[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:11.39,0:00:14.44,Default,,0000,0000,0000,,So you probably have the sense,\Nas most people do,
Dialogue: 0,0:00:14.47,0:00:18.12,Default,,0000,0000,0000,,that polarization\Nis getting worsse in our country,
Dialogue: 0,0:00:18.15,0:00:21.60,Default,,0000,0000,0000,,that the divide\Nbetween the left and the right
Dialogue: 0,0:00:21.63,0:00:25.16,Default,,0000,0000,0000,,is as bad as it's been\Nin really any of our lifetimes.
Dialogue: 0,0:00:25.19,0:00:30.47,Default,,0000,0000,0000,,But you might also reasonably wonder\Nif research backs up your intuition.
Dialogue: 0,0:00:31.19,0:00:35.87,Default,,0000,0000,0000,,And in a nutshell,\Nthe answer is sadly yes.
Dialogue: 0,0:00:35.89,0:00:37.46,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:00:37.78,0:00:39.79,Default,,0000,0000,0000,,In study after study, we find
Dialogue: 0,0:00:39.82,0:00:43.50,Default,,0000,0000,0000,,that liberals and conservatives\Nhave grown further apart.
Dialogue: 0,0:00:44.30,0:00:49.07,Default,,0000,0000,0000,,They increasingly wall themselves off\Nin these ideological silos,
Dialogue: 0,0:00:49.10,0:00:53.23,Default,,0000,0000,0000,,consuming different news,\Ntalking only to like-minded others
Dialogue: 0,0:00:53.26,0:00:56.50,Default,,0000,0000,0000,,and more and more choosing\Nto live in different parts of the country.
Dialogue: 0,0:00:57.58,0:01:00.79,Default,,0000,0000,0000,,And I think that\Nmost alarming of all of it
Dialogue: 0,0:01:00.82,0:01:04.62,Default,,0000,0000,0000,,is seeing this rising\Nanimosity on both sides.
Dialogue: 0,0:01:05.30,0:01:06.95,Default,,0000,0000,0000,,Liberals and conservatives,
Dialogue: 0,0:01:06.98,0:01:08.87,Default,,0000,0000,0000,,Democrats and Republicans,
Dialogue: 0,0:01:08.90,0:01:12.02,Default,,0000,0000,0000,,more and more they just\Ndon't like one another.
Dialogue: 0,0:01:13.18,0:01:15.19,Default,,0000,0000,0000,,You see it in many different ways.
Dialogue: 0,0:01:15.22,0:01:18.87,Default,,0000,0000,0000,,They don't want to befriend one another.\NThey don't want to date one another.
Dialogue: 0,0:01:18.90,0:01:22.19,Default,,0000,0000,0000,,If they do, if they find out,\Nthey find each other less attractive,
Dialogue: 0,0:01:22.22,0:01:25.31,Default,,0000,0000,0000,,and they more and more don't want\Ntheir children to marry someone
Dialogue: 0,0:01:25.34,0:01:27.03,Default,,0000,0000,0000,,who supports the other party,
Dialogue: 0,0:01:27.06,0:01:28.82,Default,,0000,0000,0000,,a particularly shocking statistic.
Dialogue: 0,0:01:29.48,0:01:31.91,Default,,0000,0000,0000,,You know, in my lab,\Nthe students that I work with,
Dialogue: 0,0:01:31.94,0:01:33.95,Default,,0000,0000,0000,,we're talking about some social pattern --
Dialogue: 0,0:01:33.98,0:01:37.51,Default,,0000,0000,0000,,I'm a movie buff, and so I'm often like,
Dialogue: 0,0:01:37.54,0:01:40.50,Default,,0000,0000,0000,,what kind of movie are we in here\Nwith this pattern?
Dialogue: 0,0:01:40.65,0:01:43.93,Default,,0000,0000,0000,,So what kind of movie are we in\Nwith political polarization?
Dialogue: 0,0:01:44.65,0:01:47.37,Default,,0000,0000,0000,,Well, it could be a disaster movie.
Dialogue: 0,0:01:48.45,0:01:50.13,Default,,0000,0000,0000,,It certainly seems like a disaster.
Dialogue: 0,0:01:50.49,0:01:52.49,Default,,0000,0000,0000,,Could be a war movie.
Dialogue: 0,0:01:53.14,0:01:54.34,Default,,0000,0000,0000,,Also fits.
Dialogue: 0,0:01:55.05,0:01:58.86,Default,,0000,0000,0000,,But what I keep thinking is that\Nwe're in a zombie apocalypse movie.
Dialogue: 0,0:01:58.89,0:02:00.34,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:02:00.37,0:02:02.66,Default,,0000,0000,0000,,Right? You know the kind.
Dialogue: 0,0:02:02.69,0:02:05.10,Default,,0000,0000,0000,,There's people wandering around in packs,
Dialogue: 0,0:02:05.13,0:02:06.90,Default,,0000,0000,0000,,not thinking for themselves,
Dialogue: 0,0:02:06.93,0:02:08.54,Default,,0000,0000,0000,,seized by this mob mentality,
Dialogue: 0,0:02:08.57,0:02:11.81,Default,,0000,0000,0000,,trying to spread their disease\Nand destroy society.
Dialogue: 0,0:02:12.96,0:02:16.71,Default,,0000,0000,0000,,And if you're like me,\Nand you're a college-educated liberal --
Dialogue: 0,0:02:16.74,0:02:19.93,Default,,0000,0000,0000,,and statistically, I'm guessing,\Nthe majority of you ...
Dialogue: 0,0:02:19.96,0:02:22.90,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:02:22.92,0:02:24.07,Default,,0000,0000,0000,,are exactly that.
Dialogue: 0,0:02:24.34,0:02:25.76,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:02:25.91,0:02:27.64,Default,,0000,0000,0000,,And you probably think, as I do,
Dialogue: 0,0:02:27.67,0:02:31.12,Default,,0000,0000,0000,,that you're the good guy\Nin the zombie apocalypse movie,
Dialogue: 0,0:02:31.15,0:02:34.85,Default,,0000,0000,0000,,and all this hate and polarization,\Nit's being propagated by the other people,
Dialogue: 0,0:02:34.87,0:02:36.07,Default,,0000,0000,0000,,the conservatives.
Dialogue: 0,0:02:37.67,0:02:39.55,Default,,0000,0000,0000,,We're Brad Pitt, right?
Dialogue: 0,0:02:40.23,0:02:43.12,Default,,0000,0000,0000,,Free-thinking, righteous,
Dialogue: 0,0:02:43.15,0:02:45.34,Default,,0000,0000,0000,,just trying to hold on\Nto what we hold dear,
Dialogue: 0,0:02:45.36,0:02:48.94,Default,,0000,0000,0000,,you know, not foot soldiers\Nin the army of the undead.
Dialogue: 0,0:02:48.97,0:02:50.42,Default,,0000,0000,0000,,Not that.
Dialogue: 0,0:02:50.45,0:02:51.65,Default,,0000,0000,0000,,Never that.
Dialogue: 0,0:02:52.45,0:02:53.94,Default,,0000,0000,0000,,But here's the thing:
Dialogue: 0,0:02:53.97,0:02:56.69,Default,,0000,0000,0000,,what movie do you suppose\Nthey think they're in?
Dialogue: 0,0:02:57.85,0:02:59.06,Default,,0000,0000,0000,,Right?
Dialogue: 0,0:02:59.09,0:03:01.62,Default,,0000,0000,0000,,Well, they absolutely think\Nthat they're the good guys
Dialogue: 0,0:03:01.65,0:03:03.50,Default,,0000,0000,0000,,in the zombie apocalypse movie. Right?
Dialogue: 0,0:03:03.53,0:03:06.50,Default,,0000,0000,0000,,And you'd better believe\Nthat they think that they're Brad Pitt
Dialogue: 0,0:03:06.53,0:03:08.65,Default,,0000,0000,0000,,and that we, we are the zombies.
Dialogue: 0,0:03:11.49,0:03:13.85,Default,,0000,0000,0000,,And who's to say that they're wrong?
Dialogue: 0,0:03:14.51,0:03:19.37,Default,,0000,0000,0000,,Look, they click on stupid internet links\Nthat say stuff like that ...
Dialogue: 0,0:03:19.39,0:03:22.36,Default,,0000,0000,0000,,We click on stupid internet links\Nthat say stuff like this.
Dialogue: 0,0:03:22.62,0:03:28.25,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:03:28.43,0:03:31.38,Default,,0000,0000,0000,,They complain about living near us,
Dialogue: 0,0:03:31.41,0:03:32.59,Default,,0000,0000,0000,,having to work with us,
Dialogue: 0,0:03:32.61,0:03:34.83,Default,,0000,0000,0000,,even eating Thanksgiving dinner with us.
Dialogue: 0,0:03:35.85,0:03:37.68,Default,,0000,0000,0000,,And we do all those same things.
Dialogue: 0,0:03:37.71,0:03:38.86,Default,,0000,0000,0000,,Right?
Dialogue: 0,0:03:39.51,0:03:40.80,Default,,0000,0000,0000,,Look, it's true.
Dialogue: 0,0:03:41.02,0:03:42.92,Default,,0000,0000,0000,,The studies that I see on polarization
Dialogue: 0,0:03:42.95,0:03:45.20,Default,,0000,0000,0000,,show that conservatives\Nlook a little bit worse.
Dialogue: 0,0:03:45.38,0:03:47.10,Default,,0000,0000,0000,,They look a little bit angrier,
Dialogue: 0,0:03:47.13,0:03:48.83,Default,,0000,0000,0000,,a little more averse to compromise.
Dialogue: 0,0:03:48.85,0:03:52.16,Default,,0000,0000,0000,,And we could tell ourselves that means\Nthat this is not our problem.
Dialogue: 0,0:03:52.18,0:03:53.60,Default,,0000,0000,0000,,That it's them doing it.
Dialogue: 0,0:03:54.65,0:03:57.09,Default,,0000,0000,0000,,But I think that would be taking\Nthe easy way out.
Dialogue: 0,0:03:57.11,0:04:00.03,Default,,0000,0000,0000,,I think that the truth\Nis that we're all a part of this.
Dialogue: 0,0:04:00.71,0:04:03.87,Default,,0000,0000,0000,,And the good side of that\Nis that we can be a part of the solution.
Dialogue: 0,0:04:04.75,0:04:06.75,Default,,0000,0000,0000,,So what are we going to do?
Dialogue: 0,0:04:07.79,0:04:12.04,Default,,0000,0000,0000,,What can we do to chip away\Nat polarization in everyday life?
Dialogue: 0,0:04:12.07,0:04:15.88,Default,,0000,0000,0000,,What could we do to connect with\Nand communicate with
Dialogue: 0,0:04:15.91,0:04:17.63,Default,,0000,0000,0000,,our political counterparts?
Dialogue: 0,0:04:18.19,0:04:22.32,Default,,0000,0000,0000,,Well, these were exactly the questions\Nthat I and my colleague Matt Feinberg
Dialogue: 0,0:04:22.35,0:04:24.21,Default,,0000,0000,0000,,became fascinated with a few years ago,
Dialogue: 0,0:04:24.23,0:04:26.43,Default,,0000,0000,0000,,and we started\Ndoing research on this topic.
Dialogue: 0,0:04:27.39,0:04:30.36,Default,,0000,0000,0000,,And one of the first things\Nthat we discovered
Dialogue: 0,0:04:30.39,0:04:33.84,Default,,0000,0000,0000,,that I think is really helpful\Nfor understanding polarization
Dialogue: 0,0:04:33.87,0:04:35.08,Default,,0000,0000,0000,,is to understand
Dialogue: 0,0:04:35.11,0:04:39.52,Default,,0000,0000,0000,,that the political divide in our country\Nis undergirded by a deeper moral divide.
Dialogue: 0,0:04:39.55,0:04:44.32,Default,,0000,0000,0000,,So one of the most robust findings\Nin the history of political psychology
Dialogue: 0,0:04:44.35,0:04:48.04,Default,,0000,0000,0000,,is this pattern identified\Nby Jon Haidt and Jesse Graham,
Dialogue: 0,0:04:48.07,0:04:49.28,Default,,0000,0000,0000,,psychologists,
Dialogue: 0,0:04:49.31,0:04:53.32,Default,,0000,0000,0000,,that liberals and conservatives\Ntend to endorse different values
Dialogue: 0,0:04:53.35,0:04:54.55,Default,,0000,0000,0000,,to different degrees.
Dialogue: 0,0:04:55.07,0:05:00.56,Default,,0000,0000,0000,,So for example, we find that liberals\Ntend to endorse values like equality
Dialogue: 0,0:05:00.59,0:05:04.24,Default,,0000,0000,0000,,and fairness and care\Nand protection from harm
Dialogue: 0,0:05:04.27,0:05:06.40,Default,,0000,0000,0000,,more than conservatives do,
Dialogue: 0,0:05:06.43,0:05:11.68,Default,,0000,0000,0000,,and conservatives tend to endorse\Nvalues like loyalty, patriotism,
Dialogue: 0,0:05:11.71,0:05:15.16,Default,,0000,0000,0000,,respect for authority and moral purity
Dialogue: 0,0:05:15.19,0:05:17.27,Default,,0000,0000,0000,,more than liberals do.
Dialogue: 0,0:05:18.39,0:05:22.44,Default,,0000,0000,0000,,And Matt and I were thinking\Nthat maybe this moral divide
Dialogue: 0,0:05:22.47,0:05:25.56,Default,,0000,0000,0000,,might be helpful\Nfor understanding how it is
Dialogue: 0,0:05:25.59,0:05:28.00,Default,,0000,0000,0000,,that liberals and conservatives\Ntalk to one another
Dialogue: 0,0:05:28.03,0:05:30.44,Default,,0000,0000,0000,,and why they so often\Nseem to talk past one another
Dialogue: 0,0:05:30.47,0:05:31.68,Default,,0000,0000,0000,,when they do.
Dialogue: 0,0:05:31.71,0:05:33.68,Default,,0000,0000,0000,,So we conducted a study
Dialogue: 0,0:05:33.71,0:05:36.80,Default,,0000,0000,0000,,where we recruited liberals to a study
Dialogue: 0,0:05:36.83,0:05:39.28,Default,,0000,0000,0000,,where they were supposed\Nto write a persuasive essay
Dialogue: 0,0:05:39.31,0:05:43.75,Default,,0000,0000,0000,,that would be compelling to a conservative\Nin support of same-sex marriage.
Dialogue: 0,0:05:44.27,0:05:47.52,Default,,0000,0000,0000,,And what we found was that liberals\Ntended to make arguments
Dialogue: 0,0:05:47.55,0:05:51.72,Default,,0000,0000,0000,,in terms of the liberal moral values\Nof equality and fairness.
Dialogue: 0,0:05:51.75,0:05:53.48,Default,,0000,0000,0000,,So they said things like
Dialogue: 0,0:05:53.99,0:05:57.36,Default,,0000,0000,0000,,"everyone should have the right\Nto love whoever they choose,"
Dialogue: 0,0:05:57.39,0:05:59.96,Default,,0000,0000,0000,,and they -- "they" being gay Americans --
Dialogue: 0,0:05:59.99,0:06:02.75,Default,,0000,0000,0000,,"deserve the same equal rights\Nas other Americans."
Dialogue: 0,0:06:03.31,0:06:06.52,Default,,0000,0000,0000,,Overall, we found\Nthat 69 percent of liberals
Dialogue: 0,0:06:06.55,0:06:11.96,Default,,0000,0000,0000,,invoked one of the more liberal\Nmoral values in constructing their essay,
Dialogue: 0,0:06:11.99,0:06:15.68,Default,,0000,0000,0000,,and only nine percent invoked\None of the more conservative moral values,
Dialogue: 0,0:06:15.71,0:06:19.12,Default,,0000,0000,0000,,even though they were supposed\Nto be trying to persuade conservatives.
Dialogue: 0,0:06:19.15,0:06:23.44,Default,,0000,0000,0000,,And when we studied conservatives\Nand had them make persuasive arguments
Dialogue: 0,0:06:23.47,0:06:26.36,Default,,0000,0000,0000,,in support of making English\Nthe official language of the US,
Dialogue: 0,0:06:26.39,0:06:28.92,Default,,0000,0000,0000,,a classically conservative\Npolitical position,
Dialogue: 0,0:06:28.95,0:06:31.16,Default,,0000,0000,0000,,we found that they weren't\Nmuch better at this.
Dialogue: 0,0:06:31.19,0:06:32.80,Default,,0000,0000,0000,,59 percent of them made arguments
Dialogue: 0,0:06:32.83,0:06:35.52,Default,,0000,0000,0000,,in terms of one of the more\Nconservative moral values,
Dialogue: 0,0:06:35.55,0:06:38.04,Default,,0000,0000,0000,,and just eight percent\Ninvoked a liberal moral value,
Dialogue: 0,0:06:38.07,0:06:41.43,Default,,0000,0000,0000,,even though they were supposed\Nto be targeting liberals for persuasion.
Dialogue: 0,0:06:42.43,0:06:46.47,Default,,0000,0000,0000,,Now, you can see right away\Nwhy we're in trouble here. Right?
Dialogue: 0,0:06:47.23,0:06:50.72,Default,,0000,0000,0000,,People's moral values,\Nthey're their most deeply held beliefs.
Dialogue: 0,0:06:50.75,0:06:54.15,Default,,0000,0000,0000,,People are willing\Nto fight and die for their values.
Dialogue: 0,0:06:54.67,0:06:57.36,Default,,0000,0000,0000,,Why are they going to give that up\Njust to agree with you
Dialogue: 0,0:06:57.39,0:07:00.92,Default,,0000,0000,0000,,on something that they don't particularly\Nwant to agree with you on anyway?
Dialogue: 0,0:07:00.95,0:07:04.20,Default,,0000,0000,0000,,If that persuasive appeal that\Nyou're making to your Republican uncle
Dialogue: 0,0:07:04.23,0:07:06.64,Default,,0000,0000,0000,,means that he doesn't\Njust have to change his view,
Dialogue: 0,0:07:06.67,0:07:08.80,Default,,0000,0000,0000,,he's got to change\Nhis underlying values too,
Dialogue: 0,0:07:08.83,0:07:10.39,Default,,0000,0000,0000,,that's not going to go very far.
Dialogue: 0,0:07:11.03,0:07:12.35,Default,,0000,0000,0000,,So what would work better?
Dialogue: 0,0:07:13.15,0:07:17.44,Default,,0000,0000,0000,,Well, we believe it's a technique\Nthat we call moral reframing,
Dialogue: 0,0:07:17.47,0:07:20.08,Default,,0000,0000,0000,,and we've studied it\Nin a series of experiments.
Dialogue: 0,0:07:20.11,0:07:21.60,Default,,0000,0000,0000,,In one of these experiments,
Dialogue: 0,0:07:21.63,0:07:24.76,Default,,0000,0000,0000,,we recruited liberals\Nand conservatives to a study
Dialogue: 0,0:07:24.79,0:07:27.08,Default,,0000,0000,0000,,where they read one of three essays
Dialogue: 0,0:07:27.11,0:07:30.15,Default,,0000,0000,0000,,before having their environmental\Nattitudes surveyed.
Dialogue: 0,0:07:30.59,0:07:32.08,Default,,0000,0000,0000,,And the first of these essays
Dialogue: 0,0:07:32.11,0:07:35.48,Default,,0000,0000,0000,,was a relatively conventional\Nproenvironmental essay
Dialogue: 0,0:07:35.51,0:07:39.52,Default,,0000,0000,0000,,that invoked the liberal values\Nof care and protection from harm.
Dialogue: 0,0:07:39.55,0:07:42.08,Default,,0000,0000,0000,,It said things like\N"in many important ways
Dialogue: 0,0:07:42.11,0:07:44.92,Default,,0000,0000,0000,,we are causing real harm\Nto the places we live in,"
Dialogue: 0,0:07:44.95,0:07:47.76,Default,,0000,0000,0000,,and "it is essential\Nthat we take steps now
Dialogue: 0,0:07:47.79,0:07:50.71,Default,,0000,0000,0000,,to prevent further destruction\Nfrom being done to our Earth."
Dialogue: 0,0:07:51.67,0:07:53.08,Default,,0000,0000,0000,,Another group of participants
Dialogue: 0,0:07:53.11,0:07:55.32,Default,,0000,0000,0000,,were assigned to read\Na really different essay
Dialogue: 0,0:07:55.35,0:07:59.79,Default,,0000,0000,0000,,that was designed to tap into\Nthe conservative value of moral purity.
Dialogue: 0,0:08:00.03,0:08:01.96,Default,,0000,0000,0000,,It was a proenvironmental essay as well,
Dialogue: 0,0:08:01.99,0:08:03.48,Default,,0000,0000,0000,,and it said things like
Dialogue: 0,0:08:03.51,0:08:07.75,Default,,0000,0000,0000,,"keeping our forests, drinking water,\Nand skies pure is of vital importance."
Dialogue: 0,0:08:08.59,0:08:10.08,Default,,0000,0000,0000,,"We should regard the pollution
Dialogue: 0,0:08:10.11,0:08:12.15,Default,,0000,0000,0000,,of the places we live in\Nto be disgusting."
Dialogue: 0,0:08:12.75,0:08:14.84,Default,,0000,0000,0000,,And "reducing pollution\Ncan help us preserve
Dialogue: 0,0:08:14.87,0:08:18.03,Default,,0000,0000,0000,,what is pure and beautiful\Nabout the places we live."
Dialogue: 0,0:08:19.47,0:08:20.88,Default,,0000,0000,0000,,And then we had a third group
Dialogue: 0,0:08:20.91,0:08:23.40,Default,,0000,0000,0000,,that were assigned\Nto read just a nonpolitical essay.
Dialogue: 0,0:08:23.43,0:08:26.16,Default,,0000,0000,0000,,It was just a comparison group\Nso we could get a baseline.
Dialogue: 0,0:08:26.19,0:08:28.14,Default,,0000,0000,0000,,And what we found when we surveyed people
Dialogue: 0,0:08:28.16,0:08:30.36,Default,,0000,0000,0000,,about their environmental\Nattitudes afterwards,
Dialogue: 0,0:08:30.39,0:08:33.32,Default,,0000,0000,0000,,we found that liberals,\Nit didn't matter what essay they read.
Dialogue: 0,0:08:33.35,0:08:36.44,Default,,0000,0000,0000,,They tended to have highly\Nproenvironmental attitudes regardless.
Dialogue: 0,0:08:36.47,0:08:38.88,Default,,0000,0000,0000,,Liberals are on board\Nfor environmental protection.
Dialogue: 0,0:08:38.91,0:08:40.12,Default,,0000,0000,0000,,Conservatives, however,
Dialogue: 0,0:08:40.15,0:08:44.56,Default,,0000,0000,0000,,were significantly more supportive\Nof progressive environmental policies
Dialogue: 0,0:08:44.59,0:08:46.12,Default,,0000,0000,0000,,and environmental protection
Dialogue: 0,0:08:46.15,0:08:48.20,Default,,0000,0000,0000,,if they had read the moral purity essay
Dialogue: 0,0:08:48.23,0:08:50.63,Default,,0000,0000,0000,,than if they read\None of the other two essays.
Dialogue: 0,0:08:51.75,0:08:54.84,Default,,0000,0000,0000,,We even found that conservatives\Nwho read the moral purity essay
Dialogue: 0,0:08:54.87,0:08:58.36,Default,,0000,0000,0000,,were significantly more likely to say\Nthat they believed in global warming
Dialogue: 0,0:08:58.39,0:09:00.29,Default,,0000,0000,0000,,and were concerned about global warming,
Dialogue: 0,0:09:00.32,0:09:03.04,Default,,0000,0000,0000,,even though this essay\Ndidn't even mention global warming.
Dialogue: 0,0:09:03.07,0:09:05.52,Default,,0000,0000,0000,,That's just a related environmental issue.
Dialogue: 0,0:09:05.55,0:09:08.63,Default,,0000,0000,0000,,But that's how robust\Nthis moral reframing effect was.
Dialogue: 0,0:09:09.55,0:09:13.28,Default,,0000,0000,0000,,And we've studied this on a whole slew\Nof different political issues.
Dialogue: 0,0:09:13.31,0:09:17.04,Default,,0000,0000,0000,,So if you want to move conservatives
Dialogue: 0,0:09:17.07,0:09:20.16,Default,,0000,0000,0000,,on issues like same-sex marriage\Nor national health insurance,
Dialogue: 0,0:09:20.19,0:09:23.64,Default,,0000,0000,0000,,it helps to tie these liberal\Npolitical issues to conservative values
Dialogue: 0,0:09:23.67,0:09:25.41,Default,,0000,0000,0000,,like patriotism and moral purity.
Dialogue: 0,0:09:26.19,0:09:28.28,Default,,0000,0000,0000,,And we studied it the other way too.
Dialogue: 0,0:09:28.31,0:09:32.12,Default,,0000,0000,0000,,If you want to move liberals\Nto the right on conservative policy issues
Dialogue: 0,0:09:32.15,0:09:36.47,Default,,0000,0000,0000,,like military spending and making English\Nthe official language of the US,
Dialogue: 0,0:09:36.50,0:09:38.15,Default,,0000,0000,0000,,you're going to be more persuasive
Dialogue: 0,0:09:38.18,0:09:41.51,Default,,0000,0000,0000,,if you tie those conservative\Npolicy issues to liberal moral values
Dialogue: 0,0:09:41.54,0:09:43.42,Default,,0000,0000,0000,,like equality and fairness.
Dialogue: 0,0:09:44.71,0:09:47.56,Default,,0000,0000,0000,,All these studies\Nhave the same clear message:
Dialogue: 0,0:09:47.59,0:09:50.52,Default,,0000,0000,0000,,if you want to persuade\Nsomeone on some policy,
Dialogue: 0,0:09:50.55,0:09:54.39,Default,,0000,0000,0000,,it's helpful to connect that policy\Nto their underlying moral values.
Dialogue: 0,0:09:55.53,0:09:59.28,Default,,0000,0000,0000,,And when you say it like that,\Nit seems really obvious. Right?
Dialogue: 0,0:09:59.31,0:10:01.08,Default,,0000,0000,0000,,Like, why did we come here tonight?
Dialogue: 0,0:10:01.11,0:10:02.32,Default,,0000,0000,0000,,Why --
Dialogue: 0,0:10:02.35,0:10:03.88,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:10:03.91,0:10:05.95,Default,,0000,0000,0000,,It's incredibly intuitive.
Dialogue: 0,0:10:07.47,0:10:10.76,Default,,0000,0000,0000,,And even though it is,\Nit's something we really struggle to do.
Dialogue: 0,0:10:10.79,0:10:14.64,Default,,0000,0000,0000,,You know, it turns out that when we go\Nto persuade somebody on a political issue,
Dialogue: 0,0:10:14.67,0:10:17.40,Default,,0000,0000,0000,,we talk like we're speaking into a mirror.
Dialogue: 0,0:10:17.43,0:10:21.80,Default,,0000,0000,0000,,We don't persuade so much\Nas we rehearse our own reasons
Dialogue: 0,0:10:21.83,0:10:24.71,Default,,0000,0000,0000,,for why we believe\Nsome sort of political position.
Dialogue: 0,0:10:24.99,0:10:26.56,Default,,0000,0000,0000,,But, speaking as a liberal,
Dialogue: 0,0:10:26.58,0:10:30.11,Default,,0000,0000,0000,,I believe that we're going to need\Na whole new set of arguments,
Dialogue: 0,0:10:30.14,0:10:32.37,Default,,0000,0000,0000,,if we're going to move\Nthe next wave of people
Dialogue: 0,0:10:32.40,0:10:36.75,Default,,0000,0000,0000,,on critical issues like climate change,\Nimmigration and inequality.
Dialogue: 0,0:10:37.48,0:10:39.69,Default,,0000,0000,0000,,And to come up with those arguments,
Dialogue: 0,0:10:39.71,0:10:41.48,Default,,0000,0000,0000,,we're going to have to take the time
Dialogue: 0,0:10:41.51,0:10:44.40,Default,,0000,0000,0000,,to really listen\Nto our conservative counterparts,
Dialogue: 0,0:10:44.43,0:10:46.70,Default,,0000,0000,0000,,to understand what they value,
Dialogue: 0,0:10:47.24,0:10:52.06,Default,,0000,0000,0000,,and then creatively think about\Nwhy they should come to agree with us,
Dialogue: 0,0:10:52.71,0:10:55.81,Default,,0000,0000,0000,,and in a way that doesn't\Ninvolve them having to sacrifice
Dialogue: 0,0:10:55.84,0:10:57.86,Default,,0000,0000,0000,,the things that they hold most dear.
Dialogue: 0,0:10:59.27,0:11:03.28,Default,,0000,0000,0000,,We kept saying, when we were designing\Nthese reframed moral arguments,
Dialogue: 0,0:11:03.31,0:11:05.95,Default,,0000,0000,0000,,"empathy and respect,\Nempathy and respect."
Dialogue: 0,0:11:06.51,0:11:07.96,Default,,0000,0000,0000,,If you can tap into that,
Dialogue: 0,0:11:07.99,0:11:09.64,Default,,0000,0000,0000,,you can connect
Dialogue: 0,0:11:09.67,0:11:12.47,Default,,0000,0000,0000,,and you might be able to persuade\Nsomebody in this country.
Dialogue: 0,0:11:13.03,0:11:17.75,Default,,0000,0000,0000,,So thinking, again,\Nabout what movie we're in,
Dialogue: 0,0:11:18.67,0:11:20.24,Default,,0000,0000,0000,,maybe I got carried away before.
Dialogue: 0,0:11:20.27,0:11:22.23,Default,,0000,0000,0000,,Maybe it's not a zombie apocalypse movie.
Dialogue: 0,0:11:22.99,0:11:24.91,Default,,0000,0000,0000,,Maybe instead it's a buddy cop movie.
Dialogue: 0,0:11:25.51,0:11:27.52,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:11:27.55,0:11:29.56,Default,,0000,0000,0000,,Just roll with it, just go with it please.
Dialogue: 0,0:11:29.59,0:11:31.03,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:11:31.95,0:11:34.64,Default,,0000,0000,0000,,You know the kind:\Nthere's a white cop and a black cop,
Dialogue: 0,0:11:34.67,0:11:36.80,Default,,0000,0000,0000,,or maybe a messy cop and an organized cop.
Dialogue: 0,0:11:36.83,0:11:38.88,Default,,0000,0000,0000,,Whatever it is, they don't get along
Dialogue: 0,0:11:38.91,0:11:40.19,Default,,0000,0000,0000,,because of this difference.
Dialogue: 0,0:11:40.99,0:11:44.20,Default,,0000,0000,0000,,But in the end, when they have\Nto come together and they cooperate,
Dialogue: 0,0:11:44.23,0:11:46.16,Default,,0000,0000,0000,,the solidarity that they feel,
Dialogue: 0,0:11:46.19,0:11:49.83,Default,,0000,0000,0000,,it's greater because of that gulf\Nthat they had to cross. Right?
Dialogue: 0,0:11:50.75,0:11:52.72,Default,,0000,0000,0000,,And remember that in these movies,
Dialogue: 0,0:11:52.75,0:11:55.64,Default,,0000,0000,0000,,it's usually worst in the second act
Dialogue: 0,0:11:55.67,0:11:58.07,Default,,0000,0000,0000,,when our leads are further apart\Nthan ever before.
Dialogue: 0,0:11:58.91,0:12:01.24,Default,,0000,0000,0000,,And so maybe that's\Nwhere we are in this country,
Dialogue: 0,0:12:01.27,0:12:03.44,Default,,0000,0000,0000,,late in the second act\Nof a buddy cop movie --
Dialogue: 0,0:12:03.47,0:12:05.62,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:12:06.07,0:12:09.25,Default,,0000,0000,0000,,torn apart but about\Nto come back together.
Dialogue: 0,0:12:10.87,0:12:12.52,Default,,0000,0000,0000,,It sounds good,
Dialogue: 0,0:12:12.55,0:12:14.40,Default,,0000,0000,0000,,but if we want it to happen,
Dialogue: 0,0:12:14.43,0:12:17.15,Default,,0000,0000,0000,,I think the responsibility\Nis going to start with us.
Dialogue: 0,0:12:17.99,0:12:20.15,Default,,0000,0000,0000,,So this is my call to you:
Dialogue: 0,0:12:20.95,0:12:22.95,Default,,0000,0000,0000,,let's put this country back together.
Dialogue: 0,0:12:24.55,0:12:27.60,Default,,0000,0000,0000,,Let's do it despite the politicians
Dialogue: 0,0:12:27.63,0:12:30.48,Default,,0000,0000,0000,,and the media and Facebook and Twitter
Dialogue: 0,0:12:30.51,0:12:32.04,Default,,0000,0000,0000,,and Congressional redistricting
Dialogue: 0,0:12:32.07,0:12:34.79,Default,,0000,0000,0000,,and all of it,\Nall the things that divide us.
Dialogue: 0,0:12:35.83,0:12:38.07,Default,,0000,0000,0000,,Let's do it because it's right.
Dialogue: 0,0:12:39.39,0:12:43.80,Default,,0000,0000,0000,,And let's do it\Nbecause this hate and contempt
Dialogue: 0,0:12:43.83,0:12:45.99,Default,,0000,0000,0000,,that flows through all of us every day
Dialogue: 0,0:12:46.87,0:12:50.04,Default,,0000,0000,0000,,makes us ugly and it corrupts us,
Dialogue: 0,0:12:50.07,0:12:53.39,Default,,0000,0000,0000,,and it threatens\Nthe very fabric of our society.
Dialogue: 0,0:12:55.43,0:12:58.08,Default,,0000,0000,0000,,We owe it to one another and our country
Dialogue: 0,0:12:58.11,0:13:00.27,Default,,0000,0000,0000,,to reach out and try to connect.
Dialogue: 0,0:13:01.47,0:13:04.63,Default,,0000,0000,0000,,We can't afford to hate them any longer,
Dialogue: 0,0:13:05.67,0:13:07.87,Default,,0000,0000,0000,,and we can't afford\Nto let them hate us either.
Dialogue: 0,0:13:09.35,0:13:10.71,Default,,0000,0000,0000,,Empathy and respect.
Dialogue: 0,0:13:11.35,0:13:12.59,Default,,0000,0000,0000,,Empathy and respect.
Dialogue: 0,0:13:13.39,0:13:17.19,Default,,0000,0000,0000,,If you think about it, it's the very least\Nthat we owe our fellow citizens.
Dialogue: 0,0:13:17.87,0:13:19.08,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:13:19.11,0:13:23.07,Default,,0000,0000,0000,,(Applause)