[Script Info] Title: [Events] Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text Dialogue: 0,0:00:14.34,0:00:16.82,Default,,0000,0000,0000,,I grew up unaware, Dialogue: 0,0:00:16.82,0:00:19.06,Default,,0000,0000,0000,,like many of you, I imagine, Dialogue: 0,0:00:19.06,0:00:20.79,Default,,0000,0000,0000,,that my heart was broken. Dialogue: 0,0:00:22.41,0:00:25.25,Default,,0000,0000,0000,,I had been an excellent student. Dialogue: 0,0:00:25.78,0:00:28.11,Default,,0000,0000,0000,,The kind that didn't need \Nto open a single book Dialogue: 0,0:00:28.11,0:00:30.53,Default,,0000,0000,0000,,to get a bunch of A's. Dialogue: 0,0:00:31.62,0:00:34.30,Default,,0000,0000,0000,,I had loving, open parents Dialogue: 0,0:00:34.73,0:00:37.09,Default,,0000,0000,0000,,who never tried to tell me \Nwhich way I had to go. Dialogue: 0,0:00:38.04,0:00:43.37,Default,,0000,0000,0000,,A grandmother that would hide\Nchocolate bars under her bra cups. Dialogue: 0,0:00:45.66,0:00:49.90,Default,,0000,0000,0000,,Five brothers, a dog, two cats, Dialogue: 0,0:00:49.90,0:00:51.81,Default,,0000,0000,0000,,and a parrot named Paco. Dialogue: 0,0:00:52.19,0:00:55.06,Default,,0000,0000,0000,,It was a real madhouse. Dialogue: 0,0:00:56.20,0:00:59.33,Default,,0000,0000,0000,,I confess, I had a wonderful childhood. Dialogue: 0,0:01:01.79,0:01:06.11,Default,,0000,0000,0000,,But on reaching adolescence,\Nthings got complicated, of course. Dialogue: 0,0:01:07.12,0:01:08.75,Default,,0000,0000,0000,,I got full of zits, Dialogue: 0,0:01:09.34,0:01:11.70,Default,,0000,0000,0000,,and I began to devour literature Dialogue: 0,0:01:11.70,0:01:14.84,Default,,0000,0000,0000,,and to participate\Nin all manner of poetry contests. Dialogue: 0,0:01:16.22,0:01:22.05,Default,,0000,0000,0000,,At school, I participated in a study\Ndone by the University of Psychology. Dialogue: 0,0:01:22.73,0:01:25.46,Default,,0000,0000,0000,,100 teenagers were chosen at random. Dialogue: 0,0:01:25.98,0:01:31.78,Default,,0000,0000,0000,,We were taken to the main hall\Nand told to draw the human being. Dialogue: 0,0:01:32.18,0:01:34.24,Default,,0000,0000,0000,,So far, so good. Dialogue: 0,0:01:35.36,0:01:39.91,Default,,0000,0000,0000,,But don't ask me what was \Nso special about my drawing. Dialogue: 0,0:01:40.34,0:01:41.56,Default,,0000,0000,0000,,Don't ask me Dialogue: 0,0:01:41.56,0:01:44.16,Default,,0000,0000,0000,,because to this day, I don't know. Dialogue: 0,0:01:44.64,0:01:49.06,Default,,0000,0000,0000,,All I can tell you is that they\Ncame back to me three times. Dialogue: 0,0:01:50.51,0:01:52.77,Default,,0000,0000,0000,,They'd make me do it over. Dialogue: 0,0:01:52.77,0:01:54.40,Default,,0000,0000,0000,,And as I was drawing, Dialogue: 0,0:01:54.40,0:01:57.48,Default,,0000,0000,0000,,I would hear them talking \Nto the director of the Center, Dialogue: 0,0:01:58.65,0:02:01.60,Default,,0000,0000,0000,,saying that my view\Nof the human being was worrisome. Dialogue: 0,0:02:02.92,0:02:06.65,Default,,0000,0000,0000,,I guess it was then\Nthat I stopped drawing. Dialogue: 0,0:02:07.86,0:02:09.12,Default,,0000,0000,0000,,And I was lucky. Dialogue: 0,0:02:09.12,0:02:11.18,Default,,0000,0000,0000,,I was 14 or 15 years old, Dialogue: 0,0:02:11.18,0:02:16.27,Default,,0000,0000,0000,,and up to then,\Nnobody had critisized my drawings. Dialogue: 0,0:02:17.95,0:02:22.51,Default,,0000,0000,0000,,I had grown up in an environment\Nthat stimulated my creativity. Dialogue: 0,0:02:23.76,0:02:27.43,Default,,0000,0000,0000,,And yet, the good grades, Dialogue: 0,0:02:28.66,0:02:30.38,Default,,0000,0000,0000,,the poetry contests, Dialogue: 0,0:02:30.38,0:02:32.38,Default,,0000,0000,0000,,those excellent grades, Dialogue: 0,0:02:33.76,0:02:38.30,Default,,0000,0000,0000,,the psychological analysis of my drawing,\Nand those good grades Dialogue: 0,0:02:38.64,0:02:40.69,Default,,0000,0000,0000,,all managed to convince me. Dialogue: 0,0:02:43.02,0:02:47.37,Default,,0000,0000,0000,,Convince me that I\Nwas not among the chosen. Dialogue: 0,0:02:48.26,0:02:50.27,Default,,0000,0000,0000,,So I set aside my creativity, Dialogue: 0,0:02:50.69,0:02:53.28,Default,,0000,0000,0000,,and dedicated myself \Nto study and to work. Dialogue: 0,0:02:54.89,0:02:59.42,Default,,0000,0000,0000,,Most of us here today\Nhave grown up deceived. Dialogue: 0,0:03:00.92,0:03:05.44,Default,,0000,0000,0000,,Convinced that in a classroom \Nof 25, 30, even 40 students Dialogue: 0,0:03:06.45,0:03:09.50,Default,,0000,0000,0000,,perhaps only two had been blessed Dialogue: 0,0:03:09.50,0:03:12.89,Default,,0000,0000,0000,,by that precious stone\Ncalled "creativity." Dialogue: 0,0:03:13.50,0:03:16.88,Default,,0000,0000,0000,,As for the rest of us, \Nwe had to get educated. Dialogue: 0,0:03:19.32,0:03:24.02,Default,,0000,0000,0000,,During the schooling of my three children,\NI began to relive the whole process. Dialogue: 0,0:03:24.46,0:03:25.96,Default,,0000,0000,0000,,How could it be? Dialogue: 0,0:03:26.41,0:03:31.48,Default,,0000,0000,0000,,How could shool keep putting down \Ntheir capacity to create? Dialogue: 0,0:03:31.48,0:03:34.99,Default,,0000,0000,0000,,My God, almost 30 years had gone by, Dialogue: 0,0:03:34.99,0:03:39.51,Default,,0000,0000,0000,,and in this aspect, I can assure you \Nthat nothing had changed. Dialogue: 0,0:03:41.38,0:03:42.48,Default,,0000,0000,0000,,Some time later, Dialogue: 0,0:03:42.48,0:03:46.76,Default,,0000,0000,0000,,I saw Ken Robinson's TED Talk\Nabout how schools kill creativity. Dialogue: 0,0:03:47.75,0:03:49.71,Default,,0000,0000,0000,,That talk changed everything. Dialogue: 0,0:03:50.61,0:03:55.26,Default,,0000,0000,0000,,I understood what I wanted\Nand could contribute to society. Dialogue: 0,0:03:56.20,0:03:57.70,Default,,0000,0000,0000,,And I planned it all. Dialogue: 0,0:03:57.70,0:04:00.14,Default,,0000,0000,0000,,A job as Communication Manager, Dialogue: 0,0:04:00.14,0:04:03.54,Default,,0000,0000,0000,,an excellent team, and a good salary. Dialogue: 0,0:04:04.47,0:04:08.46,Default,,0000,0000,0000,,Once I'd made the decision, there I was. Dialogue: 0,0:04:09.73,0:04:11.09,Default,,0000,0000,0000,,Alone, Dialogue: 0,0:04:12.05,0:04:13.67,Default,,0000,0000,0000,,in a co-working space. Dialogue: 0,0:04:14.54,0:04:17.61,Default,,0000,0000,0000,,I don't know why we insist\Non calling it co-working Dialogue: 0,0:04:17.61,0:04:22.30,Default,,0000,0000,0000,,because there are few places in the world\Nwhere you can feel so alone. Dialogue: 0,0:04:25.03,0:04:28.97,Default,,0000,0000,0000,,I was concentrated \Nbehind my computer screen Dialogue: 0,0:04:28.97,0:04:30.86,Default,,0000,0000,0000,,trying to give birth to the ideas Dialogue: 0,0:04:30.86,0:04:34.21,Default,,0000,0000,0000,,that would give shape \Nto the project that was about to begin. Dialogue: 0,0:04:35.52,0:04:38.63,Default,,0000,0000,0000,,But I couldn't write a single line. Dialogue: 0,0:04:39.99,0:04:41.15,Default,,0000,0000,0000,,I couldn't Dialogue: 0,0:04:41.15,0:04:45.34,Default,,0000,0000,0000,,because before writing anything down,\NI needed to sprawl on the floor, Dialogue: 0,0:04:45.68,0:04:49.49,Default,,0000,0000,0000,,get giant sheets of paper,\Nfind my colored pencils, Dialogue: 0,0:04:49.94,0:04:53.92,Default,,0000,0000,0000,,and begin to draw\Nand imagine all possible options. Dialogue: 0,0:04:54.42,0:04:57.62,Default,,0000,0000,0000,,Smudge, make mistakes, Dialogue: 0,0:04:57.62,0:05:03.24,Default,,0000,0000,0000,,and little by little, reconnect \Nwhat formal education had broken in two. Dialogue: 0,0:05:05.07,0:05:09.34,Default,,0000,0000,0000,,I assure you that I was \Nstuck on square one. Dialogue: 0,0:05:11.06,0:05:15.53,Default,,0000,0000,0000,,Stuck because my education \Nhad been compartmentalized. Dialogue: 0,0:05:16.27,0:05:18.33,Default,,0000,0000,0000,,And that made me believe Dialogue: 0,0:05:18.33,0:05:22.62,Default,,0000,0000,0000,,that before starting the project,\NI had to make a crucial decision. Dialogue: 0,0:05:23.43,0:05:27.02,Default,,0000,0000,0000,,A life or death decision. Dialogue: 0,0:05:28.38,0:05:31.77,Default,,0000,0000,0000,,I had to choose\Nbetween art and literature. Dialogue: 0,0:05:32.84,0:05:35.90,Default,,0000,0000,0000,,Between drawing or writing. Dialogue: 0,0:05:36.74,0:05:38.92,Default,,0000,0000,0000,,And I couldn't. Dialogue: 0,0:05:39.89,0:05:41.55,Default,,0000,0000,0000,,I couldn't, because for me, Dialogue: 0,0:05:41.55,0:05:46.95,Default,,0000,0000,0000,,separating those two languages\Nmeant splitting myself, literally, in two. Dialogue: 0,0:05:48.16,0:05:50.65,Default,,0000,0000,0000,,Can you imagine the situation? Dialogue: 0,0:05:50.65,0:05:52.70,Default,,0000,0000,0000,,40 years. Dialogue: 0,0:05:52.70,0:05:58.26,Default,,0000,0000,0000,,And feeling exactly the same way\Nthat any child feels Dialogue: 0,0:05:58.64,0:06:03.80,Default,,0000,0000,0000,,who is asked to choose between the love \Nof his father or the love of his mother. Dialogue: 0,0:06:06.38,0:06:12.34,Default,,0000,0000,0000,,It was then, at that moment,\Nthat the idea of PictoWriting was born. Dialogue: 0,0:06:13.38,0:06:15.41,Default,,0000,0000,0000,,Picto-Writing. Dialogue: 0,0:06:16.07,0:06:19.99,Default,,0000,0000,0000,,I decided then to design a method Dialogue: 0,0:06:20.55,0:06:25.89,Default,,0000,0000,0000,,that would let children learn to write\Nwithout having to stop drawing. Dialogue: 0,0:06:26.34,0:06:29.89,Default,,0000,0000,0000,,On the contrary, it would use \Nthe potential that images have, Dialogue: 0,0:06:29.89,0:06:32.14,Default,,0000,0000,0000,,especially their own drawings, Dialogue: 0,0:06:32.14,0:06:35.73,Default,,0000,0000,0000,,as a tool to teach them how to write. Dialogue: 0,0:06:35.73,0:06:39.88,Default,,0000,0000,0000,,Once I knew the educational innovation\Nthat I wanted to accomplish, Dialogue: 0,0:06:39.88,0:06:41.89,Default,,0000,0000,0000,,I got to work. Dialogue: 0,0:06:41.89,0:06:47.38,Default,,0000,0000,0000,,I contacted a bunch of illustrators, \Nwriters, schools, teachers, linguists, Dialogue: 0,0:06:47.38,0:06:50.81,Default,,0000,0000,0000,,and we began to actively \Nparticipate in classrooms. Dialogue: 0,0:06:52.04,0:06:54.62,Default,,0000,0000,0000,,Do you know what I found? Dialogue: 0,0:06:54.62,0:06:59.28,Default,,0000,0000,0000,,And what I keep finding day after day\Nin all primary classrooms? Dialogue: 0,0:07:00.00,0:07:02.22,Default,,0000,0000,0000,,A bunch of kids. Dialogue: 0,0:07:02.22,0:07:05.80,Default,,0000,0000,0000,,A bunch of kids with broken hearts. Dialogue: 0,0:07:07.35,0:07:11.61,Default,,0000,0000,0000,,Clinging, like shipwrecked castaways,\Nto their rubber erasers. Dialogue: 0,0:07:13.02,0:07:16.74,Default,,0000,0000,0000,,Don't be surprised if one of these days\Nit's finally revealed Dialogue: 0,0:07:17.16,0:07:21.87,Default,,0000,0000,0000,,that it's the Pro-Fab manufacturers \Nthat stock schools with so many erasers. Dialogue: 0,0:07:23.69,0:07:27.54,Default,,0000,0000,0000,,I ask you to think for a moment\Nof your own children. Dialogue: 0,0:07:28.47,0:07:33.65,Default,,0000,0000,0000,,Remember when they were 3, 4, 5 years old.\NBefore they started school. Dialogue: 0,0:07:34.20,0:07:38.11,Default,,0000,0000,0000,,When children draw at that age,\Nthey're not afraid. Dialogue: 0,0:07:38.73,0:07:40.34,Default,,0000,0000,0000,,They enjoy what they're doing, Dialogue: 0,0:07:40.34,0:07:43.52,Default,,0000,0000,0000,,no matter what it is,\Nor what anyone else thinks. Dialogue: 0,0:07:44.27,0:07:48.89,Default,,0000,0000,0000,,Mind you, their drawing in no way\Ntries to be a photocopy of reality. Dialogue: 0,0:07:49.88,0:07:53.47,Default,,0000,0000,0000,,Rather, it's their unique \Ninterpretation of the world. Dialogue: 0,0:07:53.47,0:07:57.68,Default,,0000,0000,0000,,And the most important thing is\Nthat when they draw, they're connected. Dialogue: 0,0:07:58.22,0:08:02.28,Default,,0000,0000,0000,,If you ask them, they know very well\Nwhat they're drawing and why. Dialogue: 0,0:08:03.38,0:08:09.43,Default,,0000,0000,0000,,We are born knowing who we are,\Nand wanting to express it in drawings. Dialogue: 0,0:08:10.34,0:08:14.15,Default,,0000,0000,0000,,But suddenly we get to school. Dialogue: 0,0:08:14.15,0:08:15.59,Default,,0000,0000,0000,,To elementary. Dialogue: 0,0:08:15.59,0:08:19.22,Default,,0000,0000,0000,,And the only thing that matters\Nis to learn how to write. Dialogue: 0,0:08:19.85,0:08:22.96,Default,,0000,0000,0000,,To have good handwriting,\Nto not get out of line, Dialogue: 0,0:08:22.96,0:08:26.27,Default,,0000,0000,0000,,not make spelling mistakes ... Dialogue: 0,0:08:26.27,0:08:30.02,Default,,0000,0000,0000,,From one day to the next, we grow up. Dialogue: 0,0:08:30.02,0:08:32.45,Default,,0000,0000,0000,,And that's where the drama begins. Dialogue: 0,0:08:33.47,0:08:38.61,Default,,0000,0000,0000,,Drawing, that emotional, \Nuniversal language, Dialogue: 0,0:08:38.61,0:08:42.52,Default,,0000,0000,0000,,stops being a learning tool. Dialogue: 0,0:08:43.31,0:08:46.28,Default,,0000,0000,0000,,If you're lucky, you get to draw\Nduring art class, Dialogue: 0,0:08:46.28,0:08:50.12,Default,,0000,0000,0000,,but mind you, \Nthe time has come to do it right. Dialogue: 0,0:08:50.56,0:08:54.07,Default,,0000,0000,0000,,The time has come to start erasing. Dialogue: 0,0:08:54.70,0:08:57.61,Default,,0000,0000,0000,,Welcome! Welcome, eraser! Dialogue: 0,0:08:57.61,0:09:00.92,Default,,0000,0000,0000,,You will start by teaching us\Nto erase our mistakes Dialogue: 0,0:09:00.92,0:09:02.81,Default,,0000,0000,0000,,instead of learning from them. Dialogue: 0,0:09:03.36,0:09:06.72,Default,,0000,0000,0000,,And little by little \Nyou'll end up censuring Dialogue: 0,0:09:06.72,0:09:11.03,Default,,0000,0000,0000,,everything that was special\Nabout each and every one of us. Dialogue: 0,0:09:12.73,0:09:17.23,Default,,0000,0000,0000,,When a 6-, 7-, or 8-year-old child\Nis learning how to write, Dialogue: 0,0:09:17.82,0:09:21.21,Default,,0000,0000,0000,,and for whatever reason \Ntheir accompanying adult Dialogue: 0,0:09:21.21,0:09:24.69,Default,,0000,0000,0000,,prematurely corrects \Nwhatever the child is creating, Dialogue: 0,0:09:26.74,0:09:28.79,Default,,0000,0000,0000,,judges whatever the child is producing Dialogue: 0,0:09:28.79,0:09:31.45,Default,,0000,0000,0000,,before giving him or her time Dialogue: 0,0:09:31.45,0:09:34.83,Default,,0000,0000,0000,,to create the story \Nhe or she wants to tell us, Dialogue: 0,0:09:34.83,0:09:38.97,Default,,0000,0000,0000,,in that way inviting him to gain \Ninsecurity and begin to erase, Dialogue: 0,0:09:38.97,0:09:42.88,Default,,0000,0000,0000,,what message do you think \Nthe child receives? Dialogue: 0,0:09:43.66,0:09:47.52,Default,,0000,0000,0000,,We teach them too early \Nto not be themselves. Dialogue: 0,0:09:48.41,0:09:52.25,Default,,0000,0000,0000,,And to desperately seek out \Nthe adult's approval. Dialogue: 0,0:09:53.48,0:09:55.31,Default,,0000,0000,0000,,In less than one year, Dialogue: 0,0:09:55.67,0:09:58.95,Default,,0000,0000,0000,,they will all be drawing\Nand writing exactly the same. Dialogue: 0,0:10:00.24,0:10:02.23,Default,,0000,0000,0000,,Because as you can imagine, Dialogue: 0,0:10:02.23,0:10:07.08,Default,,0000,0000,0000,,drawing is the first language \Nwe take away from them. Dialogue: 0,0:10:07.08,0:10:09.81,Default,,0000,0000,0000,,But all the others follow. Dialogue: 0,0:10:10.70,0:10:14.01,Default,,0000,0000,0000,,Of course, the time has come \Nto teach them to read and write. Dialogue: 0,0:10:14.01,0:10:17.31,Default,,0000,0000,0000,,But not at any cost. Dialogue: 0,0:10:19.16,0:10:24.34,Default,,0000,0000,0000,,I want to propose a simple change\Nin the education of your children. Dialogue: 0,0:10:25.45,0:10:30.26,Default,,0000,0000,0000,,In the face of the visual bombardment \Nthat children grow up with today, Dialogue: 0,0:10:30.26,0:10:33.10,Default,,0000,0000,0000,,let's include gymnastics of imagination. Dialogue: 0,0:10:33.44,0:10:37.57,Default,,0000,0000,0000,,And for that, it's very important \Nthat they not stop drawing. Dialogue: 0,0:10:37.57,0:10:40.73,Default,,0000,0000,0000,,That they grow in both languages. Dialogue: 0,0:10:40.73,0:10:43.88,Default,,0000,0000,0000,,PictoWriting gives us that opportunity. Dialogue: 0,0:10:43.88,0:10:45.89,Default,,0000,0000,0000,,It allows us to teach them to write. Dialogue: 0,0:10:45.89,0:10:47.35,Default,,0000,0000,0000,,Yes, to write. Dialogue: 0,0:10:47.35,0:10:49.72,Default,,0000,0000,0000,,But at the same time\Nwe stimulate their creativity Dialogue: 0,0:10:49.72,0:10:53.11,Default,,0000,0000,0000,,and their capacity for reading\Nand producing images Dialogue: 0,0:10:53.11,0:10:56.32,Default,,0000,0000,0000,,without all that emotional baggage. Dialogue: 0,0:10:58.38,0:11:02.68,Default,,0000,0000,0000,,PictoWriting is a method that above all,\Nand most importantly, Dialogue: 0,0:11:03.44,0:11:07.08,Default,,0000,0000,0000,,respects the child's creative process. Dialogue: 0,0:11:08.64,0:11:11.23,Default,,0000,0000,0000,,Throughout these last five years, Dialogue: 0,0:11:11.23,0:11:14.80,Default,,0000,0000,0000,,we have given PictoWriting training\Nto nearly 300 teachers. Dialogue: 0,0:11:14.80,0:11:19.13,Default,,0000,0000,0000,,And more than 3,500 children\Nhave already grown up using this method. Dialogue: 0,0:11:20.21,0:11:23.46,Default,,0000,0000,0000,,The results are spectacular. Dialogue: 0,0:11:24.46,0:11:27.61,Default,,0000,0000,0000,,Spectacular because of everything \Nthat gets transformed. Dialogue: 0,0:11:28.40,0:11:31.33,Default,,0000,0000,0000,,When you change the way\Nyou teach them to write, Dialogue: 0,0:11:31.33,0:11:35.36,Default,,0000,0000,0000,,you also change the way\Nthat teachers see their students. Dialogue: 0,0:11:36.09,0:11:39.51,Default,,0000,0000,0000,,Not long ago, a teacher was telling us, Dialogue: 0,0:11:39.51,0:11:40.66,Default,,0000,0000,0000,,"Thank you. Dialogue: 0,0:11:40.66,0:11:46.07,Default,,0000,0000,0000,,I thought I had five good students.\NNow I know I have 25." Dialogue: 0,0:11:48.21,0:11:53.24,Default,,0000,0000,0000,,97% of kids have loved PictoWriting. Dialogue: 0,0:11:53.25,0:11:59.21,Default,,0000,0000,0000,,And because of this, they write longer, \Nricher, and better texts. Dialogue: 0,0:11:59.21,0:12:01.23,Default,,0000,0000,0000,,Now it turns out Dialogue: 0,0:12:01.23,0:12:05.02,Default,,0000,0000,0000,,that learning how to write isn't a chore\Nor an insurmountable obstacle. Dialogue: 0,0:12:05.76,0:12:07.95,Default,,0000,0000,0000,,Instead, they don't even\Nwant to go to recess Dialogue: 0,0:12:07.95,0:12:10.49,Default,,0000,0000,0000,,because they're writing and drawing. Dialogue: 0,0:12:10.49,0:12:11.72,Default,,0000,0000,0000,,Oh, friend. Dialogue: 0,0:12:11.72,0:12:15.78,Default,,0000,0000,0000,,You see, creating stories\Nis the closest thing to playing. Dialogue: 0,0:12:16.72,0:12:21.82,Default,,0000,0000,0000,,And 42% of those students\Nhave told us in their own handwriting Dialogue: 0,0:12:22.43,0:12:25.73,Default,,0000,0000,0000,,that this method \Nhas made them feel special. Dialogue: 0,0:12:27.66,0:12:29.86,Default,,0000,0000,0000,,What a difference\Ncould be made in the world Dialogue: 0,0:12:30.54,0:12:36.20,Default,,0000,0000,0000,,if we were to grow up knowing\Nthat each and every one of us Dialogue: 0,0:12:36.62,0:12:42.55,Default,,0000,0000,0000,,is unique and special\Nwith an amazing story to tell. Dialogue: 0,0:12:43.46,0:12:44.76,Default,,0000,0000,0000,,Thank you. Dialogue: 0,0:12:44.76,0:12:46.66,Default,,0000,0000,0000,,(Applause)