1
00:00:02,570 --> 00:00:06,888
This morning, I checked 4 web sites as I do every day

2
00:00:06,888 --> 00:00:10,850
I look at my surfing conditions in the area, I check local news,

3
00:00:10,850 --> 00:00:16,019
a look at national news, and I looked a little bit of the tech website that I go to every day

4
00:00:16,019 --> 00:00:17,963
by the time I finish my cup of cofe

5
00:00:17,963 --> 00:00:22,486
I actually interacted with over a hundred and twenty different companies

6
00:00:22,486 --> 00:00:26,476
I checked 4 web sites, 120 companies.

7
00:00:26,476 --> 00:00:28,784
Very few people understand that,

8
00:00:28,784 --> 00:00:32,460
very few people recognize that the interactions they
have online

9
00:00:32,460 --> 00:00:37,627
are far more expansive than just the web sites that they think they're visiting each day.

10
00:00:37,627 --> 00:00:41,370
And so we built Lightbeam to help each one of us understand

11
00:00:41,370 --> 00:00:44,849
what tracking is occurring, and what kind of information we're sending out

12
00:00:44,849 --> 00:00:46,219
in our daily lives

13
00:00:46,219 --> 00:00:50,239
it's a Firefox add-on that provides users a view

14
00:00:50,239 --> 00:00:53,183
into all of their online interactions.

15
00:00:53,183 --> 00:00:55,836
Lightbeam is part of a much larger mission.

16
00:00:55,836 --> 00:00:58,328
We build Firefox for the same reason,

17
00:00:58,328 --> 00:01:00,650
so that when you use Firefox,

18
00:01:00,650 --> 00:01:03,312
you have a base level of protection,

19
00:01:03,312 --> 00:01:05,697
a base level of flexibility,

20
00:01:05,697 --> 00:01:08,144
and a base level of figuring out what's going on

21
00:01:08,144 --> 00:01:10,516
and making some changes if you should want to.

22
00:01:10,516 --> 00:01:14,246
Not only do you have the content that the publisher is making available,

23
00:01:14,246 --> 00:01:17,666
but now you have like buttons and tweet this.

24
00:01:17,666 --> 00:01:21,407
Each one of those elements that the page is loaded for you

25
00:01:21,407 --> 00:01:23,830
is being provided by a different company,

26
00:01:23,830 --> 00:01:27,600
and so in that one moment that you see that website

27
00:01:27,600 --> 00:01:31,643
all those other companies are also seeing YOU at that site.

28
00:01:31,643 --> 00:01:34,677
We see Lightbeam as both a teaching tool

29
00:01:34,677 --> 00:01:37,049
for the people who use it,

30
00:01:37,049 --> 00:01:39,040
and also a learning tool for all of us.

31
00:01:39,040 --> 00:01:41,162
When we take back that curtain,

32
00:01:41,162 --> 00:01:44,551
and we expose kinds of all the interactions that users have.

33
00:01:44,551 --> 00:01:47,216
It's not necessarily good or bad,

34
00:01:47,216 --> 00:01:49,668
I think the bad that we're focusing on here

35
00:01:49,668 --> 00:01:52,570
is the lack of awareness, the lack of understanding.

36
00:01:52,570 --> 00:01:54,920
The first step in any of these types of issues

37
00:01:54,920 --> 00:01:57,860
is understanding all those different companies you're interacting with.

38
00:01:57,860 --> 00:02:01,240
It really is a Wizard of Oz moment to kind of see

39
00:02:01,240 --> 00:02:06,947
that behind-the-scenes true functioning of how the web operates.