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When you have a job that pays you enough
to cover your basic needs,

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your bills, and even some more to spend,

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the assumption is that you'd be happy,

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or, even better, fulfilled.

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And it seems unthinkable
when you wake up and say

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you're going to leave a job like that
to pursue a passion.

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And that was my dilemma six years ago.

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I had a comfortable job,
I lived a comfortable life,

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and people expected me to be fulfilled,

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but I wasn't.

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There was something
in me that wanted more.

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There was a misalignment between
the things I did on a daily basis

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and the things that I deeply cared about.

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And so I decided to quit

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and explore the possibility of bringing
this passion into my daily routine.

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And the think about finding your passion

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is that it's not straightforward.

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Even for people and money and degrees,

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they still struggle
to identify their passion.

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And here I was as a 30-year old
talking about finding my passion

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and turning it into a career.

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Literally, people told me,

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"You don't talk about passion
until you've made enough money."

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(Laughter)

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"Or at least until
you're ready to retire."

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Because, there's a notion
that looking inward

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and finding the things that give us
pleasure and fulfillment

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is a luxury that only the rich can enjoy,

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or a pleasure that only
the retired can indulge in.

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Which made me wonder:

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is passion only for the rich

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or an experience only
the retired can enjoy?

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For many of us, we've been led to believe

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that life is a race for survival.

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We've been conditioned to see ourselves
as survivors that must do everything

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in our power to survive.

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In Africa, we had to go
through school, cram and pass,

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in the hope that you get a job after,

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and if you do, stick at it
no matter how much it sucks.

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(Laughter)

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Until you get a better offer
or you're asked to retire.

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And as a dropout,

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I knew that I was not
entitled to anything.

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Every opportunity was a privilege.

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And so when I thought about quitting,

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it was a huge risk.

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I was given two alternatives,

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which are the most popular in Africa.

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The first one is sign up for any course
at a vocational institution and do it.

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My second option, settle
for any job offer you can get,

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no matter the working conditions,

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and do it.

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That probably explains why we have
so many of our young people

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being trafficked in search
of greener pastures.

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I opted for the first option.

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I did look at a couple
vocational institutions

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in the hope that I would find a course
that resonated with my persona,

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my dream, and my aspiration.

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I was disappointed to learn that there
was no room for misfits like me

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in these institutions.

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The education system
in many parts of the world

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has been designed
around pre-selected options

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that young people are expected
to fit in or risk becoming misfits.

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And so going through school
I was nurtured and conditioned

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to think in the straight line
and stay within the straight line.

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But when I dropped out, I discovered
a world of possibilities.

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I knew I could be anything,
I could study anything,

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so I leveraged free online courses.

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That's how I built my CV,
got into employment,

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and worked for eight years.

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And after eight years,

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I told myself there must be more to life

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than just going through
the routines of life.

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So in 2014 I started
an organization called Kyusa

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where we are working
with other school youth

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and empowering them to turn their passions

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into profitable, scalable
and sustainable businesses.

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Now, when we talk about passion,

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one of the most common questions
that people ask is, "What is passion?

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How do I even find it?"

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And in the simplest definition,

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passion is a collection
of your life experiences

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that give you the deepest
sense of fulfillment.

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And to identify your passion,
you need to look inward.

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So we used two reflective questions.

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The first question is,

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if you had all the time
and the money in the world,

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what would you spend your time doing?

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It sounds like a very simple question,

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but many people struggle
to answer this question

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because they've just
never thought about it.

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The second question we ask

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is, what makes you happy

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or gives you the deepest
sense of fulfillment?

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Now, you would assume that we all
know what makes us happy,

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but it's also interesting to note
that so many people have no idea

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what makes them happy,

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because they are so busy
going through the routines of life,

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they've never stopped to look inward.

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And so identifying the things that give us
a deep sense of fulfillment

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and the things that give us deep joy

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are thoughts that begin to direct us
in the direction of our passion.

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And just in case you're wondering

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what your answers are
to those two questions,

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I invite you to sit with those questions
later and just reflect about it.

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However, I am also aware
that passion alone

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cannot guarantee success in life.

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And I should note

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that not every passion
can become a career.

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For passion to become a career,

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it must be coupled with the right set
of skills, conditioning, and positioning.

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So when we get our young
people to look inward,

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we also ask them what skills do you have,

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what talents do you have,
what experience do you have

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that you can use to build
a niche in the marketplace.

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But more than that, we also
look at the market trends,

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because it doesn't matter
how much you love and enjoy it.

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If nobody wants it
or is willing to pay for it,

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it can't be a career. It's just a hobby.

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And the third thing we look at
is how do you position yourself?

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Who are you targeting?
Who do you want to sell to?

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Why would they want to buy from you?

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And so the combination of the three
is what enables you to move

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from just a passion to a business.

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And many of our young people
have been able to turn their ideas

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and burning desires
into profitable businesses

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or social enterprises,

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and they're not just creating jobs,

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but they are solving societal challenges.

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I'll share with you two examples.

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One of them is Esther.

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I met Esther two years ago.

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She had been out of school for two years

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and she had been deeply affected
by her dropping out.

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As a result, she had experienced
severe depression

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to a point where she attempted
to take her own life several times.

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Her friends and family
didn't know what to do for her.

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They simply prayed for her.

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When I met Esther and I started
to converse with her,

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I asked her a simple question.

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I said, "If you had all the time
and the money in the world,

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what would you do?"

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Without thinking or hesitation,

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her eyes lit up and she began to tell me

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how she wanted to change
the lives of young people.

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She wanted to restore
hope and dignity to other teenagers

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by helping them make
informed decisions about life.

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I was certain of the fact
that this burning desire in her

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was unquenchable,

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so we worked with Esther
to put a framework around this desire.

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Today, she runs a social
enterprise in her village

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raising awareness about substance abuse,
mental health, sexual reproductive health,

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and is helping other school dropouts
acquire vocational skills

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so they can make a living for themselves.

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Esther turned 20 this year,

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and for the last two years,
she has organized and annual teen fest

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that brings together over 500 teenagers.

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(Applause)

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Young people that are able
to network and collaborate

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on different projects,

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but more importantly to meet professionals
they would otherwise never have met.

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This is all engineered by a girl that
believed the world had no room for her,

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that without education
she would never amount to anything.

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But by looking inward
and tapping into a burning desire,

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putting structure around it,

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it has become a model

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that not only changed her life

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but it's transforming the lives
of hundreds of young people every year.

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My other example is Moussa.

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Moussa is a natural artistic guy.

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He's the kind that would look
at any design and replicate it with ease.

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And so he seeks to recognize
that ability in him.

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When I met Moussa, he was doing all kinds of crafts -- bags, belts, wallets -- but it was more of a part-time thing, or sometimes if he was really broke and needed to make quick money then he would come up with a design and sell it. But he had never thought of it as a business. We started working with Moussa, helping him shift his mindset from a hobby to a business, and beginning to rethink how can he make products that he could sell and even be able to scale. Moussa makes some of the most amazing bags I've ever seen, and over the last one year Moussa's business has grown. He has been recognized in different places. Currently, he's talking about exporting to developed countries. Moussa, like any other dropout, believed that without academic credentials, he wouldn't amount to anything. He thought the talent he had was nothing simply because it did not have an academic paper to define it. But by looking inward and finding that what he had was the greatest asset and supporting him to turn it into a business, he's not just living, he's thriving. The thing about looking inward is that it can be scary, especially if you're doing it for the first time, but the truth is you never truly start living until you learn to live from the inside out. And in unlocking potential, we need to look inward to identify the things that give us a deep sense of fulfillment, the things that give us the deepest joy, and then weave them into the patterns of our daily routines. In so doing, we cease to work and we start to live, and the thing about living is that you never have to retire or to resign. (Laughter) (Applause) And so as you think about unlocking potential for ourselves, for our young people, for our children, let's not condition them to look outward but condition them to look inward to tap into who they are and bring that self into what they do every day. When you cease to work and you live, when passion becomes a career, you don't just excel, you become unstoppable. Thank you. (Applause)