[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:06.06,0:00:11.30,Default,,0000,0000,0000,,Do you know where what you buy\Nor wear or eat comes from?
Dialogue: 0,0:00:12.56,0:00:15.54,Default,,0000,0000,0000,,Do you know whose hands \Nwhat you've bought has passed through?
Dialogue: 0,0:00:15.71,0:00:17.36,Default,,0000,0000,0000,,Do you think about it?
Dialogue: 0,0:00:17.78,0:00:19.15,Default,,0000,0000,0000,,Do you care?
Dialogue: 0,0:00:19.65,0:00:21.91,Default,,0000,0000,0000,,Now, I'm a consumer,\Njust like everyone else.
Dialogue: 0,0:00:21.91,0:00:25.07,Default,,0000,0000,0000,,I buy things; I wear things; I eat things.
Dialogue: 0,0:00:25.07,0:00:28.29,Default,,0000,0000,0000,,But these are questions that\Nhave plagued me for a really long time.
Dialogue: 0,0:00:28.57,0:00:29.90,Default,,0000,0000,0000,,Why?
Dialogue: 0,0:00:30.10,0:00:34.65,Default,,0000,0000,0000,,Well, I work in very large\Nand very complex organizations,
Dialogue: 0,0:00:34.65,0:00:39.86,Default,,0000,0000,0000,,the ones that are generally held to task\Nover everything they do or don't do.
Dialogue: 0,0:00:40.09,0:00:41.45,Default,,0000,0000,0000,,And it's my role
Dialogue: 0,0:00:41.49,0:00:44.99,Default,,0000,0000,0000,,to work across these organizations\Nand their supply chains
Dialogue: 0,0:00:44.99,0:00:49.09,Default,,0000,0000,0000,,to reduce their impact on the environment\Nand the communities in which they operate.
Dialogue: 0,0:00:49.30,0:00:53.22,Default,,0000,0000,0000,,So basically, I am a professional\Nsustainability person.
Dialogue: 0,0:00:53.93,0:00:57.34,Default,,0000,0000,0000,,The good news is that so many of us\Nwant to buy sustainable goods.
Dialogue: 0,0:00:57.67,0:01:01.63,Default,,0000,0000,0000,,We want to know that the people\Nwho made our clothes were paid fairly
Dialogue: 0,0:01:01.63,0:01:05.55,Default,,0000,0000,0000,,and that the environment wasn't harmed\Nin producing the food we ate.
Dialogue: 0,0:01:06.58,0:01:11.75,Default,,0000,0000,0000,,In fact, 66% of us even say we're willing\Nto pay more for sustainable goods.
Dialogue: 0,0:01:11.75,0:01:14.33,Default,,0000,0000,0000,,And, of course, you and I want to know
Dialogue: 0,0:01:14.33,0:01:17.07,Default,,0000,0000,0000,,that what we've bought\Nwas sourced sustainably.
Dialogue: 0,0:01:17.80,0:01:19.39,Default,,0000,0000,0000,,But how do we know this?
Dialogue: 0,0:01:19.39,0:01:25.47,Default,,0000,0000,0000,,Well, we need to ask a whole bunch\Nof very important and valid questions.
Dialogue: 0,0:01:25.47,0:01:28.78,Default,,0000,0000,0000,,There's just one teeny-tiny problem.
Dialogue: 0,0:01:29.37,0:01:34.12,Default,,0000,0000,0000,,The supply chains of everything we buy\Nare really, really complex.
Dialogue: 0,0:01:34.57,0:01:37.96,Default,,0000,0000,0000,,I know this because it's my job\Nto collect the data
Dialogue: 0,0:01:37.96,0:01:41.77,Default,,0000,0000,0000,,and look at it from all the way\Nthrough the process.
Dialogue: 0,0:01:41.77,0:01:43.78,Default,,0000,0000,0000,,It's incredibly important work.
Dialogue: 0,0:01:43.78,0:01:46.31,Default,,0000,0000,0000,,But I've got to tell you, it's not easy.
Dialogue: 0,0:01:46.78,0:01:48.65,Default,,0000,0000,0000,,Let me give you an example.
Dialogue: 0,0:01:48.65,0:01:51.20,Default,,0000,0000,0000,,Okay, so here, this is a cake.
Dialogue: 0,0:01:51.20,0:01:54.98,Default,,0000,0000,0000,,So for you, this might look\Nlike celebratory goodness.
Dialogue: 0,0:01:55.48,0:02:00.95,Default,,0000,0000,0000,,For me, this is a source\Nof potentially unsustainable palm oil.
Dialogue: 0,0:02:01.65,0:02:03.75,Default,,0000,0000,0000,,Now, palm oil,\Nas I'm sure many of you know,
Dialogue: 0,0:02:03.75,0:02:06.94,Default,,0000,0000,0000,,has been linked to pretty horrible\Nfarming practices
Dialogue: 0,0:02:06.94,0:02:09.57,Default,,0000,0000,0000,,and the destruction\Nof the orangutan habitat -
Dialogue: 0,0:02:09.57,0:02:11.50,Default,,0000,0000,0000,,were not produced sustainably.
Dialogue: 0,0:02:11.93,0:02:14.44,Default,,0000,0000,0000,,So this cake is a minefield
Dialogue: 0,0:02:14.44,0:02:17.98,Default,,0000,0000,0000,,when it comes to thinking\Nabout whether or not it's sustainable.
Dialogue: 0,0:02:17.98,0:02:20.71,Default,,0000,0000,0000,,So let's start with the cake.
Dialogue: 0,0:02:21.32,0:02:24.32,Default,,0000,0000,0000,,Is there oil in it? Is it palm oil?
Dialogue: 0,0:02:24.32,0:02:28.57,Default,,0000,0000,0000,,If it's 8% by weight,\Nhow much oil got in the cake?
Dialogue: 0,0:02:28.98,0:02:32.12,Default,,0000,0000,0000,,The cream layers -\Nhas that got palm oil in it as well
Dialogue: 0,0:02:32.12,0:02:35.46,Default,,0000,0000,0000,,or did that fall below\Nthe reportable threshold?
Dialogue: 0,0:02:35.46,0:02:36.95,Default,,0000,0000,0000,,The icing.
Dialogue: 0,0:02:36.95,0:02:40.48,Default,,0000,0000,0000,,So our manufacturer,\Nthey get that from another manufacturer.
Dialogue: 0,0:02:40.48,0:02:42.68,Default,,0000,0000,0000,,Oh, and they just changed\Ntheir manufacturer.
Dialogue: 0,0:02:42.68,0:02:47.00,Default,,0000,0000,0000,,So did the new manufacturer\Nget the briefing from us on the palm oil?
Dialogue: 0,0:02:47.74,0:02:51.48,Default,,0000,0000,0000,,For the palm oil that we know about,\Nis it sustainable?
Dialogue: 0,0:02:51.85,0:02:53.62,Default,,0000,0000,0000,,Is it certified? And to what method?
Dialogue: 0,0:02:53.62,0:02:55.90,Default,,0000,0000,0000,,And do we have the certificates on file?
Dialogue: 0,0:02:56.76,0:02:58.99,Default,,0000,0000,0000,,Are there chocolate sprinkles on the cake?
Dialogue: 0,0:02:58.99,0:03:00.17,Default,,0000,0000,0000,,Are you kidding me?
Dialogue: 0,0:03:00.63,0:03:04.91,Default,,0000,0000,0000,,Did the supplier include the data\Nfrom the sprinkles in what they gave us?
Dialogue: 0,0:03:05.64,0:03:07.87,Default,,0000,0000,0000,,I'm going to have to go and ring them.
Dialogue: 0,0:03:07.87,0:03:09.58,Default,,0000,0000,0000,,And so it goes on.
Dialogue: 0,0:03:09.93,0:03:14.18,Default,,0000,0000,0000,,In this example alone, just in whether\Nor not the palm oil is sustainable,
Dialogue: 0,0:03:14.18,0:03:16.13,Default,,0000,0000,0000,,there's about 30 data points.
Dialogue: 0,0:03:16.13,0:03:19.26,Default,,0000,0000,0000,,Oh, you want to know,\Nlike, the conditions of the factory
Dialogue: 0,0:03:19.26,0:03:22.87,Default,,0000,0000,0000,,or whether it's vegan,\NGMO-free, organic, free range?
Dialogue: 0,0:03:22.87,0:03:25.80,Default,,0000,0000,0000,,Well, you're going to need\Na whole lot more data points.
Dialogue: 0,0:03:26.35,0:03:29.67,Default,,0000,0000,0000,,All this from one really valid question.
Dialogue: 0,0:03:30.88,0:03:34.11,Default,,0000,0000,0000,,So why is it that this is a question\Nwe should be asking?
Dialogue: 0,0:03:34.52,0:03:39.56,Default,,0000,0000,0000,,Well, we have a reported\N40.3 million people
Dialogue: 0,0:03:39.56,0:03:41.55,Default,,0000,0000,0000,,in some form of modern slavery
Dialogue: 0,0:03:41.55,0:03:44.06,Default,,0000,0000,0000,,in the supply chains\Nof the products we buy.
Dialogue: 0,0:03:44.76,0:03:47.64,Default,,0000,0000,0000,,It's estimated that 71% of them are women.
Dialogue: 0,0:03:48.04,0:03:51.40,Default,,0000,0000,0000,,And we are in the midst\Nof the sixth great extinction -
Dialogue: 0,0:03:51.40,0:03:54.20,Default,,0000,0000,0000,,the Anthropocene, or age of humans -
Dialogue: 0,0:03:54.20,0:03:56.46,Default,,0000,0000,0000,,because it's us that's having the impact.
Dialogue: 0,0:03:57.56,0:03:59.86,Default,,0000,0000,0000,,This is not okay.
Dialogue: 0,0:04:00.03,0:04:03.26,Default,,0000,0000,0000,,The data that I collect,\Nit's a person, it's a habitat.
Dialogue: 0,0:04:03.26,0:04:06.84,Default,,0000,0000,0000,,I've got to tell you, sometimes you can't\Nsee that through the spreadsheets.
Dialogue: 0,0:04:06.84,0:04:08.90,Default,,0000,0000,0000,,But I, really, I can't lose sight of this,
Dialogue: 0,0:04:08.90,0:04:10.95,Default,,0000,0000,0000,,because it's my analysis of this data
Dialogue: 0,0:04:10.95,0:04:14.12,Default,,0000,0000,0000,,that enables a company to make\Na more sustainable decision.
Dialogue: 0,0:04:15.10,0:04:18.91,Default,,0000,0000,0000,,But sometimes, companies\Ndon't have the visibility that they need,
Dialogue: 0,0:04:19.22,0:04:22.94,Default,,0000,0000,0000,,so whether it's through limitations\Nof information or ignorance
Dialogue: 0,0:04:22.94,0:04:25.36,Default,,0000,0000,0000,,or sometimes deliberate avoidance.
Dialogue: 0,0:04:25.50,0:04:29.01,Default,,0000,0000,0000,,And this lack of transparency\Nis a huge problem for everyone.
Dialogue: 0,0:04:29.71,0:04:33.52,Default,,0000,0000,0000,,In fact, in a study done last year,\Nwhich was a global study,
Dialogue: 0,0:04:33.52,0:04:38.65,Default,,0000,0000,0000,,54% of the manufacturers surveyed\Nsaid they had no visibility
Dialogue: 0,0:04:38.65,0:04:42.38,Default,,0000,0000,0000,,into their supply chain\Nand sustainability related risks.
Dialogue: 0,0:04:42.38,0:04:45.13,Default,,0000,0000,0000,,So we've got a bit of a problem.
Dialogue: 0,0:04:45.13,0:04:46.62,Default,,0000,0000,0000,,A really big gap.
Dialogue: 0,0:04:47.84,0:04:49.91,Default,,0000,0000,0000,,But what if there was a better way?
Dialogue: 0,0:04:50.43,0:04:54.87,Default,,0000,0000,0000,,What if there was a way we could get\Nfaster and more accurate data
Dialogue: 0,0:04:56.01,0:04:58.79,Default,,0000,0000,0000,,to help us solve\Nthese supply chain issues.
Dialogue: 0,0:04:59.27,0:05:03.18,Default,,0000,0000,0000,,What if I could open up my cupboard\Nand scan everything in there
Dialogue: 0,0:05:03.18,0:05:05.92,Default,,0000,0000,0000,,and get a full suite of information \Nabout what was there?
Dialogue: 0,0:05:06.14,0:05:09.60,Default,,0000,0000,0000,,From who made it, where it was from,\Nthe country of origin,
Dialogue: 0,0:05:09.60,0:05:12.83,Default,,0000,0000,0000,,the greenhouse gas emissions\Nalong the supply chain,
Dialogue: 0,0:05:12.83,0:05:14.67,Default,,0000,0000,0000,,the conditions of the factory.
Dialogue: 0,0:05:15.04,0:05:20.33,Default,,0000,0000,0000,,What if technology could help us solve\Nand crack the sustainability code?
Dialogue: 0,0:05:20.83,0:05:24.78,Default,,0000,0000,0000,,Well, industry is actually beginning\Nto deploy this type of technology.
Dialogue: 0,0:05:24.91,0:05:26.46,Default,,0000,0000,0000,,So it enables people like me
Dialogue: 0,0:05:26.46,0:05:29.64,Default,,0000,0000,0000,,to more readily act\Non the information I've received.
Dialogue: 0,0:05:29.82,0:05:33.44,Default,,0000,0000,0000,,So blockchain, combined\Nwith mobile and smart tags,
Dialogue: 0,0:05:33.44,0:05:37.35,Default,,0000,0000,0000,,has been used to trace\Ntuna provided to restaurants in Japan.
Dialogue: 0,0:05:37.78,0:05:43.29,Default,,0000,0000,0000,,Blockchain has also been used to verify\Nfair paid workers for 1,000 coconuts.
Dialogue: 0,0:05:44.52,0:05:48.47,Default,,0000,0000,0000,,What if we could actually train\Nour supply chains to self-check?
Dialogue: 0,0:05:48.71,0:05:53.29,Default,,0000,0000,0000,,Or to identify whether there was a gap\Nor an anomaly in the sustainability data?
Dialogue: 0,0:05:54.04,0:05:58.95,Default,,0000,0000,0000,,What if we could order continuously,\Nrather than just at a point in time?
Dialogue: 0,0:05:59.72,0:06:02.98,Default,,0000,0000,0000,,What if we could combine machine learning
Dialogue: 0,0:06:02.98,0:06:05.83,Default,,0000,0000,0000,,as an application\Nof artificial intelligence
Dialogue: 0,0:06:05.83,0:06:07.13,Default,,0000,0000,0000,,and blockchain
Dialogue: 0,0:06:07.13,0:06:09.12,Default,,0000,0000,0000,,to not just identify and trace
Dialogue: 0,0:06:09.12,0:06:12.64,Default,,0000,0000,0000,,but to validate and assure\Nthat the right thing,
Dialogue: 0,0:06:12.64,0:06:15.49,Default,,0000,0000,0000,,from raw material to finished product,
Dialogue: 0,0:06:15.49,0:06:19.01,Default,,0000,0000,0000,,was done correctly\Nall the way through the process?
Dialogue: 0,0:06:19.60,0:06:21.94,Default,,0000,0000,0000,,I believe, and it's my firm belief,
Dialogue: 0,0:06:21.94,0:06:24.28,Default,,0000,0000,0000,,that it's going to be this type of data
Dialogue: 0,0:06:24.28,0:06:26.00,Default,,0000,0000,0000,,and accelerated process
Dialogue: 0,0:06:26.00,0:06:30.25,Default,,0000,0000,0000,,through blockchain,\Ndigital technology, and signatures,
Dialogue: 0,0:06:30.25,0:06:33.06,Default,,0000,0000,0000,,and artificial intelligence\Nis going to be crucial
Dialogue: 0,0:06:33.06,0:06:35.45,Default,,0000,0000,0000,,in enabling us to collect the data
Dialogue: 0,0:06:35.45,0:06:38.11,Default,,0000,0000,0000,,to eradicate the issues\NI mentioned earlier.
Dialogue: 0,0:06:38.32,0:06:40.40,Default,,0000,0000,0000,,And we shouldn't be shying away from this;
Dialogue: 0,0:06:40.40,0:06:44.72,Default,,0000,0000,0000,,we should embrace it\Nbecause sustainability affects us all.
Dialogue: 0,0:06:44.72,0:06:47.07,Default,,0000,0000,0000,,And so we all need to fight.
Dialogue: 0,0:06:47.38,0:06:49.96,Default,,0000,0000,0000,,It's your fight as consumers
Dialogue: 0,0:06:49.96,0:06:51.49,Default,,0000,0000,0000,,to ask where what you've bought
Dialogue: 0,0:06:51.49,0:06:52.57,Default,,0000,0000,0000,,has come from
Dialogue: 0,0:06:52.57,0:06:54.93,Default,,0000,0000,0000,,and challenge the answers\Nthat you're given.
Dialogue: 0,0:06:54.93,0:06:58.47,Default,,0000,0000,0000,,It's the corporate fight\Nto work with like-minded suppliers
Dialogue: 0,0:06:58.47,0:07:01.68,Default,,0000,0000,0000,,who are galvanized\Ntowards making these changes.
Dialogue: 0,0:07:01.68,0:07:02.85,Default,,0000,0000,0000,,And it's my fight
Dialogue: 0,0:07:02.85,0:07:07.29,Default,,0000,0000,0000,,to continue to pore through\Nthose wretched spreadsheets today
Dialogue: 0,0:07:07.29,0:07:09.30,Default,,0000,0000,0000,,and analyzing and grinding the data
Dialogue: 0,0:07:09.30,0:07:12.50,Default,,0000,0000,0000,,with a firm eye\Non the technology of tomorrow.
Dialogue: 0,0:07:13.51,0:07:16.25,Default,,0000,0000,0000,,And this should give you\Na resounding sense of hope
Dialogue: 0,0:07:17.06,0:07:19.11,Default,,0000,0000,0000,,that there are solutions,
Dialogue: 0,0:07:19.11,0:07:21.47,Default,,0000,0000,0000,,that by challenging the status quo,
Dialogue: 0,0:07:21.47,0:07:23.14,Default,,0000,0000,0000,,thinking creatively,
Dialogue: 0,0:07:23.14,0:07:27.10,Default,,0000,0000,0000,,and changing our mindset\Nabout how things have always been done
Dialogue: 0,0:07:27.10,0:07:30.12,Default,,0000,0000,0000,,that we can adopt new and exciting ways
Dialogue: 0,0:07:30.12,0:07:31.91,Default,,0000,0000,0000,,to change the game
Dialogue: 0,0:07:31.91,0:07:36.52,Default,,0000,0000,0000,,on how we conduct ourselves\Nas corporates and consumers
Dialogue: 0,0:07:36.52,0:07:39.31,Default,,0000,0000,0000,,across an increasingly smaller world.
Dialogue: 0,0:07:39.31,0:07:40.50,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:07:40.50,0:07:43.52,Default,,0000,0000,0000,,[Applause]