1 00:00:13,520 --> 00:00:15,680 Journalism is the practice of researching,   2 00:00:15,680 --> 00:00:18,320 verifying, and presenting  information to the public. 3 00:00:19,920 --> 00:00:24,960 But not all journalism is created equally. Reports  can range from short bulletins written quickly,   4 00:00:25,840 --> 00:00:29,840 to substantial investigations that take  a lot of time and effort to produce.   5 00:00:30,800 --> 00:00:34,880 Some reporting that looks like journalism may  not have the same standards of research and rigor   6 00:00:34,880 --> 00:00:37,280 as reports produced by professional organizations.   7 00:00:38,240 --> 00:00:42,960 To confuse matters more false and misleading  information online can also look like journalism. 8 00:00:43,760 --> 00:00:47,600 With so many different sources available  to us, it is important to determine   9 00:00:47,600 --> 00:00:52,720 which information is reliable and which  is not. One key way to do this is to seek   10 00:00:52,720 --> 00:00:58,000 out information from organizations that  operate according to a set of standards.   11 00:00:58,000 --> 00:01:02,960 Professional news organizations won't always get  it right but a story is more likely to be reliable   12 00:01:02,960 --> 00:01:08,320 if it is produced in a process that involves  a commitment to accuracy. You can evaluate the   13 00:01:08,320 --> 00:01:12,640 quality of a journalistic report by looking for  some of the standards that define journalism. 14 00:01:15,200 --> 00:01:17,600 Accuracy Does the news organization   15 00:01:17,600 --> 00:01:21,760 have a reputation for professionalism? Do  they have a policy for correcting mistakes? 16 00:01:22,960 --> 00:01:24,960 Research How many people   17 00:01:24,960 --> 00:01:30,080 are interviewed or quoted in the story. What  supporting research or statistics are included? 18 00:01:31,280 --> 00:01:31,840 Sourcing  19 00:01:32,400 --> 00:01:36,160 Are the people quoted experts or otherwise  qualified to speak about the issue? 20 00:01:38,640 --> 00:01:39,600 Context  21 00:01:39,600 --> 00:01:43,280 Does the story include background information  to help you understand the key themes better? 22 00:01:45,040 --> 00:01:46,000 Fairness  23 00:01:46,000 --> 00:01:48,720 Are people and issues described  using neutral language? 24 00:01:50,400 --> 00:01:54,880 Not all journalism will meet the same standards.  Becoming familiar with professional news   25 00:01:54,880 --> 00:02:07,840 organizations and the standards that define  journalism can help us determine what to trust