[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:07.21,0:00:08.71,Default,,0000,0000,0000,,Are you excited or not?
Dialogue: 0,0:00:08.73,0:00:10.61,Default,,0000,0000,0000,,(Audience) Yes.
Dialogue: 0,0:00:10.61,0:00:12.99,Default,,0000,0000,0000,,I try again, are you excited or not?
Dialogue: 0,0:00:12.99,0:00:15.42,Default,,0000,0000,0000,,(Audience) Yes.
Dialogue: 0,0:00:15.42,0:00:17.16,Default,,0000,0000,0000,,You seem really excited, now.
Dialogue: 0,0:00:17.16,0:00:19.61,Default,,0000,0000,0000,,Here is a picture for you to cool down.
Dialogue: 0,0:00:19.61,0:00:22.12,Default,,0000,0000,0000,,Don't laugh; this is where I grew up.
Dialogue: 0,0:00:22.12,0:00:24.04,Default,,0000,0000,0000,,OK, I am leaving!
Dialogue: 0,0:00:24.58,0:00:30.35,Default,,0000,0000,0000,,I grew up there, I have\Na very exciting life, in a council flat,
Dialogue: 0,0:00:30.35,0:00:32.41,Default,,0000,0000,0000,,and my grand mother lived\Non the 11th floor,
Dialogue: 0,0:00:32.41,0:00:34.64,Default,,0000,0000,0000,,you will be cleverer\Nwhen going to bed tonight,
Dialogue: 0,0:00:34.64,0:00:38.38,Default,,0000,0000,0000,,you did not expect to learn\Nthat from a TEDx, I suppose.
Dialogue: 0,0:00:38.38,0:00:40.08,Default,,0000,0000,0000,,This, you will never forget,
Dialogue: 0,0:00:40.08,0:00:43.49,Default,,0000,0000,0000,,Idriss Aberkane's grandmother\Nlived on the 11th floor of this block.
Dialogue: 0,0:00:43.49,0:00:44.82,Default,,0000,0000,0000,,Why do I show this to you?
Dialogue: 0,0:00:44.82,0:00:48.11,Default,,0000,0000,0000,,Because I am actually convinced\Nthat in the world that surrounds us,
Dialogue: 0,0:00:48.11,0:00:53.04,Default,,0000,0000,0000,,all the objects we create\Nand that surround us can speak,
Dialogue: 0,0:00:53.43,0:00:55.43,Default,,0000,0000,0000,,we can ask them why they are there.
Dialogue: 0,0:00:55.43,0:00:59.37,Default,,0000,0000,0000,,All the objects we created, which are part\Nof our daily life, our environment
Dialogue: 0,0:00:59.37,0:01:03.63,Default,,0000,0000,0000,,can be asked, "Little object,\Nlittle product, little service,
Dialogue: 0,0:01:03.63,0:01:05.27,Default,,0000,0000,0000,,why are you there?"
Dialogue: 0,0:01:05.28,0:01:10.20,Default,,0000,0000,0000,,I am convinced if we really asked objects\Naround us why they are there,
Dialogue: 0,0:01:10.20,0:01:12.23,Default,,0000,0000,0000,,the huge majority would answer,
Dialogue: 0,0:01:12.23,0:01:14.63,Default,,0000,0000,0000,,"I am there\Nbecause there is a market, idiot."
Dialogue: 0,0:01:16.03,0:01:18.18,Default,,0000,0000,0000,,Check this with the objects around you,
Dialogue: 0,0:01:18.18,0:01:20.62,Default,,0000,0000,0000,,most of them are there\Nbecause there is a market.
Dialogue: 0,0:01:20.62,0:01:24.10,Default,,0000,0000,0000,,Actually, the people\Nwho made them don't use them.
Dialogue: 0,0:01:24.10,0:01:28.03,Default,,0000,0000,0000,,The people who built that tower\Ndon't live there, no.
Dialogue: 0,0:01:29.29,0:01:32.86,Default,,0000,0000,0000,,There are objects which are not there\Nbecause there is a market,
Dialogue: 0,0:01:32.86,0:01:36.61,Default,,0000,0000,0000,,and then, we have objects one even wonders\Nwhy they are there at all.
Dialogue: 0,0:01:36.61,0:01:40.100,Default,,0000,0000,0000,,This block for example,\Nmy grandmother did not live there,
Dialogue: 0,0:01:41.00,0:01:44.38,Default,,0000,0000,0000,,it has been the highest tower\Nin the Christian world for very long,
Dialogue: 0,0:01:44.38,0:01:45.76,Default,,0000,0000,0000,,Strasbourg Cathedral,
Dialogue: 0,0:01:45.77,0:01:48.10,Default,,0000,0000,0000,,but here, it is an object that if asked,
Dialogue: 0,0:01:48.10,0:01:51.60,Default,,0000,0000,0000,,"Why are you there little building?"
Dialogue: 0,0:01:51.60,0:01:55.42,Default,,0000,0000,0000,,It will answer, "I'm here because mum\Nand dad loved each other very much."
Dialogue: 0,0:01:56.00,0:01:57.88,Default,,0000,0000,0000,,These are exceptional objects
Dialogue: 0,0:01:57.90,0:02:00.39,Default,,0000,0000,0000,,Whether they are goods,\Nproducts, or services,
Dialogue: 0,0:02:00.40,0:02:04.20,Default,,0000,0000,0000,,but it can even be buildings\Nsuch as Sydney Opera or the Eiffel Tower,
Dialogue: 0,0:02:04.20,0:02:07.08,Default,,0000,0000,0000,,the Eiffel Tower which was to be\Ndisassembled, since useless.
Dialogue: 0,0:02:07.20,0:02:09.32,Default,,0000,0000,0000,,Ask the Eiffel Tower, "Why are you there?"
Dialogue: 0,0:02:09.32,0:02:12.10,Default,,0000,0000,0000,,"I'm here because mum and dad\Nloved each other very much."
Dialogue: 0,0:02:12.10,0:02:13.78,Default,,0000,0000,0000,,It's not rational.
Dialogue: 0,0:02:13.78,0:02:16.96,Default,,0000,0000,0000,,With a business plan,\Nit would not have been built.
Dialogue: 0,0:02:17.51,0:02:19.87,Default,,0000,0000,0000,,I am here to talk about this actually,
Dialogue: 0,0:02:19.88,0:02:24.13,Default,,0000,0000,0000,,what makes TED specificity in general,
Dialogue: 0,0:02:24.14,0:02:26.63,Default,,0000,0000,0000,,why is TED so special?
Dialogue: 0,0:02:26.63,0:02:30.49,Default,,0000,0000,0000,,We will see in fact\Nthat it is precisely passion and love.
Dialogue: 0,0:02:30.50,0:02:32.63,Default,,0000,0000,0000,,But, before that,\NI will tell you something
Dialogue: 0,0:02:32.64,0:02:36.74,Default,,0000,0000,0000,,which may not seem exciting.
Dialogue: 0,0:02:36.74,0:02:39.76,Default,,0000,0000,0000,,Right now, we are undertaking\Na knowledge transaction.
Dialogue: 0,0:02:39.76,0:02:43.34,Default,,0000,0000,0000,,I give you the knowledge,\Nand you give me two things in exchange.
Dialogue: 0,0:02:43.34,0:02:46.58,Default,,0000,0000,0000,,Which ones? What are you\Ngiving me right now?
Dialogue: 0,0:02:46.58,0:02:49.61,Default,,0000,0000,0000,,(Audience) Attention, love,
Dialogue: 0,0:02:49.61,0:02:54.64,Default,,0000,0000,0000,,IA: Attention - we will talk\Nabout love later - and time.
Dialogue: 0,0:02:54.64,0:02:57.24,Default,,0000,0000,0000,,In fact, if you want to buy knowledge,
Dialogue: 0,0:02:57.24,0:02:59.52,Default,,0000,0000,0000,,you need attention and time in exchange.
Dialogue: 0,0:03:00.35,0:03:02.83,Default,,0000,0000,0000,,That is the equation\NI discovered in Stanford,
Dialogue: 0,0:03:02.83,0:03:06.09,Default,,0000,0000,0000,,it doesn't bite, don't worry,\Nit is really kind,
Dialogue: 0,0:03:06.09,0:03:10.38,Default,,0000,0000,0000,,it describes what you are going\Nto do today at TEDx:
Dialogue: 0,0:03:10.38,0:03:13.02,Default,,0000,0000,0000,,you are going to give attention\Nand time to the speaker.
Dialogue: 0,0:03:13.02,0:03:16.76,Default,,0000,0000,0000,,To buy knowledge, you need to pay\Nwith attention multiplied by time.
Dialogue: 0,0:03:16.76,0:03:18.60,Default,,0000,0000,0000,,Let's check it is indeed a product,
Dialogue: 0,0:03:18.60,0:03:21.95,Default,,0000,0000,0000,,A product means that if one of the 2\Nis equal to 0, the whole equals 0.
Dialogue: 0,0:03:22.07,0:03:26.10,Default,,0000,0000,0000,,If you give me one hour of your time,\Nbut are not focused,
Dialogue: 0,0:03:26.10,0:03:28.33,Default,,0000,0000,0000,,there will be no exchange of knowledge.
Dialogue: 0,0:03:28.33,0:03:31.94,Default,,0000,0000,0000,,You should give me\Nyour whole attention and all your time.
Dialogue: 0,0:03:31.94,0:03:34.82,Default,,0000,0000,0000,,This is the currency\Nin the knowledge economy.
Dialogue: 0,0:03:34.82,0:03:39.12,Default,,0000,0000,0000,,To learn something, you have to pay\Nwith attention and time.
Dialogue: 0,0:03:39.12,0:03:43.08,Default,,0000,0000,0000,,And the good news with this equation\Nis that we all have both from birth.
Dialogue: 0,0:03:43.08,0:03:46.36,Default,,0000,0000,0000,,Yes, the young Somali is not born\Nwith pocket money,
Dialogue: 0,0:03:46.36,0:03:48.18,Default,,0000,0000,0000,,but he has attention and time.
Dialogue: 0,0:03:48.18,0:03:50.98,Default,,0000,0000,0000,,The knowledge economy\Nis therefore the only economy
Dialogue: 0,0:03:50.98,0:03:53.09,Default,,0000,0000,0000,,where everybody is born\Nwith a buying power,
Dialogue: 0,0:03:53.09,0:03:54.62,Default,,0000,0000,0000,,which is good news!
Dialogue: 0,0:03:54.62,0:03:56.88,Default,,0000,0000,0000,,Under what conditions
Dialogue: 0,0:03:56.88,0:04:00.11,Default,,0000,0000,0000,,do we give our whole attention\Nand all our time to someone?
Dialogue: 0,0:04:00.11,0:04:01.79,Default,,0000,0000,0000,,How is this called?
Dialogue: 0,0:04:02.61,0:04:03.81,Default,,0000,0000,0000,,Love.
Dialogue: 0,0:04:03.81,0:04:05.22,Default,,0000,0000,0000,,When you love someone,
Dialogue: 0,0:04:05.22,0:04:08.85,Default,,0000,0000,0000,,you lavishly give him or her\Nyour whole attention and all your time.
Dialogue: 0,0:04:08.85,0:04:11.72,Default,,0000,0000,0000,,The knowledge economy is the only one
Dialogue: 0,0:04:11.72,0:04:14.73,Default,,0000,0000,0000,,which maximizes\Nthe lovers' purchasing power.
Dialogue: 0,0:04:15.24,0:04:17.78,Default,,0000,0000,0000,,Literally, if you want to learn faster,
Dialogue: 0,0:04:17.78,0:04:19.97,Default,,0000,0000,0000,,make sure you fall in love first
Dialogue: 0,0:04:19.97,0:04:21.91,Default,,0000,0000,0000,,with the knowledge you will learn.
Dialogue: 0,0:04:23.11,0:04:26.76,Default,,0000,0000,0000,,This is what the story of my work\Nand my findings are about:
Dialogue: 0,0:04:26.76,0:04:30.51,Default,,0000,0000,0000,,what is the role of love in the economy,\Nwhich is supposed to be prosy?
Dialogue: 0,0:04:30.51,0:04:33.88,Default,,0000,0000,0000,,At Stanford, when I dealt with this,\Npeople understood quite well.
Dialogue: 0,0:04:33.88,0:04:35.84,Default,,0000,0000,0000,,But in France when I said, "Well,
Dialogue: 0,0:04:35.84,0:04:38.14,Default,,0000,0000,0000,,let's talk a little about love\Nin companies,"
Dialogue: 0,0:04:38.14,0:04:40.36,Default,,0000,0000,0000,,no kidding, people would not understand.
Dialogue: 0,0:04:40.36,0:04:44.68,Default,,0000,0000,0000,,So, I told them, "Well, to maximize\Nthe flow of knowledge,
Dialogue: 0,0:04:44.68,0:04:46.09,Default,,0000,0000,0000,,you need to love what you do,
Dialogue: 0,0:04:46.09,0:04:48.25,Default,,0000,0000,0000,,the main point is to love your job,
Dialogue: 0,0:04:48.25,0:04:50.36,Default,,0000,0000,0000,,you will turn out to be more competitive."
Dialogue: 0,0:04:50.36,0:04:53.34,Default,,0000,0000,0000,,But apparently, I had not found\Nthe proper words,
Dialogue: 0,0:04:53.34,0:04:57.00,Default,,0000,0000,0000,,above all with managers, as I was teaching\Nin Centrale, and it is specific.
Dialogue: 0,0:04:57.01,0:05:00.74,Default,,0000,0000,0000,,So I thought, "We're in Descartes homeland\Nlet's make a diagram,
Dialogue: 0,0:05:00.74,0:05:03.77,Default,,0000,0000,0000,,let's draw something really Cartesian."
Dialogue: 0,0:05:03.77,0:05:06.23,Default,,0000,0000,0000,,I called it, "Love Can Do,"
Dialogue: 0,0:05:06.23,0:05:10.10,Default,,0000,0000,0000,,and I wondered, "What are\Nthe companies with a little difference,
Dialogue: 0,0:05:10.10,0:05:11.75,Default,,0000,0000,0000,,those slightly standing out?"
Dialogue: 0,0:05:11.75,0:05:15.51,Default,,0000,0000,0000,,It is the ones which do what they can do.
Dialogue: 0,0:05:15.51,0:05:18.24,Default,,0000,0000,0000,,So I thought, let's take the Can Do axis:
Dialogue: 0,0:05:18.24,0:05:20.50,Default,,0000,0000,0000,,can I do my job?
Dialogue: 0,0:05:20.50,0:05:22.84,Default,,0000,0000,0000,,But we are going to add another axis,
Dialogue: 0,0:05:22.84,0:05:26.20,Default,,0000,0000,0000,,and we'll stick\Nto the good old Cartesian diagram,
Dialogue: 0,0:05:26.20,0:05:27.99,Default,,0000,0000,0000,,and we are going to add some love;
Dialogue: 0,0:05:27.99,0:05:31.51,Default,,0000,0000,0000,,forgive me to add some love\Ninto a Cartesian diagram.
Dialogue: 0,0:05:31.51,0:05:34.38,Default,,0000,0000,0000,,Let's consider another thing,\N"Let's organize the companies,
Dialogue: 0,0:05:34.38,0:05:37.87,Default,,0000,0000,0000,,or not just the companies,\Nby the way, but any initiative,
Dialogue: 0,0:05:37.87,0:05:42.01,Default,,0000,0000,0000,,according to what people love to do\Nand what they can do."
Dialogue: 0,0:05:42.01,0:05:45.10,Default,,0000,0000,0000,,The company which does\Nwhat it loves and what it can do
Dialogue: 0,0:05:45.10,0:05:46.87,Default,,0000,0000,0000,,is the company standing out,
Dialogue: 0,0:05:46.87,0:05:49.00,Default,,0000,0000,0000,,that doesn't mean it is the leader,
Dialogue: 0,0:05:49.00,0:05:52.01,Default,,0000,0000,0000,,it means there is you,\Nand then there's the rest of the world.
Dialogue: 0,0:05:52.01,0:05:54.10,Default,,0000,0000,0000,,Typically, we mention Apple.
Dialogue: 0,0:05:54.10,0:05:56.23,Default,,0000,0000,0000,,What does "standing out" mean?
Dialogue: 0,0:05:56.23,0:05:58.53,Default,,0000,0000,0000,,Chris Martin and Gwyneth Paltrow\Nhave a daughter.
Dialogue: 0,0:05:58.65,0:06:02.54,Default,,0000,0000,0000,,Chris Martin, singer of Coldplay,\Nand Gwyneth Paltrow, Hollywood star.
Dialogue: 0,0:06:02.54,0:06:06.27,Default,,0000,0000,0000,,How do they call here? Apple.
Dialogue: 0,0:06:06.27,0:06:08.33,Default,,0000,0000,0000,,Who is going to call\Ntheir daughter Samsung?
Dialogue: 0,0:06:08.45,0:06:09.28,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:06:09.28,0:06:11.01,Default,,0000,0000,0000,,That is standing out.
Dialogue: 0,0:06:12.11,0:06:15.49,Default,,0000,0000,0000,,It makes you laugh\Nbecause it is standing out.
Dialogue: 0,0:06:15.49,0:06:17.01,Default,,0000,0000,0000,,Then, there is the follower,
Dialogue: 0,0:06:17.01,0:06:19.84,Default,,0000,0000,0000,,the one who does his job right,\Nhe can do it, he handles it,
Dialogue: 0,0:06:19.96,0:06:22.23,Default,,0000,0000,0000,,but he doesn't care about love.
Dialogue: 0,0:06:22.23,0:06:24.25,Default,,0000,0000,0000,,And, excuse me,
Dialogue: 0,0:06:24.25,0:06:27.49,Default,,0000,0000,0000,,but Samsung didn't go from\Nmaking toilets to making tablets
Dialogue: 0,0:06:27.49,0:06:29.75,Default,,0000,0000,0000,,just because they loved it,\Nthere was a market.
Dialogue: 0,0:06:29.75,0:06:32.51,Default,,0000,0000,0000,,When the market was there,\Nthey just went for it.
Dialogue: 0,0:06:32.51,0:06:34.96,Default,,0000,0000,0000,,That is the case\Nfor the vast majority of companies.
Dialogue: 0,0:06:34.96,0:06:37.51,Default,,0000,0000,0000,,There is a market, they go for it.
Dialogue: 0,0:06:37.51,0:06:38.75,Default,,0000,0000,0000,,That is the follower.
Dialogue: 0,0:06:38.75,0:06:41.15,Default,,0000,0000,0000,,The difference between\Nthe follower and the leader,
Dialogue: 0,0:06:41.27,0:06:42.34,Default,,0000,0000,0000,,the one standing out,
Dialogue: 0,0:06:42.34,0:06:44.24,Default,,0000,0000,0000,,is, "Do I like the job,
Dialogue: 0,0:06:44.24,0:06:48.52,Default,,0000,0000,0000,,or do I only do it\Nbecause there is a market?"
Dialogue: 0,0:06:48.52,0:06:51.03,Default,,0000,0000,0000,,Talking of job, you know the joke,
Dialogue: 0,0:06:51.04,0:06:55.29,Default,,0000,0000,0000,,we say the Americans have Steve Jobs\Nand the French have Pôle Emploi.
Dialogue: 0,0:06:55.29,0:06:57.76,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:06:57.76,0:07:01.50,Default,,0000,0000,0000,,There is no video editing for TEDx,\Nthe joke is on me.
Dialogue: 0,0:07:01.50,0:07:03.07,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:07:04.25,0:07:06.31,Default,,0000,0000,0000,,Then, you have other players,
Dialogue: 0,0:07:06.31,0:07:08.70,Default,,0000,0000,0000,,my favorite being the garage\Nin the Silicon Valley.
Dialogue: 0,0:07:08.82,0:07:11.59,Default,,0000,0000,0000,,All those companies\Nthat were founded in garages.
Dialogue: 0,0:07:11.59,0:07:14.26,Default,,0000,0000,0000,,What does that mean\Nthat today they are there,
Dialogue: 0,0:07:14.26,0:07:16.53,Default,,0000,0000,0000,,I mean up there?
Dialogue: 0,0:07:19.08,0:07:22.25,Default,,0000,0000,0000,,What does it mean?
Dialogue: 0,0:07:22.25,0:07:26.25,Default,,0000,0000,0000,,That means a maximum of love\Nand a minimum of know-how.
Dialogue: 0,0:07:26.25,0:07:28.76,Default,,0000,0000,0000,,That's how Google and Amazon were created.
Dialogue: 0,0:07:28.76,0:07:33.75,Default,,0000,0000,0000,,That is how Tesla, Apple,\NHewlett Packard and Disney were created.
Dialogue: 0,0:07:33.75,0:07:36.51,Default,,0000,0000,0000,,Yes, Disney created Alice in Wonderlands
Dialogue: 0,0:07:36.51,0:07:38.51,Default,,0000,0000,0000,,in a garage in Los Angeles.
Dialogue: 0,0:07:38.51,0:07:40.99,Default,,0000,0000,0000,,Please, don't look for any wordplay.
Dialogue: 0,0:07:40.99,0:07:42.76,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:07:42.76,0:07:44.62,Default,,0000,0000,0000,,Oh, humor.
Dialogue: 0,0:07:46.50,0:07:49.03,Default,,0000,0000,0000,,The garages in the Silicon Valley\Ndon't do a job
Dialogue: 0,0:07:49.04,0:07:50.58,Default,,0000,0000,0000,,because they know how to,
Dialogue: 0,0:07:50.58,0:07:53.60,Default,,0000,0000,0000,,they don't know anything about it,\Nbut they love it.
Dialogue: 0,0:07:53.60,0:07:56.28,Default,,0000,0000,0000,,The garage is going to select\Nthe ones who love it,
Dialogue: 0,0:07:56.28,0:07:59.33,Default,,0000,0000,0000,,because there are no grades, no prices,
Dialogue: 0,0:07:59.34,0:08:02.12,Default,,0000,0000,0000,,you won't get a regional price\Nfor competitiveness,
Dialogue: 0,0:08:02.12,0:08:03.42,Default,,0000,0000,0000,,you won't get anything,
Dialogue: 0,0:08:03.42,0:08:06.60,Default,,0000,0000,0000,,you won't be able to pick somebody saying,\N"I work in a garage."
Dialogue: 0,0:08:06.60,0:08:08.75,Default,,0000,0000,0000,,You cannot write that on your resume.
Dialogue: 0,0:08:08.76,0:08:10.05,Default,,0000,0000,0000,,There is no award,
Dialogue: 0,0:08:10.06,0:08:12.58,Default,,0000,0000,0000,,no grade, no diploma,\Nthere is only what you do.
Dialogue: 0,0:08:12.58,0:08:17.59,Default,,0000,0000,0000,,The garage selects the enthusiasts,\Nthe ones who are passionate about the job,
Dialogue: 0,0:08:17.60,0:08:19.34,Default,,0000,0000,0000,,the ones who love it.
Dialogue: 0,0:08:19.34,0:08:24.09,Default,,0000,0000,0000,,And so, when you mix\Nlove and incompetence,
Dialogue: 0,0:08:24.10,0:08:25.67,Default,,0000,0000,0000,,you get the result,
Dialogue: 0,0:08:25.67,0:08:29.58,Default,,0000,0000,0000,,"Sorry guys, I didn't know\Nit was impossible so I did it."
Dialogue: 0,0:08:29.58,0:08:33.36,Default,,0000,0000,0000,,That is typical of the Silicon Valley's\Ncompanies that were created in a garage.
Dialogue: 0,0:08:33.48,0:08:36.36,Default,,0000,0000,0000,,As we were telling them,\N"Guys, that is impossible,"
Dialogue: 0,0:08:36.36,0:08:42.10,Default,,0000,0000,0000,,they just did it because they had\Nno manuals to hold them back.
Dialogue: 0,0:08:42.10,0:08:46.10,Default,,0000,0000,0000,,Obviously, the worst thing is\Nthat we have those kind of players,
Dialogue: 0,0:08:46.10,0:08:47.20,Default,,0000,0000,0000,,the compelled incomers.
Dialogue: 0,0:08:47.32,0:08:49.17,Default,,0000,0000,0000,,It is easy to sum it up,
Dialogue: 0,0:08:49.17,0:08:51.83,Default,,0000,0000,0000,,if you ask them,\N"Why do you make your products?"
Dialogue: 0,0:08:51.83,0:08:53.58,Default,,0000,0000,0000,,"Because I had to.
Dialogue: 0,0:08:53.58,0:08:57.05,Default,,0000,0000,0000,,I wanted to be a vet but I was told\Nto make that product, so I did."
Dialogue: 0,0:08:57.05,0:09:00.58,Default,,0000,0000,0000,,The best example is,\Nyou might know it, the brand Lada,
Dialogue: 0,0:09:00.62,0:09:02.60,Default,,0000,0000,0000,,or the Russian words in general.
Dialogue: 0,0:09:02.60,0:09:06.10,Default,,0000,0000,0000,,A friend of mine met a marabout in Africa,
Dialogue: 0,0:09:06.10,0:09:09.59,Default,,0000,0000,0000,,and like all great marabouts,\Nhe had the list of all his miracles:
Dialogue: 0,0:09:09.59,0:09:14.10,Default,,0000,0000,0000,,the loved-one coming back, glory,\Nbeauty, ingrown nail healing, all of it,
Dialogue: 0,0:09:14.10,0:09:18.37,Default,,0000,0000,0000,,and his concluding claim was:\Ncan even start Russian motorcycles?
Dialogue: 0,0:09:18.38,0:09:20.32,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:09:20.32,0:09:24.08,Default,,0000,0000,0000,,There is walking on water, and then\Nthere is starting a Russian motorcycles.
Dialogue: 0,0:09:24.08,0:09:26.34,Default,,0000,0000,0000,,That tells a lot about\NRussian motorcycles,
Dialogue: 0,0:09:26.35,0:09:29.34,Default,,0000,0000,0000,,and you clearly wouldn't dream\Nabout a Russian motorcycle.
Dialogue: 0,0:09:29.35,0:09:31.26,Default,,0000,0000,0000,,One we have that diagram,
Dialogue: 0,0:09:31.27,0:09:33.47,Default,,0000,0000,0000,,we see that if the follower\Nwants to stand out,
Dialogue: 0,0:09:33.59,0:09:35.50,Default,,0000,0000,0000,,there is only one question to ask,
Dialogue: 0,0:09:35.50,0:09:38.60,Default,,0000,0000,0000,,and you'll see that it fits\Nperfectly with this TEDx's theme,
Dialogue: 0,0:09:38.61,0:09:40.62,Default,,0000,0000,0000,,the upward direction --
Dialogue: 0,0:09:40.62,0:09:43.10,Default,,0000,0000,0000,,do you want some self-consistency?
Dialogue: 0,0:09:43.11,0:09:44.77,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:09:46.10,0:09:48.84,Default,,0000,0000,0000,,They have to ask themselves,\N"Why do I do my job?"
Dialogue: 0,0:09:48.84,0:09:50.22,Default,,0000,0000,0000,,For the compelled incomers,
Dialogue: 0,0:09:50.23,0:09:52.98,Default,,0000,0000,0000,,the red arrow pointing down\Nis the path to suffering,
Dialogue: 0,0:09:52.98,0:09:56.22,Default,,0000,0000,0000,,because you get the knowledge\Nbut do not have the love of the job.
Dialogue: 0,0:09:56.22,0:09:57.26,Default,,0000,0000,0000,,You are in this mode,
Dialogue: 0,0:09:57.27,0:09:59.36,Default,,0000,0000,0000,,"Why are you working?"\N"Because I have to."
Dialogue: 0,0:09:59.37,0:10:03.10,Default,,0000,0000,0000,,That is suffering, that is\Ncommitting suicide at work, it is hell.
Dialogue: 0,0:10:03.11,0:10:06.08,Default,,0000,0000,0000,,The garage in the Silicon Valley,\Non the other hand, obtains
Dialogue: 0,0:10:06.09,0:10:07.64,Default,,0000,0000,0000,,all his knowledge out of love.
Dialogue: 0,0:10:07.64,0:10:09.50,Default,,0000,0000,0000,,He does the job because he loves it,
Dialogue: 0,0:10:09.51,0:10:12.85,Default,,0000,0000,0000,,and he is going to get all his expertise\Non the path to love.
Dialogue: 0,0:10:12.85,0:10:15.58,Default,,0000,0000,0000,,That path, I called it El Camino Real,
Dialogue: 0,0:10:15.60,0:10:17.64,Default,,0000,0000,0000,,that is the avenue in the Silicon Valley.
Dialogue: 0,0:10:17.65,0:10:19.85,Default,,0000,0000,0000,,That avenue which structures\Nthe Silicon Valley
Dialogue: 0,0:10:19.97,0:10:22.63,Default,,0000,0000,0000,,is called the royal road in Spanish,\NEl Camino Real,
Dialogue: 0,0:10:22.63,0:10:25.00,Default,,0000,0000,0000,,and that's how I called this transition.
Dialogue: 0,0:10:25.03,0:10:29.24,Default,,0000,0000,0000,,Because the Google, the Apple,\Nthe Walt-Disney, the Hewlett-Packard
Dialogue: 0,0:10:29.25,0:10:31.02,Default,,0000,0000,0000,,have followed this way.
Dialogue: 0,0:10:31.02,0:10:34.84,Default,,0000,0000,0000,,The ones who followed it the most\Nand which illustrate best Love Can Do,
Dialogue: 0,0:10:34.85,0:10:36.10,Default,,0000,0000,0000,,that's Tesla.
Dialogue: 0,0:10:36.11,0:10:38.49,Default,,0000,0000,0000,,Tesla is typically the company
Dialogue: 0,0:10:38.50,0:10:41.91,Default,,0000,0000,0000,,which didn't know anything\Nabout its competitors..
Dialogue: 0,0:10:41.91,0:10:44.62,Default,,0000,0000,0000,,So almost all the decisions they made
Dialogue: 0,0:10:44.62,0:10:47.75,Default,,0000,0000,0000,,were completely dumb and irrational.
Dialogue: 0,0:10:47.76,0:10:50.49,Default,,0000,0000,0000,,On that frame, you can see\Nan illustration of Love Can Do.
Dialogue: 0,0:10:50.50,0:10:53.01,Default,,0000,0000,0000,,On this picture, you can see\Nthe Love and the Can Do.
Dialogue: 0,0:10:53.02,0:10:55.76,Default,,0000,0000,0000,,That is what love is, that is this engine.
Dialogue: 0,0:10:55.76,0:10:57.88,Default,,0000,0000,0000,,In fact, when Elon Musk founded Tesla,
Dialogue: 0,0:10:57.90,0:11:01.84,Default,,0000,0000,0000,,he asked his engineers for an engine\Nthat was invented by Nicolas Tesla,
Dialogue: 0,0:11:01.84,0:11:05.25,Default,,0000,0000,0000,,because he is a fan of Tesla,\Nthe second da Vinci of the 20th century.
Dialogue: 0,0:11:05.25,0:11:06.75,Default,,0000,0000,0000,,So he told his engineers,
Dialogue: 0,0:11:06.76,0:11:09.51,Default,,0000,0000,0000,,"I want an engine that was invented\Nby Nicolas Tesla."
Dialogue: 0,0:11:09.52,0:11:11.25,Default,,0000,0000,0000,,If you think about it,
Dialogue: 0,0:11:11.25,0:11:15.21,Default,,0000,0000,0000,,that is dumb, as dumb as asking Airbus\Nfor a Leonard de Vinci's technology.
Dialogue: 0,0:11:15.24,0:11:18.07,Default,,0000,0000,0000,,So the engineers replied,\N"Well, that is dumb."
Dialogue: 0,0:11:18.08,0:11:21.75,Default,,0000,0000,0000,,And Elon Musk said, "I am the one paying,
Dialogue: 0,0:11:21.75,0:11:25.92,Default,,0000,0000,0000,,so you are going to make\Na N. Tesla's engine, and shut up."
Dialogue: 0,0:11:26.26,0:11:29.60,Default,,0000,0000,0000,,This engine which gives nightmares
Dialogue: 0,0:11:29.60,0:11:32.37,Default,,0000,0000,0000,,to the entire global\Nautomotive establishment
Dialogue: 0,0:11:32.38,0:11:37.25,Default,,0000,0000,0000,,is an engine that was patented\Nby Nicolas Tesla in 1896.
Dialogue: 0,0:11:37.26,0:11:38.76,Default,,0000,0000,0000,,That is love,
Dialogue: 0,0:11:38.76,0:11:41.22,Default,,0000,0000,0000,,because it is no rational decision.
Dialogue: 0,0:11:41.22,0:11:45.06,Default,,0000,0000,0000,,You rationally won't beat your competitors\Nwith a thing from the 19th century.
Dialogue: 0,0:11:45.06,0:11:48.11,Default,,0000,0000,0000,,"I am just passionate\Nabout Tesla," so here it is.
Dialogue: 0,0:11:48.12,0:11:49.79,Default,,0000,0000,0000,,Can Do is the battery in this.
Dialogue: 0,0:11:49.80,0:11:53.11,Default,,0000,0000,0000,,You don't see it now,\Nbut they will be put onto the frame
Dialogue: 0,0:11:53.11,0:11:55.63,Default,,0000,0000,0000,,and Can Do is a car with batteries,
Dialogue: 0,0:11:55.64,0:11:58.40,Default,,0000,0000,0000,,we didn't have good returns\Nso Elon Musk said,
Dialogue: 0,0:11:58.40,0:12:01.77,Default,,0000,0000,0000,,"Wait, does a laptop have a good battery?"
Dialogue: 0,0:12:01.78,0:12:02.91,Default,,0000,0000,0000,,"Yeah, it's not bad."
Dialogue: 0,0:12:02.92,0:12:05.59,Default,,0000,0000,0000,,The new Mac had a good battery.
Dialogue: 0,0:12:05.60,0:12:10.13,Default,,0000,0000,0000,,"Fine, just take some of these\Nand pile them up."
Dialogue: 0,0:12:10.14,0:12:11.76,Default,,0000,0000,0000,,That's what they did.
Dialogue: 0,0:12:13.22,0:12:14.80,Default,,0000,0000,0000,,Love Can Do.
Dialogue: 0,0:12:15.73,0:12:18.66,Default,,0000,0000,0000,,The epitome of Love Can Do\N- we won't talk about it for long,
Dialogue: 0,0:12:18.66,0:12:21.57,Default,,0000,0000,0000,,it would be an inter-TEDx -\Nit is the Wright brothers,
Dialogue: 0,0:12:21.57,0:12:24.33,Default,,0000,0000,0000,,they were entirely made of Love Can Do,
Dialogue: 0,0:12:24.33,0:12:25.75,Default,,0000,0000,0000,,they had no diploma.
Dialogue: 0,0:12:25.75,0:12:28.96,Default,,0000,0000,0000,,While guys in Polytechnique,\Nthe MIT, the Royal Society
Dialogue: 0,0:12:28.96,0:12:30.88,Default,,0000,0000,0000,,wanted to make their first plane fly,
Dialogue: 0,0:12:30.88,0:12:32.35,Default,,0000,0000,0000,,the ones who made it fly
Dialogue: 0,0:12:32.35,0:12:34.59,Default,,0000,0000,0000,,were two idiots,\N60km away from Dayton, Ohio,
Dialogue: 0,0:12:34.59,0:12:37.01,Default,,0000,0000,0000,,and who hadn't graduated from High School,
Dialogue: 0,0:12:37.01,0:12:39.46,Default,,0000,0000,0000,,and that was because they crashed\Nfive times a day.
Dialogue: 0,0:12:39.46,0:12:42.36,Default,,0000,0000,0000,,An excellent TED speaker\Nsaid it better than me,
Dialogue: 0,0:12:42.38,0:12:43.62,Default,,0000,0000,0000,,his name is Simon Sinek
Dialogue: 0,0:12:43.62,0:12:47.12,Default,,0000,0000,0000,,- spend a minute with Simon Sinek,\Nit is better than my TEDx.
Dialogue: 0,0:12:47.12,0:12:51.36,Default,,0000,0000,0000,,I can tell you that,\Nseriously, Simon Sinek.
Dialogue: 0,0:12:51.36,0:12:53.76,Default,,0000,0000,0000,,The conclusion of Love Can Do for me
Dialogue: 0,0:12:53.76,0:12:56.01,Default,,0000,0000,0000,,is that, no matter the expertise,
Dialogue: 0,0:12:56.01,0:12:58.43,Default,,0000,0000,0000,,you saw it: attention times time,
Dialogue: 0,0:12:58.43,0:13:00.76,Default,,0000,0000,0000,,when you learn something,
Dialogue: 0,0:13:00.76,0:13:03.75,Default,,0000,0000,0000,,your learning, if you are passionate,
Dialogue: 0,0:13:03.75,0:13:05.23,Default,,0000,0000,0000,,is going to take theses steps:
Dialogue: 0,0:13:05.23,0:13:09.09,Default,,0000,0000,0000,,5, 50, 500, 5,000, maybe 50,000 hours.
Dialogue: 0,0:13:09.09,0:13:11.75,Default,,0000,0000,0000,,In 5 hours, you get into any knowledge,
Dialogue: 0,0:13:11.75,0:13:15.09,Default,,0000,0000,0000,,in 50 hours you are autonomous,\Nin 500 hours you can teach it,
Dialogue: 0,0:13:15.09,0:13:17.10,Default,,0000,0000,0000,,at 5,000 there are the first Nobel Prizes,
Dialogue: 0,0:13:17.22,0:13:19.35,Default,,0000,0000,0000,,and at 50,000 you get what Japanese call
Dialogue: 0,0:13:19.35,0:13:21.33,Default,,0000,0000,0000,,a living national treasure.
Dialogue: 0,0:13:21.33,0:13:25.06,Default,,0000,0000,0000,,I insist on saying that it only works\Nif you learn because your are passionate,
Dialogue: 0,0:13:25.18,0:13:26.60,Default,,0000,0000,0000,,you have a maximum attention.
Dialogue: 0,0:13:26.60,0:13:29.61,Default,,0000,0000,0000,,I will show you a case\Nof living national treasure,
Dialogue: 0,0:13:29.61,0:13:33.60,Default,,0000,0000,0000,,Wallace Chan,\Nthe best jeweler in the world.
Dialogue: 0,0:13:33.60,0:13:36.36,Default,,0000,0000,0000,,That guy is standing out,
Dialogue: 0,0:13:36.36,0:13:39.36,Default,,0000,0000,0000,,that guys has 100,000 hours\Nof doing what he does,
Dialogue: 0,0:13:39.36,0:13:42.22,Default,,0000,0000,0000,,that is exceptional, no jeweler\Ncan do it like he does.
Dialogue: 0,0:13:42.22,0:13:45.35,Default,,0000,0000,0000,,I will just who you one of his creations\Nthat shows Love Can Do,
Dialogue: 0,0:13:45.35,0:13:48.37,Default,,0000,0000,0000,,the guy made a portrait in an aquamarine.
Dialogue: 0,0:13:48.37,0:13:51.62,Default,,0000,0000,0000,,That is called the Wallace Cut,\Nhe can cut out a portrait
Dialogue: 0,0:13:51.62,0:13:54.73,Default,,0000,0000,0000,,that is reflected on all the facets\Nof the aquamarine.
Dialogue: 0,0:13:54.73,0:13:58.24,Default,,0000,0000,0000,,Why? Because he loves it,
Dialogue: 0,0:13:58.24,0:14:01.77,Default,,0000,0000,0000,,and when you ask him,\N"Do you want to go on holidays?"
Dialogue: 0,0:14:01.77,0:14:05.77,Default,,0000,0000,0000,,He says, "In my workshop,\NI am already on holidays,
Dialogue: 0,0:14:05.77,0:14:08.24,Default,,0000,0000,0000,,that is the only thing that satisfies me."
Dialogue: 0,0:14:08.24,0:14:10.76,Default,,0000,0000,0000,,Today, you are going to see\Nlots of speakers
Dialogue: 0,0:14:10.76,0:14:13.24,Default,,0000,0000,0000,,who will illustrate Love Can Do\Nbetter than I can.
Dialogue: 0,0:14:13.24,0:14:15.40,Default,,0000,0000,0000,,Because I am only talking about theory,
Dialogue: 0,0:14:15.40,0:14:17.93,Default,,0000,0000,0000,,they are going to talk about practice.
Dialogue: 0,0:14:17.93,0:14:21.67,Default,,0000,0000,0000,,The speaker coming up right after me\Nwill talk to you about love in companies,
Dialogue: 0,0:14:21.67,0:14:24.83,Default,,0000,0000,0000,,and you will see exactly\Nwhat Love Can Do can result in.
Dialogue: 0,0:14:24.83,0:14:27.50,Default,,0000,0000,0000,,And so on, for the Veilles Charrues\Nmusic festival, etc.
Dialogue: 0,0:14:27.50,0:14:29.77,Default,,0000,0000,0000,,All I want you to do now,
Dialogue: 0,0:14:29.77,0:14:34.27,Default,,0000,0000,0000,,is consider Love Can Do in your life,
Dialogue: 0,0:14:34.27,0:14:38.12,Default,,0000,0000,0000,,and I want you to say\Nsomething extremely simple,
Dialogue: 0,0:14:38.12,0:14:43.50,Default,,0000,0000,0000,,that is that every economically useful\Nhuman being might not be fulfilled,
Dialogue: 0,0:14:43.50,0:14:47.27,Default,,0000,0000,0000,,but every fulfilled human being\Nis necessarily economically useful.
Dialogue: 0,0:14:47.27,0:14:51.26,Default,,0000,0000,0000,,So let's value fulfillment\Nmore than economical usefulness.
Dialogue: 0,0:14:51.26,0:14:52.76,Default,,0000,0000,0000,,Have an excellent day.
Dialogue: 0,0:14:52.76,0:14:54.10,Default,,0000,0000,0000,,(Applause)