0:00:00.720,0:00:02.998 I have an interest in education 0:00:03.025,0:00:04.336 actually what I find 0:00:04.336,0:00:06.751 is everybody has an interest in education 0:00:07.120,0:00:08.600 don't you? 0:00:08.684,0:00:11.336 I find this very interesting if you did a dinner party 0:00:11.638,0:00:13.288 and you say you work in education 0:00:13.678,0:00:15.804 actually you're not often at dinner parties 0:00:15.826,0:00:19.456 frankly [laughter] [clears throat] excuse me 0:00:20.605,0:00:22.501 if you work in education you're not asked 0:00:22.501,0:00:25.479 you know...and er [laughter] 0:00:26.340,0:00:28.090 and you're never asked back curiously 0:00:28.108,0:00:29.848 that's the - bit strange to me 0:00:30.336,0:00:32.356 er- but if you are and you say to sombody 0:00:32.422,0:00:33.732 er- you know say what do you do? 0:00:33.765,0:00:37.066 and you say you work in education you can see the blood run from their face 0:00:37.066,0:00:38.870 they think 'oh my god, you know, why me?' 0:00:40.187,0:00:44.212 [laughter] my one night out all week, um 0:00:46.474,0:00:48.064 but if you ask about their education, 0:00:48.069,0:00:49.359 they pin you to the wall 0:00:49.470,0:00:51.567 'cause it's one of those things that goes deep with people 0:00:51.567,0:00:54.157 am I right? like religion, and money 0:00:54.157,0:00:56.207 er- and other things 0:00:56.207,0:00:58.947 my contention is that creativity now is 0:00:58.947,0:01:01.717 as important in education as literacy 0:01:02.533,0:01:05.683 and we should treat it with the same status 0:01:06.136,0:01:08.596 thank you [applause]