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(Latin American Music)

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(Applause)
(Music)

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(Music)

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Man: I'm just going to be
in the green room in the back

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if you really want to talk
about some, after you're done.

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Chen Lizra: Just give me the clicker.

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Man: OK. Got your clicker here.

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Thank you.

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Whoo!

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Man: Really?

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CL: I guess you
don't need coffee now, do you?

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Man: Well, right.

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CL: My name is Chen Lizra.

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I'm a dancer, author
and an entrepreneur.

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I started my talk
with a seductive dance

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because I want you
to first feel the seduction,

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to get you -- kind of -- to gut level.

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I'm fascinated with seduction, but
not just with the dance and the movements,

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but also with how you can bring it
in a practical way into day-to-day life.

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Since 2005, I've been travelling
back and forth to Cuba

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in order to train with
the best professional dancers.

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This is when I first started seeing
seduction as a valuable life skill.

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I'm so fascinated with seduction,

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but mostly because it's such
a playful fun thing.

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I truly believe that everyone has
the power to seduce in them,

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we just need to unleash it.

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And I also believe that
we need to develop this skill

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from a very young age,
so it can help us

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become a lot more successful in life.

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So let's examine seduction for a second,

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and let's take a look
at our perception of seduction,

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what it all means.

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When we first hear
the word "seduction",

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we have a lot of misconceptions.

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The word has been sexualized
so many times

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that we can't even imagine it
as a positive skillset.

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We typically associate seduction
with something negative,

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because we consider it the less honest
or acceptable form of influence.

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People who are easily seduced

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to some degree feel
manipulated into the situation.

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When we think of gender roles,
it's not even a question

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that men are permitted
a lot more freedom than women to seduce.

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And when we think
of work and seduction,

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we merely go to sleeping your way
to the top and being unprofessional.

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You know how people say,
some people say that money's bad,

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but the money itself is not bad, right?

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It comes down to
money gives you power,

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and power can be used
for good and for bad;

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it comes down to who you are inside.

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Seduction is exactly the same,

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it comes down to your DNA
and what you choose to do with it.

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I choose to make seduction classy,

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and to add to it my sense
of loyalty and integrity.

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Seduction is really about
your untapped power

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that you're not using,
that you want to unleash.

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Would we tell superman
not to stop a bullet?

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Or a doctor not to save a life?

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But, of course, not.

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Seduction is about charm,
connection, vulnerability, pride,

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self-confidence and appeal.

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I'm one of those lucky ones,
that gets to go to Cuba all the time.

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And I've been observing
this culture for a very long time,

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seeing how aware they seem to be
of their seductive powers.

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You can say that in many ways,

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Cuba has been like
a seduction laboratory for me,

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where I get to study seduction
and understand how they use it better.

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But it's not like Cubans
are the only people in the world

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that understand
how to use seduction, right?

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You can experience it
in other countries in the world:

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in Israel, in Brazil and the Dominicans
and many other countries.

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And yet in Cuba I found
a combination of things,

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a very unique
combination of things,

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that I haven't found yet
anywhere else in the world,

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and I'll speak about
some of them today.

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And you'll probably agree
with me when I say

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that the chances of finding
this kind of seduction out in the open

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in North America
is pretty close to slim, right?

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I truly believe that we can learn
a valuable life lesson

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from Cubans about life and seduction.

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And having said that, if we were
to try and take seduction

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and break it into some kind of a formula,
what would that look like?

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One: desire --
start taking notes!

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Desire means knowing
what you want

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and then having
the willingness to go after it.

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In Cuba, rumba is the game of seduction
between the man and the woman.

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The woman is the flirty hen
and the guy is the seductive rooster.

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The woman uses her body to seduce the men
to say, "Want it? Come and get it."

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The guy on the other hand
will use his body

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to demonstrate his masculinity.

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He'll try to decoy her.
Boom!

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Launching an attack.
(Laughter)

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He's trying to pecker her
and get her pregnant.

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She'll notice the attack,
she'll block it,

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she'll mock him
for not succeeding,

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and she'll go,
"Didn't make it. Try again."

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Cubans interact on the streets everyday,
as if they're playing the game of rumba.

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They keep a tension, a sexy tension,
always alive.

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It's like,
you could almost have it, but not.

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But if you only tried, then maybe.

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(Laughter)

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Keeping the "maybe" alive is the skill
of presenting potential possibilities

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and then fuelling them with desire.

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It's about learning
where the emotional buttons are,

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and then triggering them.

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When there is real desire,
even if it's hidden,

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it's possible to lure it out.

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But you really got to get
what the other person is missing,

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and then give it to them.

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And when it's done right,
it's virtually impossible to say "no" to.

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Number two: confidence.

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Strong self-confidence
is essential for seduction;

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without it you can't go after
what you want.

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Our self-image is formed
at a very young age

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and is deeply affected
by our environment.

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Cubans praise their kids
from a very young age

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to feel confident and stunning
in their own bodies,

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because they recognize this
is a very valuable life skill.

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You'll see them at the pool at the hotel,
the music is like blasting,

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they're grinding to the music,
and the little ones

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are grinding right beside them,
and they'll turn to them and say,

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"Que lindo!" or "Que linda eres!"
-- "You're so beautiful!"

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Add to this that in Cuba
there is no advertising,

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because it's a communist country,

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so there's nothing
that distorts the body image.

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Cubans, not like us, are not affected

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by the media to try and think
that they need a perfect body.

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Instead their self-image is formed
out of how stunning

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the environment makes them feel,
and how much love they get at home.

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As a result of all of this,

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Cubans grow up feeling intense pride
and self-confidence,

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no matter what body type
or shape they might have.

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And it's this kind of self-confidence
that leads later on

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to how you present yourself
in all areas of your life

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and how you succeed.

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Body language.

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When you walk
on the streets of Havana,

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guys and girls check each other out,
in the open, all the time.

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They're not trying to hide it.

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And guys call after women
with "Linda!", "Preciosa!"

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And women respond with
how they hold their bodies,

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and how they accentuate
their curves when they walk,

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because they know
they're being noticed and admired,

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and they like it.

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It makes it really easy
to seduce and be seduced,

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because you know
what the other person is feeling.

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Seduction also shows up
in the tone of your voice,

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the kind of look you give,
what you say and how you say it,

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and at times,
even adding a little touch.

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Body language is
very important for seduction

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because it communicates
to the other person

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what you want.

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Number four: arousal.

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To effectively seduce someone

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there has to be an activation
of the arousal,

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waking up in them
the desire to give you what you want

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and luring it out.

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But first, you have to connect
and interact with the other person,

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if not, then how will you
get to their heart?

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And for seduction to really work,

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you have to give it
your undivided attention, in a moment.

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One of the most charming things
that I've noticed about Cuban men,

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is how they to go after what they want
completely fearless of the consequences

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of getting hurt or getting rejected.

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They will seduce a woman over and over,
making her feel desired and special,

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even after she said "no"
a couple of times,

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slowly sneaking into her heart
and waking up that desire.

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In a "no" there was a "maybe"
turns into a "yes".

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That's damn sexy.

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This fearlessness of failure
is a profoundly powerful capability

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that I've noticed in some
of the most seductive people

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that I've ever met.

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But they can do this

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because they've developed
their intuitions so much,

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that they can easily distinguish
between a "no" that means a "no",

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and a "no" that means "maybe",

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because the last thing you want to do
is not accept a "no" that means a "no".

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So what I really want you to get

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is that everyone has
the power to seduce in them.

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The trick is to learn
how to use it and when.

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Seduction is a skill
no matter how you look at it.

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You can call it: wooing, persuading,

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winning someone over,
charming, it doesn't really matter.

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But what it is, is really
about using all of the elements

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that I talked about here in the talk,
which is one: desire, two: confidence,

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three: body language, four: arousal,

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to build the connection
that gets you what you want.

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It's also important to remember
that seduction is not a science,

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but an art, and that's the beauty of it,
it comes from the heart.

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And like any art,
it can definitely be taught.

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But to fully gain self-expression in it,
you have to take the time to master it,

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and make it your own.

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My hope is that you will see seduction

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as a valuable life skill,
as I've learned to.

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Because so many people
lose that childlike attitude

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as they grow into adulthood,
and something's missing.

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And wouldn't the world be
a better place if we didn't.

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I really believe that seduction
leads to self-confidence,

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and self-confidence leads to success
in all areas of your life.

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Master seduction and you can have
anything that you want in life.

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Anything.

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I did get a TED Talk, didn't I?

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(Laughter)

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Thank you.

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(Applause)