[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:05.41,0:00:06.81,Default,,0000,0000,0000,,Hi, guys.
Dialogue: 0,0:00:07.23,0:00:12.65,Default,,0000,0000,0000,,Today I want to talk to you about ICH,\Nintangible cultural heritage.
Dialogue: 0,0:00:12.65,0:00:15.15,Default,,0000,0000,0000,,It's a very unfortunate term.
Dialogue: 0,0:00:15.15,0:00:18.75,Default,,0000,0000,0000,,Intangible cultural heritage -\Nwhat does that mean?
Dialogue: 0,0:00:18.75,0:00:22.60,Default,,0000,0000,0000,,In French it translates\Nas "immaterial heritage,"
Dialogue: 0,0:00:22.60,0:00:24.25,Default,,0000,0000,0000,,but is it immaterial?
Dialogue: 0,0:00:24.25,0:00:26.68,Default,,0000,0000,0000,,Well, yes, but no.
Dialogue: 0,0:00:26.68,0:00:31.02,Default,,0000,0000,0000,,I prefer to call it living culture\Nor dynamic traditions.
Dialogue: 0,0:00:31.02,0:00:35.48,Default,,0000,0000,0000,,Now, my interest in ICH,\NI think came from my childhood.
Dialogue: 0,0:00:35.48,0:00:39.67,Default,,0000,0000,0000,,I grew up in a bilingual home,\Nso my mother would speak Irish to me,
Dialogue: 0,0:00:39.67,0:00:41.74,Default,,0000,0000,0000,,but the rest of the family spoke English,
Dialogue: 0,0:00:41.74,0:00:45.64,Default,,0000,0000,0000,,so as a child, I was aware\Nof different cultures and traditions.
Dialogue: 0,0:00:46.10,0:00:49.16,Default,,0000,0000,0000,,This was no help to me, though, in 1992,
Dialogue: 0,0:00:49.16,0:00:52.54,Default,,0000,0000,0000,,when I met my future German mother-in-law.
Dialogue: 0,0:00:52.85,0:00:56.48,Default,,0000,0000,0000,,She didn't speak English,\Nand I didn't speak German.
Dialogue: 0,0:00:56.48,0:01:00.48,Default,,0000,0000,0000,,Imagine not being on speaking terms\Nwith your mother-in-law.
Dialogue: 0,0:01:00.48,0:01:02.73,Default,,0000,0000,0000,,I think most of you\Nare too young for that,
Dialogue: 0,0:01:02.73,0:01:04.51,Default,,0000,0000,0000,,but believe you me,
Dialogue: 0,0:01:04.51,0:01:07.47,Default,,0000,0000,0000,,not being able to speak\Nto your German mother-in-law
Dialogue: 0,0:01:07.47,0:01:10.46,Default,,0000,0000,0000,,is an incredibly difficult experience.
Dialogue: 0,0:01:10.46,0:01:14.89,Default,,0000,0000,0000,,And I soon realized that there is\Nmuch more differences between us,
Dialogue: 0,0:01:14.89,0:01:18.06,Default,,0000,0000,0000,,even though we're near neighbors,\Nin European terms,
Dialogue: 0,0:01:18.06,0:01:19.99,Default,,0000,0000,0000,,than simply language.
Dialogue: 0,0:01:20.41,0:01:22.72,Default,,0000,0000,0000,,Later on, when I went to work in Germany,
Dialogue: 0,0:01:22.72,0:01:24.95,Default,,0000,0000,0000,,I found even more problems.
Dialogue: 0,0:01:24.95,0:01:28.41,Default,,0000,0000,0000,,Um, marking time is one issue.
Dialogue: 0,0:01:28.79,0:01:31.97,Default,,0000,0000,0000,,If I make an appointment\Nwith you at 10:30,
Dialogue: 0,0:01:31.97,0:01:34.80,Default,,0000,0000,0000,,that is the time I expect you to turn up.
Dialogue: 0,0:01:34.80,0:01:36.50,Default,,0000,0000,0000,,However, in Germany,
Dialogue: 0,0:01:36.50,0:01:39.60,Default,,0000,0000,0000,,if you make an appointment\Nwith someone for halb zehn,
Dialogue: 0,0:01:39.60,0:01:42.68,Default,,0000,0000,0000,,they will actually turn up\Nan hour earlier.
Dialogue: 0,0:01:42.68,0:01:45.85,Default,,0000,0000,0000,,We mark time in terms\Nof time that is gone past;
Dialogue: 0,0:01:45.85,0:01:49.90,Default,,0000,0000,0000,,they mark time in terms\Nof time that is to come.
Dialogue: 0,0:01:50.06,0:01:54.26,Default,,0000,0000,0000,,My German husband and myself\Noften disagree on colors.
Dialogue: 0,0:01:54.82,0:01:59.55,Default,,0000,0000,0000,,I come from a land that is often described\Nas having 40 shades of green,
Dialogue: 0,0:01:59.55,0:02:03.61,Default,,0000,0000,0000,,and actually, in Irish Gaelic,\Nwe have two words for green:
Dialogue: 0,0:02:03.61,0:02:07.07,Default,,0000,0000,0000,,we have "glas" and we have "uaine."
Dialogue: 0,0:02:07.07,0:02:13.57,Default,,0000,0000,0000,,Now, glas is for a chilly morning,\Na gray horse, green grass,
Dialogue: 0,0:02:13.57,0:02:16.47,Default,,0000,0000,0000,,but we would use uaine for a bus.
Dialogue: 0,0:02:16.47,0:02:17.72,Default,,0000,0000,0000,,Now, you say to me,
Dialogue: 0,0:02:17.72,0:02:21.01,Default,,0000,0000,0000,,"What's the difference between \Nthe green bus and the green grass?"
Dialogue: 0,0:02:21.01,0:02:24.55,Default,,0000,0000,0000,,Well, actually, it's very hard\Nto translate into English,
Dialogue: 0,0:02:24.55,0:02:30.06,Default,,0000,0000,0000,,but I suppose the best I could say\Nis grass grows, therefore grass is glas;
Dialogue: 0,0:02:30.06,0:02:34.12,Default,,0000,0000,0000,,a bus does not grow,\Ntherefore the bus is uaine.
Dialogue: 0,0:02:34.86,0:02:35.90,Default,,0000,0000,0000,,So,
Dialogue: 0,0:02:38.41,0:02:44.83,Default,,0000,0000,0000,,many cultures have many different\Nlanguages, expressions, traditions -
Dialogue: 0,0:02:44.83,0:02:49.18,Default,,0000,0000,0000,,all part of intangible\Ncultural heritage, or ICH.
Dialogue: 0,0:02:49.18,0:02:52.08,Default,,0000,0000,0000,,Now, you may have seen\Nin last week's newspapers
Dialogue: 0,0:02:52.08,0:02:55.42,Default,,0000,0000,0000,,how it has been discovered\Nwith the new thesaurus
Dialogue: 0,0:02:55.42,0:03:00.96,Default,,0000,0000,0000,,that there are 421 words\Nin Scots for snow.
Dialogue: 0,0:03:01.38,0:03:03.26,Default,,0000,0000,0000,,That actually surprises me a bit.
Dialogue: 0,0:03:03.26,0:03:07.29,Default,,0000,0000,0000,,If you said to me\Nit was 421 words for rain,
Dialogue: 0,0:03:07.29,0:03:09.12,Default,,0000,0000,0000,,I would expect that.
Dialogue: 0,0:03:09.12,0:03:13.89,Default,,0000,0000,0000,,But apparently, the Scots\Nbeat the Inuit for words for snow.
Dialogue: 0,0:03:13.89,0:03:17.27,Default,,0000,0000,0000,,The Inuit are supposed to have\N50 words for snow,
Dialogue: 0,0:03:17.27,0:03:20.56,Default,,0000,0000,0000,,but actually that has since\Nbeen described as a hoax.
Dialogue: 0,0:03:20.56,0:03:22.84,Default,,0000,0000,0000,,Okay, so what is the value of that?
Dialogue: 0,0:03:22.84,0:03:25.26,Default,,0000,0000,0000,,Well, I think the value of that is huge.
Dialogue: 0,0:03:25.26,0:03:30.90,Default,,0000,0000,0000,,First of all, local languages\Nreflect the local biodiversity.
Dialogue: 0,0:03:30.90,0:03:34.57,Default,,0000,0000,0000,,They also create a sense\Nof belonging and social cohesion,
Dialogue: 0,0:03:34.57,0:03:37.21,Default,,0000,0000,0000,,but also there's a whole\Nindustry about Scots.
Dialogue: 0,0:03:37.21,0:03:40.82,Default,,0000,0000,0000,,You can buy Gruffalo in Scots;\Nyou can buy loads of books in Scots.
Dialogue: 0,0:03:40.83,0:03:42.88,Default,,0000,0000,0000,,You know yourselves,\Nyou can buy tea towels,
Dialogue: 0,0:03:42.88,0:03:46.18,Default,,0000,0000,0000,,you can buy cups,\Nyou can buy baby T-shirts -
Dialogue: 0,0:03:46.18,0:03:48.93,Default,,0000,0000,0000,,all expressing the words in Scots.
Dialogue: 0,0:03:48.93,0:03:52.79,Default,,0000,0000,0000,,So there's a whole economic industry\Ngoing on here as well.
Dialogue: 0,0:03:52.95,0:03:57.38,Default,,0000,0000,0000,,Now, oral traditions and expressions\Nare just one part of ICH,
Dialogue: 0,0:03:57.38,0:03:59.37,Default,,0000,0000,0000,,but there are many others.
Dialogue: 0,0:03:59.37,0:04:00.77,Default,,0000,0000,0000,,Performing arts is another,
Dialogue: 0,0:04:00.77,0:04:02.18,Default,,0000,0000,0000,,and here I put up a picture
Dialogue: 0,0:04:02.18,0:04:06.46,Default,,0000,0000,0000,,of what we would call\None of our local folk stars, Gary West.
Dialogue: 0,0:04:06.46,0:04:08.95,Default,,0000,0000,0000,,Now, Gary West is one of the many people
Dialogue: 0,0:04:08.95,0:04:11.73,Default,,0000,0000,0000,,that have played in\Nthe Celtic Connection festivals,
Dialogue: 0,0:04:11.73,0:04:14.58,Default,,0000,0000,0000,,which happens every January in Glasgow.
Dialogue: 0,0:04:14.58,0:04:19.12,Default,,0000,0000,0000,,Now, the Celtic Connections\Nfestival started in 1994,
Dialogue: 0,0:04:19.12,0:04:23.24,Default,,0000,0000,0000,,and since then, it has grown\Nyear after year after year,
Dialogue: 0,0:04:23.24,0:04:26.42,Default,,0000,0000,0000,,and a study in 2007 found
Dialogue: 0,0:04:26.42,0:04:30.79,Default,,0000,0000,0000,,that for every pound\Ninvested in this festival,
Dialogue: 0,0:04:30.79,0:04:32.74,Default,,0000,0000,0000,,31 pounds came back,
Dialogue: 0,0:04:32.74,0:04:37.84,Default,,0000,0000,0000,,so ICH has strong economic potential.
Dialogue: 0,0:04:38.45,0:04:41.92,Default,,0000,0000,0000,,Performing arts is another example of ICH.
Dialogue: 0,0:04:41.92,0:04:46.76,Default,,0000,0000,0000,,I don't know how many of you have enjoyed\Nthe Beltane Festival like I did,
Dialogue: 0,0:04:46.76,0:04:52.90,Default,,0000,0000,0000,,but Beltane is one of the many rituals\Nand social practices and festivals
Dialogue: 0,0:04:52.90,0:04:55.40,Default,,0000,0000,0000,,that takes place in Scotland every year.
Dialogue: 0,0:04:55.40,0:04:58.54,Default,,0000,0000,0000,,Now, rituals, social\Npractices, and festivals
Dialogue: 0,0:04:58.54,0:05:01.83,Default,,0000,0000,0000,,are another very important part of ICH.
Dialogue: 0,0:05:01.83,0:05:03.23,Default,,0000,0000,0000,,And what are they good for?
Dialogue: 0,0:05:03.23,0:05:04.63,Default,,0000,0000,0000,,They're good for the economy.
Dialogue: 0,0:05:04.63,0:05:07.34,Default,,0000,0000,0000,,Think of all the tourists\Nthat come to see Beltane.
Dialogue: 0,0:05:07.34,0:05:09.98,Default,,0000,0000,0000,,They're good for our\Nmental health and well-being.
Dialogue: 0,0:05:09.98,0:05:13.13,Default,,0000,0000,0000,,I mean, consider how good\Nyou feel at a fire festival.
Dialogue: 0,0:05:13.13,0:05:15.61,Default,,0000,0000,0000,,Basically, Beltane is a fire festival.
Dialogue: 0,0:05:15.61,0:05:19.74,Default,,0000,0000,0000,,They're also good for tourism\Nand mixing with the locals
Dialogue: 0,0:05:19.74,0:05:24.57,Default,,0000,0000,0000,,and marking the seasons,\Nso they create a sense of environment.
Dialogue: 0,0:05:25.36,0:05:31.48,Default,,0000,0000,0000,,I think one of the most underestimated\Ncontributions Scotland makes to ICH
Dialogue: 0,0:05:31.48,0:05:36.36,Default,,0000,0000,0000,,is in terms of knowledge and practices\Nconcerning the universe.
Dialogue: 0,0:05:36.36,0:05:39.21,Default,,0000,0000,0000,,And I just take as an example, John Muir.
Dialogue: 0,0:05:39.21,0:05:43.89,Default,,0000,0000,0000,,Now, John Muir was born in Dunbar,\Nbut spent a lot of time in America,
Dialogue: 0,0:05:43.89,0:05:48.46,Default,,0000,0000,0000,,and there he is known\Nas the "Father of National Parks,"
Dialogue: 0,0:05:48.46,0:05:51.55,Default,,0000,0000,0000,,because John Muir had a vision for nature,
Dialogue: 0,0:05:51.55,0:05:55.100,Default,,0000,0000,0000,,a vision that we should all\Nenjoy our leisure in nature,
Dialogue: 0,0:05:55.100,0:05:58.21,Default,,0000,0000,0000,,that we should all feel good in nature,
Dialogue: 0,0:05:58.21,0:06:01.32,Default,,0000,0000,0000,,and that nature should be\Navailable to everybody.
Dialogue: 0,0:06:01.32,0:06:04.92,Default,,0000,0000,0000,,Well, it's not just about nature\Nand mental health and well-being;
Dialogue: 0,0:06:04.92,0:06:06.92,Default,,0000,0000,0000,,it's also about the economy.
Dialogue: 0,0:06:06.92,0:06:10.18,Default,,0000,0000,0000,,So, we now have a new John Muir Way,
Dialogue: 0,0:06:10.18,0:06:15.99,Default,,0000,0000,0000,,a 130-mile-long route which is bound\Nto bring in the nature tourists.
Dialogue: 0,0:06:16.47,0:06:21.40,Default,,0000,0000,0000,,Traditional skills is also\Na very important part of ICH,
Dialogue: 0,0:06:21.98,0:06:24.58,Default,,0000,0000,0000,,and I would like to\Npoint to just one example.
Dialogue: 0,0:06:24.58,0:06:27.49,Default,,0000,0000,0000,,In the photograph here,\Nwe have basket-making,
Dialogue: 0,0:06:27.49,0:06:30.06,Default,,0000,0000,0000,,but the example I would like to point to
Dialogue: 0,0:06:30.06,0:06:33.24,Default,,0000,0000,0000,,is a special example to me\Nwhich is in government,
Dialogue: 0,0:06:33.24,0:06:35.48,Default,,0000,0000,0000,,and it's called the GalGael Trust.
Dialogue: 0,0:06:35.48,0:06:38.67,Default,,0000,0000,0000,,And the GalGael Trust\Nwas set up in the '90s
Dialogue: 0,0:06:38.67,0:06:43.74,Default,,0000,0000,0000,,with a desire to give people\Nwho had been marginalized
Dialogue: 0,0:06:43.74,0:06:46.34,Default,,0000,0000,0000,,or people who find life challenging,
Dialogue: 0,0:06:46.34,0:06:47.55,Default,,0000,0000,0000,,a new aim in life.
Dialogue: 0,0:06:47.55,0:06:52.66,Default,,0000,0000,0000,,They describe it as giving people a chisel\Nwith which to carve out the future.
Dialogue: 0,0:06:52.66,0:06:55.99,Default,,0000,0000,0000,,And they particularly\Nfocus on boat-building.
Dialogue: 0,0:06:55.99,0:06:57.28,Default,,0000,0000,0000,,Now, you may say,
Dialogue: 0,0:06:57.28,0:07:00.22,Default,,0000,0000,0000,,"What's the value\Nof traditional craftsmanship?"
Dialogue: 0,0:07:00.22,0:07:03.20,Default,,0000,0000,0000,,But as you know,\Nin this technological age,
Dialogue: 0,0:07:03.20,0:07:06.06,Default,,0000,0000,0000,,there is a great desire for people
Dialogue: 0,0:07:06.06,0:07:10.34,Default,,0000,0000,0000,,to purchase and engage\Nwith traditional crafts.
Dialogue: 0,0:07:10.34,0:07:12.73,Default,,0000,0000,0000,,That's, of course,\Nalso good for the environment
Dialogue: 0,0:07:12.73,0:07:16.94,Default,,0000,0000,0000,,because usually people like this\Ndon't exploit local resources,
Dialogue: 0,0:07:16.94,0:07:20.72,Default,,0000,0000,0000,,but think about what they\Ncan hand on for the next generation.
Dialogue: 0,0:07:21.03,0:07:23.09,Default,,0000,0000,0000,,Now, if all of that\Nhasn't convinced you yet
Dialogue: 0,0:07:23.09,0:07:25.25,Default,,0000,0000,0000,,that ICH is really important,
Dialogue: 0,0:07:25.25,0:07:27.36,Default,,0000,0000,0000,,I'd like to take a few more examples.
Dialogue: 0,0:07:27.36,0:07:30.41,Default,,0000,0000,0000,,You may say to me, "Yeah,\Nthat's all old-fashioned stuff.
Dialogue: 0,0:07:30.41,0:07:33.16,Default,,0000,0000,0000,,It's all for old people;\Nit's nothing to do with me."
Dialogue: 0,0:07:33.16,0:07:34.75,Default,,0000,0000,0000,,But actually, it isn't.
Dialogue: 0,0:07:34.75,0:07:40.68,Default,,0000,0000,0000,,Many of the tradition bearers of ICH\Nare way ahead of us in technology.
Dialogue: 0,0:07:40.68,0:07:43.23,Default,,0000,0000,0000,,Consider, for example, the Samis.
Dialogue: 0,0:07:43.23,0:07:47.27,Default,,0000,0000,0000,,They, in the old days, would,\Nwith their reindeer husbandry,
Dialogue: 0,0:07:47.27,0:07:49.54,Default,,0000,0000,0000,,would gather the reindeer on sleighs.
Dialogue: 0,0:07:49.54,0:07:51.37,Default,,0000,0000,0000,,Do they do that now? No.
Dialogue: 0,0:07:51.37,0:07:53.30,Default,,0000,0000,0000,,They use snow scooters.
Dialogue: 0,0:07:53.30,0:07:58.14,Default,,0000,0000,0000,,Or here, I have an example\Nof the Foxwoods Resort in Connecticut,
Dialogue: 0,0:07:58.14,0:08:04.01,Default,,0000,0000,0000,,a huge enterprise with casinos,\Nspas, golf courses -
Dialogue: 0,0:08:04.01,0:08:05.44,Default,,0000,0000,0000,,a huge industry.
Dialogue: 0,0:08:05.44,0:08:09.87,Default,,0000,0000,0000,,Now, that huge industry is owned\Nby one of the Native American people,
Dialogue: 0,0:08:09.87,0:08:13.78,Default,,0000,0000,0000,,who use the income from that\Nfor their tribal reservations.
Dialogue: 0,0:08:13.78,0:08:19.66,Default,,0000,0000,0000,,So again, the economic dimension\Nof ICH is extremely important.
Dialogue: 0,0:08:19.98,0:08:24.43,Default,,0000,0000,0000,,Another example would be\Nthe Amazon Indians who use Google Earth.
Dialogue: 0,0:08:24.43,0:08:26.33,Default,,0000,0000,0000,,Now, let me tell you how this happened.
Dialogue: 0,0:08:26.33,0:08:28.06,Default,,0000,0000,0000,,It happened very simply.
Dialogue: 0,0:08:28.06,0:08:33.03,Default,,0000,0000,0000,,One day, the local chief\Nwent into an internet café.
Dialogue: 0,0:08:33.03,0:08:34.94,Default,,0000,0000,0000,,He saw Google Earth
Dialogue: 0,0:08:34.94,0:08:38.95,Default,,0000,0000,0000,,and quickly realized the potential\Nit would have for his people.
Dialogue: 0,0:08:38.95,0:08:40.98,Default,,0000,0000,0000,,So he invited Google Earth in,
Dialogue: 0,0:08:40.98,0:08:42.28,Default,,0000,0000,0000,,and they came,
Dialogue: 0,0:08:42.28,0:08:44.28,Default,,0000,0000,0000,,and they trained the tribespeople
Dialogue: 0,0:08:44.28,0:08:48.39,Default,,0000,0000,0000,,to make YouTubes of their elders\Nrecording their stories,
Dialogue: 0,0:08:48.39,0:08:52.17,Default,,0000,0000,0000,,how to tag their stories,\Nand put them up on the internet.
Dialogue: 0,0:08:52.17,0:08:55.09,Default,,0000,0000,0000,,Later on, they came back,
Dialogue: 0,0:08:55.09,0:08:58.12,Default,,0000,0000,0000,,and they trained these people\Nhow to use mobile phones
Dialogue: 0,0:08:58.12,0:09:01.70,Default,,0000,0000,0000,,because one of the problems\Nthe Amazon Indians have
Dialogue: 0,0:09:01.70,0:09:06.95,Default,,0000,0000,0000,,is illegal logging or illegal\Ndeforestation of their lands.
Dialogue: 0,0:09:06.95,0:09:10.06,Default,,0000,0000,0000,,So now what they do is,\Nif somebody's up to something,
Dialogue: 0,0:09:10.06,0:09:13.18,Default,,0000,0000,0000,,they take photographs\Nand put it up on Google Earth.
Dialogue: 0,0:09:13.18,0:09:14.89,Default,,0000,0000,0000,,So that is a perfect example
Dialogue: 0,0:09:14.89,0:09:19.66,Default,,0000,0000,0000,,of traditional wisdom\Nwith modern technology.
Dialogue: 0,0:09:19.66,0:09:22.11,Default,,0000,0000,0000,,But of course, there's more.
Dialogue: 0,0:09:22.67,0:09:27.87,Default,,0000,0000,0000,,ICH, intangible cultural heritage,\Nis all about social inclusion,
Dialogue: 0,0:09:27.87,0:09:29.32,Default,,0000,0000,0000,,and here I have an example.
Dialogue: 0,0:09:29.32,0:09:32.73,Default,,0000,0000,0000,,I was with guests last Saturday night,\Nand they were telling me
Dialogue: 0,0:09:32.73,0:09:38.55,Default,,0000,0000,0000,,about this festival from Bengali\Nwhich celebrates the goddess Durga,
Dialogue: 0,0:09:38.55,0:09:41.94,Default,,0000,0000,0000,,and it's about gathering clay\Nfrom the homes of prostitutes
Dialogue: 0,0:09:41.94,0:09:46.34,Default,,0000,0000,0000,,to make the icon\Nof this goddess every year.
Dialogue: 0,0:09:46.64,0:09:48.71,Default,,0000,0000,0000,,All the activities around this festival
Dialogue: 0,0:09:48.71,0:09:52.96,Default,,0000,0000,0000,,place a very strong emphasis\Non social inclusion.
Dialogue: 0,0:09:52.96,0:09:57.69,Default,,0000,0000,0000,,Another example I would like to take\Nis one called Art for India,
Dialogue: 0,0:09:57.69,0:10:03.16,Default,,0000,0000,0000,,and this was an initiative\Nwhich looked at traditional art forms
Dialogue: 0,0:10:03.16,0:10:05.05,Default,,0000,0000,0000,,and discovered they were dying,
Dialogue: 0,0:10:05.05,0:10:07.75,Default,,0000,0000,0000,,and they were dying - \Nit was a bit of a catch-22 -
Dialogue: 0,0:10:07.75,0:10:12.09,Default,,0000,0000,0000,,they were dying, there was\Nno opportunities for artists to perform,
Dialogue: 0,0:10:12.09,0:10:14.25,Default,,0000,0000,0000,,there was no income coming from it,
Dialogue: 0,0:10:14.25,0:10:18.24,Default,,0000,0000,0000,,so they generated\Na whole new revival of these arts,
Dialogue: 0,0:10:18.24,0:10:22.42,Default,,0000,0000,0000,,created opportunities for the artists\Nto showcase their art,
Dialogue: 0,0:10:22.42,0:10:24.02,Default,,0000,0000,0000,,and created networks.
Dialogue: 0,0:10:24.02,0:10:28.86,Default,,0000,0000,0000,,So here we've another example\Nof traditional crafts plus the economy -
Dialogue: 0,0:10:28.86,0:10:30.52,Default,,0000,0000,0000,,everybody gains.
Dialogue: 0,0:10:31.24,0:10:36.38,Default,,0000,0000,0000,,Now, if all that doesn't convince you\Nthat ICH is worth being passionate about,
Dialogue: 0,0:10:36.38,0:10:41.57,Default,,0000,0000,0000,,I would like to turn finally\Nto the notion of ICH being used
Dialogue: 0,0:10:41.57,0:10:46.55,Default,,0000,0000,0000,,as a tool of reconciliation\Nor conflict amelioration.
Dialogue: 0,0:10:47.06,0:10:50.84,Default,,0000,0000,0000,,We're all familiar with examples\Nfrom ISIS recently,
Dialogue: 0,0:10:50.84,0:10:56.31,Default,,0000,0000,0000,,destroying heritage sites -\Ntangible heritage - as acts of war.
Dialogue: 0,0:10:56.31,0:11:01.75,Default,,0000,0000,0000,,Well, ICH can be harnessed\Nto ameliorate those acts of war.
Dialogue: 0,0:11:02.07,0:11:03.56,Default,,0000,0000,0000,,Um, here, um -
Dialogue: 0,0:11:03.56,0:11:06.71,Default,,0000,0000,0000,,another example of intangible heritage\Nthat I should refer to first
Dialogue: 0,0:11:06.71,0:11:07.95,Default,,0000,0000,0000,,is the Mostar Bridge,
Dialogue: 0,0:11:07.95,0:11:10.18,Default,,0000,0000,0000,,which was really destroyed
Dialogue: 0,0:11:10.18,0:11:14.95,Default,,0000,0000,0000,,to destroy the memory\Nof peoples working together.
Dialogue: 0,0:11:14.95,0:11:17.66,Default,,0000,0000,0000,,In this case, it was\Nthe Bosnians and the Croats.
Dialogue: 0,0:11:17.66,0:11:21.80,Default,,0000,0000,0000,,So destroy the tangible heritage,\Ndestroy the memory.
Dialogue: 0,0:11:21.80,0:11:24.83,Default,,0000,0000,0000,,And of course, ICH is all about memory,
Dialogue: 0,0:11:24.83,0:11:29.12,Default,,0000,0000,0000,,and lots of wars are about memory\Nand about the past.
Dialogue: 0,0:11:29.12,0:11:30.90,Default,,0000,0000,0000,,The problem is that these wars
Dialogue: 0,0:11:30.90,0:11:34.14,Default,,0000,0000,0000,,are not necessarily\Nabout the facts of the past;
Dialogue: 0,0:11:34.14,0:11:37.37,Default,,0000,0000,0000,,they are about\Nthe interpretation of the past.
Dialogue: 0,0:11:37.37,0:11:39.28,Default,,0000,0000,0000,,And very often war is caused
Dialogue: 0,0:11:39.28,0:11:43.13,Default,,0000,0000,0000,,because different people\Ninterpret the past differently,
Dialogue: 0,0:11:43.13,0:11:45.59,Default,,0000,0000,0000,,and they're often in conflict\Nwith one another.
Dialogue: 0,0:11:45.59,0:11:47.83,Default,,0000,0000,0000,,And here's where ICH can come in,
Dialogue: 0,0:11:47.83,0:11:51.45,Default,,0000,0000,0000,,because ICH can be used to sit down,
Dialogue: 0,0:11:51.45,0:11:54.94,Default,,0000,0000,0000,,get people to talk about\Ntheir understandings of the past,
Dialogue: 0,0:11:54.94,0:11:56.23,Default,,0000,0000,0000,,and at least -
Dialogue: 0,0:11:56.23,0:11:59.18,Default,,0000,0000,0000,,even if one doesn't agree\Nwith the other side -
Dialogue: 0,0:11:59.18,0:12:02.26,Default,,0000,0000,0000,,at least come into dialogue with them.
Dialogue: 0,0:12:02.26,0:12:05.46,Default,,0000,0000,0000,,A very good example of that\Nhappened in Northern Ireland,
Dialogue: 0,0:12:05.46,0:12:08.60,Default,,0000,0000,0000,,where they called it\N"healing through remembering,"
Dialogue: 0,0:12:08.60,0:12:12.19,Default,,0000,0000,0000,,and basically they set up\Nconversation workshops
Dialogue: 0,0:12:12.19,0:12:16.53,Default,,0000,0000,0000,,for people who had different and\Nconflicting interpretations of the past
Dialogue: 0,0:12:16.53,0:12:19.34,Default,,0000,0000,0000,,so that at least they\Ncould come to an understanding
Dialogue: 0,0:12:19.34,0:12:21.86,Default,,0000,0000,0000,,of what the other side thought.
Dialogue: 0,0:12:22.40,0:12:25.07,Default,,0000,0000,0000,,And so it was with\Ngreat pleasure, actually,
Dialogue: 0,0:12:25.07,0:12:28.27,Default,,0000,0000,0000,,that I attended Derry / Londonderry
Dialogue: 0,0:12:28.27,0:12:32.80,Default,,0000,0000,0000,,celebrating its first\NUK City of Culture in 2013.
Dialogue: 0,0:12:32.80,0:12:36.40,Default,,0000,0000,0000,,Hopefully you recognize\Nthe character of Nessie here.
Dialogue: 0,0:12:36.40,0:12:39.70,Default,,0000,0000,0000,,This was a big pageant\Nabout the character Columba,
Dialogue: 0,0:12:39.70,0:12:44.44,Default,,0000,0000,0000,,who in the past had divided communities\Nknown as Columba or Colmcille,
Dialogue: 0,0:12:44.44,0:12:46.98,Default,,0000,0000,0000,,but with the UK City of Culture,
Dialogue: 0,0:12:46.98,0:12:48.40,Default,,0000,0000,0000,,they sat down,
Dialogue: 0,0:12:48.40,0:12:51.19,Default,,0000,0000,0000,,reconciled their memories,\Ntold a new story -
Dialogue: 0,0:12:51.19,0:12:55.45,Default,,0000,0000,0000,,a new story which harnessed ICH,
Dialogue: 0,0:12:55.45,0:12:58.26,Default,,0000,0000,0000,,or intangible cultural heritage,
Dialogue: 0,0:12:58.26,0:13:01.98,Default,,0000,0000,0000,,to create a new common\Nshared heritage for the city
Dialogue: 0,0:13:01.98,0:13:05.80,Default,,0000,0000,0000,,with a view to economic benefit for all.
Dialogue: 0,0:13:06.02,0:13:08.10,Default,,0000,0000,0000,,So hopefully by now I've convinced you
Dialogue: 0,0:13:08.10,0:13:10.97,Default,,0000,0000,0000,,that ICH is something\Nworth thinking about.
Dialogue: 0,0:13:10.97,0:13:14.11,Default,,0000,0000,0000,,It's not just about the past;\Nit's about the future.
Dialogue: 0,0:13:14.11,0:13:15.95,Default,,0000,0000,0000,,It's about social inclusion.
Dialogue: 0,0:13:15.95,0:13:17.61,Default,,0000,0000,0000,,It's about the economy.
Dialogue: 0,0:13:17.61,0:13:20.12,Default,,0000,0000,0000,,It's about caring for our environment.
Dialogue: 0,0:13:20.12,0:13:22.41,Default,,0000,0000,0000,,It's about me; it's about you;
Dialogue: 0,0:13:22.41,0:13:24.25,Default,,0000,0000,0000,,it's about future generations.
Dialogue: 0,0:13:24.25,0:13:26.16,Default,,0000,0000,0000,,Go raibh maith agat.
Dialogue: 0,0:13:26.16,0:13:28.71,Default,,0000,0000,0000,,(Applause)