1 00:00:03,161 --> 00:00:25,117 (Music) 2 00:00:25,117 --> 00:00:27,412 Good afternoon. 3 00:00:27,412 --> 00:00:31,873 As you're all aware, we face difficult economic times. 4 00:00:31,873 --> 00:00:34,325 I come to you with a modest proposal 5 00:00:34,325 --> 00:00:36,857 for easing the financial burden. 6 00:00:36,857 --> 00:00:38,390 This idea came to me while talking to 7 00:00:38,390 --> 00:00:41,362 a physicist friend of mine at MIT. 8 00:00:41,362 --> 00:00:44,051 He was struggling to explain something to me: 9 00:00:44,051 --> 00:00:48,627 a beautiful experiment that uses lasers to cool down matter. 10 00:00:48,627 --> 00:00:50,534 Now he confused me from the very start, 11 00:00:50,534 --> 00:00:52,888 because light doesn't cool things down. 12 00:00:52,888 --> 00:00:56,337 It makes it hotter. It's happening right now. 13 00:00:56,337 --> 00:00:58,880 The reason that you can see me standing here is because 14 00:00:58,880 --> 00:01:02,652 this room is filled with more than 100 quintillion photons, 15 00:01:02,652 --> 00:01:06,187 and they're moving randomly through the space, near the speed of light. 16 00:01:06,187 --> 00:01:07,703 All of them are different colors, 17 00:01:07,703 --> 00:01:09,643 they're rippling with different frequencies, 18 00:01:09,643 --> 00:01:12,518 and they're bouncing off every surface, including me, 19 00:01:12,518 --> 00:01:14,928 and some of those are flying directly into your eyes, 20 00:01:14,928 --> 00:01:18,128 and that's why your brain is forming an image of me standing here. 21 00:01:18,128 --> 00:01:19,783 Now a laser is different. 22 00:01:19,783 --> 00:01:23,786 It also uses photons, but they're all synchronized, 23 00:01:23,786 --> 00:01:26,493 and if you focus them into a beam, 24 00:01:26,493 --> 00:01:28,888 what you have is an incredibly useful tool. 25 00:01:28,888 --> 00:01:31,024 The control of a laser is so precise 26 00:01:31,024 --> 00:01:33,698 that you can perform surgery inside of an eye, 27 00:01:33,698 --> 00:01:36,343 you can use it to store massive amounts of data, 28 00:01:36,343 --> 00:01:38,673 and you can use it for this beautiful experiment 29 00:01:38,673 --> 00:01:41,146 that my friend was struggling to explain. 30 00:01:41,146 --> 00:01:44,401 First you trap atoms in a special bottle. 31 00:01:44,401 --> 00:01:47,361 It uses electromagnetic fields to isolate the atoms 32 00:01:47,361 --> 00:01:49,547 from the noise of the environment. 33 00:01:49,547 --> 00:01:52,030 And the atoms themselves are quite violent, 34 00:01:52,030 --> 00:01:56,074 but if you fire lasers that are precisely tuned to the right frequency, 35 00:01:56,074 --> 00:01:58,702 an atom will briefly absorb those photons 36 00:01:58,702 --> 00:02:00,585 and tend to slow down. 37 00:02:00,585 --> 00:02:03,897 Little by little it gets colder 38 00:02:03,897 --> 00:02:08,410 until eventually it approaches absolute zero. 39 00:02:08,410 --> 00:02:11,586 Now if you use the right kind of atoms and you get them cold enough, 40 00:02:11,586 --> 00:02:15,363 something truly bizarre happens. 41 00:02:15,363 --> 00:02:18,185 It's no longer a solid, a liquid or a gas. 42 00:02:18,185 --> 00:02:22,125 It enters a new state of matter called a superfluid. 43 00:02:22,125 --> 00:02:24,412 The atoms lose their individual identity, 44 00:02:24,412 --> 00:02:27,239 and the rules from the quantum world take over, 45 00:02:27,239 --> 00:02:31,334 and that's what gives superfluids such spooky properties. 46 00:02:31,334 --> 00:02:34,786 For example, if you shine light through a superfluid, 47 00:02:34,786 --> 00:02:37,811 it is able to slow photons down 48 00:02:37,811 --> 00:02:40,970 to 60 kilometers per hour. 49 00:02:47,585 --> 00:02:50,638 Another spooky property is that it flows 50 00:02:50,638 --> 00:02:53,274 with absolutely no viscosity or friction, 51 00:02:53,274 --> 00:02:55,538 so if you were to take the lid off that bottle, 52 00:02:55,538 --> 00:02:57,633 it won't stay inside. 53 00:02:57,633 --> 00:03:00,410 A thin film will creep up the inside wall, 54 00:03:00,410 --> 00:03:04,634 flow over the top and right out the outside. 55 00:03:04,634 --> 00:03:07,591 Now of course, the moment that it does hit the outside environment, 56 00:03:07,591 --> 00:03:11,307 and its temperature rises by even a fraction of a degree, 57 00:03:11,307 --> 00:03:13,430 it immediately turns back into normal matter. 58 00:03:13,430 --> 00:03:16,996 Superfluids are one of the most fragile things we've ever discovered. 59 00:03:16,996 --> 00:03:19,357 And this is the great pleasure of science: 60 00:03:19,357 --> 00:03:23,572 the defeat of our intuition through experimentation. 61 00:03:23,572 --> 00:03:25,261 But the experiment is not the end of the story, 62 00:03:25,261 --> 00:03:28,787 because you still have to transmit that knowledge to other people. 63 00:03:28,787 --> 00:03:31,163 I have a Ph.D in molecular biology. 64 00:03:31,163 --> 00:03:34,696 I still barely understand what most scientists are talking about. 65 00:03:34,696 --> 00:03:37,646 So as my friend was trying to explain that experiment, 66 00:03:37,646 --> 00:03:40,592 it seemed like the more he said, 67 00:03:40,592 --> 00:03:43,565 the less I understood. 68 00:03:43,565 --> 00:03:45,936 Because if you're trying to give someone the big picture 69 00:03:45,936 --> 00:03:50,015 of a complex idea, to really capture its essence, 70 00:03:50,015 --> 00:03:53,598 the fewer words you use, the better. 71 00:03:53,598 --> 00:03:56,917 In fact, the ideal may be to use no words at all. 72 00:03:56,917 --> 00:03:58,474 I remember thinking, my friend could have explained 73 00:03:58,474 --> 00:04:01,606 that entire experiment with a dance. 74 00:04:01,606 --> 00:04:05,974 Of course, there never seem to be any dancers around when you need them. 75 00:04:05,974 --> 00:04:07,863 Now, the idea is not as crazy as it sounds. 76 00:04:07,863 --> 00:04:11,365 I started a contest four years ago called Dance Your Ph.D. 77 00:04:11,365 --> 00:04:13,980 Instead of explaining their research with words, 78 00:04:13,980 --> 00:04:16,880 scientists have to explain it with dance. 79 00:04:16,880 --> 00:04:19,249 Now surprisingly, it seems to work. 80 00:04:19,249 --> 00:04:22,521 Dance really can make science easier to understand. 81 00:04:22,521 --> 00:04:24,317 But don't take my word for it. 82 00:04:24,317 --> 00:04:27,204 Go on the Internet and search for "Dance Your Ph.D." 83 00:04:27,204 --> 00:04:30,462 There are hundreds of dancing scientists waiting for you. 84 00:04:30,462 --> 00:04:32,545 The most surprising thing that I've learned while running this contest 85 00:04:32,545 --> 00:04:37,834 is that some scientists are now working directly with dancers on their research. 86 00:04:37,834 --> 00:04:39,714 For example, at the University of Minnesota, 87 00:04:39,714 --> 00:04:42,219 there's a biomedical engineer named David Odde, 88 00:04:42,219 --> 00:04:45,377 and he works with dancers to study how cells move. 89 00:04:45,377 --> 00:04:47,786 They do it by changing their shape. 90 00:04:47,786 --> 00:04:50,605 When a chemical signal washes up on one side, 91 00:04:50,605 --> 00:04:53,730 it triggers the cell to expand its shape on that side, 92 00:04:53,730 --> 00:04:57,011 because the cell is constantly touching and tugging at the environment. 93 00:04:57,011 --> 00:05:00,982 So that allows cells to ooze along in the right directions. 94 00:05:00,982 --> 00:05:04,920 But what seems so slow and graceful from the outside 95 00:05:04,920 --> 00:05:07,349 is really more like chaos inside, 96 00:05:07,349 --> 00:05:11,752 because cells control their shape with a skeleton of rigid protein fibers, 97 00:05:11,752 --> 00:05:14,597 and those fibers are constantly falling apart. 98 00:05:14,597 --> 00:05:17,166 But just as quickly as they explode, 99 00:05:17,166 --> 00:05:19,583 more proteins attach to the ends and grow them longer, 100 00:05:19,583 --> 00:05:21,766 so it's constantly changing 101 00:05:21,766 --> 00:05:24,764 just to remain exactly the same. 102 00:05:24,764 --> 00:05:27,934 Now, David builds mathematical models of this and then he tests those in the lab, 103 00:05:27,934 --> 00:05:30,709 but before he does that, he works with dancers 104 00:05:30,709 --> 00:05:34,410 to figure out what kinds of models to build in the first place. 105 00:05:34,410 --> 00:05:37,503 It's basically efficient brainstorming, 106 00:05:37,503 --> 00:05:39,758 and when I visited David to learn about his research, 107 00:05:39,758 --> 00:05:43,102 he used dancers to explain it to me 108 00:05:43,102 --> 00:05:47,644 rather than the usual method: PowerPoint. 109 00:05:47,644 --> 00:05:49,997 And this brings me to my modest proposal. 110 00:05:49,997 --> 00:05:52,866 I think that bad PowerPoint presentations 111 00:05:52,866 --> 00:05:55,538 are a serious threat to the global economy. 112 00:05:55,538 --> 00:06:03,467 (Laughter) (Applause) 113 00:06:03,467 --> 00:06:08,346 Now it does depend on how you measure it, of course, 114 00:06:08,346 --> 00:06:13,115 but one estimate has put the drain at 250 million dollars per day. 115 00:06:13,115 --> 00:06:15,296 Now that assumes half-hour presentations 116 00:06:15,296 --> 00:06:17,353 for an average audience of four people 117 00:06:17,353 --> 00:06:19,672 with salaries of 35,000 dollars, 118 00:06:19,672 --> 00:06:21,632 and it conservatively assumes that 119 00:06:21,632 --> 00:06:25,564 about a quarter of the presentations are a complete waste of time, 120 00:06:25,564 --> 00:06:28,143 and given that there are some apparently 121 00:06:28,143 --> 00:06:31,415 30 million PowerPoint presentations created every day, 122 00:06:31,415 --> 00:06:34,303 that would indeed add up to an annual waste 123 00:06:34,303 --> 00:06:37,399 of 100 billion dollars. 124 00:06:37,399 --> 00:06:39,767 Of course, that's just the time we're losing 125 00:06:39,767 --> 00:06:41,990 sitting through presentations. 126 00:06:41,990 --> 00:06:46,306 There are other costs, because PowerPoint is a tool, 127 00:06:46,306 --> 00:06:49,636 and like any tool, it can and will be abused. 128 00:06:49,636 --> 00:06:52,126 To borrow a concept from my country's CIA, 129 00:06:52,126 --> 00:06:55,241 it helps you to soften up your audience. 130 00:06:55,241 --> 00:06:59,489 It distracts them with pretty pictures, irrelevant data. 131 00:06:59,489 --> 00:07:03,229 It allows you to create the illusion of competence, 132 00:07:03,229 --> 00:07:05,989 the illusion of simplicity, 133 00:07:05,989 --> 00:07:10,716 and most destructively, the illusion of understanding. 134 00:07:10,716 --> 00:07:14,960 So now my country is 15 trillion dollars in debt. 135 00:07:14,960 --> 00:07:19,945 Our leaders are working tirelessly to try and find ways to save money. 136 00:07:19,945 --> 00:07:24,414 One idea is to drastically reduce public support for the arts. 137 00:07:24,414 --> 00:07:26,622 For example, our National Endowment for the Arts, 138 00:07:26,622 --> 00:07:29,199 with its $150 million budget, 139 00:07:29,199 --> 00:07:32,211 slashing that program would immediately reduce the national debt 140 00:07:32,211 --> 00:07:35,572 by about one one-thousandth of a percent. 141 00:07:35,572 --> 00:07:37,312 One certainly can't argue with those numbers. 142 00:07:37,312 --> 00:07:42,594 However, once we eliminate public funding for the arts, 143 00:07:42,594 --> 00:07:45,266 there will be some drawbacks. 144 00:07:45,266 --> 00:07:49,662 The artists on the street will swell the ranks of the unemployed. 145 00:07:49,662 --> 00:07:52,069 Many will turn to drug abuse and prostitution, 146 00:07:52,069 --> 00:07:55,188 and that will inevitably lower property values in urban neighborhoods. 147 00:07:55,188 --> 00:08:00,095 All of this could wipe out the savings we're hoping to make in the first place. 148 00:08:00,095 --> 00:08:03,336 I shall now, therefore, humbly propose my own thoughts, 149 00:08:03,336 --> 00:08:07,118 which I hope will not be liable to the least objection. 150 00:08:07,118 --> 00:08:09,011 Once we eliminate public funding for the artists, 151 00:08:09,011 --> 00:08:10,598 let's put them back to work 152 00:08:10,598 --> 00:08:13,619 by using them instead of PowerPoint. 153 00:08:13,619 --> 00:08:17,102 As a test case, I propose we start with American dancers. 154 00:08:17,102 --> 00:08:19,255 After all, they are the most perishable of their kind, 155 00:08:19,255 --> 00:08:21,414 prone to injury and very slow to heal 156 00:08:21,414 --> 00:08:24,231 due to our health care system. 157 00:08:24,231 --> 00:08:27,374 Rather than dancing our Ph.Ds, 158 00:08:27,374 --> 00:08:30,988 we should use dance to explain all of our complex problems. 159 00:08:30,988 --> 00:08:33,848 Imagine our politicians using dance 160 00:08:33,848 --> 00:08:37,626 to explain why we must invade a foreign country 161 00:08:37,626 --> 00:08:40,498 or bail out an investment bank. 162 00:08:40,498 --> 00:08:42,460 It's sure to help. 163 00:08:42,460 --> 00:08:46,212 Of course someday, in the deep future, 164 00:08:46,212 --> 00:08:48,593 a technology of persuasion 165 00:08:48,593 --> 00:08:52,022 even more powerful than PowerPoint may be invented, 166 00:08:52,022 --> 00:08:55,566 rendering dancers unnecessary as tools of rhetoric. 167 00:08:55,566 --> 00:08:58,142 However, I trust that by that day, 168 00:08:58,142 --> 00:09:01,457 we shall have passed this present financial calamity. 169 00:09:01,457 --> 00:09:04,823 Perhaps by then we will be able to afford the luxury 170 00:09:04,823 --> 00:09:07,943 of just sitting in an audience 171 00:09:07,943 --> 00:09:09,783 with no other purpose 172 00:09:09,783 --> 00:09:14,349 than to witness the human form in motion. 173 00:09:14,349 --> 00:10:25,174 (Music) 174 00:10:25,189 --> 00:10:54,204 (Applause)