[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:11.01,0:00:13.33,Default,,0000,0000,0000,,Okay, ladies and gentlemen, welcome.
Dialogue: 0,0:00:14.49,0:00:15.64,Default,,0000,0000,0000,,There is a question\N
Dialogue: 0,0:00:15.64,0:00:17.81,Default,,0000,0000,0000,,which has puzzled me for quite a while,
Dialogue: 0,0:00:18.26,0:00:21.54,Default,,0000,0000,0000,,and that is, Why do our PowerPoints\Nlook the way they look?
Dialogue: 0,0:00:22.23,0:00:26.98,Default,,0000,0000,0000,,Or rather, How on earth, can we accept\Nthat they look the way they look?
Dialogue: 0,0:00:26.98,0:00:28.68,Default,,0000,0000,0000,,How can you do that?
Dialogue: 0,0:00:29.25,0:00:30.26,Default,,0000,0000,0000,,And do you know
Dialogue: 0,0:00:30.26,0:00:33.37,Default,,0000,0000,0000,,what's even more intellectually\Nchallenging for me to understand?
Dialogue: 0,0:00:33.37,0:00:37.51,Default,,0000,0000,0000,,It's, How can a person sit over here\Nin this meeting room with 10 others,
Dialogue: 0,0:00:37.51,0:00:39.73,Default,,0000,0000,0000,,observing this dismally bad PowerPoint
Dialogue: 0,0:00:39.73,0:00:43.98,Default,,0000,0000,0000,,filled with charts,\Ngraphical elements, page numbers,
Dialogue: 0,0:00:44.100,0:00:48.39,Default,,0000,0000,0000,,fading away five, seven minutes,\Nthinking of other things?
Dialogue: 0,0:00:48.39,0:00:52.39,Default,,0000,0000,0000,,You know the feeling,\Nthe boredom, the waste of time?
Dialogue: 0,0:00:53.72,0:00:55.83,Default,,0000,0000,0000,,This person, after 40 minutes,
Dialogue: 0,0:00:55.83,0:00:58.43,Default,,0000,0000,0000,,he or she will stand up, a bit dazed,
Dialogue: 0,0:00:58.43,0:01:01.68,Default,,0000,0000,0000,,trotting off to his own office,\Ncoming to his own computer,
Dialogue: 0,0:01:01.68,0:01:05.11,Default,,0000,0000,0000,,flipping it up, going like, 'Oh my god,\NI've got a presentation tomorrow,
Dialogue: 0,0:01:05.11,0:01:07.39,Default,,0000,0000,0000,,and I do have a PowerPoint to build.'
Dialogue: 0,0:01:07.39,0:01:08.39,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:01:08.39,0:01:12.42,Default,,0000,0000,0000,,Now, what is the chance that this person\Nwill build an equally bad PowerPoint
Dialogue: 0,0:01:12.42,0:01:15.82,Default,,0000,0000,0000,,as the one that he or she\Nwas herself tortured by
Dialogue: 0,0:01:15.82,0:01:17.76,Default,,0000,0000,0000,,in the other conference room?
Dialogue: 0,0:01:17.76,0:01:19.44,Default,,0000,0000,0000,,Is that a big chance?
Dialogue: 0,0:01:20.11,0:01:21.20,Default,,0000,0000,0000,,Yeah.
Dialogue: 0,0:01:21.83,0:01:23.15,Default,,0000,0000,0000,,Now, what is that?
Dialogue: 0,0:01:23.15,0:01:25.87,Default,,0000,0000,0000,,Why do we do that? Is that vengeance?
Dialogue: 0,0:01:25.87,0:01:28.26,Default,,0000,0000,0000,,Is that where you go like,\N'You did that to me.
Dialogue: 0,0:01:28.26,0:01:31.06,Default,,0000,0000,0000,,Phew! I'm going to do it to you.\NYou got it coming, bro'?
Dialogue: 0,0:01:31.72,0:01:34.09,Default,,0000,0000,0000,,Is that the case? I don't think so.
Dialogue: 0,0:01:34.09,0:01:38.04,Default,,0000,0000,0000,,I don't think that's got to do\Nwith vengeance, intelligence.
Dialogue: 0,0:01:38.32,0:01:40.66,Default,,0000,0000,0000,,I think it's got to do\Nwith something else.
Dialogue: 0,0:01:40.66,0:01:43.21,Default,,0000,0000,0000,,Now, my passion in life is the brain,
Dialogue: 0,0:01:43.21,0:01:46.69,Default,,0000,0000,0000,,and an even bigger passion\Nthat is presentation skills.
Dialogue: 0,0:01:46.69,0:01:49.05,Default,,0000,0000,0000,,And I love combining these two.
Dialogue: 0,0:01:49.92,0:01:51.84,Default,,0000,0000,0000,,And about four years ago,
Dialogue: 0,0:01:51.84,0:01:55.20,Default,,0000,0000,0000,,I got so, so upset I blew my top
Dialogue: 0,0:01:56.75,0:02:00.04,Default,,0000,0000,0000,,because the way\Nthat we do neural executions
Dialogue: 0,0:02:00.04,0:02:03.09,Default,,0000,0000,0000,,all over our boardrooms today is just -
Dialogue: 0,0:02:03.09,0:02:06.31,Default,,0000,0000,0000,,it's not fair to our intelligence\Nas being Homo sapiens.
Dialogue: 0,0:02:07.63,0:02:10.56,Default,,0000,0000,0000,,So I thought there's got to be something\Nwe can do about this,
Dialogue: 0,0:02:10.56,0:02:13.36,Default,,0000,0000,0000,,so I searched the world,\NI looked for seminars,
Dialogue: 0,0:02:13.36,0:02:16.02,Default,,0000,0000,0000,,I looked for training programs,\NI looked for books
Dialogue: 0,0:02:16.91,0:02:19.22,Default,,0000,0000,0000,,that could solve this question for me,
Dialogue: 0,0:02:19.22,0:02:21.55,Default,,0000,0000,0000,,but there was none to be found.
Dialogue: 0,0:02:21.55,0:02:25.28,Default,,0000,0000,0000,,So I thought, 'Well,\NI'll just do as Franz Kafka said,
Dialogue: 0,0:02:25.28,0:02:27.93,Default,,0000,0000,0000,,"If it isn't written, write it yourself."'
Dialogue: 0,0:02:27.93,0:02:29.21,Default,,0000,0000,0000,,And four years later,
Dialogue: 0,0:02:29.21,0:02:32.06,Default,,0000,0000,0000,,I have the great honour\Nto stand here in front of you.
Dialogue: 0,0:02:32.91,0:02:34.06,Default,,0000,0000,0000,,What am I talking about?
Dialogue: 0,0:02:34.06,0:02:36.07,Default,,0000,0000,0000,,What are the PowerPoints I'm referring to?
Dialogue: 0,0:02:36.07,0:02:37.53,Default,,0000,0000,0000,,They can look like this.
Dialogue: 0,0:02:37.90,0:02:41.65,Default,,0000,0000,0000,,Now, this is one of the top three\Nuniversities in the world,
Dialogue: 0,0:02:41.65,0:02:46.11,Default,,0000,0000,0000,,advising their students and their teachers\Non how to build great PowerPoints.
Dialogue: 0,0:02:48.63,0:02:50.85,Default,,0000,0000,0000,,I received this from a customer,
Dialogue: 0,0:02:51.25,0:02:53.82,Default,,0000,0000,0000,,and you've got to be semi-blind
Dialogue: 0,0:02:54.13,0:02:57.18,Default,,0000,0000,0000,,in order to even have something\Nlike this in the company.
Dialogue: 0,0:02:58.00,0:02:59.35,Default,,0000,0000,0000,,I love this one.
Dialogue: 0,0:03:00.10,0:03:03.37,Default,,0000,0000,0000,,This one was awarded the prize\Nof being the worst PowerPoint
Dialogue: 0,0:03:03.37,0:03:06.62,Default,,0000,0000,0000,,delivered by a public CEO in 2010.
Dialogue: 0,0:03:06.62,0:03:08.52,Default,,0000,0000,0000,,It's a nice prize to pick up, isn't it?
Dialogue: 0,0:03:08.52,0:03:09.52,Default,,0000,0000,0000,,'Oh yes, thank you.'
Dialogue: 0,0:03:09.52,0:03:10.60,Default,,0000,0000,0000,,(Laughs)
Dialogue: 0,0:03:10.98,0:03:12.17,Default,,0000,0000,0000,,Well done, mate.
Dialogue: 0,0:03:12.85,0:03:15.76,Default,,0000,0000,0000,,And then you're like,\N'This is bad. Can it get worse?'
Dialogue: 0,0:03:16.55,0:03:17.56,Default,,0000,0000,0000,,Yes, it can.
Dialogue: 0,0:03:17.56,0:03:20.06,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:03:20.06,0:03:22.98,Default,,0000,0000,0000,,Now, this is the UN in Afghanistan,
Dialogue: 0,0:03:23.39,0:03:27.30,Default,,0000,0000,0000,,the US military describing\Nthe situation in the area.
Dialogue: 0,0:03:28.09,0:03:30.93,Default,,0000,0000,0000,,And, well, there are no comments on that.
Dialogue: 0,0:03:32.17,0:03:33.36,Default,,0000,0000,0000,,But then we get this one.
Dialogue: 0,0:03:33.36,0:03:37.52,Default,,0000,0000,0000,,'My god, David Phillips,\Nthis has got to be the thing.
Dialogue: 0,0:03:37.52,0:03:39.57,Default,,0000,0000,0000,,This has got limited amounts of text.
Dialogue: 0,0:03:39.57,0:03:41.23,Default,,0000,0000,0000,,It's got a supporting image.
Dialogue: 0,0:03:41.23,0:03:42.98,Default,,0000,0000,0000,,It's got a clear headline.
Dialogue: 0,0:03:42.98,0:03:44.79,Default,,0000,0000,0000,,This is the truth.'
Dialogue: 0,0:03:45.98,0:03:47.68,Default,,0000,0000,0000,,Well, the thing is,\N
Dialogue: 0,0:03:47.68,0:03:49.80,Default,,0000,0000,0000,,if you recognise yourself in any of these,
Dialogue: 0,0:03:49.80,0:03:52.40,Default,,0000,0000,0000,,which I think you do, nodding away,
Dialogue: 0,0:03:53.26,0:03:55.70,Default,,0000,0000,0000,,I want to make you aware of the following:
Dialogue: 0,0:03:55.70,0:03:59.45,Default,,0000,0000,0000,,that if you've delivered a presentation\Nwith something like that behind you,
Dialogue: 0,0:04:02.11,0:04:04.84,Default,,0000,0000,0000,,90% of what you said
Dialogue: 0,0:04:06.15,0:04:08.67,Default,,0000,0000,0000,,was gone within 30 seconds.
Dialogue: 0,0:04:09.95,0:04:13.34,Default,,0000,0000,0000,,And then you go, 'No, no, no way, Jose,
Dialogue: 0,0:04:13.34,0:04:16.33,Default,,0000,0000,0000,,that is way - I know it's bad,\Nbut it can't be that bad,
Dialogue: 0,0:04:16.33,0:04:17.88,Default,,0000,0000,0000,,can it now, really?'
Dialogue: 0,0:04:18.23,0:04:21.95,Default,,0000,0000,0000,,Well, just let me give you an example\Nof really how bad your working memory is,
Dialogue: 0,0:04:21.95,0:04:23.89,Default,,0000,0000,0000,,and mine, for that case.
Dialogue: 0,0:04:23.89,0:04:25.96,Default,,0000,0000,0000,,I want you to imagine this situation.
Dialogue: 0,0:04:25.96,0:04:28.34,Default,,0000,0000,0000,,You're at the train station,\Nwaiting for the train.
Dialogue: 0,0:04:28.34,0:04:30.46,Default,,0000,0000,0000,,You can see it coming on the horizon.
Dialogue: 0,0:04:30.46,0:04:33.51,Default,,0000,0000,0000,,You're fiddling away, you finally\Nfind where you put your ticket.
Dialogue: 0,0:04:33.51,0:04:36.94,Default,,0000,0000,0000,,And you take it out, and you go,\N'Car five, seat 42. Got it.'
Dialogue: 0,0:04:37.57,0:04:38.58,Default,,0000,0000,0000,,Have you?
Dialogue: 0,0:04:38.58,0:04:39.97,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:04:39.97,0:04:42.95,Default,,0000,0000,0000,,You have absolutely no idea\Nwhere you're going to sit, do you?
Dialogue: 0,0:04:42.95,0:04:46.24,Default,,0000,0000,0000,,So, you're like, 'Is this only me, or ...\NWell, I'll check. Five, 42.'
Dialogue: 0,0:04:46.24,0:04:47.30,Default,,0000,0000,0000,,You put it down again.
Dialogue: 0,0:04:47.30,0:04:48.30,Default,,0000,0000,0000,,Have you got it?
Dialogue: 0,0:04:48.30,0:04:49.91,Default,,0000,0000,0000,,No, you haven't got it.
Dialogue: 0,0:04:49.91,0:04:53.69,Default,,0000,0000,0000,,You'll do this on an average of six times\Nbefore you sit down.
Dialogue: 0,0:04:53.69,0:04:56.16,Default,,0000,0000,0000,,I've seen people in the train go,
Dialogue: 0,0:04:56.16,0:05:00.23,Default,,0000,0000,0000,,'Five, 42, five, 42.\NYes, this is my seat, check.'
Dialogue: 0,0:05:00.97,0:05:03.63,Default,,0000,0000,0000,,Now, the bad news\Nin the situation is this:
Dialogue: 0,0:05:03.63,0:05:07.16,Default,,0000,0000,0000,,you do not have a separate\Nworking memory for PowerPoint
Dialogue: 0,0:05:07.16,0:05:10.01,Default,,0000,0000,0000,,and a separate working\Nmemory for train tickets.
Dialogue: 0,0:05:10.32,0:05:15.40,Default,,0000,0000,0000,,It's the same dismally bad\Nworking memory for both activities.
Dialogue: 0,0:05:17.67,0:05:20.66,Default,,0000,0000,0000,,So, I might be harsh when I say this,
Dialogue: 0,0:05:20.66,0:05:22.73,Default,,0000,0000,0000,,but there is one man on this earth
Dialogue: 0,0:05:22.73,0:05:25.06,Default,,0000,0000,0000,,who knows more about the brain\Nthan anybody else,
Dialogue: 0,0:05:25.06,0:05:27.92,Default,,0000,0000,0000,,one of the most leading neurologists\Ncalled John Medina,
Dialogue: 0,0:05:27.92,0:05:29.84,Default,,0000,0000,0000,,and he puts it like this.
Dialogue: 0,0:05:29.84,0:05:32.46,Default,,0000,0000,0000,,[If companies would have\Nas little respect for business
Dialogue: 0,0:05:32.46,0:05:33.94,Default,,0000,0000,0000,,as they have for presentations,
Dialogue: 0,0:05:33.94,0:05:35.54,Default,,0000,0000,0000,,the majority would go bankrupt.]
Dialogue: 0,0:05:35.54,0:05:41.39,Default,,0000,0000,0000,,And it's with his words that I welcome you\Nto 'How to Avoid Death by PowerPoint'.
Dialogue: 0,0:05:42.39,0:05:45.62,Default,,0000,0000,0000,,Now, my objective for this evening,\Nfor these 18 minutes,
Dialogue: 0,0:05:45.62,0:05:48.52,Default,,0000,0000,0000,,is to give you five design principles
Dialogue: 0,0:05:49.04,0:05:53.94,Default,,0000,0000,0000,,that will cognitively and psychologically\Noptimise your PowerPoint slides.
Dialogue: 0,0:05:54.57,0:05:56.65,Default,,0000,0000,0000,,And if you haven't used them before,
Dialogue: 0,0:05:57.15,0:05:59.68,Default,,0000,0000,0000,,they will make a tremendous difference
Dialogue: 0,0:05:59.68,0:06:03.49,Default,,0000,0000,0000,,to every PowerPoint you'll be delivering\Nfrom this day and on.
Dialogue: 0,0:06:05.05,0:06:06.36,Default,,0000,0000,0000,,So, let's start.
Dialogue: 0,0:06:06.36,0:06:08.78,Default,,0000,0000,0000,,The first one of these five\Nis one message.
Dialogue: 0,0:06:08.78,0:06:10.35,Default,,0000,0000,0000,,I received this from a customer,
Dialogue: 0,0:06:10.35,0:06:13.57,Default,,0000,0000,0000,,and I said, 'Hey, we've got\Na lot of issues in here,
Dialogue: 0,0:06:13.57,0:06:15.28,Default,,0000,0000,0000,,but let's start with the first one.
Dialogue: 0,0:06:15.28,0:06:16.84,Default,,0000,0000,0000,,You've got two messages.
Dialogue: 0,0:06:16.84,0:06:21.06,Default,,0000,0000,0000,,Let's move one of them out of the way,\Nand just bring one message per slide.'
Dialogue: 0,0:06:21.68,0:06:24.37,Default,,0000,0000,0000,,So, why should we only\Nhave one message per slide?
Dialogue: 0,0:06:24.37,0:06:26.39,Default,,0000,0000,0000,,Well, I'll give you\Nthis beautiful example.
Dialogue: 0,0:06:26.39,0:06:29.57,Default,,0000,0000,0000,,You're at this nice party,\Nyou've got the music going boom-boom,
Dialogue: 0,0:06:29.57,0:06:31.77,Default,,0000,0000,0000,,you've got this person\Nyou're chatting away to,
Dialogue: 0,0:06:31.77,0:06:33.03,Default,,0000,0000,0000,,you're having a good time.
Dialogue: 0,0:06:33.03,0:06:34.35,Default,,0000,0000,0000,,(Imitates chatter)
Dialogue: 0,0:06:34.35,0:06:37.53,Default,,0000,0000,0000,,And then you hear your name;\Nyou hear your name spoken somewhere.
Dialogue: 0,0:06:37.53,0:06:40.79,Default,,0000,0000,0000,,Your entire attention\Nis now diverted in that direction,
Dialogue: 0,0:06:41.69,0:06:43.85,Default,,0000,0000,0000,,and with this person,\Nyou're just nodding away
Dialogue: 0,0:06:43.85,0:06:46.48,Default,,0000,0000,0000,,hoping that you're nodding\Nin the right instances, yeah?
Dialogue: 0,0:06:46.48,0:06:47.48,Default,,0000,0000,0000,,Yes, yes, yes.
Dialogue: 0,0:06:47.48,0:06:49.77,Default,,0000,0000,0000,,After a minute, this one\Nstops talking about you,
Dialogue: 0,0:06:49.77,0:06:51.82,Default,,0000,0000,0000,,so you divert your attention\Nstraight again.
Dialogue: 0,0:06:51.82,0:06:54.100,Default,,0000,0000,0000,,Now, that person will then say,\N'Well, don't you agree?'
Dialogue: 0,0:06:54.100,0:06:57.01,Default,,0000,0000,0000,,And don't we just love that situation?
Dialogue: 0,0:06:57.01,0:06:59.60,Default,,0000,0000,0000,,We have got no clue\Nwhat they've been talking about.
Dialogue: 0,0:07:00.02,0:07:01.82,Default,,0000,0000,0000,,The same thing goes for PowerPoint.
Dialogue: 0,0:07:01.82,0:07:03.81,Default,,0000,0000,0000,,If you've got more than one message,
Dialogue: 0,0:07:03.81,0:07:07.08,Default,,0000,0000,0000,,the chance is big they will be focusing\Non this one and not that one,
Dialogue: 0,0:07:07.08,0:07:09.06,Default,,0000,0000,0000,,or that one and not this one.
Dialogue: 0,0:07:09.06,0:07:11.16,Default,,0000,0000,0000,,Just make it simple for human beings.
Dialogue: 0,0:07:11.16,0:07:12.82,Default,,0000,0000,0000,,Have one message per slide.
Dialogue: 0,0:07:12.82,0:07:15.46,Default,,0000,0000,0000,,We are extremely limited\Nto understanding more.
Dialogue: 0,0:07:17.75,0:07:19.79,Default,,0000,0000,0000,,Let's move on. Go to working memory.
Dialogue: 0,0:07:19.79,0:07:23.88,Default,,0000,0000,0000,,I've already given you this bad vibe\Nthat your working memory is bad,
Dialogue: 0,0:07:23.88,0:07:27.22,Default,,0000,0000,0000,,and I'm afraid I'm not coming\Nwith better news.
Dialogue: 0,0:07:27.22,0:07:30.59,Default,,0000,0000,0000,,I'm coming with worse news,\Nand it goes like this.
Dialogue: 0,0:07:30.59,0:07:35.05,Default,,0000,0000,0000,,This equation has the basis\Nof John Sweller and Mayer,
Dialogue: 0,0:07:35.05,0:07:36.52,Default,,0000,0000,0000,,and they come to the conclusion
Dialogue: 0,0:07:36.52,0:07:39.75,Default,,0000,0000,0000,,that there is something in our brain\Ncalled 'the redundancy effect',
Dialogue: 0,0:07:39.75,0:07:40.92,Default,,0000,0000,0000,,and it works like this.
Dialogue: 0,0:07:41.06,0:07:45.38,Default,,0000,0000,0000,,If you have text, sentences\Non your PowerPoint,
Dialogue: 0,0:07:45.38,0:07:50.10,Default,,0000,0000,0000,,and you persist with the annoying idea\Nof speaking at the same time,
Dialogue: 0,0:07:51.93,0:07:54.78,Default,,0000,0000,0000,,what will be remembered by the audience
Dialogue: 0,0:07:54.78,0:07:55.87,Default,,0000,0000,0000,,is zero.
Dialogue: 0,0:07:55.87,0:07:57.16,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:07:57.16,0:07:59.11,Default,,0000,0000,0000,,Or very close to zero.
Dialogue: 0,0:07:59.53,0:08:03.88,Default,,0000,0000,0000,,Now, why is that?\NHow does that come about?
Dialogue: 0,0:08:03.88,0:08:07.23,Default,,0000,0000,0000,,Well, it can't look like this.\NIt's just not practical.
Dialogue: 0,0:08:07.23,0:08:09.87,Default,,0000,0000,0000,,You can't stand and have this\Nand talk at the same time.
Dialogue: 0,0:08:09.87,0:08:11.42,Default,,0000,0000,0000,,So, what are you supposed to do?
Dialogue: 0,0:08:11.42,0:08:14.60,Default,,0000,0000,0000,,Well, use PowerPoint\Nfor what it's supposed to be used for.
Dialogue: 0,0:08:15.49,0:08:18.68,Default,,0000,0000,0000,,Pick it like this, pull down your text\Ninto the documentation field,
Dialogue: 0,0:08:18.68,0:08:21.55,Default,,0000,0000,0000,,and use the area up there\Nfor the presentation material:
Dialogue: 0,0:08:21.55,0:08:24.13,Default,,0000,0000,0000,,short, sweet bits of text and an image.
Dialogue: 0,0:08:24.13,0:08:26.06,Default,,0000,0000,0000,,That is what enhances your image.
Dialogue: 0,0:08:26.19,0:08:28.50,Default,,0000,0000,0000,,That is what enhances your message.
Dialogue: 0,0:08:28.85,0:08:31.69,Default,,0000,0000,0000,,So use PowerPoint\Nas it's supposed to be used.
Dialogue: 0,0:08:33.56,0:08:35.79,Default,,0000,0000,0000,,Come to the third\Nof these five principles,
Dialogue: 0,0:08:35.79,0:08:37.31,Default,,0000,0000,0000,,and that's size.
Dialogue: 0,0:08:37.79,0:08:38.86,Default,,0000,0000,0000,,Before I go into that,
Dialogue: 0,0:08:38.86,0:08:41.61,Default,,0000,0000,0000,,I want to make you aware the following.
Dialogue: 0,0:08:42.33,0:08:45.35,Default,,0000,0000,0000,,Every time you open your eyes\Nfor the rest of your life,
Dialogue: 0,0:08:45.68,0:08:47.69,Default,,0000,0000,0000,,you will focus on four things:
Dialogue: 0,0:08:47.69,0:08:52.73,Default,,0000,0000,0000,,moving objects, signalling colours,\Nlike red, orange and yellow,
Dialogue: 0,0:08:53.34,0:08:57.81,Default,,0000,0000,0000,,contrast-rich objects and big objects\Nfor the rest of your life.
Dialogue: 0,0:08:58.69,0:09:00.50,Default,,0000,0000,0000,,Give you a practical example of that.
Dialogue: 0,0:09:00.50,0:09:03.60,Default,,0000,0000,0000,,Imagine yourself being home\Nwith a friend, a really good friend.
Dialogue: 0,0:09:03.60,0:09:06.86,Default,,0000,0000,0000,,Now, the television is on,\Nbut the sound is off.
Dialogue: 0,0:09:07.93,0:09:09.63,Default,,0000,0000,0000,,You're having a great conversation,
Dialogue: 0,0:09:09.63,0:09:12.33,Default,,0000,0000,0000,,but do you find it easy\Nto not look at the television?
Dialogue: 0,0:09:12.51,0:09:14.04,Default,,0000,0000,0000,,No. Why not?
Dialogue: 0,0:09:14.04,0:09:15.85,Default,,0000,0000,0000,,Because it's got moving objects,
Dialogue: 0,0:09:15.85,0:09:18.26,Default,,0000,0000,0000,,it's got signalling colours,\Nit's high in contrast,
Dialogue: 0,0:09:18.26,0:09:20.57,Default,,0000,0000,0000,,and they're usually very big these times.
Dialogue: 0,0:09:22.81,0:09:25.06,Default,,0000,0000,0000,,So, why not use this to our benefit?
Dialogue: 0,0:09:25.06,0:09:27.81,Default,,0000,0000,0000,,If you look at this,\Nwhere is your attention drawn to
Dialogue: 0,0:09:27.81,0:09:30.99,Default,,0000,0000,0000,,without you even having a chance\Nof controlling it?
Dialogue: 0,0:09:30.99,0:09:33.59,Default,,0000,0000,0000,,It's going to the big three all the time.
Dialogue: 0,0:09:33.59,0:09:36.41,Default,,0000,0000,0000,,Have a look at the practical situation;\Nhave a look at this.
Dialogue: 0,0:09:36.41,0:09:37.80,Default,,0000,0000,0000,,Where are your eyes drawn to?
Dialogue: 0,0:09:37.80,0:09:40.43,Default,,0000,0000,0000,,I can see that they're drawn\Nconstantly to the headline.
Dialogue: 0,0:09:41.25,0:09:45.28,Default,,0000,0000,0000,,Now, how often is the headline\Nthe most important part in a PowerPoint?
Dialogue: 0,0:09:45.28,0:09:46.97,Default,,0000,0000,0000,,It's very rare.
Dialogue: 0,0:09:48.14,0:09:52.12,Default,,0000,0000,0000,,Even so, every PowerPoint template\Nis built like this,
Dialogue: 0,0:09:52.12,0:09:56.40,Default,,0000,0000,0000,,where the headline is the biggest object,\Nand the content is the smallest -
Dialogue: 0,0:09:56.40,0:09:59.77,Default,,0000,0000,0000,,going absolute opposite\Nto our biological reactions.
Dialogue: 0,0:10:00.16,0:10:03.99,Default,,0000,0000,0000,,So, what does this look like\Nif we just show you an example?
Dialogue: 0,0:10:03.99,0:10:06.82,Default,,0000,0000,0000,,Well, now I've reduced the title,\Nand it looks like this.
Dialogue: 0,0:10:06.82,0:10:09.69,Default,,0000,0000,0000,,Do you see how your eyes\Nnow fall down into the content?
Dialogue: 0,0:10:09.69,0:10:11.86,Default,,0000,0000,0000,,Now they're sucked into the headline,
Dialogue: 0,0:10:11.86,0:10:13.08,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:10:13.08,0:10:15.50,Default,,0000,0000,0000,,and now they're falling down\Ninto the content.
Dialogue: 0,0:10:15.50,0:10:18.06,Default,,0000,0000,0000,,So I can control exactly where you are,
Dialogue: 0,0:10:18.06,0:10:21.61,Default,,0000,0000,0000,,but why do people build PowerPoints
Dialogue: 0,0:10:21.61,0:10:24.49,Default,,0000,0000,0000,,where people will be spending\N70% of the time on the headline
Dialogue: 0,0:10:24.49,0:10:26.59,Default,,0000,0000,0000,,when it's not the most important part?
Dialogue: 0,0:10:27.30,0:10:29.45,Default,,0000,0000,0000,,So, what I want you\Nto take with you from this
Dialogue: 0,0:10:29.45,0:10:31.57,Default,,0000,0000,0000,,is the most important part\Nof your PowerPoint
Dialogue: 0,0:10:31.57,0:10:34.33,Default,,0000,0000,0000,,should also be the biggest, nothing else.
Dialogue: 0,0:10:35.36,0:10:38.04,Default,,0000,0000,0000,,Moving on to number four, contrast.
Dialogue: 0,0:10:41.03,0:10:44.18,Default,,0000,0000,0000,,Contrast controls your focus.
Dialogue: 0,0:10:44.41,0:10:45.79,Default,,0000,0000,0000,,So, what does that look like?
Dialogue: 0,0:10:45.79,0:10:47.89,Default,,0000,0000,0000,,For instance, if I show you\Na list like this,
Dialogue: 0,0:10:47.89,0:10:49.22,Default,,0000,0000,0000,,your eyes are over the place
Dialogue: 0,0:10:49.22,0:10:51.69,Default,,0000,0000,0000,,because you don't really know\Nwhat to focus on.
Dialogue: 0,0:10:51.69,0:10:55.31,Default,,0000,0000,0000,,So, I'll use a built-in functionality\Ninto PowerPoint, which goes like this.
Dialogue: 0,0:10:55.31,0:10:58.39,Default,,0000,0000,0000,,I'll show you the first subject,\NI'll take it away with contrast,
Dialogue: 0,0:10:58.39,0:10:59.96,Default,,0000,0000,0000,,and I'll show you the second one,
Dialogue: 0,0:10:59.96,0:11:03.24,Default,,0000,0000,0000,,and I'll do it again and again\Nand again and again.
Dialogue: 0,0:11:03.24,0:11:05.39,Default,,0000,0000,0000,,You're now following\Nexactly the white spot.
Dialogue: 0,0:11:05.39,0:11:07.61,Default,,0000,0000,0000,,If I do this - dun-dun-dun-dun -
Dialogue: 0,0:11:07.61,0:11:09.79,Default,,0000,0000,0000,,I can see your eyes just wobbling around,
Dialogue: 0,0:11:09.79,0:11:13.63,Default,,0000,0000,0000,,and you're a bit like a kitten going after\Na little laser pointer on the wall,
Dialogue: 0,0:11:13.63,0:11:16.08,Default,,0000,0000,0000,,going like, 'Where is it?\NI've got it. I've got it.'
Dialogue: 0,0:11:16.08,0:11:19.62,Default,,0000,0000,0000,,Because you're following\Nwhere the white spot is, and not the rest.
Dialogue: 0,0:11:20.21,0:11:21.79,Default,,0000,0000,0000,,Now, this is a beautiful example.
Dialogue: 0,0:11:21.79,0:11:23.63,Default,,0000,0000,0000,,Please do use this.
Dialogue: 0,0:11:23.63,0:11:27.08,Default,,0000,0000,0000,,Use it because you can show\Namazing big tables like this
Dialogue: 0,0:11:27.08,0:11:29.94,Default,,0000,0000,0000,,if you use the effect of contrast,\Nthe principle of contrast.
Dialogue: 0,0:11:29.94,0:11:31.19,Default,,0000,0000,0000,,Look what this looks like.
Dialogue: 0,0:11:31.19,0:11:34.31,Default,,0000,0000,0000,,Your eyes are all over the place;\Nyou don't know what to focus on,
Dialogue: 0,0:11:34.31,0:11:36.31,Default,,0000,0000,0000,,but I just apply\Nthe principle of contrast,
Dialogue: 0,0:11:36.31,0:11:40.07,Default,,0000,0000,0000,,and it looks like that, and suddenly,\Nyou know exactly what to focus on.
Dialogue: 0,0:11:40.07,0:11:41.82,Default,,0000,0000,0000,,Here, they're all over the place,
Dialogue: 0,0:11:41.82,0:11:44.21,Default,,0000,0000,0000,,and here, they're exactly\Nwhere I want them.
Dialogue: 0,0:11:45.80,0:11:49.12,Default,,0000,0000,0000,,Now, there's a big,\Nmajor drawback with PowerPoints,
Dialogue: 0,0:11:49.12,0:11:53.25,Default,,0000,0000,0000,,and that is that the majority\Nof companies on this earth today,
Dialogue: 0,0:11:53.54,0:11:57.16,Default,,0000,0000,0000,,they persist in having\Nwhite backgrounds in PowerPoint.
Dialogue: 0,0:11:57.16,0:11:58.96,Default,,0000,0000,0000,,Look at that.
Dialogue: 0,0:11:58.96,0:12:00.88,Default,,0000,0000,0000,,Oh, it's bright, it's shiny.
Dialogue: 0,0:12:00.88,0:12:04.96,Default,,0000,0000,0000,,Could you tell me who has\Nthe highest contrast, me or the screen?
Dialogue: 0,0:12:04.96,0:12:06.19,Default,,0000,0000,0000,,Well, the screen.
Dialogue: 0,0:12:06.19,0:12:08.24,Default,,0000,0000,0000,,Who's usually the biggest,\Nme or the screen?
Dialogue: 0,0:12:08.24,0:12:09.45,Default,,0000,0000,0000,,Well, the screen.
Dialogue: 0,0:12:09.45,0:12:13.28,Default,,0000,0000,0000,,So the only option I have\Nis dress myself up in signalling colours
Dialogue: 0,0:12:13.28,0:12:14.29,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:12:14.29,0:12:18.01,Default,,0000,0000,0000,,and jump around on stage\Nin order to balance that problem out,
Dialogue: 0,0:12:18.75,0:12:21.30,Default,,0000,0000,0000,,and that is obviously not\Na good corporate strategy
Dialogue: 0,0:12:21.30,0:12:23.17,Default,,0000,0000,0000,,in the long term, would it be?
Dialogue: 0,0:12:23.17,0:12:26.76,Default,,0000,0000,0000,,I think the long-term strategy\Nis to just switch it around.
Dialogue: 0,0:12:26.76,0:12:29.45,Default,,0000,0000,0000,,PowerPoint is not supposed\Nto have white backgrounds.
Dialogue: 0,0:12:29.45,0:12:31.57,Default,,0000,0000,0000,,If I do this, your eyes relax.
Dialogue: 0,0:12:31.57,0:12:32.76,Default,,0000,0000,0000,,You focus on me.
Dialogue: 0,0:12:32.76,0:12:33.98,Default,,0000,0000,0000,,I'm the biggest object.
Dialogue: 0,0:12:33.98,0:12:36.25,Default,,0000,0000,0000,,I'm the most contrast-rich object.
Dialogue: 0,0:12:37.20,0:12:38.22,Default,,0000,0000,0000,,I got your focus.
Dialogue: 0,0:12:38.22,0:12:39.94,Default,,0000,0000,0000,,Why is that important?
Dialogue: 0,0:12:40.90,0:12:45.05,Default,,0000,0000,0000,,It's important because I am,\NI always have been,
Dialogue: 0,0:12:45.05,0:12:48.01,Default,,0000,0000,0000,,and I always will be the presentation.
Dialogue: 0,0:12:48.65,0:12:51.06,Default,,0000,0000,0000,,That is my visual aid.
Dialogue: 0,0:12:56.90,0:13:01.75,Default,,0000,0000,0000,,Moving into the last principle,\Nand that is objects.
Dialogue: 0,0:13:03.34,0:13:06.79,Default,,0000,0000,0000,,Now, this is one\Nof the most severe principles,
Dialogue: 0,0:13:06.79,0:13:07.92,Default,,0000,0000,0000,,and it goes like this.
Dialogue: 0,0:13:07.92,0:13:10.01,Default,,0000,0000,0000,,How many objects do I have here?
Dialogue: 0,0:13:10.01,0:13:12.74,Default,,0000,0000,0000,,If you count them quickly,\Nyou'll see that I've got 16.
Dialogue: 0,0:13:12.74,0:13:14.99,Default,,0000,0000,0000,,Do you see this little beauty\Nat the end as well
Dialogue: 0,0:13:14.99,0:13:17.40,Default,,0000,0000,0000,,which goes 'page 12 of 95'?
Dialogue: 0,0:13:17.76,0:13:19.04,Default,,0000,0000,0000,,What is that?
Dialogue: 0,0:13:19.04,0:13:20.80,Default,,0000,0000,0000,,Why do we do that?
Dialogue: 0,0:13:20.80,0:13:22.30,Default,,0000,0000,0000,,That only creates anxiety.
Dialogue: 0,0:13:22.30,0:13:26.49,Default,,0000,0000,0000,,If anything, you are, 'Oh my god,\NI can't take 83 more of those.'
Dialogue: 0,0:13:26.49,0:13:27.89,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:13:28.39,0:13:30.91,Default,,0000,0000,0000,,But, it can also create hope
Dialogue: 0,0:13:31.35,0:13:32.79,Default,,0000,0000,0000,,because imagine ...
Dialogue: 0,0:13:33.34,0:13:36.16,Default,,0000,0000,0000,,imagine when it's 90 out of 95.
Dialogue: 0,0:13:36.16,0:13:40.01,Default,,0000,0000,0000,,'Oh, I can see the lights;\NI can see the end of the tunnel.'
Dialogue: 0,0:13:42.52,0:13:44.74,Default,,0000,0000,0000,,Kidding aside, don't do that.
Dialogue: 0,0:13:45.52,0:13:47.87,Default,,0000,0000,0000,,Now, there are so many ideas out there
Dialogue: 0,0:13:47.87,0:13:51.26,Default,,0000,0000,0000,,on how many objects\Nyou're supposed to have in PowerPoint,
Dialogue: 0,0:13:51.70,0:13:54.44,Default,,0000,0000,0000,,and once and for all,\NI just want to put my foot down
Dialogue: 0,0:13:54.44,0:13:57.46,Default,,0000,0000,0000,,and state to you\Nthat this is the perfect amount.
Dialogue: 0,0:13:57.46,0:14:00.13,Default,,0000,0000,0000,,In order to do that,\NI want you to just feel it yourself.
Dialogue: 0,0:14:00.13,0:14:02.64,Default,,0000,0000,0000,,How many objects are you supposed to have?
Dialogue: 0,0:14:02.64,0:14:06.02,Default,,0000,0000,0000,,And we're going to do that\Nby showing you a couple of balls.
Dialogue: 0,0:14:06.02,0:14:07.52,Default,,0000,0000,0000,,I'll throw up the balls.
Dialogue: 0,0:14:07.52,0:14:09.82,Default,,0000,0000,0000,,I want you to nod to me\Nwhen you've counted them.
Dialogue: 0,0:14:09.82,0:14:12.06,Default,,0000,0000,0000,,Simple instruction. You with me?
Dialogue: 0,0:14:12.45,0:14:13.66,Default,,0000,0000,0000,,Cool, here we go.
Dialogue: 0,0:14:13.66,0:14:14.71,Default,,0000,0000,0000,,Boom.
Dialogue: 0,0:14:16.79,0:14:19.79,Default,,0000,0000,0000,,Alright, takes you about two seconds.
Dialogue: 0,0:14:19.79,0:14:21.43,Default,,0000,0000,0000,,Good. Well done.
Dialogue: 0,0:14:21.43,0:14:22.72,Default,,0000,0000,0000,,Your next set of balls.
Dialogue: 0,0:14:22.72,0:14:25.12,Default,,0000,0000,0000,,Count them, and nod to me\Nwhen you've counted them.
Dialogue: 0,0:14:25.12,0:14:26.25,Default,,0000,0000,0000,,Here we go.
Dialogue: 0,0:14:27.21,0:14:28.46,Default,,0000,0000,0000,,Excellent. Yeah.
Dialogue: 0,0:14:28.46,0:14:30.78,Default,,0000,0000,0000,,That took you about 1.2 seconds\Nif you're normal,
Dialogue: 0,0:14:30.78,0:14:33.31,Default,,0000,0000,0000,,which about 90% of you seem to be.
Dialogue: 0,0:14:33.31,0:14:34.47,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:14:34.47,0:14:37.14,Default,,0000,0000,0000,,We'll have the third\Nset of balls, the last one.
Dialogue: 0,0:14:37.14,0:14:39.51,Default,,0000,0000,0000,,Look at this, nod to me\Nwhen you've counted them.
Dialogue: 0,0:14:40.28,0:14:42.78,Default,,0000,0000,0000,,Oh, what was that?
Dialogue: 0,0:14:43.19,0:14:47.24,Default,,0000,0000,0000,,I just pressed the button,\Nand you nodded simultaneously.
Dialogue: 0,0:14:47.47,0:14:51.36,Default,,0000,0000,0000,,That will, if you are normal,\Ntake you 0.2 seconds,
Dialogue: 0,0:14:51.36,0:14:53.20,Default,,0000,0000,0000,,two-tenths of a second.
Dialogue: 0,0:14:53.20,0:14:57.68,Default,,0000,0000,0000,,This will take you 1.2,\Nthis will take you two-tenths of a second.
Dialogue: 0,0:14:57.68,0:15:00.01,Default,,0000,0000,0000,,And for anyone of you who -\Nyou're good at math,
Dialogue: 0,0:15:00.01,0:15:05.00,Default,,0000,0000,0000,,you'll find out that that number\Nis approximately 500% difference.
Dialogue: 0,0:15:05.64,0:15:07.87,Default,,0000,0000,0000,,How is that even remotely possible?
Dialogue: 0,0:15:07.87,0:15:10.48,Default,,0000,0000,0000,,There are only two objects in difference.
Dialogue: 0,0:15:11.12,0:15:13.55,Default,,0000,0000,0000,,Well, might I suggest the following:
Dialogue: 0,0:15:13.55,0:15:15.62,Default,,0000,0000,0000,,this one you have to count,
Dialogue: 0,0:15:15.62,0:15:17.48,Default,,0000,0000,0000,,and this one you see.
Dialogue: 0,0:15:17.48,0:15:19.21,Default,,0000,0000,0000,,Could that be correct?
Dialogue: 0,0:15:20.04,0:15:22.58,Default,,0000,0000,0000,,So what you've just experienced\Nis the following:
Dialogue: 0,0:15:22.58,0:15:24.80,Default,,0000,0000,0000,,that the cognitive process of counting
Dialogue: 0,0:15:24.80,0:15:30.26,Default,,0000,0000,0000,,takes 500% longer time,\Nrequires 500% more energy resources
Dialogue: 0,0:15:30.80,0:15:34.41,Default,,0000,0000,0000,,to execute than just seeing.
Dialogue: 0,0:15:36.67,0:15:41.48,Default,,0000,0000,0000,,So, what I want you\Nto keep in mind at all times,
Dialogue: 0,0:15:41.96,0:15:44.92,Default,,0000,0000,0000,,what I want you to keep\Nin your head is this:
Dialogue: 0,0:15:44.92,0:15:45.92,Default,,0000,0000,0000,,[Sex]
Dialogue: 0,0:15:45.92,0:15:48.52,Default,,0000,0000,0000,,which is the Swedish number for this:
Dialogue: 0,0:15:48.52,0:15:49.54,Default,,0000,0000,0000,,[Six]
Dialogue: 0,0:15:49.54,0:15:51.18,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:15:51.18,0:15:53.72,Default,,0000,0000,0000,,The magical number is six.
Dialogue: 0,0:15:53.72,0:15:56.35,Default,,0000,0000,0000,,It's not five, it's not seven, it's six.
Dialogue: 0,0:15:57.19,0:15:59.15,Default,,0000,0000,0000,,And I want to make you aware of this.
Dialogue: 0,0:15:59.15,0:16:01.49,Default,,0000,0000,0000,,When you go into\Na presentation in the future,
Dialogue: 0,0:16:01.49,0:16:04.20,Default,,0000,0000,0000,,and you've built this amazing PowerPoint,
Dialogue: 0,0:16:04.54,0:16:08.08,Default,,0000,0000,0000,,if you've got more than seven objects,\Nor seven or more objects,
Dialogue: 0,0:16:08.08,0:16:10.44,Default,,0000,0000,0000,,you have to be aware\Nthat all the people in there,
Dialogue: 0,0:16:10.44,0:16:13.80,Default,,0000,0000,0000,,they have to use 500% more energy\Nand cognitive resources
Dialogue: 0,0:16:13.80,0:16:16.21,Default,,0000,0000,0000,,to understand what's in your PowerPoint.
Dialogue: 0,0:16:16.21,0:16:17.35,Default,,0000,0000,0000,,Now, how do you think
Dialogue: 0,0:16:17.35,0:16:19.83,Default,,0000,0000,0000,,their energy-saving brain\Nby nature behaves?
Dialogue: 0,0:16:19.83,0:16:24.44,Default,,0000,0000,0000,,Will it go like, 'Ooh, I'll easily\Ninvest 500% more cognitive resources
Dialogue: 0,0:16:24.44,0:16:26.07,Default,,0000,0000,0000,,to understand this weird slide'
Dialogue: 0,0:16:26.07,0:16:27.23,Default,,0000,0000,0000,,or, 'I won't'?
Dialogue: 0,0:16:28.30,0:16:29.62,Default,,0000,0000,0000,,'I won't.'
Dialogue: 0,0:16:29.62,0:16:32.40,Default,,0000,0000,0000,,And you've just incurred\Ndeath by PowerPoint.
Dialogue: 0,0:16:33.91,0:16:36.01,Default,,0000,0000,0000,,Now what does this look like in real life?
Dialogue: 0,0:16:36.01,0:16:37.93,Default,,0000,0000,0000,,Well, have a look at this.
Dialogue: 0,0:16:37.93,0:16:40.55,Default,,0000,0000,0000,,Sixteen objects - can we agree\Nthat that's too many?
Dialogue: 0,0:16:40.55,0:16:42.17,Default,,0000,0000,0000,,Yes, we can.
Dialogue: 0,0:16:42.17,0:16:44.95,Default,,0000,0000,0000,,So, what does it look like\Nif we reduce it?
Dialogue: 0,0:16:44.95,0:16:47.27,Default,,0000,0000,0000,,Look at this. We go from this to this.
Dialogue: 0,0:16:48.24,0:16:51.25,Default,,0000,0000,0000,,And this is where your brain goes, 'Ahh'.
Dialogue: 0,0:16:52.03,0:16:54.88,Default,,0000,0000,0000,,And this is where your brain goes, 'Ugh'.
Dialogue: 0,0:16:55.84,0:16:57.08,Default,,0000,0000,0000,,Ahh.
Dialogue: 0,0:16:57.08,0:16:58.16,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:16:58.86,0:17:00.17,Default,,0000,0000,0000,,Ugh.
Dialogue: 0,0:17:01.70,0:17:04.51,Default,,0000,0000,0000,,And I assume that in the future
Dialogue: 0,0:17:04.51,0:17:10.33,Default,,0000,0000,0000,,when you deliver PowerPoints\Nto your colleagues, to your fellow people,
Dialogue: 0,0:17:10.33,0:17:14.96,Default,,0000,0000,0000,,you want them to go, 'Ahh'
Dialogue: 0,0:17:14.96,0:17:16.74,Default,,0000,0000,0000,,when you show them your slides.
Dialogue: 0,0:17:16.74,0:17:20.51,Default,,0000,0000,0000,,You don't want them to go, 'Ugh'.
Dialogue: 0,0:17:23.64,0:17:27.20,Default,,0000,0000,0000,,Now, there is - have you seen this movie,
Dialogue: 0,0:17:27.20,0:17:30.22,Default,,0000,0000,0000,,'The Rain Man' by Dustin Hoffman?
Dialogue: 0,0:17:30.22,0:17:31.24,Default,,0000,0000,0000,,Seen that?
Dialogue: 0,0:17:31.24,0:17:32.60,Default,,0000,0000,0000,,It's a beauty, isn't it?
Dialogue: 0,0:17:33.14,0:17:35.95,Default,,0000,0000,0000,,He comes into this cafeteria,\Nand somebody drops toothpicks,
Dialogue: 0,0:17:35.95,0:17:38.59,Default,,0000,0000,0000,,and he goes like, 'Boom, 247.'
Dialogue: 0,0:17:38.92,0:17:40.53,Default,,0000,0000,0000,,It's amazing, isn't it?
Dialogue: 0,0:17:40.53,0:17:42.90,Default,,0000,0000,0000,,His perceptive limit is here.
Dialogue: 0,0:17:43.64,0:17:45.19,Default,,0000,0000,0000,,Your perceptive limit
Dialogue: 0,0:17:45.19,0:17:47.44,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:17:47.44,0:17:48.73,Default,,0000,0000,0000,,is here.
Dialogue: 0,0:17:50.16,0:17:51.83,Default,,0000,0000,0000,,Now, what amazes me
Dialogue: 0,0:17:51.83,0:17:56.62,Default,,0000,0000,0000,,is that whichever country I go to,\Nwhichever company I see,
Dialogue: 0,0:17:56.62,0:17:58.100,Default,,0000,0000,0000,,it seems like they build PowerPoints
Dialogue: 0,0:17:58.100,0:18:04.98,Default,,0000,0000,0000,,in the hope that all their fellow\Ncolleagues are autistic or savants,
Dialogue: 0,0:18:04.98,0:18:06.27,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:18:06.27,0:18:08.92,Default,,0000,0000,0000,,which obviously is not the case.
Dialogue: 0,0:18:11.41,0:18:16.92,Default,,0000,0000,0000,,So, but then you go like this,\N'But, David, my god.
Dialogue: 0,0:18:16.92,0:18:19.89,Default,,0000,0000,0000,,This means that I have\Nto have more slides.'
Dialogue: 0,0:18:20.23,0:18:22.17,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:18:23.95,0:18:26.28,Default,,0000,0000,0000,,'Yes, that is entirely correct.
Dialogue: 0,0:18:26.28,0:18:28.61,Default,,0000,0000,0000,,You have understood me clearly.'
Dialogue: 0,0:18:28.97,0:18:30.68,Default,,0000,0000,0000,,I want to make one thing clear here,
Dialogue: 0,0:18:30.68,0:18:33.77,Default,,0000,0000,0000,,and that is that the amount of slides\Nin your PowerPoint
Dialogue: 0,0:18:33.77,0:18:37.23,Default,,0000,0000,0000,,has never been the problem.
Dialogue: 0,0:18:38.56,0:18:44.45,Default,,0000,0000,0000,,It is the amount of objects per slide\Nwhich has been the problem.
Dialogue: 0,0:18:45.04,0:18:46.14,Default,,0000,0000,0000,,The stupid idea
Dialogue: 0,0:18:46.14,0:18:48.86,Default,,0000,0000,0000,,that corporate organisations\Nall over the world -
Dialogue: 0,0:18:48.86,0:18:51.19,Default,,0000,0000,0000,,they've come up\Nwith limitations going like,
Dialogue: 0,0:18:51.19,0:18:53.52,Default,,0000,0000,0000,,'Ooh, we've got this clever idea:
Dialogue: 0,0:18:53.52,0:18:55.99,Default,,0000,0000,0000,,You can't use 40 slides.\NYou can only use four.'
Dialogue: 0,0:18:55.99,0:18:57.64,Default,,0000,0000,0000,,So what do people do?
Dialogue: 0,0:18:57.64,0:18:58.84,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:18:58.85,0:19:01.06,Default,,0000,0000,0000,,Well, they take the content\Nof the rest 36,
Dialogue: 0,0:19:01.06,0:19:03.76,Default,,0000,0000,0000,,and they jam it in the first four.
Dialogue: 0,0:19:03.76,0:19:07.12,Default,,0000,0000,0000,,My god, is that counterproductive or what?
Dialogue: 0,0:19:07.12,0:19:09.68,Default,,0000,0000,0000,,And we call ourselves intelligent.
Dialogue: 0,0:19:11.73,0:19:12.75,Default,,0000,0000,0000,,No, no.
Dialogue: 0,0:19:12.75,0:19:14.71,Default,,0000,0000,0000,,Alright, so compared -
Dialogue: 0,0:19:14.71,0:19:19.07,Default,,0000,0000,0000,,I started off with 95 of those.
Dialogue: 0,0:19:19.48,0:19:22.96,Default,,0000,0000,0000,,We ended up with 135 of these.
Dialogue: 0,0:19:23.50,0:19:26.07,Default,,0000,0000,0000,,And yes, it gave an immediate result
Dialogue: 0,0:19:26.07,0:19:28.58,Default,,0000,0000,0000,,to the application\Nthat we were working for.
Dialogue: 0,0:19:30.56,0:19:32.68,Default,,0000,0000,0000,,So, to summarise this.
Dialogue: 0,0:19:33.02,0:19:35.86,Default,,0000,0000,0000,,Let's have some fun\Nand do a cross-examination
Dialogue: 0,0:19:35.86,0:19:37.86,Default,,0000,0000,0000,,because obviously\NI have to prove my point.
Dialogue: 0,0:19:37.86,0:19:40.52,Default,,0000,0000,0000,,Do you remember\Nmore than 90% of what I said?
Dialogue: 0,0:19:41.05,0:19:42.64,Default,,0000,0000,0000,,I'm not going to be that harsh.
Dialogue: 0,0:19:42.64,0:19:44.59,Default,,0000,0000,0000,,Let's do a crossword instead.
Dialogue: 0,0:19:45.27,0:19:46.71,Default,,0000,0000,0000,,It's going to go like this.
Dialogue: 0,0:19:46.71,0:19:48.02,Default,,0000,0000,0000,,Words are going to come up.
Dialogue: 0,0:19:48.02,0:19:51.71,Default,,0000,0000,0000,,I'm going to ask you to scream them out\Nas loud as you can as we go along.
Dialogue: 0,0:19:51.82,0:19:54.72,Default,,0000,0000,0000,,How many messages\Nare you supposed to have per slide?
Dialogue: 0,0:19:54.72,0:19:55.76,Default,,0000,0000,0000,,(Audience) One.
Dialogue: 0,0:19:55.76,0:19:56.77,Default,,0000,0000,0000,,One. Very good.
Dialogue: 0,0:19:56.77,0:19:58.34,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:19:58.34,0:20:00.89,Default,,0000,0000,0000,,I think you were looking\Nfor a different word there.
Dialogue: 0,0:20:00.89,0:20:02.49,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:20:03.01,0:20:05.36,Default,,0000,0000,0000,,What can we use to steer our focus?
Dialogue: 0,0:20:05.36,0:20:06.37,Default,,0000,0000,0000,,(Audience) Contrast.
Dialogue: 0,0:20:06.37,0:20:07.38,Default,,0000,0000,0000,,Yes, and another one?
Dialogue: 0,0:20:07.38,0:20:08.40,Default,,0000,0000,0000,,(Audience) Size.
Dialogue: 0,0:20:08.40,0:20:09.42,Default,,0000,0000,0000,,Well done.
Dialogue: 0,0:20:09.42,0:20:12.06,Default,,0000,0000,0000,,What should we avoid using\Nif speaking at the same time?
Dialogue: 0,0:20:12.06,0:20:13.07,Default,,0000,0000,0000,,(Audience) Sentences.
Dialogue: 0,0:20:13.07,0:20:14.08,Default,,0000,0000,0000,,Beautiful.
Dialogue: 0,0:20:14.08,0:20:16.42,Default,,0000,0000,0000,,And what kind of background\Nshould we have?
Dialogue: 0,0:20:16.42,0:20:18.41,Default,,0000,0000,0000,,We should have dark.
Dialogue: 0,0:20:18.41,0:20:19.94,Default,,0000,0000,0000,,And finally, now you can say it.
Dialogue: 0,0:20:19.94,0:20:21.89,Default,,0000,0000,0000,,How many objects per slide?
Dialogue: 0,0:20:21.89,0:20:24.53,Default,,0000,0000,0000,,Six. That is magnificent.
Dialogue: 0,0:20:24.53,0:20:25.61,Default,,0000,0000,0000,,Thank you very much.
Dialogue: 0,0:20:25.61,0:20:27.100,Default,,0000,0000,0000,,(Applause) (Cheers)