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Journalism is the practice of researching,

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verifying, and presenting
information to the public.

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But not all journalism is created equally. Reports
can range from short bulletins written quickly,

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to substantial investigations that take
a lot of time and effort to produce.

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Some reporting that looks like journalism may
not have the same standards of research and rigor

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as reports produced by professional organizations.

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To confuse matters more false and misleading
information online can also look like journalism.

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With so many different sources available
to us, it is important to determine

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which information is reliable and which
is not. One key way to do this is to seek

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out information from organizations that
operate according to a set of standards.

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Professional news organizations won't always get
it right but a story is more likely to be reliable

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if it is produced in a process that involves
a commitment to accuracy. You can evaluate the

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quality of a journalistic report by looking for
some of the standards that define journalism.

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Accuracy
Does the news organization

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have a reputation for professionalism? Do
they have a policy for correcting mistakes?

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Research
How many people

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are interviewed or quoted in the story. What
supporting research or statistics are included?

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Sourcing

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Are the people quoted experts or otherwise
qualified to speak about the issue?

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Context

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Does the story include background information
to help you understand the key themes better?

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Fairness

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Are people and issues described
using neutral language?

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Not all journalism will meet the same standards.
Becoming familiar with professional news

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organizations and the standards that define
journalism can help us determine what to trust