[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:04.76,0:00:06.04,Default,,0000,0000,0000,,Radio -
Dialogue: 0,0:00:06.04,0:00:09.31,Default,,0000,0000,0000,,(Music)
Dialogue: 0,0:00:09.31,0:00:13.19,Default,,0000,0000,0000,,We all probably know what a radio is,
Dialogue: 0,0:00:13.19,0:00:17.48,Default,,0000,0000,0000,,it's a medium we've always had with us.
Dialogue: 0,0:00:17.48,0:00:22.02,Default,,0000,0000,0000,,Inside our cars, at home,\Nin the bathroom, everywhere.
Dialogue: 0,0:00:24.00,0:00:28.24,Default,,0000,0000,0000,,But we probably only associate\Nthe radio with music.
Dialogue: 0,0:00:28.24,0:00:32.19,Default,,0000,0000,0000,,The radio is that medium\Nthat is 100 years old today
Dialogue: 0,0:00:32.19,0:00:36.92,Default,,0000,0000,0000,,and is under attack today.
Dialogue: 0,0:00:36.92,0:00:39.50,Default,,0000,0000,0000,,An attack that may be legit,
Dialogue: 0,0:00:39.72,0:00:41.68,Default,,0000,0000,0000,,but maybe,
Dialogue: 0,0:00:41.68,0:00:44.32,Default,,0000,0000,0000,,if we look globally for a moment,
Dialogue: 0,0:00:44.32,0:00:46.63,Default,,0000,0000,0000,,we’ll find the DNA of something
Dialogue: 0,0:00:46.63,0:00:52.20,Default,,0000,0000,0000,,that explains why this medium\Nstuck around so long
Dialogue: 0,0:00:55.23,0:00:59.80,Default,,0000,0000,0000,,We associate the radio with volume,\Nwith changing stations,
Dialogue: 0,0:01:00.40,0:01:01.94,Default,,0000,0000,0000,,with content.
Dialogue: 0,0:01:01.94,0:01:03.52,Default,,0000,0000,0000,,Radio is not just music.
Dialogue: 0,0:01:03.52,0:01:07.54,Default,,0000,0000,0000,,Radio cannot be compared\Nto Spotify or YouTube or TikTok.
Dialogue: 0,0:01:10.72,0:01:16.92,Default,,0000,0000,0000,,People tell me all the time:\N"Radio is dying".
Dialogue: 0,0:01:16.92,0:01:19.82,Default,,0000,0000,0000,,Well, I think there are some viewpoints
Dialogue: 0,0:01:19.82,0:01:23.23,Default,,0000,0000,0000,,that we are obliged\Nto take into consideration.
Dialogue: 0,0:01:23.23,0:01:26.00,Default,,0000,0000,0000,,The radio is in real-time,\Nit broadcasts local content,
Dialogue: 0,0:01:26.60,0:01:28.57,Default,,0000,0000,0000,,the radio broadcasts emotions.
Dialogue: 0,0:01:29.04,0:01:32.36,Default,,0000,0000,0000,,The radio is not\Na Spotify playlist or a podcast.
Dialogue: 0,0:01:32.36,0:01:33.88,Default,,0000,0000,0000,,The radio is not on-demand.
Dialogue: 0,0:01:33.88,0:01:36.24,Default,,0000,0000,0000,,Today's radio, I mean
Dialogue: 0,0:01:36.24,0:01:38.34,Default,,0000,0000,0000,,Yesterday's analog radio, instead,
Dialogue: 0,0:01:38.96,0:01:42.40,Default,,0000,0000,0000,,could be turn it off, gave us company,
Dialogue: 0,0:01:42.40,0:01:44.21,Default,,0000,0000,0000,,it gave us content,
Dialogue: 0,0:01:44.21,0:01:46.96,Default,,0000,0000,0000,,it was throwed us a party,\Nmade the party mood,
Dialogue: 0,0:01:48.24,0:01:50.76,Default,,0000,0000,0000,,it was a brand that gave us an identity
Dialogue: 0,0:01:55.62,0:01:57.75,Default,,0000,0000,0000,,But today’s radio is a one-way radio.
Dialogue: 0,0:01:57.75,0:01:59.10,Default,,0000,0000,0000,,It's one of those few media
Dialogue: 0,0:01:59.10,0:02:02.16,Default,,0000,0000,0000,,where we can’t hit like,\Nwhere we can't hit share.
Dialogue: 0,0:02:02.16,0:02:05.20,Default,,0000,0000,0000,,Radio doesn't track you today,
Dialogue: 0,0:02:07.17,0:02:09.43,Default,,0000,0000,0000,,it doesn't listen to you.
Dialogue: 0,0:02:09.43,0:02:11.52,Default,,0000,0000,0000,,Lately, Alexa has come out,
Dialogue: 0,0:02:11.52,0:02:14.92,Default,,0000,0000,0000,,a lot of devices came out\Nbesides the phones you have in your hands,
Dialogue: 0,0:02:14.92,0:02:17.32,Default,,0000,0000,0000,,and you often hear that it listens to you.
Dialogue: 0,0:02:17.32,0:02:18.87,Default,,0000,0000,0000,,The radio doesn't listen to you.
Dialogue: 0,0:02:20.16,0:02:22.02,Default,,0000,0000,0000,,That's the difference.
Dialogue: 0,0:02:23.20,0:02:28.00,Default,,0000,0000,0000,,Now, I'd like to tell you\Nwhy I'm so attached to the radio:
Dialogue: 0,0:02:28.00,0:02:31.08,Default,,0000,0000,0000,,I was born into it because of my father.
Dialogue: 0,0:02:31.08,0:02:35.08,Default,,0000,0000,0000,,I would like to tell you\Nabout a humanitarian mission
Dialogue: 0,0:02:35.08,0:02:38.56,Default,,0000,0000,0000,,I coordinated a few years ago in Kenya,
Dialogue: 0,0:02:38.92,0:02:41.77,Default,,0000,0000,0000,,about 70 kilometres from Nairobi,
Dialogue: 0,0:02:42.32,0:02:43.85,Default,,0000,0000,0000,,in a...
Dialogue: 0,0:02:46.94,0:02:48.11,Default,,0000,0000,0000,,small village
Dialogue: 0,0:02:48.11,0:02:50.77,Default,,0000,0000,0000,,of about 2,500 people
Dialogue: 0,0:02:51.91,0:02:55.78,Default,,0000,0000,0000,,who was sending messages\Nto the Radio Maria community in Italy
Dialogue: 0,0:02:57.40,0:02:59.13,Default,,0000,0000,0000,,through a missionary.
Dialogue: 0,0:02:59.44,0:03:03.17,Default,,0000,0000,0000,,Unfortunately this village,\Njust to give you some context,
Dialogue: 0,0:03:04.08,0:03:08.05,Default,,0000,0000,0000,,their houses are made of mud,\Nthere is no light, a fridge -
Dialogue: 0,0:03:08.40,0:03:11.96,Default,,0000,0000,0000,,They have nothing to store food.
Dialogue: 0,0:03:12.44,0:03:16.16,Default,,0000,0000,0000,,No culture, they speak a local dialect,\Nthey only understand each other;
Dialogue: 0,0:03:16.16,0:03:19.00,Default,,0000,0000,0000,,and we brought a transmitter, an antenna,
Dialogue: 0,0:03:19.00,0:03:21.36,Default,,0000,0000,0000,,to launch the first content.
Dialogue: 0,0:03:23.92,0:03:27.50,Default,,0000,0000,0000,,It was a party for them,\Neven if it was religious content.
Dialogue: 0,0:03:27.50,0:03:31.01,Default,,0000,0000,0000,,It was a party because they felt \Nsomeone close to them, helping them.
Dialogue: 0,0:03:31.80,0:03:33.75,Default,,0000,0000,0000,,This is the radio that saves lives.
Dialogue: 0,0:03:34.08,0:03:35.88,Default,,0000,0000,0000,,And when I say that radio is a medium
Dialogue: 0,0:03:35.88,0:03:39.29,Default,,0000,0000,0000,,that shouldn't probably be\Ninfluenced by digital,
Dialogue: 0,0:03:39.29,0:03:41.36,Default,,0000,0000,0000,,it's because it's on a different mission.
Dialogue: 0,0:03:41.36,0:03:44.28,Default,,0000,0000,0000,,Coup on Ivory Coast.
Dialogue: 0,0:03:44.28,0:03:45.48,Default,,0000,0000,0000,,First thing that happens
Dialogue: 0,0:03:45.48,0:03:51.08,Default,,0000,0000,0000,,when there is a change, a movement,\Na political change, a state attack,
Dialogue: 0,0:03:51.39,0:03:54.49,Default,,0000,0000,0000,,the first thing they do\Nis they bomb the radio tower.
Dialogue: 0,0:03:55.00,0:03:57.52,Default,,0000,0000,0000,,Because in doing so\Nthey cut off communications,
Dialogue: 0,0:03:57.52,0:04:00.65,Default,,0000,0000,0000,,then the web if phone lines\Nare there, and the television.
Dialogue: 0,0:04:00.65,0:04:02.04,Default,,0000,0000,0000,,The first thing to rebuild?
Dialogue: 0,0:04:02.04,0:04:03.69,Default,,0000,0000,0000,,They put together a field radio
Dialogue: 0,0:04:03.69,0:04:06.56,Default,,0000,0000,0000,,because it's cheap, it's fast,\Neveryone knows how to use it.
Dialogue: 0,0:04:06.56,0:04:07.78,Default,,0000,0000,0000,,This is the radio.
Dialogue: 0,0:04:07.78,0:04:13.12,Default,,0000,0000,0000,,Radio changes a Country’s paradigms.
Dialogue: 0,0:04:14.04,0:04:15.72,Default,,0000,0000,0000,,That's the difference with radio:
Dialogue: 0,0:04:15.72,0:04:17.57,Default,,0000,0000,0000,,it gets where others fail to,
Dialogue: 0,0:04:17.57,0:04:20.00,Default,,0000,0000,0000,,because it doesn't just have\Na commercial purpose.
Dialogue: 0,0:04:21.74,0:04:24.86,Default,,0000,0000,0000,,And it doesn't need likes,\Nit doesn't need competence,
Dialogue: 0,0:04:25.20,0:04:28.32,Default,,0000,0000,0000,,and above all, it doesn't take your data.
Dialogue: 0,0:04:28.32,0:04:30.04,Default,,0000,0000,0000,,The different thing is
Dialogue: 0,0:04:30.04,0:04:32.80,Default,,0000,0000,0000,,that radio gives you a voice,\Nit gives you something extra
Dialogue: 0,0:04:32.80,0:04:35.29,Default,,0000,0000,0000,,because there's no voice there,\Nthey have no social:
Dialogue: 0,0:04:35.29,0:04:38.24,Default,,0000,0000,0000,,Instagram and Facebook\Nare not everywhere.
Dialogue: 0,0:04:38.24,0:04:43.12,Default,,0000,0000,0000,,If we only consider Milan, Rome,\NNew York, London -
Dialogue: 0,0:04:43.12,0:04:44.28,Default,,0000,0000,0000,,everything seems easy.
Dialogue: 0,0:04:44.28,0:04:47.42,Default,,0000,0000,0000,,But you have to travel the world\Nfrom Papua New Guinea to Vietnam:
Dialogue: 0,0:04:47.42,0:04:52.20,Default,,0000,0000,0000,,that's where you have to see the medium,\Nand where a medium changes a Country.
Dialogue: 0,0:04:52.72,0:04:54.17,Default,,0000,0000,0000,,With this.
Dialogue: 0,0:04:56.36,0:04:58.39,Default,,0000,0000,0000,,This is a simple radio.
Dialogue: 0,0:04:59.36,0:05:01.86,Default,,0000,0000,0000,,We've made a few million of them.
Dialogue: 0,0:05:02.96,0:05:05.16,Default,,0000,0000,0000,,We've distributed these
Dialogue: 0,0:05:05.16,0:05:08.96,Default,,0000,0000,0000,,with World Family, this project,
Dialogue: 0,0:05:08.96,0:05:13.76,Default,,0000,0000,0000,,we reach over 70 countries,\Nmore than 50 languages, local dialects -
Dialogue: 0,0:05:14.84,0:05:16.44,Default,,0000,0000,0000,,that's the hard part:
Dialogue: 0,0:05:16.44,0:05:19.72,Default,,0000,0000,0000,,The hard part is getting in touch\Nwith the community.
Dialogue: 0,0:05:20.60,0:05:23.16,Default,,0000,0000,0000,,We helped refugees from South Sudan
Dialogue: 0,0:05:23.16,0:05:27.76,Default,,0000,0000,0000,,to pass through a camp\Nthat was as big as Copparo.
Dialogue: 0,0:05:27.76,0:05:29.34,Default,,0000,0000,0000,,We used this.
Dialogue: 0,0:05:29.96,0:05:32.12,Default,,0000,0000,0000,,Not Instagram or some stories.
Dialogue: 0,0:05:37.68,0:05:40.58,Default,,0000,0000,0000,,But perhaps we don't need it anymore,
Dialogue: 0,0:05:41.94,0:05:46.45,Default,,0000,0000,0000,,because today we have\Nto give out our data.
Dialogue: 0,0:05:46.45,0:05:48.78,Default,,0000,0000,0000,,I heard it before:
Dialogue: 0,0:05:48.78,0:05:51.44,Default,,0000,0000,0000,,if we don't know where we are,\Nif we don't use tags,
Dialogue: 0,0:05:52.04,0:05:56.77,Default,,0000,0000,0000,,if we don't say what we're doing, \Nwe are [lost] - that's how it is.
Dialogue: 0,0:05:56.77,0:05:58.79,Default,,0000,0000,0000,,But people are talking about detoxing,
Dialogue: 0,0:05:58.79,0:06:04.12,Default,,0000,0000,0000,,detoxification, removal,\Ntaking back one's identity.
Dialogue: 0,0:06:06.96,0:06:08.32,Default,,0000,0000,0000,,Radio -
Dialogue: 0,0:06:09.52,0:06:14.64,Default,,0000,0000,0000,,People ask me to magine\Nwhat radio will look like in the future.
Dialogue: 0,0:06:15.56,0:06:17.46,Default,,0000,0000,0000,,It's changing.
Dialogue: 0,0:06:17.80,0:06:21.56,Default,,0000,0000,0000,,I see a new radio for tomorrow,\Na radio with your music
Dialogue: 0,0:06:21.56,0:06:24.19,Default,,0000,0000,0000,,connected to your Spotify, your horoscope,
Dialogue: 0,0:06:24.19,0:06:25.88,Default,,0000,0000,0000,,with your favorite podcast,
Dialogue: 0,0:06:26.48,0:06:29.84,Default,,0000,0000,0000,,your favorite program,\Nlike Cruciani show or lo zoo di 105.
Dialogue: 0,0:06:29.84,0:06:31.30,Default,,0000,0000,0000,,or your favorite podcast.
Dialogue: 0,0:06:32.24,0:06:34.68,Default,,0000,0000,0000,,But it's not yours.
Dialogue: 0,0:06:36.48,0:06:38.62,Default,,0000,0000,0000,,It belongs to others, and you compose it.
Dialogue: 0,0:06:38.88,0:06:44.03,Default,,0000,0000,0000,,But here's the problem:\Nthey ask you for something in return.
Dialogue: 0,0:06:45.76,0:06:48.47,Default,,0000,0000,0000,,Your identity, your preferences,
Dialogue: 0,0:06:50.36,0:06:51.88,Default,,0000,0000,0000,,your emotions,
Dialogue: 0,0:06:51.88,0:06:53.37,Default,,0000,0000,0000,,when you turn up the volume,
Dialogue: 0,0:06:54.24,0:06:56.20,Default,,0000,0000,0000,,probably some keywords
Dialogue: 0,0:06:56.64,0:06:59.99,Default,,0000,0000,0000,,that they will use to sell you something.
Dialogue: 0,0:07:02.62,0:07:05.34,Default,,0000,0000,0000,,Technology supports us, 5G is coming.
Dialogue: 0,0:07:06.98,0:07:10.92,Default,,0000,0000,0000,,Now, this is not a technological problem,\Nit is not a content problem,
Dialogue: 0,0:07:10.92,0:07:15.48,Default,,0000,0000,0000,,it’s knowing whether\Nwe want to give our identity up.
Dialogue: 0,0:07:16.02,0:07:18.69,Default,,0000,0000,0000,,Everything we have,\Nwe are giving it away for free.
Dialogue: 0,0:07:21.76,0:07:24.83,Default,,0000,0000,0000,,Radio still leaves you free.
Dialogue: 0,0:07:29.84,0:07:35.43,Default,,0000,0000,0000,,Here, in Italy, we are\Nthe founders of the radio.
Dialogue: 0,0:07:37.41,0:07:40.03,Default,,0000,0000,0000,,About 94 years ago this gentleman
Dialogue: 0,0:07:40.03,0:07:44.31,Default,,0000,0000,0000,,(Audio) "from 1895, at the beginning\Nof my first experiments,
Dialogue: 0,0:07:44.96,0:07:47.56,Default,,0000,0000,0000,,I had the strong intuition,
Dialogue: 0,0:07:47.56,0:07:49.92,Default,,0000,0000,0000,,I would almost say \Nthe clear and sure vision,
Dialogue: 0,0:07:49.92,0:07:53.80,Default,,0000,0000,0000,,that radio-telegraphic transmissions\Nwould be possible
Dialogue: 0,0:07:53.80,0:07:56.07,Default,,0000,0000,0000,,through the greatest distances".
Dialogue: 0,0:07:59.31,0:08:03.48,Default,,0000,0000,0000,,He, Mr. Marconi, in Bologna,
Dialogue: 0,0:08:03.48,0:08:06.76,Default,,0000,0000,0000,,turned the radio on about a century ago.
Dialogue: 0,0:08:09.96,0:08:11.89,Default,,0000,0000,0000,,Help me not to turn it off.
Dialogue: 0,0:08:12.48,0:08:14.00,Default,,0000,0000,0000,,(Applause)