0:00:09.038,0:00:13.274 - Cindy Sherman: Well I don't usually[br]do commissions, 0:00:13.383,0:00:15.853 but I think when I 0:00:17.291,0:00:20.351 haven't been working, 0:00:20.351,0:00:23.215 when I feel like I need some sort of, 0:00:23.646,0:00:25.066 project to challenge me, 0:00:26.043,0:00:27.478 to force me to start working. 0:00:27.478,0:00:28.183 I.. 0:00:29.153,0:00:30.835 I sometimes will just accept it, 0:00:30.845,0:00:31.678 because... 0:00:31.968,0:00:33.618 because I have a real deadline 0:00:33.618,0:00:35.757 to, y'know, to force me to get going. 0:00:38.174,0:00:39.754 It was through a friend of mine 0:00:39.754,0:00:42.005 who represents Balenciaga, 0:00:42.099,0:00:45.719 asked me if I wanted to do [br]some shots for French Vogue, 0:00:46.233,0:00:48.333 and I said, my sort of stipulation is, 0:00:48.592,0:00:51.612 as long as you can lend me the clothes for 0:00:51.785,0:00:52.775 weeks at a time, 0:00:52.775,0:00:54.876 and I don't have that [br]kind of pressure that, 0:00:54.896,0:00:57.225 like, normally, I think commercial[br]photographers 0:00:57.225,0:00:59.114 shoot everything in one day, 0:00:59.795,0:01:01.995 and I said, no, I need [br]the clothes for longer, 0:01:01.995,0:01:03.959 and so they were totally cool with that. 0:01:05.488,0:01:06.238 I... 0:01:06.620,0:01:08.690 wanted it to look like these are people 0:01:08.690,0:01:13.226 who happen to be wearing Balenciaga[br]at, like, some groovy, y'know, parties. 0:01:14.838,0:01:16.758 Maybe they work in the fashion business, 0:01:16.758,0:01:19.784 or maybe they would like to be working[br]in the fashion business. 0:01:20.090,0:01:20.890 I... 0:01:21.125,0:01:22.785 was trying to, y'know, sort of 0:01:23.007,0:01:25.107 make it look as if [br]they're shot with flash. 0:01:25.434,0:01:27.334 The backgrounds are all digitally added 0:01:27.334,0:01:30.744 with just shots of people in[br]restaurants and bars. 0:01:33.336,0:01:35.550 And, yeah that was kind of what 0:01:35.813,0:01:38.373 this series started out as, 0:01:38.471,0:01:39.581 and... 0:01:40.988,0:01:42.328 then I subsequently 0:01:42.894,0:01:44.704 blew up one of these large 0:01:44.704,0:01:45.762 to see how it would 0:01:45.762,0:01:47.842 hold up as a work of art, 0:01:48.948,0:01:51.211 And it didn't look good [br]with the backgrounds, 0:01:51.391,0:01:52.448 so... 0:01:52.541,0:01:53.931 so I wound up going back 0:01:53.931,0:01:55.841 and completely changing the backgrounds, 0:01:55.841,0:01:56.871 and they sort of, 0:01:57.724,0:02:01.414 now have a new life as like,[br]different sort of pictures. 0:02:04.466,0:02:06.946 Still somewhat as if they're from parties, 0:02:06.946,0:02:09.252 but even, in some cases, even more so, 0:02:09.252,0:02:12.043 because I added these flash effects. 0:02:16.236,0:02:19.866 And it was actually the first time I tried[br]shooting with the digital camera. 0:02:19.866,0:02:21.754 I borrowed a friend's camera, 0:02:22.599,0:02:24.619 and I was kind of nervous about that, too. 0:02:24.619,0:02:27.138 Now I'm suddenly experimenting [br]with a digital camera, 0:02:27.138,0:02:28.616 and I don't know how to use it, 0:02:28.616,0:02:30.615 and does it work the same with the lights? 0:02:30.615,0:02:31.949 And then I have to set it up 0:02:31.949,0:02:33.949 to look at my computer while I'm shooting, 0:02:33.949,0:02:35.669 and it was all kind of touch and go 0:02:35.669,0:02:37.339 in the beginning[br]and a little scary, 0:02:37.339,0:02:38.449 but, um... 0:02:38.839,0:02:40.243 but once I was into it, 0:02:40.243,0:02:42.429 it was just like, I'm a total convert. 0:02:42.429,0:02:46.571 I threw out all my film and I'm ready to [br]get rid of my cameras, 0:02:46.575,0:02:47.975 and, y'know, it's... 0:02:48.692,0:02:50.832 like, I would just never go back to film.