“Amazing.”
“My god, look at that.”

“Good night nurse!”

“Ooh! That’s definitely stimulating my economy.”

In the late 90s, developer Rare wanted to replicate

the success of their landmark 1997 shooter GoldenEye,

but didn’t want to make another James Bond game.

Instead, they began work on a science fiction spy thriller

called Perfect Dark.

For the game’s star,

they wanted to create a striking new type of special agent

who wouldn’t just live in James Bond’s shadow,

so they drew inspiration from figures

ranging from Joan of Arc to The X-Files’ Dana Scully.

Her name was Joanna Dark.

A few years earlier, Eidos Interactive’s Lara Croft

had rapidly become one of the most famous

and recognizable game characters of all time,

so it was reasonable to think that an action game

with a female protagonist could be a smash hit.

Alas, Joanna Dark never reached quite the levels

of fame occupied by Lara Croft,

but Perfect Dark was still a big success.

Let’s take a look at a commercial for the game:

"Welcome to 2023.

Big businesses now merge with alien nations.

An ancient war is being fought under the sea.

The president is about to be cloned

And it’s your job to try and save the world.

So you’ve got an important decision to make:

What are you going to wear to work?

From the team you brought you GoldenEye for N64,

meet special agent Joanna Dark in Perfect Dark,

where you’ll find out that the only person man enough

to handle a job like this

is a woman.”

Can you imagine an ad exactly like this,

only with Marcus Fenix or Master Chief,

getting out of bed naked,

taking a sexy slow-motion shower,

putting on his sexy underwear,

and the narrator saying

that he has an important decision to make:

what is he going to wear to work?

"Welcome to 2016.

There’s a war out there...somewhere.

You’re not sure where, exactly.

Anyway, the important thing is,

you’re Special Agent Jake Grimshadow.

It’s your job to save the world.

The only question is: What are you going to wear?

…. WAIT... WHAT??

A commercial like that would never happen,

nor should it.

But Joanna is treated differently

than her male counterparts.

Even though Perfect Dark is a first-person shooter

and, as a result, you rarely see her in the game itself,

by focusing on her getting dressed,

this ad encouraged players to think of Joanna’s appeal

as being rooted in her sexual desirability

rather than her skill as a special agent.

A character’s clothing is one of the first things we notice.

It’s an important part of our first impression

of who that character is, and as such,

it’s a way for designers

to immediately communicate to players

what is most important and noteworthy about them.

Female heroes in video games might be special agents

or soldiers or treasure hunters by trade.

They often find themselves in dangerous,

physically demanding situations,

fighting off bad guys and saving the world.

They are typically performing activities that call for

practical or protective clothing.

But when we look at the types of outfits

that female characters are made to wear,

we can see that they are often

both sexualized and completely absurd.

Ivy from the Soulcalibur games is a bold warrior

who finds herself in battles

where sharp, deadly weapons are being used

and protective armor would be a must,

but the clothing she wears--or lack thereof-

-is not exactly intended to keep her safe.

Cammy from the Street Fighter series

is a British special forces operative

whose thong leotard does a better job

of calling attention to her butt

than of offering any kind of protection.

Jessica Sherawat from Resident Evil: Revelations

is a member of the Bioterrorism Security Assessment Alliance

and regularly faces deadly infected mutants in combat,

but her outfits appear to be designed for...

yeah, I don’t even know.

And this is just a small fraction of the vast number

of female characters who are forced into

impractical and objectifying clothing while in dangerous situations.

“You’ll learn respect!”

“You’re a fool to come back here.”

“All right, let’s begin!

“And instead of donning a shirt plate,

you dash into battle, shirt open, navel and…

whatnot exposed!”

Because clothing can shape our first impressions of a character

and has a tremendous influence

on our sense of who they are

every time they are on screen,

sexualized outfits can contribute to what’s called

the hyper-sexualization of female characters.

Hyper-sexualization in the media occurs

when a character is designed to be valued primarily

for their sexual characteristics or behaviors.

In hypersexualized characters, these attributes

are highlighted above all else

and made the center of attention,

while everything else about the character is made secondary.

Games and other media often work

to frame this sexualization as a positive thing for women.

They blur the distinction between female sexualization

and female power, and as a result,

sexualized female characters are sometimes celebrated

for being perceived as “owning” their sexuality

in a way that is empowering.

But it isn’t actually empowering

because the sexuality these characters exude

is manufactured for, and presented as existing for,

the presumed straight male player.

Bayonetta is a quintessential example of such a character.

When the camera caresses her body

as it does in the opening scene of Bayonetta 2,

establishing the player’s relationship with the character,

she is frozen in time,

the passive object of the male gaze.

The camera is putting her and Jeanne

on display for the player,

breaking them down into what the game

is communicating is most important about them:

their sexualized parts.

And when Bayonetta starts moving,

it’s the player who has the power

to control her sexuality as a weapon throughout the game,

both literally and figuratively.

She has an assortment of special moves

called “torture attacks” which involve devices

meant to suggest BDSM and that look like something

you might expect to see

in an exaggerated stereotype of a sex dungeon.

But these sexualized moves

have nothing to do with sex:

they just obliterate her enemies.

And a number of her attacks literally leave her naked,

because, you see, she’s attacking the enemies

with her hair and her hair is also her clothing

so when she’s using her hair to attack her enemies

it can’t be covering her body and…

In these ways, the game deliberately links

Bayonetta’s sexuality to power,

selling a version of sexual objectification

that we’re all supposed to feel good about

and find “empowering.”

Every aspect of Bayonetta’s existence,

from the way the camera is magnetically drawn

to her sexualized body parts

to the pole dance reward for completing the game,

is expertly designed to be sexually affirming

and satisfying for a presumed straight male audience.

If it seems like I’m frequently repeating the fact

that the player is presumed to be a straight male,

that’s because it’s vital to remember.

This presumption influences and shapes

so many creative decisions that are made

in the development of many games.

“Let’s see, target market - mostly male,

18-24 years old, interests - senseless violence,

high tech weaponry, pain, humiliation…

hey! Maybe this’ll do the trick.”

In fact, this connection between objectification

and empowerment is extremely damaging.

It’s harmful to women because rather than

asserting that women have intrinsic value as people,

it communicates that the kind of power available

to women comes from men finding them desirable.

And it’s damaging to men because it suggests

that women who are liberated and empowered

are also women whose sexuality is always available to men.

When we conflate the sexualization of women

with power for women,

we internalize this harmful myth

and begin to think sexualization is the only way

to achieve gender equality.

But the truth is that sexualization doesn’t actually

bring us any closer to equality.

In her book Enlightened Sexism,

Susan J. Douglas sums up the issue.

”Under the guise of escapism and pleasure,

we are getting images of imagined power that mask,

and even erase, how much still remains to be done

for girls and women,

images that make sexism seem fine, even fun,

and insist that feminism is now utterly pointless--

even bad for you.

True power here has nothing to do with

economic independence or professional achievement:

it has to do with getting men to lust after you

and other women to envy you.”