0000,0000,0000,,Let's take a look at some\Nof the currencies that the euro replaced. Dialogue: 0,0:00:14.24,0:00:18.76,Default,,0000,0000,0000,,This beautiful note from Austria features\None of the founders of quantum physics, Dialogue: 0,0:00:18.76,0:00:19.90,Default,,0000,0000,0000,,Erwin Schrödinger. Dialogue: 0,0:00:20.00,0:00:23.36,Default,,0000,0000,0000,,Is Schrödinger's cat alive? \NOr is Schrödinger's cat dead? Dialogue: 0,0:00:23.49,0:00:24.49,Default,,0000,0000,0000,,Very cool. Dialogue: 0,0:00:26.01,0:00:28.92,Default,,0000,0000,0000,,Here's a favorite of mine\Nbecause it features an economist, Dialogue: 0,0:00:29.03,0:00:31.87,Default,,0000,0000,0000,,the devastating critic of Karl Marx, Dialogue: 0,0:00:31.98,0:00:34.00,Default,,0000,0000,0000,,Eugen von Böhm-Bawerk. Dialogue: 0,0:00:36.25,0:00:38.78,Default,,0000,0000,0000,,One of the deutsche marks\Nfeatured Carl Gauss, Dialogue: 0,0:00:38.78,0:00:43.43,Default,,0000,0000,0000,,creator of the normal distribution,\Nalso called the Gaussian distribution. Dialogue: 0,0:00:43.52,0:00:45.17,Default,,0000,0000,0000,,And look, there it is, Dialogue: 0,0:00:45.17,0:00:46.82,Default,,0000,0000,0000,,the Gaussian distribution. Dialogue: 0,0:00:46.92,0:00:48.20,Default,,0000,0000,0000,,Isn't that awesome? Dialogue: 0,0:00:50.25,0:00:52.79,Default,,0000,0000,0000,,And here, of course, \Nwe have an Italian lira, Dialogue: 0,0:00:52.79,0:00:54.39,Default,,0000,0000,0000,,featuring, no surprise, Dialogue: 0,0:00:54.39,0:00:55.70,Default,,0000,0000,0000,,beautiful women. Dialogue: 0,0:00:55.89,0:00:57.04,Default,,0000,0000,0000,,Wonderful. Dialogue: 0,0:00:58.85,0:01:00.57,Default,,0000,0000,0000,,Now, let's compare it with the euro. Dialogue: 0,0:01:00.57,0:01:02.82,Default,,0000,0000,0000,,This is the 200 euro note. Dialogue: 0,0:01:03.08,0:01:04.75,Default,,0000,0000,0000,,I don't know. Is that a doorway? Dialogue: 0,0:01:04.86,0:01:06.11,Default,,0000,0000,0000,,Totally boring. Dialogue: 0,0:01:06.22,0:01:07.53,Default,,0000,0000,0000,,What else do we have? Dialogue: 0,0:01:08.67,0:01:09.86,Default,,0000,0000,0000,,Here's another euro note, Dialogue: 0,0:01:09.86,0:01:12.22,Default,,0000,0000,0000,,perhaps the most bland\Nand boring of them all. Dialogue: 0,0:01:12.43,0:01:14.10,Default,,0000,0000,0000,,Some kind of building on the front. Dialogue: 0,0:01:14.20,0:01:15.92,Default,,0000,0000,0000,,But this building could be anywhere. Dialogue: 0,0:01:15.99,0:01:18.18,Default,,0000,0000,0000,,And thus, it's really nowhere. Dialogue: 0,0:01:18.57,0:01:22.45,Default,,0000,0000,0000,,Notice, however, that the blandness,\Nthe boringness of the euro, Dialogue: 0,0:01:22.45,0:01:25.25,Default,,0000,0000,0000,,this wasn't a design bug, \Nit was a design feature. Dialogue: 0,0:01:25.44,0:01:27.87,Default,,0000,0000,0000,,They didn't want to put Gauss on the euro Dialogue: 0,0:01:27.87,0:01:32.19,Default,,0000,0000,0000,,because Gauss was perceived \Nas a German, not as a European. Dialogue: 0,0:01:32.47,0:01:35.35,Default,,0000,0000,0000,,Thus, there was no common culture, Dialogue: 0,0:01:35.35,0:01:37.10,Default,,0000,0000,0000,,there was no common identity. Dialogue: 0,0:01:37.26,0:01:39.62,Default,,0000,0000,0000,,There was no common ideas Dialogue: 0,0:01:39.62,0:01:42.66,Default,,0000,0000,0000,,which the euro,\Nin its design, could express. Dialogue: 0,0:01:42.91,0:01:44.82,Default,,0000,0000,0000,,So, perhaps in aesthetics, Dialogue: 0,0:01:44.82,0:01:46.23,Default,,0000,0000,0000,,we have a little precursor, Dialogue: 0,0:01:46.23,0:01:50.64,Default,,0000,0000,0000,,a little prediction of some\Nof the economic problems of the euro. Dialogue: 0,0:01:50.64,0:01:53.35,Default,,0000,0000,0000,,Transcriber: Michel Smits\NReviewer: Maurício Kakuei Tanaka