[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.65,0:00:02.76,Default,,0000,0000,0000,,Host: Our next speaker\Nwill be Joel Salatin
Dialogue: 0,0:00:02.76,0:00:05.66,Default,,0000,0000,0000,,who is a farmer, lecturer, and author,
Dialogue: 0,0:00:05.66,0:00:09.50,Default,,0000,0000,0000,,whose books include\N"You Can Farm", and "Salad Bar Beef".
Dialogue: 0,0:00:09.50,0:00:15.08,Default,,0000,0000,0000,,Salatin raises livestock using \Nholistic methods of animal husbandry,
Dialogue: 0,0:00:15.08,0:00:19.52,Default,,0000,0000,0000,,free of potentially harmful chemicals,\Non his farm in Virginia.
Dialogue: 0,0:00:19.52,0:00:22.99,Default,,0000,0000,0000,,His farm is featured in the book\N"The Omnivore's Dilemma"
Dialogue: 0,0:00:22.99,0:00:25.56,Default,,0000,0000,0000,,and the documentary film "Food, Inc."
Dialogue: 0,0:00:25.56,0:00:27.66,Default,,0000,0000,0000,,Please welcome Joel Salatin.
Dialogue: 0,0:00:27.66,0:00:30.13,Default,,0000,0000,0000,,(Cheers) (Applause)
Dialogue: 0,0:00:36.68,0:00:38.28,Default,,0000,0000,0000,,Joel Salatin: Thank you.
Dialogue: 0,0:00:38.28,0:00:42.65,Default,,0000,0000,0000,,A lot of people wonder,\N"How did you get to where you are?"
Dialogue: 0,0:00:42.66,0:00:45.01,Default,,0000,0000,0000,,And so as I've thought \Nabout this presentation,
Dialogue: 0,0:00:45.01,0:00:51.10,Default,,0000,0000,0000,,I've decided to just give a story\Nof exactly how we got to where we are.
Dialogue: 0,0:00:52.55,0:00:55.32,Default,,0000,0000,0000,,It doesn't start\Nat the beginning necessarily,
Dialogue: 0,0:00:55.32,0:00:59.95,Default,,0000,0000,0000,,but it does start with the need\Nof people fleeing their Dilbert cubicles
Dialogue: 0,0:00:59.95,0:01:04.76,Default,,0000,0000,0000,,being a cog in the wheel\Nof a corporate, global elitist,
Dialogue: 0,0:01:04.76,0:01:06.99,Default,,0000,0000,0000,,wanting to have \Na pleasant life in the country
Dialogue: 0,0:01:06.99,0:01:09.46,Default,,0000,0000,0000,,and asking us to grow\Nready-to-lay pullets for them.
Dialogue: 0,0:01:09.46,0:01:15.55,Default,,0000,0000,0000,,Now a pullet, for you uninitiated,\Na pullet is a non-laying, female chicken.
Dialogue: 0,0:01:15.55,0:01:21.13,Default,,0000,0000,0000,,OK, like a virgin, or a heifer,\Nor something like that, OK.
Dialogue: 0,0:01:21.13,0:01:22.99,Default,,0000,0000,0000,,So we started raising these pullets
Dialogue: 0,0:01:22.99,0:01:25.10,Default,,0000,0000,0000,,for people who wanted them\Nin their backyard
Dialogue: 0,0:01:25.10,0:01:28.21,Default,,0000,0000,0000,,for their McMansion farmettes\Nout in the countryside.
Dialogue: 0,0:01:28.21,0:01:29.78,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:01:29.78,0:01:32.73,Default,,0000,0000,0000,,So we raised these 100 \Nfor this lady that called and said,
Dialogue: 0,0:01:32.73,0:01:34.16,Default,,0000,0000,0000,,"We want 100 pullets."
Dialogue: 0,0:01:34.16,0:01:36.26,Default,,0000,0000,0000,,We raised it for five months
Dialogue: 0,0:01:36.26,0:01:39.26,Default,,0000,0000,0000,,- they don't start laying\Ntill five months -
Dialogue: 0,0:01:39.26,0:01:42.63,Default,,0000,0000,0000,,they've got to go through puberty\Nand all that sort of thing.
Dialogue: 0,0:01:42.63,0:01:45.34,Default,,0000,0000,0000,,So they started laying,\Nand I called the lady, and I said,
Dialogue: 0,0:01:45.34,0:01:48.93,Default,,0000,0000,0000,,"OK, your pullets have begun laying,\Nnow you want to come and pick them up?"
Dialogue: 0,0:01:48.94,0:01:52.20,Default,,0000,0000,0000,,She said, "Oh, my plans have changed,\NI'm not going to pick them up."
Dialogue: 0,0:01:52.76,0:01:54.81,Default,,0000,0000,0000,,Well, we had 100 pullets.
Dialogue: 0,0:01:55.45,0:02:00.37,Default,,0000,0000,0000,,You know, you don't tell these ladies\Nto just stop laying eggs.
Dialogue: 0,0:02:00.37,0:02:02.03,Default,,0000,0000,0000,,You don't say, "Put a cork in it!"
Dialogue: 0,0:02:02.03,0:02:03.79,Default,,0000,0000,0000,,I mean, they just start laying eggs.
Dialogue: 0,0:02:03.79,0:02:06.42,Default,,0000,0000,0000,,There's nothing to do except collect eggs.
Dialogue: 0,0:02:06.42,0:02:10.86,Default,,0000,0000,0000,,We had a customer at the time\Nthat was a Washington lobbyist, actually,
Dialogue: 0,0:02:10.87,0:02:14.28,Default,,0000,0000,0000,,and he came down,\Nand we were doing all this ...
Dialogue: 0,0:02:17.86,0:02:21.93,Default,,0000,0000,0000,,"Buy ten dozen, get one free"\Npromotional things.
Dialogue: 0,0:02:21.94,0:02:24.58,Default,,0000,0000,0000,,Now, you've got to understand,\Nwhen we raise chickens,
Dialogue: 0,0:02:24.58,0:02:27.24,Default,,0000,0000,0000,,we provide a habitat
Dialogue: 0,0:02:27.24,0:02:30.71,Default,,0000,0000,0000,,that allows the chicken\Nto fully express its chickenness.
Dialogue: 0,0:02:30.71,0:02:32.41,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:02:32.42,0:02:36.25,Default,,0000,0000,0000,,The number one question is\Nwhat is the essence of chicken?
Dialogue: 0,0:02:36.25,0:02:39.83,Default,,0000,0000,0000,,Because it is in answering that question,\Nthe chickenness of the chicken,
Dialogue: 0,0:02:39.84,0:02:42.45,Default,,0000,0000,0000,,that you actually get the best egg.
Dialogue: 0,0:02:42.45,0:02:45.60,Default,,0000,0000,0000,,Just like you get the best bacon\Nfrom the essence of pig.
Dialogue: 0,0:02:45.60,0:02:46.97,Default,,0000,0000,0000,,You get your best T-bone,
Dialogue: 0,0:02:46.97,0:02:49.41,Default,,0000,0000,0000,,you get your best tomato\Nfrom the essence of tomato.
Dialogue: 0,0:02:49.41,0:02:51.21,Default,,0000,0000,0000,,See, we live in a culture today
Dialogue: 0,0:02:51.21,0:02:53.01,Default,,0000,0000,0000,,that doesn't ask
Dialogue: 0,0:02:54.59,0:02:56.60,Default,,0000,0000,0000,,about the essence of pig;
Dialogue: 0,0:02:56.60,0:03:00.84,Default,,0000,0000,0000,,they simply ask how can we grow it\Nfatter, faster, bigger, cheaper.
Dialogue: 0,0:03:00.84,0:03:03.52,Default,,0000,0000,0000,,That's all the matters:\Nfaster, fatter, bigger, cheaper.
Dialogue: 0,0:03:03.52,0:03:05.95,Default,,0000,0000,0000,,And so we have this very mechanistic,
Dialogue: 0,0:03:05.96,0:03:09.83,Default,,0000,0000,0000,,in our Greco-Roman, Western,\Nreductionist, linear, fragmented,
Dialogue: 0,0:03:09.83,0:03:13.10,Default,,0000,0000,0000,,compartmentalized, disconnected,\Ndemocratized, individualized,
Dialogue: 0,0:03:13.10,0:03:17.51,Default,,0000,0000,0000,,parts-oriented thought process,\Nwe never think about the whole!
Dialogue: 0,0:03:17.51,0:03:20.50,Default,,0000,0000,0000,,(Cheers) (Applause)
Dialogue: 0,0:03:20.50,0:03:24.06,Default,,0000,0000,0000,,And so what happens is, as a culture,
Dialogue: 0,0:03:24.06,0:03:26.66,Default,,0000,0000,0000,,we basically view that pig or that chicken
Dialogue: 0,0:03:26.66,0:03:30.60,Default,,0000,0000,0000,,as just an inanimate pile of\Nprotoplasmic structure to be manipulated
Dialogue: 0,0:03:30.60,0:03:34.26,Default,,0000,0000,0000,,however cleverly hubris\Ncan imagine to manipulate it.
Dialogue: 0,0:03:34.26,0:03:37.46,Default,,0000,0000,0000,,And I would suggest that a culture\Nthat views its animals and plants
Dialogue: 0,0:03:37.46,0:03:41.43,Default,,0000,0000,0000,,from that type of manipulative,\Narrogant, disrespectful attitude,
Dialogue: 0,0:03:41.43,0:03:45.31,Default,,0000,0000,0000,,will also soon view \Nits citizens the same way,
Dialogue: 0,0:03:45.32,0:03:47.44,Default,,0000,0000,0000,,and other cultures the same way.
Dialogue: 0,0:03:47.44,0:03:48.52,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:03:48.52,0:03:49.90,Default,,0000,0000,0000,,So it is asking the chicken,
Dialogue: 0,0:03:49.92,0:03:53.24,Default,,0000,0000,0000,,"How can we fully allow you\Nto express your chickenness?"
Dialogue: 0,0:03:53.24,0:03:55.35,Default,,0000,0000,0000,,that gives us not only\Nthe essence of chicken
Dialogue: 0,0:03:55.35,0:03:57.12,Default,,0000,0000,0000,,but therefore, the essence of egg.
Dialogue: 0,0:03:57.12,0:04:00.19,Default,,0000,0000,0000,,So we had these eggs,\Nand this customer comes down, and he says,
Dialogue: 0,0:04:00.19,0:04:01.46,Default,,0000,0000,0000,,"It's immoral for you
Dialogue: 0,0:04:01.46,0:04:04.24,Default,,0000,0000,0000,,to be doing sale-priced stuff\Nto get rid of these eggs."
Dialogue: 0,0:04:04.24,0:04:05.69,Default,,0000,0000,0000,,He says, "I'll take a case."
Dialogue: 0,0:04:05.69,0:04:08.80,Default,,0000,0000,0000,,Now this was a truly entrepreneurial guy,\Nyou know, grandpa;
Dialogue: 0,0:04:08.80,0:04:13.08,Default,,0000,0000,0000,,he and his wife live down\Nin Gainesville, near DC.
Dialogue: 0,0:04:13.10,0:04:15.100,Default,,0000,0000,0000,,And the next week, \Nhe calls and says, "I want two cases."
Dialogue: 0,0:04:15.100,0:04:18.03,Default,,0000,0000,0000,,Now, a case is 30 dozen.
Dialogue: 0,0:04:18.03,0:04:20.80,Default,,0000,0000,0000,,The next week, he calls and says,\N"I want three cases."
Dialogue: 0,0:04:20.80,0:04:24.92,Default,,0000,0000,0000,,Now I knew that he and his wife\Nwere not eating 90 dozen eggs a week.
Dialogue: 0,0:04:24.92,0:04:26.48,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:04:27.35,0:04:30.96,Default,,0000,0000,0000,,So I said, "Alright, time to fess up.\NWhat are you doing with these eggs?"
Dialogue: 0,0:04:30.96,0:04:34.17,Default,,0000,0000,0000,,He says, "Well, I'm taking them\Ninto these chefs in DC,
Dialogue: 0,0:04:34.17,0:04:37.64,Default,,0000,0000,0000,,and they've never seen an egg like this,\Nand they're just going euphoric,
Dialogue: 0,0:04:37.64,0:04:38.83,Default,,0000,0000,0000,,and they want more eggs."
Dialogue: 0,0:04:38.83,0:04:41.29,Default,,0000,0000,0000,,So he said, "I've got\Na business proposition."
Dialogue: 0,0:04:41.29,0:04:45.28,Default,,0000,0000,0000,,He says, "How soon can you get me
Dialogue: 0,0:04:48.34,0:04:51.23,Default,,0000,0000,0000,,500 dozen a week?"
Dialogue: 0,0:04:53.17,0:04:56.43,Default,,0000,0000,0000,,I said, "Well, I've got to buy the chicks,\NI've got to raise them up,
Dialogue: 0,0:04:56.43,0:04:59.72,Default,,0000,0000,0000,,five, six months,\Nwe can probably do that."
Dialogue: 0,0:05:00.82,0:05:02.87,Default,,0000,0000,0000,,He said, "OK, well,"
Dialogue: 0,0:05:02.87,0:05:07.25,Default,,0000,0000,0000,,- this is the greatest lie\Never invented by man -
Dialogue: 0,0:05:07.25,0:05:10.13,Default,,0000,0000,0000,,"you raise them, and I'll sell them."
Dialogue: 0,0:05:10.13,0:05:13.80,Default,,0000,0000,0000,,That's why farmers go out of business,\Nbelieving things like that.
Dialogue: 0,0:05:13.81,0:05:18.22,Default,,0000,0000,0000,,But, before you're old and wise,\Nyou have to be young and foolish.
Dialogue: 0,0:05:18.22,0:05:19.99,Default,,0000,0000,0000,,So, we were younger and foolish.
Dialogue: 0,0:05:19.99,0:05:21.57,Default,,0000,0000,0000,,And we said, "OK, we'll do it."
Dialogue: 0,0:05:21.57,0:05:24.50,Default,,0000,0000,0000,,So we bought 1,000 little\Nchick pullets, raised them up,
Dialogue: 0,0:05:24.50,0:05:28.38,Default,,0000,0000,0000,,they began to lay, right when he got \Nvery busy with lobby efforts.
Dialogue: 0,0:05:28.38,0:05:31.38,Default,,0000,0000,0000,,You know, fluoridation\Nof city water systems,
Dialogue: 0,0:05:31.41,0:05:34.99,Default,,0000,0000,0000,,and vitamins, trying to make\Nthem into prescription drugs,
Dialogue: 0,0:05:34.99,0:05:36.39,Default,,0000,0000,0000,,and all this stuff.
Dialogue: 0,0:05:36.39,0:05:38.96,Default,,0000,0000,0000,,And he just got too busy to market them.
Dialogue: 0,0:05:38.96,0:05:42.95,Default,,0000,0000,0000,,Well now, instead of 100 pullets,\NI had 1,000 pullets.
Dialogue: 0,0:05:42.95,0:05:44.02,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:05:44.02,0:05:45.87,Default,,0000,0000,0000,,Big problem!
Dialogue: 0,0:05:45.87,0:05:47.48,Default,,0000,0000,0000,,So I realized, you know what?
Dialogue: 0,0:05:47.48,0:05:51.15,Default,,0000,0000,0000,,If it's going to happen,\Nit's going to be me.
Dialogue: 0,0:05:51.15,0:05:53.83,Default,,0000,0000,0000,,If it's going to be, it's up to me.
Dialogue: 0,0:05:53.83,0:06:00.24,Default,,0000,0000,0000,,So, I had a retired chef friend,\Nwho was cheffing in Charlottsville, VA.
Dialogue: 0,0:06:00.24,0:06:02.92,Default,,0000,0000,0000,,So I called him up, I said,\N"Hans, I'm in a problem here.
Dialogue: 0,0:06:02.93,0:06:04.36,Default,,0000,0000,0000,,I need a hit list.
Dialogue: 0,0:06:04.36,0:06:06.49,Default,,0000,0000,0000,,I need a hit list of restaurants
Dialogue: 0,0:06:06.49,0:06:09.86,Default,,0000,0000,0000,,that are interested\Nin the essence of egg."
Dialogue: 0,0:06:10.51,0:06:11.93,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:06:11.93,0:06:13.78,Default,,0000,0000,0000,,And he said, "Oh, no problem."
Dialogue: 0,0:06:13.78,0:06:15.63,Default,,0000,0000,0000,,This was in the days before computers.
Dialogue: 0,0:06:15.63,0:06:17.01,Default,,0000,0000,0000,,So he got on his typewriter,
Dialogue: 0,0:06:17.01,0:06:20.01,Default,,0000,0000,0000,,he typed me out \Nabout 12 restaurants in the area,
Dialogue: 0,0:06:20.01,0:06:22.93,Default,,0000,0000,0000,,and mailed them to me,\Nso I just started down the list.
Dialogue: 0,0:06:22.93,0:06:24.63,Default,,0000,0000,0000,,I said, "Hello, I'm Joel Salatin.
Dialogue: 0,0:06:24.63,0:06:27.42,Default,,0000,0000,0000,,I've got the world's best egg.\NI'd like to show it to you."
Dialogue: 0,0:06:27.42,0:06:29.14,Default,,0000,0000,0000,,I've never had a chef turn me down.
Dialogue: 0,0:06:29.14,0:06:31.02,Default,,0000,0000,0000,,Because chefs are very artistic,
Dialogue: 0,0:06:31.02,0:06:34.13,Default,,0000,0000,0000,,you don't see salt shakers\Nin a white tablecloth restaurant,
Dialogue: 0,0:06:34.13,0:06:36.92,Default,,0000,0000,0000,,they've got bowls\Nso they can feel it and pinch it.
Dialogue: 0,0:06:36.92,0:06:41.77,Default,,0000,0000,0000,,They don't have little Tupperware\Nwhite and yolk separators,
Dialogue: 0,0:06:41.77,0:06:43.39,Default,,0000,0000,0000,,they crack the egg in their hands
Dialogue: 0,0:06:43.39,0:06:46.14,Default,,0000,0000,0000,,and let the white dribble\Ndown through their fingers.
Dialogue: 0,0:06:48.17,0:06:51.86,Default,,0000,0000,0000,,They get into it; they're sculptors\Nand so they love a new medium.
Dialogue: 0,0:06:51.88,0:06:56.95,Default,,0000,0000,0000,,And so my son and I\N- he was a little chumper -
Dialogue: 0,0:06:56.95,0:07:00.06,Default,,0000,0000,0000,,didn't have a business card\Nat the time, you know,
Dialogue: 0,0:07:00.06,0:07:03.20,Default,,0000,0000,0000,,so we put some eggs in the car,\NI called these six, and I said,
Dialogue: 0,0:07:03.20,0:07:06.69,Default,,0000,0000,0000,,"I've got the world's best egg.\NI'd like to make an appointment with you."
Dialogue: 0,0:07:06.70,0:07:09.35,Default,,0000,0000,0000,,So we made six appointments in the day.
Dialogue: 0,0:07:10.10,0:07:13.94,Default,,0000,0000,0000,,That was what we could compress\Nbetween morning chores and evening chores.
Dialogue: 0,0:07:13.94,0:07:17.34,Default,,0000,0000,0000,,Got in the car, put \Na couple of cases of eggs in there,
Dialogue: 0,0:07:17.34,0:07:18.74,Default,,0000,0000,0000,,and some sample dozen,
Dialogue: 0,0:07:18.74,0:07:20.70,Default,,0000,0000,0000,,and drove off to the first appointment.
Dialogue: 0,0:07:20.70,0:07:23.99,Default,,0000,0000,0000,,We made them one hour apart for six hours.
Dialogue: 0,0:07:24.74,0:07:27.47,Default,,0000,0000,0000,,And the first place \Nwe went to, we went in
Dialogue: 0,0:07:27.47,0:07:32.66,Default,,0000,0000,0000,,- this was a small, 50-seat,\Nwhite tablecloth, nicely appointed,
Dialogue: 0,0:07:32.66,0:07:36.20,Default,,0000,0000,0000,,chef-owner-operated restaurant.
Dialogue: 0,0:07:37.62,0:07:40.60,Default,,0000,0000,0000,,He was busy, he had burns\Nall up and down his arms.
Dialogue: 0,0:07:40.61,0:07:44.95,Default,,0000,0000,0000,,You can tell when a chef is a chef;\Ntheir body's full of burns.
Dialogue: 0,0:07:44.95,0:07:46.72,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:07:47.87,0:07:53.24,Default,,0000,0000,0000,,So, he's there; he's got a stove there,\Nand he's a man of few words.
Dialogue: 0,0:07:53.24,0:07:55.23,Default,,0000,0000,0000,,I walked in and introduced myself.
Dialogue: 0,0:07:55.23,0:07:58.83,Default,,0000,0000,0000,,And he said, "OK,"\Nand I opened up a sample dozen.
Dialogue: 0,0:07:58.83,0:08:04.25,Default,,0000,0000,0000,,He took an egg out, and he had\Na little, six-inch saucepan there,
Dialogue: 0,0:08:04.25,0:08:06.56,Default,,0000,0000,0000,,about half-full of water,\Nsitting on the stove,
Dialogue: 0,0:08:06.56,0:08:08.52,Default,,0000,0000,0000,,not boiling but almost.
Dialogue: 0,0:08:08.52,0:08:11.38,Default,,0000,0000,0000,,And he cracked the egg into it,\Ndropped in it,
Dialogue: 0,0:08:11.38,0:08:12.98,Default,,0000,0000,0000,,and it floated.
Dialogue: 0,0:08:12.98,0:08:17.78,Default,,0000,0000,0000,,And he began studying the essence of egg.
Dialogue: 0,0:08:17.78,0:08:19.01,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:08:19.01,0:08:21.75,Default,,0000,0000,0000,,And it captured his attention.
Dialogue: 0,0:08:21.75,0:08:25.70,Default,,0000,0000,0000,,And waited a few seconds,\N30 seconds or so,
Dialogue: 0,0:08:25.70,0:08:27.96,Default,,0000,0000,0000,,then he takes a slotted spoon,\Na white saucer,
Dialogue: 0,0:08:27.97,0:08:29.62,Default,,0000,0000,0000,,and he gingerly pulled it out.
Dialogue: 0,0:08:29.63,0:08:33.42,Default,,0000,0000,0000,,By this time it was clear\Nthat he was having an epiphany.
Dialogue: 0,0:08:33.42,0:08:34.61,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:08:34.61,0:08:36.79,Default,,0000,0000,0000,,He pulled it out;\Nhe dropped it on the saucer.
Dialogue: 0,0:08:36.79,0:08:39.60,Default,,0000,0000,0000,,And then he put the spoon down,\Nand he began to stroke it.
Dialogue: 0,0:08:39.60,0:08:41.49,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:08:41.50,0:08:43.36,Default,,0000,0000,0000,,Like you'd pet a kitten.
Dialogue: 0,0:08:43.36,0:08:45.07,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:08:45.07,0:08:48.21,Default,,0000,0000,0000,,Daniel and I are standing there,\Nmy son, he's about six years old,
Dialogue: 0,0:08:48.21,0:08:51.51,Default,,0000,0000,0000,,we're looking at each other,\N'Whoa, what have we gotten into here?'
Dialogue: 0,0:08:51.51,0:08:53.13,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:08:55.04,0:08:58.10,Default,,0000,0000,0000,,And so, of course, I couldn't stand it,\NI asked the chef, I said,
Dialogue: 0,0:08:58.10,0:09:01.56,Default,,0000,0000,0000,,"So, what are we doing here?\NWhat's the deal?"
Dialogue: 0,0:09:02.100,0:09:06.52,Default,,0000,0000,0000,,And again, a man of few words,\Nhe says, "I'll show you."
Dialogue: 0,0:09:06.52,0:09:08.79,Default,,0000,0000,0000,,Of course, they all have\Nsome exotic accent
Dialogue: 0,0:09:08.80,0:09:12.43,Default,,0000,0000,0000,,because they've all been trained\Nin Europe, and Switzerland, and all this.
Dialogue: 0,0:09:13.55,0:09:20.44,Default,,0000,0000,0000,,So he has a stack of flatted, regular,\Nfecal, confinement factory, salmonella,
Dialogue: 0,0:09:20.46,0:09:22.25,Default,,0000,0000,0000,,E. coli eggs there standing.
Dialogue: 0,0:09:22.25,0:09:23.64,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:09:24.86,0:09:28.64,Default,,0000,0000,0000,,So he takes one of those out,\Nand he drops it in the same pan.
Dialogue: 0,0:09:28.64,0:09:31.97,Default,,0000,0000,0000,,When the egg hits the water, it explodes.
Dialogue: 0,0:09:31.97,0:09:33.65,Default,,0000,0000,0000,,The yolk separates from the white.
Dialogue: 0,0:09:33.65,0:09:38.46,Default,,0000,0000,0000,,The white turns into what look like \Nlittle (sound effect) packing peanuts
Dialogue: 0,0:09:38.46,0:09:39.63,Default,,0000,0000,0000,,little nurlies.
Dialogue: 0,0:09:40.04,0:09:42.86,Default,,0000,0000,0000,,He points at it, and he says,\N"I can't serve that."
Dialogue: 0,0:09:44.37,0:09:47.35,Default,,0000,0000,0000,,He said, "I'll buy 30 dozen on the spot."
Dialogue: 0,0:09:47.35,0:09:50.45,Default,,0000,0000,0000,,I just happened to have a case with me,\Nyou know, just in case ...
Dialogue: 0,0:09:50.46,0:09:51.76,Default,,0000,0000,0000,,in case we struck it rich.
Dialogue: 0,0:09:51.76,0:09:53.84,Default,,0000,0000,0000,,So, ran out to the car, got one.
Dialogue: 0,0:09:53.84,0:09:57.86,Default,,0000,0000,0000,,Now, we were asking him\Nto pay three times the price,
Dialogue: 0,0:09:57.86,0:09:59.58,Default,,0000,0000,0000,,and cut a separate check.
Dialogue: 0,0:09:59.59,0:10:02.60,Default,,0000,0000,0000,,If you've been in restaurant marketing,\Nyou know that's suicide.
Dialogue: 0,0:10:02.60,0:10:06.22,Default,,0000,0000,0000,,Fortunately, we were too dumb\Nto know it was suicide.
Dialogue: 0,0:10:06.22,0:10:08.86,Default,,0000,0000,0000,,So we went where angels fear to tread.
Dialogue: 0,0:10:08.86,0:10:12.76,Default,,0000,0000,0000,,And we went in there with this,\Nand he bought them on the spot,
Dialogue: 0,0:10:13.60,0:10:15.60,Default,,0000,0000,0000,,became a very loyal customer.
Dialogue: 0,0:10:16.08,0:10:19.68,Default,,0000,0000,0000,,Several weeks later, we found out\Nthe second part of the story,
Dialogue: 0,0:10:19.68,0:10:24.10,Default,,0000,0000,0000,,and that was that the very next morning,
Dialogue: 0,0:10:24.10,0:10:27.60,Default,,0000,0000,0000,,the very next morning,\Nhe was having a meeting
Dialogue: 0,0:10:27.60,0:10:32.45,Default,,0000,0000,0000,,of all of his staff to get together\Nbecause, it turns out,
Dialogue: 0,0:10:32.45,0:10:36.27,Default,,0000,0000,0000,,unknown to us,\Nthat for this little restaurant,
Dialogue: 0,0:10:36.27,0:10:39.50,Default,,0000,0000,0000,,the only one of 50\Nin the Charlottsville area,
Dialogue: 0,0:10:39.50,0:10:43.99,Default,,0000,0000,0000,,the only one that had this\Nas their centerpiece menu item
Dialogue: 0,0:10:43.99,0:10:49.28,Default,,0000,0000,0000,,- all restaurants evolve around\Na kind of a centerpiece menu item,
Dialogue: 0,0:10:49.28,0:10:51.29,Default,,0000,0000,0000,,their forte, alright? -
Dialogue: 0,0:10:51.29,0:10:55.03,Default,,0000,0000,0000,,well this one, their signature menu item,
Dialogue: 0,0:10:55.04,0:11:01.42,Default,,0000,0000,0000,,was Sunday brunch, water-poached egg\Nin hollandaise sauce.
Dialogue: 0,0:11:02.85,0:11:08.28,Default,,0000,0000,0000,,And the following morning\Nafter we showed up,
Dialogue: 0,0:11:09.39,0:11:13.45,Default,,0000,0000,0000,,he had called together his whole staff\Nto look at all their options,
Dialogue: 0,0:11:13.45,0:11:18.58,Default,,0000,0000,0000,,and their gifts, and talents,\Nand resources, client base, and all that,
Dialogue: 0,0:11:18.58,0:11:25.42,Default,,0000,0000,0000,,and decide what's to substitute\Nfor their signature menu item
Dialogue: 0,0:11:25.78,0:11:31.02,Default,,0000,0000,0000,,because they could not get enough eggs\Nto hold together to make it work.
Dialogue: 0,0:11:33.12,0:11:37.71,Default,,0000,0000,0000,,And I'd always enjoy - and I always get\Nchill bumps every time I tell that story,
Dialogue: 0,0:11:37.71,0:11:39.47,Default,,0000,0000,0000,,and I've told it a million times -
Dialogue: 0,0:11:39.47,0:11:42.24,Default,,0000,0000,0000,,but the point of the story is
Dialogue: 0,0:11:43.47,0:11:48.36,Default,,0000,0000,0000,,that if we devote ourselves
Dialogue: 0,0:11:49.84,0:11:53.14,Default,,0000,0000,0000,,to sacredness in our vocations,
Dialogue: 0,0:11:55.12,0:11:57.43,Default,,0000,0000,0000,,the world will rise to meet us.
Dialogue: 0,0:11:58.54,0:12:05.06,Default,,0000,0000,0000,,And I think too often in our culture,\Nwe don't have sacredness,
Dialogue: 0,0:12:05.07,0:12:10.10,Default,,0000,0000,0000,,we don't have honor, we don't have\Nnobility of personal ministry.
Dialogue: 0,0:12:10.80,0:12:15.42,Default,,0000,0000,0000,,That story illustrates the essence of egg,
Dialogue: 0,0:12:15.42,0:12:17.55,Default,,0000,0000,0000,,and the essence of chicken.
Dialogue: 0,0:12:17.55,0:12:23.46,Default,,0000,0000,0000,,And that is why they eat bugs,\Nand grubs, and run on green grass;
Dialogue: 0,0:12:23.46,0:12:26.68,Default,,0000,0000,0000,,and that's why we move them\Nto a fresh salad bar every day.
Dialogue: 0,0:12:26.68,0:12:31.33,Default,,0000,0000,0000,,And that's why we practice\Nnature's template and biomimicry,
Dialogue: 0,0:12:31.33,0:12:33.64,Default,,0000,0000,0000,,and move the Eggmobiles behind the cows,
Dialogue: 0,0:12:33.64,0:12:36.83,Default,,0000,0000,0000,,so the chickens can mimic the birds\Nthat follow the wildebeests
Dialogue: 0,0:12:36.83,0:12:40.08,Default,,0000,0000,0000,,on the Serengeti,\Nbut do this in Swoope, Virginia,
Dialogue: 0,0:12:40.84,0:12:43.58,Default,,0000,0000,0000,,and scrapes through the cow paddies,\Nsanitize the paddock
Dialogue: 0,0:12:43.58,0:12:45.96,Default,,0000,0000,0000,,so we don't have to shoot\Nthe cows up with Ivomec
Dialogue: 0,0:12:45.97,0:12:49.41,Default,,0000,0000,0000,,and things that make them eat so bad,\Nit kills all the bugs.
Dialogue: 0,0:12:49.41,0:12:54.65,Default,,0000,0000,0000,,That's all illustrative\Nof why we do what we do.
Dialogue: 0,0:12:54.65,0:12:58.99,Default,,0000,0000,0000,,And so, in essence, all of us, every day,
Dialogue: 0,0:12:58.99,0:13:04.16,Default,,0000,0000,0000,,we are writing a story and a legacy\Nthat will be told about us.
Dialogue: 0,0:13:04.93,0:13:09.72,Default,,0000,0000,0000,,And wouldn't it cheapen our lives
Dialogue: 0,0:13:09.72,0:13:13.02,Default,,0000,0000,0000,,if we're just doing the expedient thing?
Dialogue: 0,0:13:13.02,0:13:16.89,Default,,0000,0000,0000,,Just putting in my time; doing my job.
Dialogue: 0,0:13:16.90,0:13:22.87,Default,,0000,0000,0000,,I'm so tired of hearing people\Nthat dismiss mediocrity,
Dialogue: 0,0:13:22.88,0:13:27.98,Default,,0000,0000,0000,,and dismiss even dishonorable deeds,\Nwith, "I'm just doing my job."
Dialogue: 0,0:13:27.98,0:13:29.99,Default,,0000,0000,0000,,What, did you check your mind at the door?
Dialogue: 0,0:13:29.99,0:13:32.34,Default,,0000,0000,0000,,Did you check your conscience at the door?
Dialogue: 0,0:13:33.26,0:13:39.49,Default,,0000,0000,0000,,And so, on our farm, we have been deeply\Nand greatly blessed over these years
Dialogue: 0,0:13:39.49,0:13:43.82,Default,,0000,0000,0000,,to serve 50 restaurants,\Nand 2,500 families,
Dialogue: 0,0:13:43.82,0:13:47.37,Default,,0000,0000,0000,,and to be able to see\Nthe growth of the operation,
Dialogue: 0,0:13:47.37,0:13:48.60,Default,,0000,0000,0000,,but you know what?
Dialogue: 0,0:13:48.60,0:13:53.87,Default,,0000,0000,0000,,We still don't and never have had\Na sales plan or a marketing target.
Dialogue: 0,0:13:54.68,0:13:57.47,Default,,0000,0000,0000,,We've never had a benchmark\Nthat we're hitting.
Dialogue: 0,0:13:57.47,0:14:00.91,Default,,0000,0000,0000,,In fact, we've now made\Nten value statements
Dialogue: 0,0:14:00.91,0:14:05.45,Default,,0000,0000,0000,,that are anti-Wall Street to keep us true
Dialogue: 0,0:14:05.45,0:14:08.26,Default,,0000,0000,0000,,to a value of faithfulness.
Dialogue: 0,0:14:08.26,0:14:11.39,Default,,0000,0000,0000,,Because what I've found\Nis that serendipitously,
Dialogue: 0,0:14:11.40,0:14:16.86,Default,,0000,0000,0000,,my success is tied\Nto the cumulative effect
Dialogue: 0,0:14:16.86,0:14:23.83,Default,,0000,0000,0000,,of everyday stories and faithfulness\Nto injecting sacredness and nobility
Dialogue: 0,0:14:23.83,0:14:27.81,Default,,0000,0000,0000,,into every little action of my day.
Dialogue: 0,0:14:27.81,0:14:33.56,Default,,0000,0000,0000,,And when we put that kind of ministry
Dialogue: 0,0:14:33.56,0:14:37.02,Default,,0000,0000,0000,,- ours is a ministry of healing the land -
Dialogue: 0,0:14:38.38,0:14:43.96,Default,,0000,0000,0000,,and when we allow that kind of sacredness\Nand that kind of nobility
Dialogue: 0,0:14:43.97,0:14:47.26,Default,,0000,0000,0000,,to permeate every one of our actions,
Dialogue: 0,0:14:48.42,0:14:53.84,Default,,0000,0000,0000,,the world will be ennobled,
Dialogue: 0,0:14:53.84,0:14:56.75,Default,,0000,0000,0000,,the world will indeed rise up to meet us
Dialogue: 0,0:14:56.75,0:15:00.58,Default,,0000,0000,0000,,as we leave our legacies and our stamp,
Dialogue: 0,0:15:00.61,0:15:03.76,Default,,0000,0000,0000,,of our life, our life's story,
Dialogue: 0,0:15:03.76,0:15:07.71,Default,,0000,0000,0000,,as it becomes our stories for our children\Nand their grandchildren,
Dialogue: 0,0:15:07.71,0:15:10.13,Default,,0000,0000,0000,,what will they tell about us?
Dialogue: 0,0:15:10.13,0:15:12.30,Default,,0000,0000,0000,,And if they will tell about us,
Dialogue: 0,0:15:12.30,0:15:17.61,Default,,0000,0000,0000,,"He or she was a person\Nof nobility and sacredness
Dialogue: 0,0:15:17.62,0:15:20.26,Default,,0000,0000,0000,,in every aspect of their life,"
Dialogue: 0,0:15:21.04,0:15:25.73,Default,,0000,0000,0000,,we will have raised a great legacy
Dialogue: 0,0:15:26.61,0:15:29.20,Default,,0000,0000,0000,,for our families and our heritage.
Dialogue: 0,0:15:29.78,0:15:31.22,Default,,0000,0000,0000,,Thank you very much.
Dialogue: 0,0:15:31.22,0:15:32.78,Default,,0000,0000,0000,,(Applause)