0:00:15.547,0:00:19.387 We and Our Mountains,[br]have you seen this movie? 0:00:19.387,0:00:21.848 I'm sure you did, and I think[br]you will agree with me 0:00:21.848,0:00:25.842 that this is the masterpiece[br]of the Armenian cinematography. 0:00:25.960,0:00:27.790 Every time you watch this movie, 0:00:27.790,0:00:31.357 you discover something new[br]on a broad range of topics, 0:00:31.357,0:00:35.497 starting from politics[br]and even agriculture and economics. 0:00:35.617,0:00:38.037 I'd like to share a piece of that movie, 0:00:38.037,0:00:40.327 that I consider very important 0:00:40.327,0:00:44.297 for each farmer, an economist[br]and even a policy maker. 0:00:44.437,0:00:46.137 Let's watch that. 0:00:46.137,0:00:47.506 (Video in Armenian) 0:00:47.506,0:00:52.213 [Do you think taking the herd to the city[br]like this is the right thing to do?] 0:00:52.344,0:00:56.024 [First, we are not sheep sellers;[br]the State is the one buying it.] 0:00:56.178,0:01:00.212 [We are not supposed to get there[br]and ask them to buy our sheep.] 0:01:00.306,0:01:03.769 [They need to come and ask[br]if we have any sheep to sell.] 0:01:03.922,0:01:08.659 [Then they need to send[br]100 trucks to load the sheep] 0:01:08.772,0:01:11.430 [and get to the slaughter house[br]in half an hour.] 0:01:11.507,0:01:17.477 [There are 830 sheep ...[br]70 km distance in two days ...] 0:01:17.614,0:01:22.995 [Each sheep in these two days[br]will lose at least two kg of weight.] 0:01:23.096,0:01:29.136 [830 times two ... 1,660 kg] 0:01:29.136,0:01:31.436 [or 1.6 tons of meat loss.] 0:01:31.436,0:01:35.907 [1,600 divided by 20 makes 80 sheep.] 0:01:35.956,0:01:38.371 [If someone supplies an extra 80 sheep,] 0:01:38.371,0:01:40.370 [the State awards him the title of hero.] 0:01:40.370,0:01:42.783 [His photo gets published[br]in newspapers in Moscow,] 0:01:42.783,0:01:45.200 [and he gets 1,000 rouble reward.] 0:01:45.200,0:01:47.589 [Now we are witnessing a loss[br]of 1.6 tons of meat,] 0:01:47.589,0:01:50.310 [but nobody will blame us.] 0:01:52.353,0:01:55.333 [While actually we should be imprisoned.] 0:01:56.023,0:01:57.299 It's amazing, yeah? 0:01:57.299,0:02:01.636 It's amazing how literate were[br]the Armenian farmers in the 1960s. 0:02:01.646,0:02:02.793 (Laughter) 0:02:02.823,0:02:06.643 In one minute, Pavle was able to recognize 0:02:06.643,0:02:09.163 that he's losing[br]live weight of the animals, 0:02:09.163,0:02:12.015 calculate how much was lost, 0:02:12.015,0:02:16.005 and even suggest that, by the law,[br]they are to be imprisoned. 0:02:16.165,0:02:19.841 He's talking about the prevention,[br]how to prevent the loss. 0:02:19.841,0:02:23.261 In today's terms, these 80 sheep, 0:02:23.261,0:02:25.991 which is now Armenia's[br]top exportable product, 0:02:25.991,0:02:29.391 would be worth about four million drams. 0:02:29.559,0:02:33.369 There'll be no farmer[br]that would like to have such a loss, 0:02:33.369,0:02:35.319 if you realized about that. 0:02:35.319,0:02:38.619 But in the modern world,[br]it happens over and over again, 0:02:38.619,0:02:41.299 in many sectors of the economy. 0:02:41.299,0:02:45.409 Globally, food waste and loss[br]is a hot topic, today. 0:02:45.549,0:02:50.129 About 1/3 of the food produced[br]in the world for human consumption 0:02:50.129,0:02:52.037 gets wasted or lost. 0:02:52.207,0:02:56.397 This is nearly 1.3 billion tons 0:02:56.397,0:03:00.387 or more than half[br]of the world's annual cereal crop. 0:03:00.537,0:03:05.407 The issue should concern[br]not only the rich, developed countries 0:03:05.597,0:03:09.267 but also small developing[br]countries, such as Armenia. 0:03:09.447,0:03:13.267 Because in Armenia, agriculture[br]and the food processing together 0:03:13.267,0:03:17.337 make about 30% of the GDP of the country. 0:03:17.457,0:03:19.697 We have a lot of people[br]employed in agriculture, 0:03:19.697,0:03:22.261 about 36% of the work force, 0:03:22.261,0:03:23.772 and most importantly, 0:03:23.772,0:03:29.792 we still have a high rate[br]of rural poverty, about 32% nationwide, 0:03:29.793,0:03:34.513 but in certain regions we have[br]even more, alarming rate of rural poverty. 0:03:34.693,0:03:36.533 Preventing food waste and loss 0:03:36.533,0:03:40.253 will have a positive impact[br]on raising incomes; 0:03:40.253,0:03:44.283 improving food security,[br]food quality and safety; 0:03:44.283,0:03:47.953 on economic development;[br]and on the environment. 0:03:48.216,0:03:51.805 We need to recognize[br]that the food waste and loss 0:03:51.805,0:03:56.085 also represents waste of resources[br]used in the production. 0:03:56.306,0:04:00.726 Like in my case,[br]if I lose apples and the wheat, 0:04:00.726,0:04:03.336 then I also lose the resources[br]I used in the production 0:04:03.336,0:04:05.193 of these apples and the wheat, 0:04:05.193,0:04:09.113 like energy, water, land, input. 0:04:09.335,0:04:12.535 So, irrespective of the economic[br]development of the country, 0:04:12.535,0:04:16.455 the food waste and loss[br]should be kept to a minimum. 0:04:16.665,0:04:19.445 We are losing food[br]across the food supply chain, 0:04:19.445,0:04:23.075 starting from egg production[br]to the consumption stage. 0:04:23.337,0:04:24.522 In the field 0:04:24.522,0:04:27.652 because of improper harvest timing, 0:04:27.652,0:04:28.972 poor machinery, 0:04:28.972,0:04:30.747 mechanical damage; 0:04:30.747,0:04:33.545 in the post handling[br]and the storage stage 0:04:33.545,0:04:36.435 because of inappropriate[br]storage conditions, 0:04:36.435,0:04:38.365 poor temperature control; 0:04:38.365,0:04:42.395 in the processing stage[br]because of mechanical damage, 0:04:42.395,0:04:45.645 during packaging and processing; 0:04:45.938,0:04:50.618 in the groceries and markets,[br]because of unsold food, 0:04:50.618,0:04:52.098 outdated food, 0:04:52.098,0:04:53.949 poor storage conditions; 0:04:53.949,0:04:56.195 and in our homes. 0:04:56.405,0:04:59.215 Was it because of wrong[br]shopping behaviour? 0:04:59.215,0:05:01.065 Plate waste? 0:05:01.065,0:05:04.246 And again some poor storage? 0:05:04.595,0:05:06.125 In fact I'd like to mention here 0:05:06.125,0:05:09.565 that the loss is measured for the products 0:05:09.565,0:05:12.715 that are directed to human consumption. 0:05:12.715,0:05:16.585 Though sometimes, people,[br]especially in rural areas, argue that: 0:05:16.585,0:05:19.355 "We don't waste anything,[br]we don't trash anything. 0:05:19.355,0:05:22.295 We just feed to our cows and pigs." 0:05:22.446,0:05:25.366 It's kind of an expensive food[br]for the cows, right? 0:05:25.366,0:05:28.789 I wonder if they ask the cows[br]what to buy for the dinner. 0:05:28.789,0:05:30.303 (Laughter) 0:05:30.490,0:05:32.150 As to asking, 0:05:32.150,0:05:35.250 we did a survey on food waste[br]and loss in Armenia 0:05:35.250,0:05:38.080 on several selected commodities, 0:05:38.080,0:05:40.853 and we got shocking results. 0:05:41.024,0:05:42.644 In fact, the methodology is based 0:05:42.644,0:05:45.814 on Food and Agriculture Organization[br]of the United Nations, 0:05:45.814,0:05:50.974 and all allocation and the conversion[br]factors have been considered. 0:05:51.654,0:05:52.934 Here's what we have. 0:05:52.934,0:05:57.884 About 30% of the wheat available[br]for human consumption in Armenia 0:05:57.884,0:06:00.074 gets wasted or lost every year. 0:06:00.074,0:06:04.364 This is about 129,000 tons. 0:06:05.389,0:06:09.519 The monetary value[br]of that would be 32 million dollars. 0:06:09.942,0:06:13.762 And this is in a country[br]where wheat is a strategic crop, 0:06:13.762,0:06:16.282 very important for food security. 0:06:16.282,0:06:18.598 We are a net importer of wheat. 0:06:18.598,0:06:23.185 We are importing about 60%[br]of the total wheat we need in the country. 0:06:23.205,0:06:28.035 If we just add these three numbers[br]and convert to money, 0:06:28.035,0:06:31.235 it would be 40 billion drams. 0:06:31.435,0:06:33.225 Our statistics state 0:06:33.225,0:06:37.085 that in order to eliminate poverty[br]from our country, 0:06:37.085,0:06:40.065 we need about 84 billion drams. 0:06:40.304,0:06:44.074 We are throwing away, just in the case[br]of these three commodities, 0:06:44.074,0:06:47.034 about 40 billion drams. 0:06:49.510,0:06:51.750 Where exactly we trash the food? 0:06:51.750,0:06:53.650 It depends on each commodity. 0:06:53.650,0:06:55.442 In the case of potato, 0:06:55.442,0:06:58.342 the most of it happens[br]during the production stage, 0:06:58.342,0:07:02.192 mostly due to mechanical damage[br]in the harvest time, 0:07:02.192,0:07:05.902 and also some in the storage[br]because of the poor condition. 0:07:05.902,0:07:09.082 And it happened to myself. 0:07:09.082,0:07:12.292 Couple of years ago,[br]I rented a cold storage facility 0:07:12.292,0:07:14.595 to keep my apples for the New Year, 0:07:14.595,0:07:16.855 as many farmers do, 0:07:16.855,0:07:19.035 and I lost 30% of it. 0:07:19.035,0:07:22.040 It was about 1.5 tons, that time. 0:07:22.250,0:07:25.040 This was because of poor[br]temperature control, 0:07:25.040,0:07:27.170 there was no proper disinfection done, 0:07:27.170,0:07:28.350 poor boxing. 0:07:28.350,0:07:30.920 Overall it was poor storage facility. 0:07:30.920,0:07:34.110 And many farmers still face such problems. 0:07:34.279,0:07:36.027 In the case of wheat, 0:07:36.027,0:07:40.427 about 26% of the loss[br]happens during the production. 0:07:40.557,0:07:43.497 And these last two numbers, like 22, 15, 0:07:43.497,0:07:45.867 which is the later stage of supply chain, 0:07:45.867,0:07:50.017 37% of wheat or bread and pastry, 0:07:50.017,0:07:53.874 we are losing in our homes[br]or supermarkets. 0:07:54.074,0:08:00.424 The wheat loss, at the farm level only,[br]equals to nine million dollars. 0:08:01.164,0:08:02.410 Or in other terms, 0:08:02.410,0:08:07.900 we can buy 90 brand new[br]high technology combine harvesters. 0:08:08.060,0:08:09.640 It's kind of ridiculous, right? 0:08:09.640,0:08:10.615 From one side, 0:08:10.615,0:08:14.375 because of mechanical damage[br]due to poor machinery, 0:08:14.375,0:08:18.382 we are throwing away[br]90 brand new combine harvesters 0:08:18.382,0:08:19.962 every year. 0:08:21.202,0:08:25.232 In fact, in Armenia[br]we have 1,400 harvesters. 0:08:25.350,0:08:27.309 According to statistics, 0:08:27.309,0:08:31.029 about 83% of them are operational. 0:08:31.209,0:08:33.129 But how operational are they? 0:08:33.129,0:08:34.639 It's a big question. 0:08:34.639,0:08:36.269 I remember back in the mid 90s 0:08:36.269,0:08:39.459 when I was studying[br]at the Economics University - 0:08:39.459,0:08:41.070 I see a lot of young people, 0:08:41.070,0:08:43.580 I'm sure you've studied depreciation. 0:08:43.582,0:08:44.322 Yes? 0:08:45.066,0:08:49.037 I studied physical depreciation,[br]financial depreciation, 0:08:49.037,0:08:51.977 accounting depreciation[br]and - a kind of a funny term - 0:08:51.977,0:08:53.677 moral depreciation. 0:08:53.677,0:08:55.536 Have you heard of a moral depreciation? 0:08:55.536,0:08:58.316 A kind of a Soviet term, right? 0:08:58.566,0:09:01.806 But I didn't realize that[br]until in Canada, a couple of years later, 0:09:01.806,0:09:06.406 I saw a combine harvester[br]working in the field without a driver, 0:09:06.406,0:09:09.900 through a GPS control satellite,[br]just the high-tech stuff. 0:09:10.070,0:09:12.604 Then I realized: compared to this machine, 0:09:12.604,0:09:16.226 our machines will be morally depreciated. 0:09:16.397,0:09:20.167 What should an Armenian farmer do,[br]or what the farmer is doing, 0:09:20.167,0:09:23.977 when a physically and morally[br]depreciated machine, 0:09:23.977,0:09:25.147 like this one, 0:09:25.147,0:09:29.134 is trying to harvest[br]the food of the farmer? 0:09:29.786,0:09:30.920 He is praying. 0:09:30.920,0:09:31.940 (Laughter) 0:09:31.940,0:09:35.230 Because you never know[br]what will happen to that machine 0:09:35.230,0:09:36.922 when the harvest is over. 0:09:36.922,0:09:38.779 But one thing is certain: 0:09:38.779,0:09:44.109 Until the harvest is over,[br]farmers look as tired as the machine. 0:09:44.709,0:09:46.299 What to do? 0:09:46.522,0:09:49.792 Let's act just as Pavle,[br]from the movie, suggests: 0:09:49.792,0:09:53.462 Recognize, calculate and prevent. 0:09:53.775,0:09:55.055 Recognize the fact 0:09:55.055,0:09:57.905 that we are wasting and losing food. 0:09:57.905,0:10:01.815 We need to make people[br]aware of this very important issue. 0:10:02.018,0:10:04.548 Calculate the amount lost. 0:10:04.548,0:10:05.948 As Peter Drucker said: 0:10:05.948,0:10:09.528 "If you don't measure,[br]you are not able to manage." 0:10:09.755,0:10:11.195 And prevent. 0:10:11.365,0:10:15.365 Of course, I'm not saying that we need[br]to jail everyone - as Pavle says. 0:10:15.487,0:10:17.697 But we can educate the farmer, 0:10:17.697,0:10:20.813 we can invest in resource[br]sufficient technologies, 0:10:20.813,0:10:23.193 we can invest in new machinery, 0:10:23.193,0:10:27.723 we can build modern enough[br]cold storage facilities for our farmers. 0:10:27.887,0:10:30.697 Or simply change our behavior. 0:10:30.867,0:10:36.037 Gnel Ghazaryan, a live stock farmer[br]in Arpi village of Vayots Dzor, 0:10:36.037,0:10:40.108 already changed his livestock management[br]behavior of the farming practices. 0:10:40.279,0:10:44.319 He's transporting all his animals[br]to the mountainous pastures 0:10:44.319,0:10:47.139 using trucks - like Pavle suggested - 0:10:47.139,0:10:52.589 and he saved, last year,[br]four tons of animal live weight. 0:10:53.072,0:10:54.782 After this study, 0:10:54.782,0:10:59.252 I also completely changed[br]my food-purchasing behavior. 0:10:59.741,0:11:01.975 I don't think my wife is happy about that. 0:11:01.975,0:11:05.715 I'm now acting as a food guard in my home. 0:11:06.004,0:11:10.444 I stopped purchases[br]of bulk quantities of food. 0:11:10.764,0:11:14.104 I'm now doing more frequent[br]purchases in less quantity, 0:11:14.104,0:11:17.482 paying attention[br]to the storage conditions, etc. 0:11:17.674,0:11:21.544 The results are visible[br]in our family budget. 0:11:22.360,0:11:25.160 If some people can change behavior, 0:11:25.160,0:11:27.670 why can't others do the same? 0:11:27.940,0:11:32.300 If we all change our behavior,[br]collectively as a country, 0:11:32.300,0:11:34.996 if our development people[br]and policy makers 0:11:34.996,0:11:37.706 pay more attention[br]to food waste and losses 0:11:37.706,0:11:40.896 and the prevention of that mechanism, 0:11:40.896,0:11:44.016 the results will be visible[br]in our country budget. 0:11:44.297,0:11:48.267 And pretty soon, we'll be able[br]to eliminate poverty from our country. 0:11:48.457,0:11:51.267 So, go home and, please, save food. 0:11:51.267,0:11:52.101 (Applause) 0:11:52.101,0:11:53.044 Thank you. 0:11:53.044,0:11:54.684 (Applause)