[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.00,0:00:03.00,Default,,0000,0000,0000,,Bogatii de 13 trilioane de dolari
Dialogue: 0,0:00:03.00,0:00:06.00,Default,,0000,0000,0000,,s-au evaporat in cursul ultimilor doi ani.
Dialogue: 0,0:00:06.00,0:00:08.00,Default,,0000,0000,0000,,Ne-am pus intrebari in legatura cu viitorul capitalismului.
Dialogue: 0,0:00:08.00,0:00:11.00,Default,,0000,0000,0000,,Ne-am pus intrebari in legatura cu sectorul financiar.
Dialogue: 0,0:00:11.00,0:00:13.00,Default,,0000,0000,0000,,Am analizat neglijenta guvernului nostru.
Dialogue: 0,0:00:13.00,0:00:15.00,Default,,0000,0000,0000,,Ne-am pus intrebari despre directia in care mergem.
Dialogue: 0,0:00:15.00,0:00:17.00,Default,,0000,0000,0000,,Si totusi, in acelasi timp, acest lucru poate fi foarte bine
Dialogue: 0,0:00:17.00,0:00:19.00,Default,,0000,0000,0000,,un moment de inceput in istoria americana,
Dialogue: 0,0:00:19.00,0:00:21.00,Default,,0000,0000,0000,,o oportunitate pentru consumator
Dialogue: 0,0:00:21.00,0:00:23.00,Default,,0000,0000,0000,,sa preia controlul cu adevarat si sa ne ghideze
Dialogue: 0,0:00:23.00,0:00:25.00,Default,,0000,0000,0000,,pe o noua traiectorie in America.
Dialogue: 0,0:00:25.00,0:00:28.00,Default,,0000,0000,0000,,Eu numesc asta Marea Descolacire.
Dialogue: 0,0:00:28.00,0:00:31.00,Default,,0000,0000,0000,,Si ideea este una simpla, foarte simpla,
Dialogue: 0,0:00:31.00,0:00:33.00,Default,,0000,0000,0000,,si anume faptul ca consumatorul
Dialogue: 0,0:00:33.00,0:00:36.00,Default,,0000,0000,0000,,a trecut dintr-o stare de anxietate intr-una de actiune.
Dialogue: 0,0:00:36.00,0:00:39.00,Default,,0000,0000,0000,,Consumatorii care reprezinta 72%
Dialogue: 0,0:00:39.00,0:00:42.00,Default,,0000,0000,0000,,din PIB-ul Americii au inceput cu adevarat,
Dialogue: 0,0:00:42.00,0:00:44.00,Default,,0000,0000,0000,,asemeni bancilor sau afacerilor,
Dialogue: 0,0:00:44.00,0:00:47.00,Default,,0000,0000,0000,,sa-si micsoreze creditele, sa-si relaxeze creditarea,
Dialogue: 0,0:00:47.00,0:00:49.00,Default,,0000,0000,0000,,in viata de zi cu zi, sa se indeparteze
Dialogue: 0,0:00:49.00,0:00:51.00,Default,,0000,0000,0000,,de indatorarea si riscul
Dialogue: 0,0:00:51.00,0:00:54.00,Default,,0000,0000,0000,,care apar pe masura ce inaintam.
Dialogue: 0,0:00:54.00,0:00:56.00,Default,,0000,0000,0000,,Asa ca, pentru a intelege asta, subliniez,
Dialogue: 0,0:00:56.00,0:00:58.00,Default,,0000,0000,0000,,nu este vorba de consumatorul care bate in retragere.
Dialogue: 0,0:00:58.00,0:01:00.00,Default,,0000,0000,0000,,Consumatorul este imputernicit.
Dialogue: 0,0:01:00.00,0:01:02.00,Default,,0000,0000,0000,,Ca sa intelegem asta, vom face un pas inapoi si vom privi
Dialogue: 0,0:01:02.00,0:01:05.00,Default,,0000,0000,0000,,un pic la ce s-a intamplat in cursul ultimului an si jumatate.
Dialogue: 0,0:01:05.00,0:01:07.00,Default,,0000,0000,0000,,Deci, daca ati fi fost plecati, acestea sunt niste notite
Dialogue: 0,0:01:07.00,0:01:09.00,Default,,0000,0000,0000,,despre ce s-a intamplat in economie. OK?
Dialogue: 0,0:01:09.00,0:01:10.00,Default,,0000,0000,0000,,(Rasete)
Dialogue: 0,0:01:10.00,0:01:13.00,Default,,0000,0000,0000,,Somajul a crescut. Valoarea caselor a scazut. Pietele de capital au scazut.
Dialogue: 0,0:01:13.00,0:01:15.00,Default,,0000,0000,0000,,Pretul comoditatilor este in felul urmator.
Dialogue: 0,0:01:15.00,0:01:17.00,Default,,0000,0000,0000,,Daca sunteti o mama care incearca sa administreze un buget,
Dialogue: 0,0:01:17.00,0:01:20.00,Default,,0000,0000,0000,,si barilul de petrol era 150$ vara trecuta,
Dialogue: 0,0:01:20.00,0:01:22.00,Default,,0000,0000,0000,,si acum este undeva intre 50 si 70,
Dialogue: 0,0:01:22.00,0:01:24.00,Default,,0000,0000,0000,,va faceti planuri de vacanta? Cum cumparati?
Dialogue: 0,0:01:24.00,0:01:26.00,Default,,0000,0000,0000,,Care va este strategia pentru locuinta?
Dialogue: 0,0:01:26.00,0:01:28.00,Default,,0000,0000,0000,,Va functiona ajutorul financiar? Avem datoria nationala, Detroit,
Dialogue: 0,0:01:28.00,0:01:31.00,Default,,0000,0000,0000,,cursurile valutare, sistemul de sanatate, toate aceste probleme cu care ne confruntam.
Dialogue: 0,0:01:31.00,0:01:34.00,Default,,0000,0000,0000,,Puneti toate acestea la un loc, amestecati-le intr-o tocanita,
Dialogue: 0,0:01:34.00,0:01:38.00,Default,,0000,0000,0000,,si aveti increderea consumatorului care este practic o bomba cu ceas.
Dialogue: 0,0:01:38.00,0:01:41.00,Default,,0000,0000,0000,,De fapt, haideti sa ne intoarcem si sa ne uitam la ce a provocat aceasta criza,
Dialogue: 0,0:01:41.00,0:01:43.00,Default,,0000,0000,0000,,deoarece consumatorul, noi toti, in vietile noastre de zi cu zi,
Dialogue: 0,0:01:43.00,0:01:46.00,Default,,0000,0000,0000,,am contribuit, de fapt, in mare masura la aceasta problema.
Dialogue: 0,0:01:46.00,0:01:48.00,Default,,0000,0000,0000,,Este ceea ce numesc paradoxul 50-20.
Dialogue: 0,0:01:48.00,0:01:51.00,Default,,0000,0000,0000,,Ne-a luat 50 de ani
Dialogue: 0,0:01:51.00,0:01:53.00,Default,,0000,0000,0000,,sa atingem nivelul actual de economisire anuala
Dialogue: 0,0:01:53.00,0:01:56.00,Default,,0000,0000,0000,,de aproape 10%. 50 de ani.
Dialogue: 0,0:01:56.00,0:01:58.00,Default,,0000,0000,0000,,Stiti ce a contribuit la asta?
Dialogue: 0,0:01:58.00,0:02:01.00,Default,,0000,0000,0000,,A fost al Doilea Razboi Mondial. Stiti de ce economisirea a fost asa de mare?
Dialogue: 0,0:02:01.00,0:02:04.00,Default,,0000,0000,0000,,Pentru ca nu era nimic de cumparat, poate doar daca voiati nituri. Corect?
Dialogue: 0,0:02:04.00,0:02:07.00,Default,,0000,0000,0000,,Asa ca, asta s-a intamplat, in decursul ultimilor 20 de ani --
Dialogue: 0,0:02:07.00,0:02:11.00,Default,,0000,0000,0000,,am ajuns de la o rata de economisire de 10% la una negativa.
Dialogue: 0,0:02:11.00,0:02:16.00,Default,,0000,0000,0000,,Pentru ca am chefuit. Am cumparat masini foarte mari,
Dialogue: 0,0:02:16.00,0:02:20.00,Default,,0000,0000,0000,,am exagerat in toate, am cumparat remedii pentru sindromul piciorului nelinistit.
Dialogue: 0,0:02:20.00,0:02:22.00,Default,,0000,0000,0000,,Toate aceste lucruri impreuna au creat pur si simplu
Dialogue: 0,0:02:22.00,0:02:25.00,Default,,0000,0000,0000,,un element in care consumatorul ne-a condus
Dialogue: 0,0:02:25.00,0:02:27.00,Default,,0000,0000,0000,,cu capul inainte in criza pe care o infruntam azi.
Dialogue: 0,0:02:27.00,0:02:30.00,Default,,0000,0000,0000,,Raportul datorii-venituri al persoanelor fizice
Dialogue: 0,0:02:30.00,0:02:32.00,Default,,0000,0000,0000,,a crescut de la 65%
Dialogue: 0,0:02:32.00,0:02:36.00,Default,,0000,0000,0000,,la 135% in decursul ultimilor 15 ani.
Dialogue: 0,0:02:36.00,0:02:39.00,Default,,0000,0000,0000,,Deci consumatorii s-au supraindatorat.
Dialogue: 0,0:02:39.00,0:02:42.00,Default,,0000,0000,0000,,Bineinteles ca la fel au facut si bancile noastre, la fel si guvernul federal.
Dialogue: 0,0:02:42.00,0:02:44.00,Default,,0000,0000,0000,,Aceasta evolutie este absolut socanta.
Dialogue: 0,0:02:44.00,0:02:48.00,Default,,0000,0000,0000,,Ne arata indatorarea, din 1919 pana in 2009.
Dialogue: 0,0:02:48.00,0:02:51.00,Default,,0000,0000,0000,,Si ceea ce vedeti la final este un intreg fenomen
Dialogue: 0,0:02:51.00,0:02:53.00,Default,,0000,0000,0000,,al faptului ca
Dialogue: 0,0:02:53.00,0:02:55.00,Default,,0000,0000,0000,,mergem inapoi si in fapt ne indatoram pe seama
Dialogue: 0,0:02:55.00,0:02:58.00,Default,,0000,0000,0000,,educatiei viitoare, a viitorului copiilor nostri in casele noastre.
Dialogue: 0,0:02:58.00,0:03:01.00,Default,,0000,0000,0000,,Asa ca daca va uitati la asta in contextul vizualizarii ajutorului financiar,
Dialogue: 0,0:03:01.00,0:03:04.00,Default,,0000,0000,0000,,ce puteti vedea este ca daca stivuiti bancnote de un dolar,
Dialogue: 0,0:03:04.00,0:03:06.00,Default,,0000,0000,0000,,in primul rand, 360.000$
Dialogue: 0,0:03:06.00,0:03:09.00,Default,,0000,0000,0000,,sunt aproape de inaltimea unui om de 163 cm.
Dialogue: 0,0:03:09.00,0:03:12.00,Default,,0000,0000,0000,,Dar daca stivuiti, veti vedea aceasta uimitoare, socanta, suma
Dialogue: 0,0:03:12.00,0:03:14.00,Default,,0000,0000,0000,,de dolari care au fost introdusi in sistem
Dialogue: 0,0:03:14.00,0:03:16.00,Default,,0000,0000,0000,,ca sa finanteze ajutorul financiar.
Dialogue: 0,0:03:16.00,0:03:18.00,Default,,0000,0000,0000,,Deci acestia sunt primii 315 miliarde de dolari.
Dialogue: 0,0:03:18.00,0:03:21.00,Default,,0000,0000,0000,,Dar am citit asta, intr-o zi, ca un miliard de secunde
Dialogue: 0,0:03:21.00,0:03:23.00,Default,,0000,0000,0000,,reprezinta 32.000 de ani,
Dialogue: 0,0:03:23.00,0:03:25.00,Default,,0000,0000,0000,,asa ca daca va ganditi la asta, contextul, nepasarea
Dialogue: 0,0:03:25.00,0:03:29.00,Default,,0000,0000,0000,,cu care discutam despre ajutoare de miliarde de dolari, ici si colo,
Dialogue: 0,0:03:29.00,0:03:32.00,Default,,0000,0000,0000,,ne angajam in indatorare pe termen lung.
Dialogue: 0,0:03:32.00,0:03:35.00,Default,,0000,0000,0000,,Totusi, consumatorii s-au miscat.
Dialogue: 0,0:03:35.00,0:03:37.00,Default,,0000,0000,0000,,Isi asuma responsabilitatea.
Dialogue: 0,0:03:37.00,0:03:40.00,Default,,0000,0000,0000,,Ce vedem este un aflux al ratei economisirii.
Dialogue: 0,0:03:40.00,0:03:42.00,Default,,0000,0000,0000,,In fapt, 11 luni de economisire neintrerupta s-au intamplat
Dialogue: 0,0:03:42.00,0:03:44.00,Default,,0000,0000,0000,,de la inceputul crizei.
Dialogue: 0,0:03:44.00,0:03:46.00,Default,,0000,0000,0000,,Suntem pe drumul inapoi catre rata de 10%.
Dialogue: 0,0:03:46.00,0:03:48.00,Default,,0000,0000,0000,,De asemenea, remarcabil, in trimestrul 4
Dialogue: 0,0:03:48.00,0:03:52.00,Default,,0000,0000,0000,,consumul a scazut la cel mai mic nivel din ultimii 62 de ani
Dialogue: 0,0:03:52.00,0:03:55.00,Default,,0000,0000,0000,,un declin de aproape 3,7%.
Dialogue: 0,0:03:55.00,0:03:57.00,Default,,0000,0000,0000,,Visa declara ca acum mai multi oameni folosesc carduri de debit
Dialogue: 0,0:03:57.00,0:03:59.00,Default,,0000,0000,0000,,decat folosesc carduri de credit.
Dialogue: 0,0:03:59.00,0:04:02.00,Default,,0000,0000,0000,,Deci incepem sa platim pentru lucruri cu banii pe care ii avem.
Dialogue: 0,0:04:02.00,0:04:04.00,Default,,0000,0000,0000,,Si incepem sa fim mai atenti
Dialogue: 0,0:04:04.00,0:04:06.00,Default,,0000,0000,0000,,la cum economisim si cum investim.
Dialogue: 0,0:04:06.00,0:04:08.00,Default,,0000,0000,0000,,Dar asta nu este intr-adevar toata povestea.
Dialogue: 0,0:04:08.00,0:04:11.00,Default,,0000,0000,0000,,Pentru ca aceasta a fost o perioada de timp de transformari dramatice.
Dialogue: 0,0:04:11.00,0:04:13.00,Default,,0000,0000,0000,,Si trebuie sa admiteti ca, in cursul ultimului an si jumatate,
Dialogue: 0,0:04:13.00,0:04:15.00,Default,,0000,0000,0000,,consumatorii au facut cateva lucruri ciudate.
Dialogue: 0,0:04:15.00,0:04:18.00,Default,,0000,0000,0000,,A fost foarte socanta perioada prin care am trecut.
Dialogue: 0,0:04:18.00,0:04:20.00,Default,,0000,0000,0000,,Daca luati in considerare ca 80% din americani
Dialogue: 0,0:04:20.00,0:04:22.00,Default,,0000,0000,0000,,s-au nascut dupa al Doilea Razboi Mondial
Dialogue: 0,0:04:22.00,0:04:24.00,Default,,0000,0000,0000,,asta este in esenta Criza noastra.
Dialogue: 0,0:04:24.00,0:04:27.00,Default,,0000,0000,0000,,Si astfel, ca rezultat, cateva lucruri ciudate s-au intamplat.
Dialogue: 0,0:04:27.00,0:04:29.00,Default,,0000,0000,0000,,O sa va dau cateva exemple. Sa discutam despre dentisti,
Dialogue: 0,0:04:29.00,0:04:33.00,Default,,0000,0000,0000,,vasectomii, arme si atacuri ale rechinilor. OK?
Dialogue: 0,0:04:33.00,0:04:35.00,Default,,0000,0000,0000,,(Rasete)
Dialogue: 0,0:04:35.00,0:04:37.00,Default,,0000,0000,0000,,Dentistii raporteaza molari
Dialogue: 0,0:04:37.00,0:04:39.00,Default,,0000,0000,0000,,stiti, oameni care scrasnesc din dinti, vin la cabinet
Dialogue: 0,0:04:39.00,0:04:41.00,Default,,0000,0000,0000,,si povestesc cat sunt de stresati.
Dialogue: 0,0:04:41.00,0:04:44.00,Default,,0000,0000,0000,,Si asa creste numarul oamenilor care trebuie sa-si schimbe plombele.
Dialogue: 0,0:04:44.00,0:04:46.00,Default,,0000,0000,0000,,Armele, vanzarile de arme, in conformitate cu FBI
Dialogue: 0,0:04:46.00,0:04:51.00,Default,,0000,0000,0000,,care face verificari, sunt cu 25% mai mari din ianuarie.
Dialogue: 0,0:04:51.00,0:04:53.00,Default,,0000,0000,0000,,Vasectomiile au crescut cu 48%,
Dialogue: 0,0:04:53.00,0:04:55.00,Default,,0000,0000,0000,,conform Institutului Cornell.
Dialogue: 0,0:04:55.00,0:04:58.00,Default,,0000,0000,0000,,Si in sfarsit, dar un punct de vedere interesant,
Dialogue: 0,0:04:58.00,0:05:00.00,Default,,0000,0000,0000,,sper ca nu are legatura cu cele afirmate de mine mai devreme,
Dialogue: 0,0:05:00.00,0:05:03.00,Default,,0000,0000,0000,,atacurile rechinilor sunt la cel mai scazut nivel din 2003.
Dialogue: 0,0:05:03.00,0:05:07.00,Default,,0000,0000,0000,,Stie cineva de ce?
Dialogue: 0,0:05:07.00,0:05:10.00,Default,,0000,0000,0000,,Nimeni nu este pe plaja. Iata ca exista si o parte frumoasa a lucrurilor.
Dialogue: 0,0:05:10.00,0:05:12.00,Default,,0000,0000,0000,,Serios vorbind, ce vedem ca se intampla,
Dialogue: 0,0:05:12.00,0:05:15.00,Default,,0000,0000,0000,,si motivul pentru care vreau sa subliniez ca consumatorul nu este in retragere,
Dialogue: 0,0:05:15.00,0:05:17.00,Default,,0000,0000,0000,,este acela ca este o oportunitate imensa
Dialogue: 0,0:05:17.00,0:05:20.00,Default,,0000,0000,0000,,ca acest consumator, care ne-a impins in aceasta recesiune,
Dialogue: 0,0:05:20.00,0:05:22.00,Default,,0000,0000,0000,,sa ne conduca iar inapoi.
Dialogue: 0,0:05:22.00,0:05:25.00,Default,,0000,0000,0000,,Si ceea ce vreau sa spun este ca putem trece de la consum irational
Dialogue: 0,0:05:25.00,0:05:28.00,Default,,0000,0000,0000,,la consum rational. Corect?
Dialogue: 0,0:05:28.00,0:05:31.00,Default,,0000,0000,0000,,Daca va ganditi la ultimele 3 decenii,
Dialogue: 0,0:05:31.00,0:05:35.00,Default,,0000,0000,0000,,consumatorul a trecut de la intelegerea marketingului in anii '90,
Dialogue: 0,0:05:35.00,0:05:39.00,Default,,0000,0000,0000,,la adunarea tuturor acestor uimitoare instrumente sociale si de cautare in acest deceniu,
Dialogue: 0,0:05:39.00,0:05:42.00,Default,,0000,0000,0000,,dar ce l-a retinut a fost abilitatea de a discerne.
Dialogue: 0,0:05:42.00,0:05:44.00,Default,,0000,0000,0000,,Prin restrangerea cererii, consumatorii pot de fapt
Dialogue: 0,0:05:44.00,0:05:47.00,Default,,0000,0000,0000,,sa-si alinieze valorile cu ce cheltuie,
Dialogue: 0,0:05:47.00,0:05:49.00,Default,,0000,0000,0000,,si sa conduca capitalismul si afacerile,
Dialogue: 0,0:05:49.00,0:05:51.00,Default,,0000,0000,0000,,nu numai catre a fi mai mult, ci catre a fi mai bine.
Dialogue: 0,0:05:51.00,0:05:54.00,Default,,0000,0000,0000,,Voi explica asta chiar acum.
Dialogue: 0,0:05:54.00,0:05:56.00,Default,,0000,0000,0000,,Bazandu-ne pe Y&R's BrandAsset Valuator,
Dialogue: 0,0:05:56.00,0:05:59.00,Default,,0000,0000,0000,,instrument proprietate a VML si Young & Rubicam,
Dialogue: 0,0:05:59.00,0:06:01.00,Default,,0000,0000,0000,,vom incerca sa intelegem ce s-a intamplat in criza
Dialogue: 0,0:06:01.00,0:06:04.00,Default,,0000,0000,0000,,cu piata consumatorilor.
Dialogue: 0,0:06:04.00,0:06:06.00,Default,,0000,0000,0000,,Am descoperit cateva lucruri interesante.
Dialogue: 0,0:06:06.00,0:06:09.00,Default,,0000,0000,0000,,Vom trece prin 4 schimbari de valoare pe care le vedem ca
Dialogue: 0,0:06:09.00,0:06:11.00,Default,,0000,0000,0000,,directioneaza comportamentele noilor consumatori,
Dialogue: 0,0:06:11.00,0:06:13.00,Default,,0000,0000,0000,,care ofera noi principii de management.
Dialogue: 0,0:06:13.00,0:06:15.00,Default,,0000,0000,0000,,Prima schimbare de valori culturale pe care o vedem este tendinta
Dialogue: 0,0:06:15.00,0:06:17.00,Default,,0000,0000,0000,,catre ceea ce numim viata lichida.
Dialogue: 0,0:06:17.00,0:06:20.00,Default,,0000,0000,0000,,Aceasta este o trecere de la americanii care-si definesc succesul
Dialogue: 0,0:06:20.00,0:06:23.00,Default,,0000,0000,0000,,prin a detine lucruri la a avea lichiditati,
Dialogue: 0,0:06:23.00,0:06:25.00,Default,,0000,0000,0000,,deoarece cu cat ai mai putin exces in preajma,
Dialogue: 0,0:06:25.00,0:06:28.00,Default,,0000,0000,0000,,cu atat esti mai agil si rapid.
Dialogue: 0,0:06:28.00,0:06:30.00,Default,,0000,0000,0000,,Ca rezultat, apare consumul declasat.
Dialogue: 0,0:06:30.00,0:06:33.00,Default,,0000,0000,0000,,Consumul declasat spune ca aruncarea banilor pe fereastra
Dialogue: 0,0:06:33.00,0:06:37.00,Default,,0000,0000,0000,,nu te face sa fii la moda.
Dialogue: 0,0:06:37.00,0:06:39.00,Default,,0000,0000,0000,,Principiul managementului sunt dolarii si centii.
Dialogue: 0,0:06:39.00,0:06:41.00,Default,,0000,0000,0000,,Deci hai sa ne uitam putin la exemple de acest consum
Dialogue: 0,0:06:41.00,0:06:44.00,Default,,0000,0000,0000,,declasat care decurg de aici.
Dialogue: 0,0:06:44.00,0:06:46.00,Default,,0000,0000,0000,,In primul rand ceva trebuie sa se intample cand
Dialogue: 0,0:06:46.00,0:06:48.00,Default,,0000,0000,0000,,P. Diddy jura sa-si tempereze vestimentatia.
Dialogue: 0,0:06:48.00,0:06:49.00,Default,,0000,0000,0000,,(Rasete)
Dialogue: 0,0:06:49.00,0:06:51.00,Default,,0000,0000,0000,,Serios vorbind, avem de asemenea acest fenomen
Dialogue: 0,0:06:51.00,0:06:53.00,Default,,0000,0000,0000,,pe Bulevardul Madison, si in alte locuri
Dialogue: 0,0:06:53.00,0:06:56.00,Default,,0000,0000,0000,,unde persoane ies din magazinele de lux
Dialogue: 0,0:06:56.00,0:06:58.00,Default,,0000,0000,0000,,cu pungi obisnuite
Dialogue: 0,0:06:58.00,0:07:00.00,Default,,0000,0000,0000,,de hartie ca sa-si ascunda achizitiile de firma.
Dialogue: 0,0:07:00.00,0:07:03.00,Default,,0000,0000,0000,,Vedem dispute sofisticate in moda de astazi.
Dialogue: 0,0:07:03.00,0:07:06.00,Default,,0000,0000,0000,,Dispute sofisticate pentru lux si imobiliare.
Dialogue: 0,0:07:06.00,0:07:08.00,Default,,0000,0000,0000,,Vedem si o relaxare a ego-ului,
Dialogue: 0,0:07:08.00,0:07:10.00,Default,,0000,0000,0000,,si un fel de dezagregare a ingenuitatii.
Dialogue: 0,0:07:10.00,0:07:12.00,Default,,0000,0000,0000,,Este o poveste despre un iaht club
Dialogue: 0,0:07:12.00,0:07:14.00,Default,,0000,0000,0000,,care este, de fapt, format din clasa muncitoare.
Dialogue: 0,0:07:14.00,0:07:16.00,Default,,0000,0000,0000,,Clubul de iaht al muncitorilor unde poti intra,
Dialogue: 0,0:07:16.00,0:07:18.00,Default,,0000,0000,0000,,dar trebuie sa fi lucrat in santierul naval,
Dialogue: 0,0:07:18.00,0:07:20.00,Default,,0000,0000,0000,,ca o conditie a intrarii in club.
Dialogue: 0,0:07:20.00,0:07:22.00,Default,,0000,0000,0000,,Cu totii vedem tendinta catre
Dialogue: 0,0:07:22.00,0:07:25.00,Default,,0000,0000,0000,,turism care este un pic mai cumpatat. Corect?
Dialogue: 0,0:07:25.00,0:07:28.00,Default,,0000,0000,0000,,Agroturism, calatorind la podgorii si ferme.
Dialogue: 0,0:07:28.00,0:07:31.00,Default,,0000,0000,0000,,Si apoi vedem o inaintare, de la dolari si centi.
Dialogue: 0,0:07:31.00,0:07:33.00,Default,,0000,0000,0000,,Ce pot afacerile face ca sa se conecteze
Dialogue: 0,0:07:33.00,0:07:35.00,Default,,0000,0000,0000,,cu aceste noi modele de gandire este chiar interesant.
Dialogue: 0,0:07:35.00,0:07:37.00,Default,,0000,0000,0000,,Cateva lucruri care sunt interesante.
Dialogue: 0,0:07:37.00,0:07:39.00,Default,,0000,0000,0000,,Unul ar fi ca Frito-Lay a intrevazut acest aspect al lichiditatii
Dialogue: 0,0:07:39.00,0:07:41.00,Default,,0000,0000,0000,,la consumatorul lor.
Dialogue: 0,0:07:41.00,0:07:43.00,Default,,0000,0000,0000,,Au descoperit ca consumatorul lor are mai multi bani la inceputul lunii,
Dialogue: 0,0:07:43.00,0:07:45.00,Default,,0000,0000,0000,,mai putini la sfarsitul lunii. Asa ca ce au facut
Dialogue: 0,0:07:45.00,0:07:47.00,Default,,0000,0000,0000,,a fost sa schimbe ambalajele.
Dialogue: 0,0:07:47.00,0:07:49.00,Default,,0000,0000,0000,,Pachete mai mari la inceputul lunii, ambalaje mai mici
Dialogue: 0,0:07:49.00,0:07:51.00,Default,,0000,0000,0000,,la sfarsitul lunii.
Dialogue: 0,0:07:51.00,0:07:54.00,Default,,0000,0000,0000,,Foarte interesant, de asemenea, este clubul San Franciscio Giants.
Dialogue: 0,0:07:54.00,0:07:57.00,Default,,0000,0000,0000,,Ei au instituit preturile dinamice.
Dialogue: 0,0:07:57.00,0:07:59.00,Default,,0000,0000,0000,,Asa ca iau in considerare orice, de la reusitele aruncatorului
Dialogue: 0,0:07:59.00,0:08:02.00,Default,,0000,0000,0000,,pana la vreme, la recordurile echipei,
Dialogue: 0,0:08:02.00,0:08:04.00,Default,,0000,0000,0000,,in setarea pretului pentru consumator.
Dialogue: 0,0:08:04.00,0:08:07.00,Default,,0000,0000,0000,,Alt exemplu al acestor tipuri miscari este
Dialogue: 0,0:08:07.00,0:08:09.00,Default,,0000,0000,0000,,ascensiunea companiei Zynga.
Dialogue: 0,0:08:09.00,0:08:11.00,Default,,0000,0000,0000,,Zynga a crescut pe seama dorintei consumatorului
Dialogue: 0,0:08:11.00,0:08:14.00,Default,,0000,0000,0000,,de a nu fi blocat in costuri fixe.
Dialogue: 0,0:08:14.00,0:08:16.00,Default,,0000,0000,0000,,Din nou, asta este despre costuri variabile, standarde de viata variabile.
Dialogue: 0,0:08:16.00,0:08:18.00,Default,,0000,0000,0000,,Asa ca microplatile au devenit uriase.
Dialogue: 0,0:08:18.00,0:08:21.00,Default,,0000,0000,0000,,Si, in sfarsit, unii oameni folosesc Hulu
Dialogue: 0,0:08:21.00,0:08:23.00,Default,,0000,0000,0000,,de fapt ca un dispozitiv de a scapa de facturile de televiziune prin cablu.
Dialogue: 0,0:08:23.00,0:08:25.00,Default,,0000,0000,0000,,Asa ca, ideile cu adevarat inteligente
Dialogue: 0,0:08:25.00,0:08:28.00,Default,,0000,0000,0000,,sunt luate in considerare si marketeerii incepe sa inteleaga.
Dialogue: 0,0:08:28.00,0:08:30.00,Default,,0000,0000,0000,,A doua din cele 4 valori
Dialogue: 0,0:08:30.00,0:08:33.00,Default,,0000,0000,0000,,este miscarea catre etica si fairplay.
Dialogue: 0,0:08:33.00,0:08:36.00,Default,,0000,0000,0000,,Observam ca se desfasoara cu empatie si respect.
Dialogue: 0,0:08:36.00,0:08:38.00,Default,,0000,0000,0000,,Consumatorul o cere.
Dialogue: 0,0:08:38.00,0:08:40.00,Default,,0000,0000,0000,,Si, ca rezultat, afacerile trebuie sa furnizeze
Dialogue: 0,0:08:40.00,0:08:42.00,Default,,0000,0000,0000,,nu doar valoare, ci valori.
Dialogue: 0,0:08:42.00,0:08:44.00,Default,,0000,0000,0000,,Din ce in ce mai mult, consumatorii se uita la cultura companiei,
Dialogue: 0,0:08:44.00,0:08:47.00,Default,,0000,0000,0000,,se uita la comportamentul ei in piata.
Dialogue: 0,0:08:47.00,0:08:49.00,Default,,0000,0000,0000,,Deci, ceea ce vedem cu empatie si respect, multe lucruri incurajatoare
Dialogue: 0,0:08:49.00,0:08:51.00,Default,,0000,0000,0000,,care au rezultat din aceasta recesiune.
Dialogue: 0,0:08:51.00,0:08:53.00,Default,,0000,0000,0000,,O sa va dau cateva exemple.
Dialogue: 0,0:08:53.00,0:08:55.00,Default,,0000,0000,0000,,Unul este accentul catre comunitati si vecinatati,
Dialogue: 0,0:08:55.00,0:08:59.00,Default,,0000,0000,0000,,un accent crescut catre vecinii vostri ca sistem de suport.
Dialogue: 0,0:08:59.00,0:09:03.00,Default,,0000,0000,0000,,De asemenea, un rezultat minunat al unui lucru groaznic,
Dialogue: 0,0:09:03.00,0:09:05.00,Default,,0000,0000,0000,,care a fost somajul, este o crestere a
Dialogue: 0,0:09:05.00,0:09:07.00,Default,,0000,0000,0000,,voluntariatului in tara noastra.
Dialogue: 0,0:09:07.00,0:09:09.00,Default,,0000,0000,0000,,De asemenea, vedem acest fenomen --
Dialogue: 0,0:09:09.00,0:09:11.00,Default,,0000,0000,0000,,unii dintre voi poate aveti "copii bumerang" --
Dialogue: 0,0:09:11.00,0:09:13.00,Default,,0000,0000,0000,,acestia sunt "absolventi bumerang"
Dialogue: 0,0:09:13.00,0:09:15.00,Default,,0000,0000,0000,,care presupune ca universitatile reiau legatura cu absolventii
Dialogue: 0,0:09:15.00,0:09:19.00,Default,,0000,0000,0000,,ajutandu-i in cautarea de job-uri, impartasind abilitati si reinstruindu-i.
Dialogue: 0,0:09:19.00,0:09:21.00,Default,,0000,0000,0000,,Am vorbit, de asemenea, despre caracter si profesionalism.
Dialogue: 0,0:09:21.00,0:09:25.00,Default,,0000,0000,0000,,Am avut miracolul de pe raul Hudson in New York, stiti, in ianuarie.
Dialogue: 0,0:09:25.00,0:09:29.00,Default,,0000,0000,0000,,Si, dintr-o data, Sully a devenit un nume important pe Babycenter.
Dialogue: 0,0:09:29.00,0:09:30.00,Default,,0000,0000,0000,,(Rasete)
Dialogue: 0,0:09:30.00,0:09:32.00,Default,,0000,0000,0000,,Deci, din punctul de vedere al valorii si valorilor,
Dialogue: 0,0:09:32.00,0:09:35.00,Default,,0000,0000,0000,,ce pot face companiile este sa se conecteze in diferite feluri.
Dialogue: 0,0:09:35.00,0:09:37.00,Default,,0000,0000,0000,,Microsoft face ceva minunat.
Dialogue: 0,0:09:37.00,0:09:41.00,Default,,0000,0000,0000,,S-au angajat sa re-instruiasca in IT 2 milioane de americani:
Dialogue: 0,0:09:41.00,0:09:44.00,Default,,0000,0000,0000,,folosind infrastructura existenta sa faca ceva bun.
Dialogue: 0,0:09:44.00,0:09:47.00,Default,,0000,0000,0000,,O alta compatie interesanta este Gore-Tex.
Dialogue: 0,0:09:47.00,0:09:49.00,Default,,0000,0000,0000,,In Gore-Tex totul este despre responsabilitate personala
Dialogue: 0,0:09:49.00,0:09:51.00,Default,,0000,0000,0000,,a managementului si angajatilor,
Dialogue: 0,0:09:51.00,0:09:55.00,Default,,0000,0000,0000,,pana in punctul in care evita ideea de sefi.
Dialogue: 0,0:09:55.00,0:09:57.00,Default,,0000,0000,0000,,Dar ei, de asemenea, vorbesc despre faptul ca
Dialogue: 0,0:09:57.00,0:09:59.00,Default,,0000,0000,0000,,executivii lor, toate rapoartele lor de cheltuieli,
Dialogue: 0,0:09:59.00,0:10:02.00,Default,,0000,0000,0000,,sunt puse in reteaua intranet a companiei pentru ca oricine sa le poata vedea.
Dialogue: 0,0:10:02.00,0:10:04.00,Default,,0000,0000,0000,,Transparenta completa.
Dialogue: 0,0:10:04.00,0:10:07.00,Default,,0000,0000,0000,,Gandeste-te de doua ori inainte de a bea o sticla de vin.
Dialogue: 0,0:10:07.00,0:10:10.00,Default,,0000,0000,0000,,A treia din cele patru legi ale consumerismului post-criza
Dialogue: 0,0:10:10.00,0:10:12.00,Default,,0000,0000,0000,,este despre un stil de viata durabil.
Dialogue: 0,0:10:12.00,0:10:14.00,Default,,0000,0000,0000,,Vedem in datele noastre ca consumatorii realizeaza
Dialogue: 0,0:10:14.00,0:10:16.00,Default,,0000,0000,0000,,ca este un maraton, nu o cursa de viteza.
Dialogue: 0,0:10:16.00,0:10:18.00,Default,,0000,0000,0000,,Ei fac sapaturi. Si cauta moduri de a extrage valori
Dialogue: 0,0:10:18.00,0:10:21.00,Default,,0000,0000,0000,,din fiecare achizitie pe care o fac.
Dialogue: 0,0:10:21.00,0:10:23.00,Default,,0000,0000,0000,,Dovada sta faptul ca americanii isi pastreaza masinile
Dialogue: 0,0:10:23.00,0:10:25.00,Default,,0000,0000,0000,,mai mult decat pana acum
Dialogue: 0,0:10:25.00,0:10:29.00,Default,,0000,0000,0000,,9,4 ani, in medie, in martie. Un record.
Dialogue: 0,0:10:29.00,0:10:31.00,Default,,0000,0000,0000,,De asemenea, vedem ca bibliotecile au devenit
Dialogue: 0,0:10:31.00,0:10:33.00,Default,,0000,0000,0000,,o resursa uriasa pentru America.
Dialogue: 0,0:10:33.00,0:10:35.00,Default,,0000,0000,0000,,Stiati ca 68% din americani
Dialogue: 0,0:10:35.00,0:10:37.00,Default,,0000,0000,0000,,au acum un permis de intrare la biblioteca?
Dialogue: 0,0:10:37.00,0:10:39.00,Default,,0000,0000,0000,,Cel mai mare procent in istoria natiunii noastre.
Dialogue: 0,0:10:39.00,0:10:41.00,Default,,0000,0000,0000,,Deci ceea ce vedeti in acest trend este si
Dialogue: 0,0:10:41.00,0:10:43.00,Default,,0000,0000,0000,,acumularea de cunostinte.
Dialogue: 0,0:10:43.00,0:10:45.00,Default,,0000,0000,0000,,Educatia continua este in crestere.
Dialogue: 0,0:10:45.00,0:10:47.00,Default,,0000,0000,0000,,Totul este concentrat pe imbunatatire si instruire.
Dialogue: 0,0:10:47.00,0:10:49.00,Default,,0000,0000,0000,,si dezvoltare si inaintare.
Dialogue: 0,0:10:49.00,0:10:52.00,Default,,0000,0000,0000,,De asemenea, vedem o mare miscare DIY. (Do-It-Yourself = fa-o singur)
Dialogue: 0,0:10:52.00,0:10:55.00,Default,,0000,0000,0000,,Am fost fascinat sa aflu ca 30%
Dialogue: 0,0:10:55.00,0:10:58.00,Default,,0000,0000,0000,,din toate locuintele din America sunt, de fapt, construite de proprietari.
Dialogue: 0,0:10:58.00,0:11:01.00,Default,,0000,0000,0000,,Asta include casute de vacanta si asemanatoare. Dar este 30%.
Dialogue: 0,0:11:01.00,0:11:03.00,Default,,0000,0000,0000,,Deci oamenii isi murdaresc mainile. Isi sufleca manecile.
Dialogue: 0,0:11:03.00,0:11:05.00,Default,,0000,0000,0000,,Isi doresc aceste calificari.
Dialogue: 0,0:11:05.00,0:11:07.00,Default,,0000,0000,0000,,Vedem asta in fenomenul cresterii in curte
Dialogue: 0,0:11:07.00,0:11:10.00,Default,,0000,0000,0000,,a gainilor si ratelor. Si cand faceti socotelilele,
Dialogue: 0,0:11:10.00,0:11:12.00,Default,,0000,0000,0000,,se spune ca nu renteaza, dar principiul este acolo
Dialogue: 0,0:11:12.00,0:11:16.00,Default,,0000,0000,0000,,este vorba despre sustenabilitate si a avea grija de tine.
Dialogue: 0,0:11:16.00,0:11:18.00,Default,,0000,0000,0000,,Si apoi ne uitam la High Line in New York,
Dialogue: 0,0:11:18.00,0:11:20.00,Default,,0000,0000,0000,,o excelenta folosire a regandirii
Dialogue: 0,0:11:20.00,0:11:22.00,Default,,0000,0000,0000,,infrastructurii existente pentru ceva bun, adica
Dialogue: 0,0:11:22.00,0:11:24.00,Default,,0000,0000,0000,,un parc nou-nout in New York.
Dialogue: 0,0:11:24.00,0:11:26.00,Default,,0000,0000,0000,,Deci, ceea ce brandurile pot face, la fel si companiile,
Dialogue: 0,0:11:26.00,0:11:28.00,Default,,0000,0000,0000,,este sa plateasca dividende consumatorilor,
Dialogue: 0,0:11:28.00,0:11:30.00,Default,,0000,0000,0000,,sa fie branduri care dureaza,
Dialogue: 0,0:11:30.00,0:11:33.00,Default,,0000,0000,0000,,sa ofere transparenta, sa-ti promita ca vei exista dincolo de vanzarile de azi.
Dialogue: 0,0:11:33.00,0:11:36.00,Default,,0000,0000,0000,,Un exemplu perfect este Patagonia.
Dialogue: 0,0:11:36.00,0:11:38.00,Default,,0000,0000,0000,,Patagonia's Footprint Chronicles in principiu
Dialogue: 0,0:11:38.00,0:11:41.00,Default,,0000,0000,0000,,tine evidenta fiecarui produs pe care-l fabrica,
Dialogue: 0,0:11:41.00,0:11:43.00,Default,,0000,0000,0000,,si va ofera responsabilitate sociala,
Dialogue: 0,0:11:43.00,0:11:45.00,Default,,0000,0000,0000,,si va ajuta sa intelegeti etica
Dialogue: 0,0:11:45.00,0:11:47.00,Default,,0000,0000,0000,,ce sta in spatele fiecarui produs fabricat.
Dialogue: 0,0:11:47.00,0:11:49.00,Default,,0000,0000,0000,,Alt mare exemplu este Fidelity.
Dialogue: 0,0:11:49.00,0:11:52.00,Default,,0000,0000,0000,,In loc de recompense imediate in bani pentru cumparaturile pe credit sau debit,
Dialogue: 0,0:11:52.00,0:11:54.00,Default,,0000,0000,0000,,este vorba de 529 recompense
Dialogue: 0,0:11:54.00,0:11:57.00,Default,,0000,0000,0000,,pentru educatia universitara.
Dialogue: 0,0:11:57.00,0:11:59.00,Default,,0000,0000,0000,,Sau interesanta companie SunRun.
Dialogue: 0,0:11:59.00,0:12:02.00,Default,,0000,0000,0000,,Iubesc aceasta companie. Ei au creat o cooperativa de consumatori
Dialogue: 0,0:12:02.00,0:12:05.00,Default,,0000,0000,0000,,care pun panouri solare pe casele lor
Dialogue: 0,0:12:05.00,0:12:07.00,Default,,0000,0000,0000,,si au creat utilitati bazate pe consumator
Dialogue: 0,0:12:07.00,0:12:09.00,Default,,0000,0000,0000,,unde electricitatea generata este
Dialogue: 0,0:12:09.00,0:12:11.00,Default,,0000,0000,0000,,pompata inapoi in piata de energie.
Dialogue: 0,0:12:11.00,0:12:13.00,Default,,0000,0000,0000,,Deci, este o cooperativa condusa de consumatori.
Dialogue: 0,0:12:13.00,0:12:16.00,Default,,0000,0000,0000,,Asa ca, al patrulea fel de consum post criza identificat
Dialogue: 0,0:12:16.00,0:12:19.00,Default,,0000,0000,0000,,este intoarcerea catre comunitate, oameni.
Dialogue: 0,0:12:19.00,0:12:21.00,Default,,0000,0000,0000,,Este incredibil de important in acest moment.
Dialogue: 0,0:12:21.00,0:12:24.00,Default,,0000,0000,0000,,Increderea nu este parcelata, asa cum stim cu totii.
Dialogue: 0,0:12:24.00,0:12:26.00,Default,,0000,0000,0000,,Acum este vorba despre conectarea la comunitatile voastre,
Dialogue: 0,0:12:26.00,0:12:28.00,Default,,0000,0000,0000,,despre conectarea la retelele voastre sociale.
Dialogue: 0,0:12:28.00,0:12:30.00,Default,,0000,0000,0000,,In cartea mea am vorbit despre faptul ca 72%
Dialogue: 0,0:12:30.00,0:12:32.00,Default,,0000,0000,0000,,din oameni au incredere in ce spun alti oameni
Dialogue: 0,0:12:32.00,0:12:35.00,Default,,0000,0000,0000,,despre un brand sau o companie, in comparatie cu 15% - increderea in reclame.
Dialogue: 0,0:12:35.00,0:12:37.00,Default,,0000,0000,0000,,Deci, in aceasta privinta,
Dialogue: 0,0:12:37.00,0:12:39.00,Default,,0000,0000,0000,,consumerismul colectiv si-a luat cu adevarat zborul.
Dialogue: 0,0:12:39.00,0:12:41.00,Default,,0000,0000,0000,,Este vorba despre consumatori lucrand impreuna
Dialogue: 0,0:12:41.00,0:12:43.00,Default,,0000,0000,0000,,sa obtina ceea ce vor din piata.
Dialogue: 0,0:12:43.00,0:12:45.00,Default,,0000,0000,0000,,Sa ne uitam la cateva exemple rapide.
Dialogue: 0,0:12:45.00,0:12:47.00,Default,,0000,0000,0000,,Miscarea artizanala este imensa.
Dialogue: 0,0:12:47.00,0:12:50.00,Default,,0000,0000,0000,,Toate produsele si serviciile locale,
Dialogue: 0,0:12:50.00,0:12:52.00,Default,,0000,0000,0000,,in sprijinul comunitatilor locale,
Dialogue: 0,0:12:52.00,0:12:55.00,Default,,0000,0000,0000,,indiferent ca e vorba de branzeturi, vinuri sau alte produse.
Dialogue: 0,0:12:55.00,0:12:58.00,Default,,0000,0000,0000,,De asemenea, cresterea valutelor locale.
Dialogue: 0,0:12:58.00,0:13:00.00,Default,,0000,0000,0000,,Realizand ca este dificil de obtinut imprumuturi in aceste imprejurari,
Dialogue: 0,0:13:00.00,0:13:02.00,Default,,0000,0000,0000,,faceti afaceri doar cu oameni in care aveti incredere,
Dialogue: 0,0:13:02.00,0:13:04.00,Default,,0000,0000,0000,,in pietele locale.
Dialogue: 0,0:13:04.00,0:13:06.00,Default,,0000,0000,0000,,Deci, aceasta crestere a acestui fel de valute locale
Dialogue: 0,0:13:06.00,0:13:08.00,Default,,0000,0000,0000,,este un alt fenomen interesant.
Dialogue: 0,0:13:08.00,0:13:10.00,Default,,0000,0000,0000,,Apoi au intocmit acest raport recent
Dialogue: 0,0:13:10.00,0:13:12.00,Default,,0000,0000,0000,,eu am fost fascinat.
Dialogue: 0,0:13:12.00,0:13:14.00,Default,,0000,0000,0000,,Au inceput, in anumite comunitati din USA,
Dialogue: 0,0:13:14.00,0:13:17.00,Default,,0000,0000,0000,,sa publice consumul de electricitate al oamenilor.
Dialogue: 0,0:13:17.00,0:13:20.00,Default,,0000,0000,0000,,Si ceea ce au descoperit este ca atunci cand acest consum a fost facut public,
Dialogue: 0,0:13:20.00,0:13:24.00,Default,,0000,0000,0000,,consumul de electricitate al comunitatilor a scazut.
Dialogue: 0,0:13:24.00,0:13:27.00,Default,,0000,0000,0000,,Apoi ne uitam la ideea de adunare a vacilor,
Dialogue: 0,0:13:27.00,0:13:29.00,Default,,0000,0000,0000,,care reprezinta fenomenul consumatorilor
Dialogue: 0,0:13:29.00,0:13:31.00,Default,,0000,0000,0000,,care se organizeaza impreuna
Dialogue: 0,0:13:31.00,0:13:33.00,Default,,0000,0000,0000,,ca sa cumpere carne din ferme organice
Dialogue: 0,0:13:33.00,0:13:37.00,Default,,0000,0000,0000,,despre care stiu ca sunt sigure si controlate in felul in care voiau ei sa fie controlate.
Dialogue: 0,0:13:37.00,0:13:39.00,Default,,0000,0000,0000,,Si mai exista alta interesanta tendinta
Dialogue: 0,0:13:39.00,0:13:42.00,Default,,0000,0000,0000,,care a aparut in California, care este despre "mafia morcovilor".
Dialogue: 0,0:13:42.00,0:13:44.00,Default,,0000,0000,0000,,Reactia traditionala ar fi boicotul, corect?
Dialogue: 0,0:13:44.00,0:13:46.00,Default,,0000,0000,0000,,Sa arati un bat? De ce sa nu arati un morcov?
Dialogue: 0,0:13:46.00,0:13:50.00,Default,,0000,0000,0000,,Deci acestia sunt consumatorii care se organizeaza, adunandu-si resursele,
Dialogue: 0,0:13:50.00,0:13:53.00,Default,,0000,0000,0000,,sa stimuleze companiile sa faca bine.
Dialogue: 0,0:13:53.00,0:13:56.00,Default,,0000,0000,0000,,Si apoi ne uitam la ce pot face companiile.
Dialogue: 0,0:13:56.00,0:13:59.00,Default,,0000,0000,0000,,Aceasta este toata oportunitea in calitatea de organizator de comunitati.
Dialogue: 0,0:13:59.00,0:14:02.00,Default,,0000,0000,0000,,Trebuie sa realizezi ca nu poti lupta sau controla asta.
Dialogue: 0,0:14:02.00,0:14:04.00,Default,,0000,0000,0000,,De fapt e nevoie sa o organizezi.
Dialogue: 0,0:14:04.00,0:14:06.00,Default,,0000,0000,0000,,Trebuie sa o pui in valoare. Trebuie sa-i dati o semnificatie.
Dialogue: 0,0:14:06.00,0:14:08.00,Default,,0000,0000,0000,,Sunt o multime de exemple interesante
Dialogue: 0,0:14:08.00,0:14:10.00,Default,,0000,0000,0000,,pe care le vedem.
Dialogue: 0,0:14:10.00,0:14:12.00,Default,,0000,0000,0000,,Primul este faptul ca
Dialogue: 0,0:14:12.00,0:14:14.00,Default,,0000,0000,0000,,compania Zagat s-a indepartat
Dialogue: 0,0:14:14.00,0:14:17.00,Default,,0000,0000,0000,,si diversificat, de la clasificarea restaurantelor,
Dialogue: 0,0:14:17.00,0:14:19.00,Default,,0000,0000,0000,,la clasificarea serviciilor de sanatate.
Dialogue: 0,0:14:19.00,0:14:21.00,Default,,0000,0000,0000,,Deci ce certificari are Zagat?
Dialogue: 0,0:14:21.00,0:14:24.00,Default,,0000,0000,0000,,Ei bine, multe. Pentru ca este reteaua lor de oameni. Corect?
Dialogue: 0,0:14:24.00,0:14:26.00,Default,,0000,0000,0000,,Deci asta devine o forta puternica pentru ei
Dialogue: 0,0:14:26.00,0:14:29.00,Default,,0000,0000,0000,,sa-si faca brandul mai elastic.
Dialogue: 0,0:14:29.00,0:14:32.00,Default,,0000,0000,0000,,Apoi va uitati la fenomenul Kogi.
Dialogue: 0,0:14:32.00,0:14:35.00,Default,,0000,0000,0000,,Acest Kogi nu exista. Este un camion in miscare. Corect?
Dialogue: 0,0:14:35.00,0:14:37.00,Default,,0000,0000,0000,,Este un camion in miscare prin Los Angeles. Si singurul fel in care-l poti descoperi
Dialogue: 0,0:14:37.00,0:14:39.00,Default,,0000,0000,0000,,este prin intermediul Twitter.
Dialogue: 0,0:14:39.00,0:14:44.00,Default,,0000,0000,0000,,Sau daca va uitati la Johnson & Johnson's Momversations.
Dialogue: 0,0:14:44.00,0:14:46.00,Default,,0000,0000,0000,,Un blog fenomenal care a fost construit.
Dialogue: 0,0:14:46.00,0:14:48.00,Default,,0000,0000,0000,,In care J&J foloseste
Dialogue: 0,0:14:48.00,0:14:50.00,Default,,0000,0000,0000,,puterea bloggeritelor mamici,
Dialogue: 0,0:14:50.00,0:14:53.00,Default,,0000,0000,0000,,permitandu-le sa creeze un forum
Dialogue: 0,0:14:53.00,0:14:55.00,Default,,0000,0000,0000,,unde pot comunica si se pot conecta.
Dialogue: 0,0:14:55.00,0:14:57.00,Default,,0000,0000,0000,,Si asta a devenit un foarte, foarte valoros
Dialogue: 0,0:14:57.00,0:15:00.00,Default,,0000,0000,0000,,fel de venit din reclama pentru J&J.
Dialogue: 0,0:15:00.00,0:15:02.00,Default,,0000,0000,0000,,Asta plus faptul ca aveti
Dialogue: 0,0:15:02.00,0:15:04.00,Default,,0000,0000,0000,,o munca extraordinara din partea CEO
Dialogue: 0,0:15:04.00,0:15:06.00,Default,,0000,0000,0000,,de la Ford la Zappos, conectati prin Twitter
Dialogue: 0,0:15:06.00,0:15:08.00,Default,,0000,0000,0000,,creand un mediu deschis,
Dialogue: 0,0:15:08.00,0:15:11.00,Default,,0000,0000,0000,,permitand angajatilor sa fie o parte a procesului,
Dialogue: 0,0:15:11.00,0:15:13.00,Default,,0000,0000,0000,,decat sa se ascunda in spatele zidurilor.
Dialogue: 0,0:15:13.00,0:15:15.00,Default,,0000,0000,0000,,Vedeti in aceasta forta in ascensiune un fel de
Dialogue: 0,0:15:15.00,0:15:18.00,Default,,0000,0000,0000,,transparenta si deschidere totala pe care companiile au inceput sa o adopte.
Dialogue: 0,0:15:18.00,0:15:21.00,Default,,0000,0000,0000,,Totul pentru ca consumatorul o cere.
Dialogue: 0,0:15:21.00,0:15:23.00,Default,,0000,0000,0000,,Asa ca, atunci cand ne uitam la asta si ne dam putin inapoi,
Dialogue: 0,0:15:23.00,0:15:25.00,Default,,0000,0000,0000,,ce cred eu este ca criza care exista astazi
Dialogue: 0,0:15:25.00,0:15:27.00,Default,,0000,0000,0000,,este in totalitate reala.
Dialogue: 0,0:15:27.00,0:15:30.00,Default,,0000,0000,0000,,A fost coplesitor de puternica pentru consumatori.
Dialogue: 0,0:15:30.00,0:15:33.00,Default,,0000,0000,0000,,Dar in acelasi timp, asta a fost o oportunitate impresionanta.
Dialogue: 0,0:15:33.00,0:15:35.00,Default,,0000,0000,0000,,Si caracterul chinez pentru criza
Dialogue: 0,0:15:35.00,0:15:38.00,Default,,0000,0000,0000,,este de fapt aceeasi fata a aceleiasi monezi.
Dialogue: 0,0:15:38.00,0:15:40.00,Default,,0000,0000,0000,,Criza inseamna oportunitate.
Dialogue: 0,0:15:40.00,0:15:42.00,Default,,0000,0000,0000,,Ceea ce vedem la consumatorii de azi
Dialogue: 0,0:15:42.00,0:15:44.00,Default,,0000,0000,0000,,este abilitatea lor
Dialogue: 0,0:15:44.00,0:15:46.00,Default,,0000,0000,0000,,sa ne scoata din aceasta recesiune.
Dialogue: 0,0:15:46.00,0:15:48.00,Default,,0000,0000,0000,,Asa ca, noi credem ca consumul condus de valori
Dialogue: 0,0:15:48.00,0:15:51.00,Default,,0000,0000,0000,,va forta capitalismul sa fie mai bun.
Dialogue: 0,0:15:51.00,0:15:53.00,Default,,0000,0000,0000,,Va conduce inovarea.
Dialogue: 0,0:15:53.00,0:15:55.00,Default,,0000,0000,0000,,Va face produse mai durabile. Va crea
Dialogue: 0,0:15:55.00,0:15:57.00,Default,,0000,0000,0000,,servicii mai bune si mai intuitive pentru consumator.
Dialogue: 0,0:15:57.00,0:16:00.00,Default,,0000,0000,0000,,Ne va da oportunitatea sa ne conectam cu companiile
Dialogue: 0,0:16:00.00,0:16:02.00,Default,,0000,0000,0000,,care impartasesc aceleasi valori ca si noi.
Dialogue: 0,0:16:02.00,0:16:04.00,Default,,0000,0000,0000,,Asa ca, atunci cand ne dam inapoi si ne uitam la asta
Dialogue: 0,0:16:04.00,0:16:06.00,Default,,0000,0000,0000,,si vedem inceputul acestor tendinte
Dialogue: 0,0:16:06.00,0:16:08.00,Default,,0000,0000,0000,,pe care le vedem in informatiile noastre
Dialogue: 0,0:16:08.00,0:16:10.00,Default,,0000,0000,0000,,vedem un foarte promitator tablou al viitorului Americii.
Dialogue: 0,0:16:10.00,0:16:12.00,Default,,0000,0000,0000,,Va multumesc foarte mult.
Dialogue: 0,0:16:12.00,0:16:14.00,Default,,0000,0000,0000,,(Aplauze)