0:00:00.103,0:00:03.256 "Joder..."[br]"Madre mía, menudo par." 0:00:03.733,0:00:05.744 "¡Buenas noches, enfermera!" 0:00:05.431,0:00:08.466 "Sí, definitivamente esto va a [br]engordar mi cartera." 0:00:28.066,0:00:30.815 A finales de los 90, el [br]desarrollador Rare quiso repetir 0:00:30.815,0:00:33.734 el éxito de GoldenEye del 1997, 0:00:33.734,0:00:36.305 pero no le interesaba continuar[br]en la línea bondinense. 0:00:36.305,0:00:39.125 En su lugar, apostó por[br]el espionaje de ciencia ficción 0:00:39.125,0:00:40.560 bajo el nombre de Perfect Dark 0:00:40.560,0:00:41.855 Para el protagonista 0:00:41.855,0:00:43.772 buscaban un agente especial[br]innovador 0:00:43.772,0:00:45.835 que no viviese bajo la[br]sombra de James Bond, 0:00:45.835,0:00:47.598 así que partieron [br]de diversas figuras: 0:00:47.598,0:00:50.054 Juana de Arco,[br]Dana Scully (Expediente X)... 0:00:50.054,0:00:52.334 La bautizaron como Joanna Dark, 0:00:52.334,0:00:55.172 Un par de año después, Lara Croft[br](de Eidos Interactive) 0:00:55.172,0:00:57.090 era uno de los más icónicos 0:00:57.090,0:00:59.427 y reconocibles personajes de[br]videojuegos. 0:00:59.427,0:01:01.515 Por lo que era lógico[br]que un juego de acción 0:01:01.515,0:01:04.153 con un protagonista femenino [br]fuese un superventas. 0:01:04.153,0:01:06.530 Tristemente, Joanna Dark llegó a[br]tener tanto éxito 0:01:06.530,0:01:08.285 cómo el que cosechó Lara Croft, 0:01:08.285,0:01:10.533 de todas formas, Perfect Dark [br]fue un exitazo. 0:01:10.533,0:01:12.586 Vamos a echarle un vistazo a la promo: 0:01:13.586,0:01:15.821 "Bienvenida al 2023. 0:01:17.931,0:01:21.118 Las grandes empresas se han fusionado[br]con poblaciones alienígenas. 0:01:23.878,0:01:26.991 Los océanos están siendo sacudidos[br]por una antigua guerra. 0:01:28.961,0:01:32.049 Tu presidente está a punto de ser clonado. 0:01:33.609,0:01:36.509 Y tu trabajo es salvar el mundo. 0:01:38.679,0:01:41.401 Tienes que tomar una difícil decisión: 0:01:43.021,0:01:45.740 ¿Qué te vas a poner? 0:01:47.010,0:01:51.071 De los creadores de GoldenEye para[br]Nintendo 64, 0:01:51.071,0:01:55.780 atrévete con Perfect Dark y[br]la agente especial Joanna Dark, 0:01:55.780,0:01:59.971 y descubrirás que la única persona[br]lo suficientemente hombre 0:01:59.971,0:02:01.487 para hacer este trabajo... 0:02:02.987,0:02:05.056 es una mujer." 0:02:06.696,0:02:08.516 ¿Te imaginas un anuncio igual a este, 0:02:08.516,0:02:10.554 pero con Marcus Fenix o Master Chef 0:02:10.554,0:02:12.142 saliendo de la cama desnudo, 0:02:12.142,0:02:14.048 tomando una ducha sexy a cámara lenta, 0:02:14.048,0:02:15.364 poniéndose su ropa interior sexy 0:02:15.364,0:02:16.651 y el narrador hablando 0:02:16.651,0:02:18.098 sobre una decisión vital: 0:02:18.098,0:02:19.619 ¿Con qué ropa va a trabajar? 0:02:21.019,0:02:22.775 "Bienvenido al 2016, 0:02:22.775,0:02:26.807 Hay una guerra...por ahí...en algún lugar. 0:02:26.807,0:02:29.117 No sabes exactamente dónde. 0:02:29.117,0:02:31.081 Da igual, lo importante, aquí y ahora, es 0:02:31.081,0:02:34.352 que eres Jake Grimshadow, Agente Especial. 0:02:34.352,0:02:37.089 Y vas a salvar el mundo. 0:02:37.364,0:02:41.697 Sólo debes responder a esta pregunta:[br]¿Qué te vas a poner?" 0:02:41.697,0:02:43.690 ...ESPERA...¿QUÉ? 0:02:45.490,0:02:47.015 Nadie nunca haría este anuncio, 0:02:47.015,0:02:48.219 ni debería hacerlo. 0:02:48.219,0:02:49.846 Pero a Joanna no la tratan 0:02:49.846,0:02:51.127 como a sus compañeros. 0:02:51.127,0:02:53.592 Aunque sea un shooter[br]en primera persona 0:02:53.592,0:02:56.498 y, por lo tanto, un juego donde[br]no vas a verla en pantalla, 0:02:56.498,0:02:58.597 el mero hecho de [br]hacer hincapié en su ropa 0:02:58.597,0:03:00.809 induce a los jugadores a pensar[br]que Joanna 0:03:00.809,0:03:02.850 se limita a su atractivo sexual 0:03:02.850,0:03:04.979 silenciando su papel[br]como agente especial. 0:03:04.979,0:03:07.860 La ropa es una de las primeras cosas[br]en llamar la atención. 0:03:07.860,0:03:09.998 Es una pista esencial [br]a la hora de intuir 0:03:09.998,0:03:12.189 la identidad del personaje[br]y, a su vez, 0:03:12.189,0:03:13.768 es una herramienta ideal 0:03:13.768,0:03:15.337 para comunicar a los jugadores 0:03:15.337,0:03:17.478 lo que es importante y significativo. 0:03:17.478,0:03:20.236 Las heroínas de videojuegos pueden ser[br]agentes especiales, 0:03:20.236,0:03:22.480 soldados o buscadoras de tesoros. 0:03:22.480,0:03:24.520 Suelen aparecer en situaciones de peligro,[br] 0:03:24.520,0:03:26.225 que requieren fuerza, 0:03:26.225,0:03:28.046 combatir villanos y salvar el mundo. 0:03:28.046,0:03:30.376 Normalmente realizan actividades[br]que demandan 0:03:30.376,0:03:32.531 cierta protección en sus ropas. 0:03:32.531,0:03:34.064 Pero cuando vemos los modelitos 0:03:34.064,0:03:36.212 que se diseñan exclusivamente para ellas, 0:03:36.212,0:03:37.923 observamos que suelen ser[br]una mezcla 0:03:37.923,0:03:39.831 entre la sexualización y lo absurdo. 0:03:39.831,0:03:42.692 Ivy, de la saga SoulCalibur, es [br]una soldado calva 0:03:42.692,0:03:44.142 que a menudo lucha en batallas 0:03:44.142,0:03:46.055 donde vuelan armas afiladas y mortíferas 0:03:46.055,0:03:47.616 y una armadura en condiciones sería útil. 0:03:47.616,0:03:50.502 Sin embargo, su ropa (si es que lleva) 0:03:50.502,0:03:52.285 no parece querer protegerla. 0:03:53.195,0:03:54.443 0:03:54.443,0:03:56.639 0:03:56.639,0:03:58.479 0:03:58.479,0:03:59.751 0:03:59.751,0:04:01.905 0:04:04.015,0:04:06.158 0:04:06.158,0:04:09.559 0:04:09.559,0:04:12.621 0:04:12.621,0:04:14.637 0:04:14.637,0:04:17.528 0:04:17.528,0:04:20.115 0:04:20.115,0:04:21.634 0:04:21.634,0:04:25.398 0:04:26.238,0:04:27.386 0:04:31.206,0:04:33.580 0:04:37.100,0:04:39.151 0:04:40.871,0:04:42.110 0:04:42.110,0:04:44.752 0:04:44.752,0:04:46.292 0:04:46.475,0:04:49.450 0:04:49.450,0:04:51.438 0:04:51.438,0:04:52.194 0:04:52.194,0:04:53.240 0:04:53.240,0:04:55.179 0:04:55.179,0:04:58.079 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