WEBVTT

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Hello!

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My name is Gustavs Butelis,
my ID code is 190678-13111.

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My bank account is
LV26HABA0551001792691.

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My ZIP code, some say index,
but it's a code, is LV-1010.

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Oh, the PIN code – 4242. Tell no one!

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Door code – 1212A.

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For some reason, ever since I was born

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I have this feeling, that I am coded.

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Because the moment I was born,
when I had just popped out,

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there was a voice from above saying

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– 190678.

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– What?!

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– 190678!

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– Wait a second.
Don't I get a choice?

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- You have already chosen, they say.
You crawled out today, and it’s 1906.

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If you crawl out tomorrow,
it will be 2006...

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But it's too late for that now!

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I didn't have a calendar with me inside.

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And so the ID code is 190678-13111.

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Why am I telling you this?

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It’s because I am coding you now,
so you know that my birthday is coming.

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(Laughter)

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That’s why I mentioned the bank account.
– (Applause) It’s all related.

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Codes are everywhere.

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Codes are everywhere,
but that’s a minor issue.

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Also the thing is that
I have contradicted myself.

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You see, I have been writing songs
for about 15 years.

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If you compare songs created 10 years ago
with the ones created today,

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it seems like they have been written
by two different people.

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If the current Gustavs met
the other guy from 10 years back,

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one of them would just get into
a misunderstanding with the other.

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- What are you saying?

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The difference is easy to see.

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Then I was absolutely sure that, firstly,
dissing someone was a piece of cake.

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In exchange, I got people’s reactions:
"Wow, you really can pull it off!"

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And I thought, "Sure I can."

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It was kind of a natural state for me.

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Then I also listened to music like that.

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I was convinced that when writing a song,
it has to be harsh.

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People then said, "Where Gustavs spits,
the grass won't grow."

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And I was like "Oh, stop it you!"

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At the time I did lyrics like:

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What’s up, huh?

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Scratching nuts, huh?

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In your sleep, huh?

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Haven’t scored, huh?

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Got pissed, huh?

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Screwed up, huh?

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Who's the man, huh?

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'Cuz I rock the crowd, huh!

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People told me it’s wonderful poetry.

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(Laughter)

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And I truly believed them.

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I thought "Yes!"

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(Laughter) (Applause)

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To understand how good the lyrics were
for that time – it was 2004.

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I got a National Music Award for this.
(Laughter)

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Means that these words resonate.


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They even resonate with some jury.

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Well, I thought that when writing a song,
I needed to show who I am.

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And while others may
express themselves gently,

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put some romance into it,
I thought it was better to threaten.

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Scare them so that they know!

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So in the end what came out was like:

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You know the way I am, right?

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Like a snow pile on your head, kaboom,

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the moment you start some shit...

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These kind of sharp, punch-like lyrics

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have become a norm in the hip-hop genre.

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This genre as such started out
in New York back in late '70s.

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This culture was meant to replace
the actual violence in the streets.

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Possibly to an extent the genre
did bring the people closer together,

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when actual street battles were replaced

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by battles on a stage with rhymes,
or dance, or graffiti.

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And that was cool too,
that physical fights were no longer there.

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But the thing is, by putting all
of this aggression into lyrics,

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it spreads at a much wider range.

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It's not one guy I'm messing up anymore,
it's thousands of people.

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If the song is a hit, millions of people
get involved in my aggression.

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There's no official research on this,
but it seemed very interesting to me.

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I looked at famous rappers’ biographies.

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I was wondering what they were about,
how they were doing.

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I knew how I was doing,
but I checked out their game, too.

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So, if we take the top 5 guys, Jay Z, Nas,

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the deceased 2Pac and Biggie,
and, let’s say, Eminem.

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The list can go on, of course, but
these are the life stories I came across.

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What confused and surprised me,
was that they all have identical stories.

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All were abandoned by their fathers
in early childhood.

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All had inner resentment because of this.

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They started rhyming,
which was a way to express that.

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No one was a good student at school,

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they all had weak grades,

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majority of them were expelled.

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And then they started rapping.

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They committed, put all of their energy,
their view of the world into rhymes,

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that, at first, nobody cared about.

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Encouraged by their friends to continue,
they did it over and over, created things,

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and as a result, gained success and fame.

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For some, the success was temporary,
while others still enjoy it.

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Then I took a moment to look at myself
and saw that my story is identical.

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As were those of my friends
that I started rapping with in mid '90s,

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and of the ones that joined later.

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So maybe it has nothing to do 
with the genre at all.

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Maybe I was attracted to these songs,
these images and these people,

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because of our similar psychic state,
similar experiences and concerns.

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Without even knowing their stories,

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something clicked in the subconsciousness,
making me join the club.

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Possibly, I didn’t realize at the time 
that I'm attracted to it,

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because my background was similar,

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but when I started living it
and cultivating it,

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I was only multiplying
and multiplying the effect.

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That part wasn’t clear to me at that time.

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It got me thinking about
how many people are bad at school,

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grow up without a father
and cannot even imagine,

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how close they are to becoming a rapper.

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As a result, continuing with my songs,

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at one point I noticed that
I started falling sick quite often.

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The diseases were very diverse

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– catching a cold several times a year,

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continuously worsening asthma, 
some pneumonias and finally shingles.

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That's when I first understood that 
I need to change something in the content,

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that I could write something nice.

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I could write something nice, 
dedicate it to someone,

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and just stop with the name calling.

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So I wrote

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"I simply melt every time 
you cross my mind".

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A simple phrase that shows my feelings.

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And automatically I had
the next one in my mind:

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"But you don’t have to come to me now!"

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It’s simply enough that
I remember you and that's it! Shush!

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And even when I keep the lyrics like that,

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I have some people saying to me,

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"Aha, Gustavs, you contradict yourself!"

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Whoa, what? They say:

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"Just a moment ago you said that it's pop.

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Such words and such songs are pop,
and now you’re doing that yourself."

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So I think to myself, well,
I just wanted to do what's best...

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So if I wet my pants when I’m three,
but stop it when I’m five,

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do I also contradict myself?

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I better continue wetting them.
God forbid, I'm in conflict with myself.

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What if someone thinks
that I’m not for real.

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(Applause)

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If I don’t learn and pick on the teacher
while I'm in school,

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should I continue this afterwards,
when I quit?

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Should I keep picking on my ex-teacher?
Probably not.

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Contradicting yourself is a good thing.

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It shows that there is
some kind of development.

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So I started to think, what are the songs 
that we hear today

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and that often reflect
everyday relationships,

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some issues in relationships,

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or our current inner state
that we like or don’t like.

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The idea is that you need to operate
both brain hemispheres to perform a song.

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That means operating both the rational
and the emotional side and also the heart.

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When we repeat some words often enough
we code ourselves and the ones around us,

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the song becomes somewhat of a spell.

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So I thought, if the words in a song
are a spell, what would I like to conjure?

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I would like to conjure sincerity,
friendship, goal-orientation, integrity,

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so that these values
are above national interests

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or sexual interests, something higher.

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So I had the opportunity and I decided
that I have to write something like that.

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I arranged the music.

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The piece that played
when I came on stage today.

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I wanted to write a sort of a compliment
to the people and to my surroundings.

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I sat down, grabbed a pen
and heard this voice in my head:

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- Sugarboy!

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(Laughter)

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That was the inner voice, by the way.

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I thought: "No, no, enough,
just write it, write it!"

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- No, not like that. Don’t write that.
Everyone will think you're a sugarboy.

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(Laughter)

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Messed up! I know that’s not true.

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It can’t be. So I sit down once more.

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- Sugarboy!

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This is how days go by.

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More days pass.

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The studio is already booked,

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and I can’t put down a single line.
Not even one!

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Dissing comes easy, but this -
this is difficult.

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So I thought: "What's this?
Surely I can say something nice, right?"

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Not today.

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Merely a couple days are left
before studio work, so now I will write.

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Now, that's it, now I will write.

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No.

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Some more time passes.

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I’m thinking

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- Now I’m feeling good,
now I could say something nice.

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Now!

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No.

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So why is it that each time I want it now,
there is a "No" on the other side?

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I start thinking: 
"Codes and the Latvian language".

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What if words can act as codes, too?

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So what do we call the moment
that is happening now?

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What is the synonym
of the word "currently"?

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In Latvian it is "tagadnē"
(LV: "tagad"=now, "nē"=not).

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The code is already rigged inside.
Not now!

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(Laughter)

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(Applause)

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All right then, if not now,
I will do it tomorrow.

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In the future - "nākot-NĒ"
(LV: "nākot"=coming, "nē"=not).

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Well, why didn’t I do it yesterday?

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Simply because it's "pagāt-NĒ"
(Latvian: past tense).

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Like a triangle with a No at each corner.

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That is the way of the Latvian language.

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I do not know who invented this,

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why they did it
and what were their motives.

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I checked other languages.

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In Russian the other meaning for the word
"nastoyaschee" (present tense), is "real".

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So you give a kiss and you feel
that it is now and it's real.

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In English it's "Present",
that's a gift in itself. (Laughter)

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Maybe that’s why they smile all the time.
They walk around and smile.

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Everything comes as a gift to them.

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They come here, stand somewhere smiling
and the Latvian looks at them and asks:

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- Why are you smiling?

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He answers, "Present".

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And the Latvian goes, "Not now!" 
Translating it literally.

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So my father tells me that the "-nē"
in the Latvian word for the present

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is nothing but an ending of the word.

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And I know that it is just an ending,
and that this "nē" doesn’t mean "no".

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But if we imagine that a child is born,

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and soon he picks up the first words,
which are 'Mamma', 'Papa' and 'Nē'.

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And he uses "Nē" million times more often
than the other two,

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because he replies to everything with it.
No-no-no-no-no!

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Do you want to sleep? No.

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Are you hungry? No.

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No-no-no everywhere.

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In the end it comes down to conversations,

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where each phrase starts
with the words "No, but...".

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And then you say, "OK, if not this,
can I propose something else?"

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- No.

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- Listen, have you noticed
how often you say "No"?

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You reply with "No" to every question.

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- No, I don't!

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- What? You just said it again!

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- No!

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- Do I need to record you?
Look, I’m recording.

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- No.

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- You see, you’ve just said "No"!

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- No, well yeah... (Laughter)

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He can’t even say "Yes"
without saying "No" first.

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- No, well yeah!

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You see that's how we all do:

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We have science – "zināt-NE"
(LV: "know"-"not")

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Why not? Maybe you should know?
Science? Not.

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Girl – "meite-NE".
(Laughter)

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That's how it goes.

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These are the audible codes,
that we hear and pass on verbally.

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There are also visual codes.

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Visual codes can be very powerful.

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A flag, for instance,
is a very strong visual code.

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We honor it. It's our symbol.
That’s clear.

00:16:35.826 --> 00:16:41.028
Everyone knows the legend, right?
The one about how this flag came to be?

00:16:41.028 --> 00:16:46.286
Even more interesting is
that it's based on a single quatrain.

00:16:46.737 --> 00:16:51.790
It mentioned warriors from Cesis walking
with a red-white-red flag.

00:16:52.228 --> 00:16:55.872
And if I’m not mistaken,
one rector decided

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to use it as a flag
for the National Song Festival.

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And afterwards it became the Latvian flag.

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The legend is about a bleeding warrior
placed on a white cloth.

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And the shroud was then used
to scare the enemy.

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Ok, it's 13th century,
scaring others is what they did.

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Bloody, dirty,
that is their set of values.

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In addition, this chief probably
was very skinny,

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because that white stripe is so narrow.

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Back in those days they also didn’t eat.

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However, blood was more than plenty.

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So what they did was walk around
and scare the enemy.

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The enemy was mortified seeing that.

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- Look, they whacked one of their own
only to make a flag! (Laughter)

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(Applause)

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That's why our army is the way it is.

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Because one in every three guys
is wasted for a flag.

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All the skinny ones at least.

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Back then – it is clear.
Today - the symbolism is not so clear.

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What does it mean, when we're holding
a bloody flag and yelling, "Not-now!"

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We will end up wherever it takes us.

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The anthem – awesome!

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A great song. I read it, sang it
and enjoyed it.

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Then we talked about it
and look where we ended up.

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There's so much egoism in it.

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God bless Latvia.

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In other words - we are here, okay?

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You should bless us.

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Estonia – no,

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Lithuania – no.

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Well, Lithuania - a little bit,
but Estonia – totally not.

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Russia – no.

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Actually, you know what?
Don't bless us,

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just make their life worse.

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We’ll be fine with just that.

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But you know God, right?
He is big and far away.

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Maybe he is aiming from another galaxy.

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He hears: "God bless Latvia,"

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and then he shoots, the Earth turns,
and he misses and misses!

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And we're like, "But why? Why Estonians?
Why couldn’t you do it for us?”

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I'll tell you why.

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If we were smarter and just wrote
"God, bless this World",

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he wouldn't miss for sure.

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(Laughter)

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(Applause)

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So that’s how it is.

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Oh, one more thing!

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There's the chorus:
"There, where our daughters bloom,

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where our sons sing,
let us dwell in happiness".

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So first just bless us,

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and then we'll just bloom, sing and dance.

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We don't feel like doing anything,
so just bless us.

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And this is where the egoism
is taken to a higher level.

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This is what we focus on,
basically our future.

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We want to sing and dance 
with a flag covered in blood,

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yelling: "Not now!"

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To get where? The future - not-coming!

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I don’t know who wrote it,
when, and whose invention it was,

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but today our vision
on where we want to go

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is profoundly different.

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We could incorporate
this vision in our symbols,

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because it is possible that
the people who wrote this back then,

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who came up with the whole language,

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they also were sitting down
and intending to write something nice.

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And the voice went: "Sugarboy!"

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(Laughter)

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So he goes like: "Not now!"

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Thank you.

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(Applause)