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(Latin American Music)

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(Applause)[br](Music)

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(Music)

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Man: I'm just going to be[br]in the green room in the back

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if you really want to talk[br]about some, after you're done.

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Chen Lizra: Just give me the clicker.

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Man: OK. Got your clicker here.

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Thank you.

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Whoo!

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Man: Really?

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CL: I guess you[br]don't need coffee now, do you?

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Man: Well, right.

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CL: My name is Chen Lizra.

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I'm a dancer, author[br]and an entrepreneur.

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I started my talk[br]with a seductive dance

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because I want you[br]to first feel the seduction,

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to get you -- kind of -- to gut level.

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I'm fascinated with seduction, but[br]not just with the dance and the movements,

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but also with how you can bring it[br]in a practical way into day-to-day life.

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Since 2005, I've been travelling[br]back and forth to Cuba

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in order to train with[br]the best professional dancers.

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This is when I first started seeing[br]seduction as a valuable life skill.

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I'm so fascinated with seduction,

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but mostly because it's such[br]a playful fun thing.

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I truly believe that everyone has[br]the power to seduce in them,

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we just need to unleash it.

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And I also believe that[br]we need to develop this skill

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from a very young age,[br]so it can help us

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become a lot more successful in life.

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So let's examine seduction for a second,

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and let's take a look[br]at our perception of seduction,

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what it all means.

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When we first hear[br]the word "seduction",

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we have a lot of misconceptions.

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The word has been sexualized[br]so many times

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that we can't even imagine it[br]as a positive skillset.

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We typically associate seduction[br]with something negative,

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because we consider it the less honest[br]or acceptable form of influence.

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People who are easily seduced

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to some degree feel[br]manipulated into the situation.

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When we think of gender roles,[br]it's not even a question

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that men are permitted[br]a lot more freedom than women to seduce.

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And when we think[br]of work and seduction,

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we merely go to sleeping your way[br]to the top and being unprofessional.

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You know how people say,[br]some people say that money's bad,

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but the money itself is not bad, right?

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It comes down to[br]money gives you power,

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and power can be used[br]for good and for bad;

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it comes down to who you are inside.

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Seduction is exactly the same,

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it comes down to your DNA[br]and what you choose to do with it.

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I choose to make seduction classy,

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and to add to it my sense[br]of loyalty and integrity.

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Seduction is really about[br]your untapped power

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that you're not using,[br]that you want to unleash.

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Would we tell superman[br]not to stop a bullet?

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Or a doctor not to save a life?

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But, of course, not.

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Seduction is about charm,[br]connection, vulnerability, pride,

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self-confidence and appeal.

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I'm one of those lucky ones,[br]that gets to go to Cuba all the time.

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And I've been observing[br]this culture for a very long time,

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seeing how aware they seem to be[br]of their seductive powers.

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You can say that in many ways,

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Cuba has been like[br]a seduction laboratory for me,

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where I get to study seduction[br]and understand how they use it better.

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But it's not like Cubans[br]are the only people in the world

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that understand[br]how to use seduction, right?

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You can experience it[br]in other countries in the world:

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in Israel, in Brazil and the Dominicans[br]and many other countries.

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And yet in Cuba I found[br]a combination of things,

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a very unique[br]combination of things,

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that I haven't found yet[br]anywhere else in the world,

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and I'll speak about[br]some of them today.

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And you'll probably agree[br]with me when I say

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that the chances of finding[br]this kind of seduction out in the open

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in North America[br]is pretty close to slim, right?

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I truly believe that we can learn[br]a valuable life lesson

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from Cubans about life and seduction.

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And having said that, if we were[br]to try and take seduction

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and break it into some kind of a formula,[br]what would that look like?

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One: desire --[br]start taking notes!

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Desire means knowing[br]what you want

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and then having[br]the willingness to go after it.

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In Cuba, rumba is the game of seduction[br]between the man and the woman.

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The woman is the flirty hen[br]and the guy is the seductive rooster.

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The woman uses her body to seduce the men[br]to say, "Want it? Come and get it."

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The guy on the other hand[br]will use his body

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to demonstrate his masculinity.

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He'll try to decoy her.[br]Boom!

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Launching an attack.[br](Laughter)

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He's trying to pecker her[br]and get her pregnant.

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She'll notice the attack,[br]she'll block it,

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she'll mock him[br]for not succeeding,

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and she'll go,[br]"Didn't make it. Try again."

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Cubans interact on the streets everyday,[br]as if they're playing the game of rumba.

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They keep a tension, a sexy tension,[br]always alive.

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It's like,[br]you could almost have it, but not.

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But if you only tried, then maybe.

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(Laughter)

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Keeping the "maybe" alive is the skill[br]of presenting potential possibilities

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and then fuelling them with desire.

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It's about learning[br]where the emotional buttons are,

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and then triggering them.

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When there is real desire,[br]even if it's hidden,

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it's possible to lure it out.

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But you really got to get[br]what the other person is missing,

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and then give it to them.

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And when it's done right,[br]it's virtually impossible to say "no" to.

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Number two: confidence.

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Strong self-confidence[br]is essential for seduction;

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without it you can't go after[br]what you want.

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Our self-image is formed[br]at a very young age

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and is deeply affected[br]by our environment.

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Cubans praise their kids[br]from a very young age

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to feel confident and stunning[br]in their own bodies,

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because they recognize this[br]is a very valuable life skill.

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You'll see them at the pool at the hotel,[br]the music is like blasting,

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they're grinding to the music,[br]and the little ones

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are grinding right beside them,[br]and they'll turn to them and say,

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"Que lindo!" or "Que linda eres!"[br]-- "You're so beautiful!"

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Add to this that in Cuba[br]there is no advertising,

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because it's a communist country,

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so there's nothing[br]that distorts the body image.

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Cubans, not like us, are not affected

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by the media to try and think[br]that they need a perfect body.

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Instead their self-image is formed[br]out of how stunning

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the environment makes them feel,[br]and how much love they get at home.

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As a result of all of this,

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Cubans grow up feeling intense pride[br]and self-confidence,

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no matter what body type[br]or shape they might have.

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And it's this kind of self-confidence[br]that leads later on

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to how you present yourself[br]in all areas of your life

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and how you succeed.

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Body language.

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When you walk[br]on the streets of Havana,

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guys and girls check each other out,[br]in the open, all the time.

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They're not trying to hide it.

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And guys call after women[br]with "Linda!", "Preciosa!"

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And women respond with[br]how they hold their bodies,

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and how they accentuate[br]their curves when they walk,

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because they know[br]they're being noticed and admired,

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and they like it.

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It makes it really easy[br]to seduce and be seduced,

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because you know[br]what the other person is feeling.

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Seduction also shows up[br]in the tone of your voice,

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the kind of look you give,[br]what you say and how you say it,

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and at times,[br]even adding a little touch.

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Body language is[br]very important for seduction

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because it communicates[br]to the other person

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what you want.

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Number four: arousal.

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To effectively seduce someone

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there has to be an activation[br]of the arousal,

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waking up in them[br]the desire to give you what you want

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and luring it out.

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But first, you have to connect[br]and interact with the other person,

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if not, then how will you[br]get to their heart?

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And for seduction to really work,

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you have to give it[br]your undivided attention, in a moment.

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One of the most charming things[br]that I've noticed about Cuban men,

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is how they to go after what they want[br]completely fearless of the consequences

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of getting hurt or getting rejected.

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They will seduce a woman over and over,[br]making her feel desired and special,

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even after she said "no"[br]a couple of times,

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slowly sneaking into her heart[br]and waking up that desire.

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In a "no" there was a "maybe"[br]turns into a "yes".

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That's damn sexy.

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This fearlessness of failure[br]is a profoundly powerful capability

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that I've noticed in some[br]of the most seductive people

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that I've ever met.

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But they can do this

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because they've developed[br]their intuitions so much,

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that they can easily distinguish[br]between a "no" that means a "no",

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and a "no" that means "maybe",

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because the last thing you want to do[br]is not accept a "no" that means a "no".

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So what I really want you to get

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is that everyone has[br]the power to seduce in them.

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The trick is to learn[br]how to use it and when.

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Seduction is a skill[br]no matter how you look at it.

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You can call it: wooing, persuading,

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winning someone over,[br]charming, it doesn't really matter.

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But what it is, is really[br]about using all of the elements

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that I talked about here in the talk,[br]which is one: desire, two: confidence,

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three: body language, four: arousal,

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to build the connection[br]that gets you what you want.

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It's also important to remember[br]that seduction is not a science,

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but an art, and that's the beauty of it,[br]it comes from the heart.

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And like any art,[br]it can definitely be taught.

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But to fully gain self-expression in it,[br]you have to take the time to master it,

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and make it your own.

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My hope is that you will see seduction

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as a valuable life skill,[br]as I've learned to.

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Because so many people[br]lose that childlike attitude

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as they grow into adulthood,[br]and something's missing.

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And wouldn't the world be[br]a better place if we didn't.

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I really believe that seduction[br]leads to self-confidence,

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and self-confidence leads to success[br]in all areas of your life.

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Master seduction and you can have[br]anything that you want in life.

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Anything.

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I did get a TED Talk, didn't I?

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(Laughter)

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Thank you.

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(Applause)