0:00:06.545,0:00:08.985 In a study in the 1990s, 0:00:08.985,0:00:13.887 participants recalled getting lost [br]in a shopping mall as children. 0:00:13.887,0:00:17.207 Some shared these memories[br]in vivid detail— 0:00:17.207,0:00:20.887 one even remembered that the old man[br]who rescued him 0:00:20.887,0:00:23.863 was wearing a flannel shirt. 0:00:23.863,0:00:28.148 But none of these people [br]had actually gotten lost in a mall. 0:00:28.148,0:00:30.378 They produced these false memories 0:00:30.378,0:00:35.096 when the psychologists conducting [br]the study told them they’d gotten lost, 0:00:35.096,0:00:37.696 and although they might not remember[br]the incident, 0:00:37.696,0:00:40.456 their parents had confirmed it. 0:00:40.456,0:00:45.311 And it wasn’t just one or two people [br]who thought they remembered getting lost— 0:00:45.311,0:00:48.161 a quarter of the participants did. 0:00:48.161,0:00:50.921 These findings may sound unbelievable, 0:00:50.921,0:00:54.571 but they actually reflect [br]a very common experience. 0:00:54.571,0:00:57.821 Our memories are sometimes unreliable. 0:00:57.821,0:01:01.821 And though we still don’t know precisely[br]what causes this fallibility 0:01:01.821,0:01:03.591 on a neurological level, 0:01:03.591,0:01:07.591 research has highlighted some [br]of the most common ways our memories 0:01:07.591,0:01:10.591 diverge from what actually happened. 0:01:10.591,0:01:14.431 The mall study highlights how we can[br]incorporate information 0:01:14.431,0:01:16.161 from outside sources, 0:01:16.161,0:01:18.391 like other people or the news, 0:01:18.391,0:01:22.566 into our personal recollections[br]without realizing it. 0:01:22.566,0:01:27.129 This kind of suggestibility is just [br]one influence on our memories. 0:01:27.129,0:01:28.249 Take another study, 0:01:28.249,0:01:32.574 in which researchers briefly showed [br]a random collection of photographs 0:01:32.574,0:01:34.174 to a group of participants, 0:01:34.174,0:01:39.817 including images of a university campus[br]none of them had ever visited. 0:01:39.817,0:01:42.367 When shown the images three weeks later, 0:01:42.367,0:01:47.246 a majority of participants said [br]that they had probably or definitely 0:01:47.246,0:01:50.076 visited the campus in the past. 0:01:50.076,0:01:55.669 The participants misattributed information[br]from one context— an image they’d seen— 0:01:55.669,0:02:01.067 onto another— a memory of something[br]they believed they actually experienced. 0:02:01.067,0:02:05.545 In another experiment, people were shown[br]an image of a magnifying glass, 0:02:05.545,0:02:09.065 and then told to imagine a lollipop. 0:02:09.065,0:02:13.994 They frequently recalled that they saw [br]the magnifying glass and the lollipop. 0:02:13.994,0:02:17.464 They struggled to link the objects [br]to the correct context— 0:02:17.464,0:02:21.464 whether they actually saw them,[br]or simply imagined them. 0:02:21.464,0:02:25.464 Another study, where a psychologist [br]questioned over 2,000 people 0:02:25.464,0:02:29.044 on their views about the legalization [br]of marijuana, 0:02:29.044,0:02:32.494 highlights yet another kind [br]of influence on memory. 0:02:32.494,0:02:38.462 Participants answered questions [br]in 1973 and 1982. 0:02:38.462,0:02:43.361 Those who said they had supported[br]marijuana legalization in 1973, 0:02:43.361,0:02:46.841 but reported they were against it in 1982, 0:02:46.841,0:02:53.402 were more likely to recall that they were [br]actually against legalization in 1973— 0:02:53.402,0:02:57.790 bringing their old views in line [br]with their current ones. 0:02:57.790,0:03:00.920 Our current opinions,[br]feelings, and experiences 0:03:00.920,0:03:04.920 can bias our memories [br]of how we felt in the past. 0:03:04.920,0:03:06.060 In another study, 0:03:06.060,0:03:10.262 researchers gave two groups[br]of participants background information 0:03:10.262,0:03:16.672 on a historical war and asked them to rate[br]the likelihood that each side would win. 0:03:16.672,0:03:19.232 They gave each group the same information, 0:03:19.232,0:03:23.539 except that they only told one group[br]who had actually won the war— 0:03:23.539,0:03:27.139 the other group didn’t know [br]the real world outcome. 0:03:27.139,0:03:30.549 In theory, both groups’ answers [br]should be similar, 0:03:30.549,0:03:32.839 because the likelihood[br]of each side winning 0:03:32.839,0:03:35.519 isn’t effected by who actually won— 0:03:35.519,0:03:39.879 if there’s a 20% chance of thunderstorms,[br]and a thunderstorm happens, 0:03:39.879,0:03:44.976 the chance of thunderstorms[br]doesn’t retroactively go up to 100%. 0:03:44.976,0:03:48.366 Still, the group that knew [br]how the war ended 0:03:48.366,0:03:53.956 rated the winning side as more likely [br]to win than the group who did not. 0:03:53.956,0:03:58.195 All of these fallibilities of memory [br]can have real-world impacts. 0:03:58.195,0:04:03.502 If police interrogations use leading[br]questions with eye witnesses or suspects, 0:04:03.502,0:04:10.813 suggestibility could result in incorrect [br]identifications or unreliable confessions. 0:04:10.813,0:04:13.393 Even in the absence of leading questions, 0:04:13.393,0:04:17.775 misattribution can lead to inaccurate [br]eyewitness testimony. 0:04:17.775,0:04:18.655 In a courtroom, 0:04:18.655,0:04:21.685 if a judge rules a piece of evidence [br]inadmissible 0:04:21.685,0:04:26.263 and tells jurors to disregard it,[br]they may not be able to do so. 0:04:26.263,0:04:29.773 In a medical setting, if a patient [br]seeks a second opinion 0:04:29.773,0:04:33.773 and the second physician is aware [br]of the first one’s diagnosis, 0:04:33.773,0:04:37.403 that knowledge may bias their conclusion. 0:04:37.403,0:04:41.403 Our memories are not ironclad [br]representations of reality, 0:04:41.403,0:04:43.753 but subjective perceptions. 0:04:43.753,0:04:46.653 And there’s not necessarily[br]anything wrong with that— 0:04:46.653,0:04:50.653 the problems arise when we treat[br]memory as fact, 0:04:50.653,0:04:53.023 rather than accepting[br]this fundamental truth 0:04:53.023,0:04:56.063 about the nature of our recollections.