WEBVTT 00:00:00.425 --> 00:00:01.321 ok, ready 00:00:01.491 --> 00:00:06.292 Actually, art is something which has multiple aspects. 00:00:06.292 --> 00:00:09.150 So, art is representative of a culture 00:00:09.150 --> 00:00:13.285 or it has great power to influence people's thoughts, 00:00:13.285 --> 00:00:17.733 whether it is writing, reading, book or cinema. 00:00:17.733 --> 00:00:22.453 Now, cinema is the art form of new generation 00:00:22.453 --> 00:00:27.830 this art form can have huge social impact. 00:00:27.830 --> 00:00:30.655 If we wonder what the problem with this is, 00:00:30.655 --> 00:00:36.171 we have made many laws which claim to protect artists. 00:00:36.171 --> 00:00:38.212 such as copyright laws . 00:00:38.212 --> 00:00:41.344 But it has now come to change into a system 00:00:41.344 --> 00:00:44.315 that protects the middleman. 00:00:44.315 --> 00:00:46.099 But it has even gone to a far greater level 00:00:46.099 --> 00:00:49.301 of middleman deciding what cinema should be, 00:00:49.301 --> 00:00:52.113 ie. they would do only what gives them money returns. 00:00:52.113 --> 00:00:54.120 We can now find people 00:00:54.120 --> 00:01:00.543 who are ready to make a movie, write a story 00:01:00.543 --> 00:01:03.705 or use their pen 00:01:03.705 --> 00:01:06.879 to portray or impose something as our culture 00:01:06.879 --> 00:01:10.036 if a multi-national corporation or a mafia set 00:01:10.036 --> 00:01:11.542 is ready to support them financially. 00:01:11.542 --> 00:01:12.909 But cinema is something that comes from inside 00:01:12.909 --> 00:01:14.729 ie, something that arises from our community, 00:01:14.729 --> 00:01:16.808 not something to be done individually. 00:01:16.808 --> 00:01:20.444 So to spread the message of such a community 00:01:20.444 --> 00:01:23.226 to herald the presence 00:01:23.226 --> 00:01:26.722 or strengthen such a community existing in our place, 00:01:26.722 --> 00:01:28.507 which is based on values of Swathanthra Software, 00:01:28.507 --> 00:01:31.721 is the message we would like to convey with this movie.