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(gentle music)

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- (Cindy) Well, I don't[br]usually do commissions,

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but I think when I haven't been working,

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when I feel like I need some sort of,

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project to challenge me,[br]to force me to start working.

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I sometimes will just accept it

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because I have a real deadline to,

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to force me to get going.

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It was through a friend of mine[br]who represents Balenciaga

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asked me if I wanted to do[br]some shots for French Vogue,

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and I said, my sort of stipulation is,

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as long as you can lend me the clothes[br]for weeks at a time,

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and I don't have that kind of pressure

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that like, normally I think

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commercial photographers[br]shoot everything in one day.

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And I said, 'No,[br]I need the clothes for longer'.

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And, so, they were totally cool with that.

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I wanted it to look like these are people

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who happen to be wearing Balenciaga

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at like, some kind of groovy parties.

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Maybe they work in the fashion business,[br]or maybe they would like to be working

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in the fashion business.

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I was trying to make it look

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as if they're shot with flash.

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The backgrounds are all digitally added

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with just shots of people[br]in restaurants and bars.

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And, yeah that was kind of what

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this series started out as.

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And, then I subsequently blew up

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one of these large to see

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how it would hold up as a work of art.

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And it didn't look good [br]with the backgrounds.

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So, I wound up going back

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and completely changing the backgrounds,

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and they sort of now have a new life

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as different sort of pictures.

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Still somewhat as if they're from parties,

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but in some cases even more so,

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because I added these flash effects.

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And it was actually the first time[br]I tried shooting with the digital camera.

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I borrowed a friend's camera

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and I was kind of nervous about that too,

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now I'm suddenly experimenting [br]with a digital camera

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and I don't really know how to use it,[br]and does it work the same with the lights?

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And then I have to set it up[br]to look at my computer while I'm shooting.

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It was all kind of like touch and go

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in the beginning, and a little scary.

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But, once I was into it,

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it was just like I'm a total convert,

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I threw out all my film

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and I'm ready to get rid of my cameras

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and, it's like

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I'll just never go back to film.