[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:27.02,0:00:30.94,Default,,0000,0000,0000,,What if we were to redefine\Nthe relationship we have with sharks,
Dialogue: 0,0:00:30.94,0:00:34.47,Default,,0000,0000,0000,,to one based on scientific fact,\Nreality, and logic,
Dialogue: 0,0:00:34.49,0:00:38.64,Default,,0000,0000,0000,,rather than the current one, based off of\Nlimited and biased information?
Dialogue: 0,0:00:38.66,0:00:43.10,Default,,0000,0000,0000,,I want to talk about how changing the way\Nwe perceive sharks and interact with them
Dialogue: 0,0:00:43.10,0:00:46.88,Default,,0000,0000,0000,,could change our environment, economies,\Nand lives for the better.
Dialogue: 0,0:00:46.88,0:00:50.38,Default,,0000,0000,0000,,But first, I want\Nto introduce you to someone
Dialogue: 0,0:00:50.38,0:00:57.00,Default,,0000,0000,0000,,who has positively influenced and inspired\Nmy life's work, passion, and focus.
Dialogue: 0,0:00:57.26,0:01:02.21,Default,,0000,0000,0000,,She's intelligent, she's graceful,\Nbeautiful, efficient,
Dialogue: 0,0:01:02.21,0:01:07.00,Default,,0000,0000,0000,,but what I admire her most for\Nis her very important work and role.
Dialogue: 0,0:01:07.02,0:01:11.04,Default,,0000,0000,0000,,What most people don't know\Nis that without her work and influence,
Dialogue: 0,0:01:11.04,0:01:12.80,Default,,0000,0000,0000,,none of our lives would be the same.
Dialogue: 0,0:01:13.07,0:01:18.28,Default,,0000,0000,0000,,And I wanted to describe her to you first,\Nbefore I showed you her photo,
Dialogue: 0,0:01:18.28,0:01:22.41,Default,,0000,0000,0000,,because I've come to find that,\Noftentimes, we make snap judgments,
Dialogue: 0,0:01:22.41,0:01:25.38,Default,,0000,0000,0000,,prejudice, based off of\Nvery little factual information.
Dialogue: 0,0:01:25.38,0:01:29.64,Default,,0000,0000,0000,,I've personally found this\Nbecause oftentimes I'm judged solely
Dialogue: 0,0:01:29.64,0:01:32.32,Default,,0000,0000,0000,,off of my appearance\Nor work as a professional model,
Dialogue: 0,0:01:32.35,0:01:37.29,Default,,0000,0000,0000,,rather than my primary work\Nin science, conservation, and business.
Dialogue: 0,0:01:37.32,0:01:40.11,Default,,0000,0000,0000,,So, please keep in mind the truth
Dialogue: 0,0:01:40.13,0:01:42.97,Default,,0000,0000,0000,,that often there's more \Nthan meets the eye,
Dialogue: 0,0:01:42.97,0:01:45.12,Default,,0000,0000,0000,,and when you take time\Nto get to know someone
Dialogue: 0,0:01:45.12,0:01:46.43,Default,,0000,0000,0000,,and better understand them,
Dialogue: 0,0:01:46.43,0:01:47.97,Default,,0000,0000,0000,,maybe you can better value them.
Dialogue: 0,0:01:47.97,0:01:51.02,Default,,0000,0000,0000,,And sometimes it's a little more\Ninteresting than you think too.
Dialogue: 0,0:01:51.12,0:01:55.39,Default,,0000,0000,0000,,So, without further ado,\Nmy beautiful role model, Bella,
Dialogue: 0,0:01:55.42,0:01:56.60,Default,,0000,0000,0000,,which means beautiful,
Dialogue: 0,0:01:56.62,0:02:00.59,Default,,0000,0000,0000,,and yes, she's a great white shark,\Nor more accurately termed, a white shark,
Dialogue: 0,0:02:00.62,0:02:02.58,Default,,0000,0000,0000,,Carcharodon carcharias.
Dialogue: 0,0:02:02.58,0:02:05.14,Default,,0000,0000,0000,,Now, I know you might just be\Nnoticing her nice teeth
Dialogue: 0,0:02:05.14,0:02:07.65,Default,,0000,0000,0000,,and thinking something along\Nthe lines of "monster,"
Dialogue: 0,0:02:07.65,0:02:10.45,Default,,0000,0000,0000,,but tonight, put your prior beliefs\Nabout sharks on hold,
Dialogue: 0,0:02:10.45,0:02:12.81,Default,,0000,0000,0000,,while I explain why Bella\Nis an ideal role model,
Dialogue: 0,0:02:12.81,0:02:14.59,Default,,0000,0000,0000,,why we should seriously take action
Dialogue: 0,0:02:14.59,0:02:17.62,Default,,0000,0000,0000,,to redefine the relationship\Nwe have with these animals,
Dialogue: 0,0:02:17.62,0:02:19.16,Default,,0000,0000,0000,,to one based on scientific fact,
Dialogue: 0,0:02:19.16,0:02:20.49,Default,,0000,0000,0000,,to that or reality,
Dialogue: 0,0:02:20.49,0:02:24.88,Default,,0000,0000,0000,,rather than appearances, snap judgments,\Nand fictitious Hollywood movies.
Dialogue: 0,0:02:26.18,0:02:29.41,Default,,0000,0000,0000,,Bella and her kind\Nare extremely intelligent.
Dialogue: 0,0:02:29.41,0:02:32.28,Default,,0000,0000,0000,,I've observed her, and her kind,
Dialogue: 0,0:02:32.28,0:02:34.70,Default,,0000,0000,0000,,outsmarting even humans\Nwithin a matter of moments
Dialogue: 0,0:02:34.70,0:02:38.27,Default,,0000,0000,0000,,by adapting her behavior\Neven in novel situations.
Dialogue: 0,0:02:39.20,0:02:42.59,Default,,0000,0000,0000,,This ability to quickly adapt
Dialogue: 0,0:02:42.59,0:02:44.95,Default,,0000,0000,0000,,has likely led to sharks'\Nresilience over time.
Dialogue: 0,0:02:45.19,0:02:47.68,Default,,0000,0000,0000,,They evolved before dinosaurs,
Dialogue: 0,0:02:47.68,0:02:49.08,Default,,0000,0000,0000,,before trees.
Dialogue: 0,0:02:49.11,0:02:52.53,Default,,0000,0000,0000,,They evolved two more known\Nsensory systems than we even have
Dialogue: 0,0:02:52.53,0:02:54.72,Default,,0000,0000,0000,,to aid them a high level of efficiency
Dialogue: 0,0:02:54.72,0:02:57.13,Default,,0000,0000,0000,,in their very important role\Nin the ecosystems,
Dialogue: 0,0:02:57.13,0:03:00.30,Default,,0000,0000,0000,,shaping, influencing them,\Nand making them stronger, and better.
Dialogue: 0,0:03:01.25,0:03:04.60,Default,,0000,0000,0000,,Now, even though they are\Nhighly cognitive, cautious,
Dialogue: 0,0:03:04.60,0:03:07.35,Default,,0000,0000,0000,,and take in multiple factors\Nbefore they take action,
Dialogue: 0,0:03:07.35,0:03:11.98,Default,,0000,0000,0000,,it is true that on rare, rare, rare,\Nmuch more rare, occasions
Dialogue: 0,0:03:11.98,0:03:13.34,Default,,0000,0000,0000,,than we make mistakes,
Dialogue: 0,0:03:13.34,0:03:16.49,Default,,0000,0000,0000,,sharks do make mistakes, and,\Nunfortunately, someone does get bit.
Dialogue: 0,0:03:16.49,0:03:18.51,Default,,0000,0000,0000,,Still, considering the millions of people
Dialogue: 0,0:03:18.51,0:03:22.57,Default,,0000,0000,0000,,that enter the water,\Nthe oceans, every single day,
Dialogue: 0,0:03:22.72,0:03:26.71,Default,,0000,0000,0000,,and the average number\Nof fatalities is five to seven ...
Dialogue: 0,0:03:28.38,0:03:30.52,Default,,0000,0000,0000,,Now, I feel extremely lucky.
Dialogue: 0,0:03:30.55,0:03:34.94,Default,,0000,0000,0000,,I get to spend almost every single day\Ndiving with sharks,
Dialogue: 0,0:03:35.11,0:03:37.22,Default,,0000,0000,0000,,over 30 different species around the world
Dialogue: 0,0:03:37.22,0:03:40.94,Default,,0000,0000,0000,,on a diversity of research programs\Nand conservation campaigns.
Dialogue: 0,0:03:40.94,0:03:43.64,Default,,0000,0000,0000,,My work in marine biology\Nfocuses on ethology,
Dialogue: 0,0:03:43.64,0:03:47.48,Default,,0000,0000,0000,,which is animal behavior and psychology,\Nand cognitive ecology,
Dialogue: 0,0:03:47.48,0:03:51.49,Default,,0000,0000,0000,,where I study the way the animals interact\Nwith one another and their environment.
Dialogue: 0,0:03:51.52,0:03:55.18,Default,,0000,0000,0000,,I've come to observe and learn\Nsome of the most fascinating things
Dialogue: 0,0:03:55.18,0:03:57.77,Default,,0000,0000,0000,,I wish I had more time\Nto share with you tonight.
Dialogue: 0,0:03:57.77,0:03:59.39,Default,,0000,0000,0000,,But in my limited time with you,
Dialogue: 0,0:03:59.81,0:04:01.42,Default,,0000,0000,0000,,what I've come to appreciate,
Dialogue: 0,0:04:01.42,0:04:03.46,Default,,0000,0000,0000,,what I feel is most important and urgent,
Dialogue: 0,0:04:03.46,0:04:06.70,Default,,0000,0000,0000,,and if I could speak up for sharks,\Nwhat I'd want to share with you,
Dialogue: 0,0:04:06.70,0:04:12.51,Default,,0000,0000,0000,,is their very important role and work,\Nand how it affects all of our lives.
Dialogue: 0,0:04:14.14,0:04:19.65,Default,,0000,0000,0000,,Essentially, imagine sharks\Nas the ocean's immune system,
Dialogue: 0,0:04:19.65,0:04:20.89,Default,,0000,0000,0000,,the white blood cells.
Dialogue: 0,0:04:20.89,0:04:23.68,Default,,0000,0000,0000,,They pick up the dead, dying,\Nweak, sick, injured animals,
Dialogue: 0,0:04:23.68,0:04:25.65,Default,,0000,0000,0000,,leaving only the healthiest to reproduce,
Dialogue: 0,0:04:25.65,0:04:29.16,Default,,0000,0000,0000,,keeping lower trophic levels\Nand populations in balance.
Dialogue: 0,0:04:29.43,0:04:31.37,Default,,0000,0000,0000,,We all rely on our immune systems,
Dialogue: 0,0:04:31.37,0:04:35.05,Default,,0000,0000,0000,,and the scientific evidence\Nfor the importance of sharks is mounting.
Dialogue: 0,0:04:35.07,0:04:37.19,Default,,0000,0000,0000,,There are so many studies
Dialogue: 0,0:04:37.19,0:04:38.81,Default,,0000,0000,0000,,that show one after the other
Dialogue: 0,0:04:38.81,0:04:40.53,Default,,0000,0000,0000,,that the removal of sharks
Dialogue: 0,0:04:40.53,0:04:46.61,Default,,0000,0000,0000,,has environmental and economic\Nnegative impacts -
Dialogue: 0,0:04:46.90,0:04:49.25,Default,,0000,0000,0000,,Ransom A Myers, Bascompete -
Dialogue: 0,0:04:49.25,0:04:52.40,Default,,0000,0000,0000,,effects all the way down\Nto coral reef systems.
Dialogue: 0,0:04:52.72,0:04:55.58,Default,,0000,0000,0000,,The removal of sharks has been\Nattributed with starvation.
Dialogue: 0,0:04:56.49,0:04:58.69,Default,,0000,0000,0000,,Throughout the respected\Nscientific community,
Dialogue: 0,0:04:58.69,0:05:00.78,Default,,0000,0000,0000,,there's no denying\Nthe importance of sharks,
Dialogue: 0,0:05:00.78,0:05:02.47,Default,,0000,0000,0000,,their effects on our environments,
Dialogue: 0,0:05:02.47,0:05:03.67,Default,,0000,0000,0000,,our economies,
Dialogue: 0,0:05:03.67,0:05:05.39,Default,,0000,0000,0000,,even the air that we breathe.
Dialogue: 0,0:05:05.39,0:05:10.03,Default,,0000,0000,0000,,70-80% of the air\Nwe rely on to continue living
Dialogue: 0,0:05:10.03,0:05:11.73,Default,,0000,0000,0000,,comes from our oceans.
Dialogue: 0,0:05:11.73,0:05:15.53,Default,,0000,0000,0000,,Either directly or indirectly,\Nwe all rely on the oceans.
Dialogue: 0,0:05:15.56,0:05:17.35,Default,,0000,0000,0000,,Billions rely on it for seafood,
Dialogue: 0,0:05:17.35,0:05:21.20,Default,,0000,0000,0000,,over 200 million rely on it\Nfor direct employments.
Dialogue: 0,0:05:21.23,0:05:24.57,Default,,0000,0000,0000,,Our lives, our futures,\Nare interconnected.
Dialogue: 0,0:05:24.59,0:05:27.09,Default,,0000,0000,0000,,In the words of one\Nof my human role models,
Dialogue: 0,0:05:27.09,0:05:28.98,Default,,0000,0000,0000,,the wonderful Dr Sylvia Earle,
Dialogue: 0,0:05:28.98,0:05:32.27,Default,,0000,0000,0000,,"With every drop of water that you drink,\Nevery breath that you take,
Dialogue: 0,0:05:32.27,0:05:33.61,Default,,0000,0000,0000,,you're connected to the sea.
Dialogue: 0,0:05:33.61,0:05:36.51,Default,,0000,0000,0000,,No matter where on the planet you live."
Dialogue: 0,0:05:38.51,0:05:40.27,Default,,0000,0000,0000,,But sharks are still scary, right?
Dialogue: 0,0:05:40.27,0:05:41.70,Default,,0000,0000,0000,,So that's kind of the problem.
Dialogue: 0,0:05:41.70,0:05:44.42,Default,,0000,0000,0000,,Most peoples don't know\Nmany factual things about sharks,
Dialogue: 0,0:05:44.42,0:05:45.69,Default,,0000,0000,0000,,except they have teeth,
Dialogue: 0,0:05:45.83,0:05:48.06,Default,,0000,0000,0000,,and many more people don't know
Dialogue: 0,0:05:48.06,0:05:51.04,Default,,0000,0000,0000,,that sharks are actually being\Ndecimated, globally,
Dialogue: 0,0:05:51.04,0:05:55.87,Default,,0000,0000,0000,,at a rate of over 11,000\Nevery single hour.
Dialogue: 0,0:05:56.10,0:06:00.36,Default,,0000,0000,0000,,That's more than three sharks\Nevery single second.
Dialogue: 0,0:06:00.61,0:06:04.02,Default,,0000,0000,0000,,That translates to 70-100 million\Nsharks killed every year.
Dialogue: 0,0:06:04.05,0:06:08.28,Default,,0000,0000,0000,,That's like killing everyone in Spain,\NAustria and France every single year.
Dialogue: 0,0:06:08.39,0:06:13.23,Default,,0000,0000,0000,,Now, according to fishing records,\Nover 90% of sharks have been depleted.
Dialogue: 0,0:06:13.83,0:06:18.90,Default,,0000,0000,0000,,According to the International Union\Nfor Conservation of Nature,
Dialogue: 0,0:06:18.90,0:06:21.89,Default,,0000,0000,0000,,over a third of all large sharks\Nhave been wiped out,
Dialogue: 0,0:06:21.89,0:06:24.65,Default,,0000,0000,0000,,or are facing extinction,\Nor are vulnerable to extinction.
Dialogue: 0,0:06:24.65,0:06:29.45,Default,,0000,0000,0000,,So, why such a mass slaughter\Nof such an important and keystone species?
Dialogue: 0,0:06:29.66,0:06:34.16,Default,,0000,0000,0000,,Well, some of it is due to silly things\Nlike souvenirs and pharmaceuticals.
Dialogue: 0,0:06:34.16,0:06:38.55,Default,,0000,0000,0000,,Some of it is due to men\Nand their inferiority complexes ...
Dialogue: 0,0:06:38.55,0:06:39.75,Default,,0000,0000,0000,,I'm guessing.
Dialogue: 0,0:06:39.75,0:06:42.04,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:06:42.04,0:06:44.98,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:06:45.94,0:06:52.82,Default,,0000,0000,0000,,80% of long-lining is bycatch,\Nand most of it is sharks.
Dialogue: 0,0:06:53.37,0:06:59.36,Default,,0000,0000,0000,,Culling, which is probably this least\Nintelligent reaction a country can have
Dialogue: 0,0:06:59.36,0:07:01.59,Default,,0000,0000,0000,,to an adverse shark-human interaction;
Dialogue: 0,0:07:01.59,0:07:03.83,Default,,0000,0000,0000,,basically, like shooting\Nyourself in the foot,
Dialogue: 0,0:07:03.83,0:07:05.71,Default,,0000,0000,0000,,from a behavioral standpoint,
Dialogue: 0,0:07:05.72,0:07:08.14,Default,,0000,0000,0000,,also a waste and indiscriminate killer.
Dialogue: 0,0:07:08.19,0:07:11.73,Default,,0000,0000,0000,,But the number one killer\Nof sharks, globally:
Dialogue: 0,0:07:12.87,0:07:14.36,Default,,0000,0000,0000,,a bowl of soup.
Dialogue: 0,0:07:15.10,0:07:19.84,Default,,0000,0000,0000,,Yes, we are trading\Nthe health and productivity
Dialogue: 0,0:07:19.84,0:07:26.80,Default,,0000,0000,0000,,of our oceans-reliant environment\Nand economies for a bowl of soup.
Dialogue: 0,0:07:27.97,0:07:32.41,Default,,0000,0000,0000,,What's worse, it's not even nutritious;\Nit's actually toxic.
Dialogue: 0,0:07:32.41,0:07:34.42,Default,,0000,0000,0000,,It's merely for the Chinese culture belief
Dialogue: 0,0:07:34.42,0:07:35.91,Default,,0000,0000,0000,,that when they serve that soup,
Dialogue: 0,0:07:35.98,0:07:38.69,Default,,0000,0000,0000,,it means that they're\Nprestigious or important.
Dialogue: 0,0:07:38.87,0:07:42.36,Default,,0000,0000,0000,,But what is classy about catching a shark,
Dialogue: 0,0:07:42.36,0:07:45.05,Default,,0000,0000,0000,,hacking off its fins,\Noftentimes while it's still alive,
Dialogue: 0,0:07:45.05,0:07:46.50,Default,,0000,0000,0000,,wasting 95% of the animal
Dialogue: 0,0:07:46.50,0:07:49.84,Default,,0000,0000,0000,,just to make yourself feel better\Nabout your social status.
Dialogue: 0,0:07:49.86,0:07:53.02,Default,,0000,0000,0000,,Consider: sharks have been evolving\Nfor over 400 million years;
Dialogue: 0,0:07:53.02,0:07:56.59,Default,,0000,0000,0000,,humans, 200,000,\Nand their culturals, far less.
Dialogue: 0,0:07:56.75,0:07:59.43,Default,,0000,0000,0000,,We can live without culture,\Nbut not without our oceans,
Dialogue: 0,0:07:59.43,0:08:02.47,Default,,0000,0000,0000,,and our oceans cannot live\Nwithout their immune systems.
Dialogue: 0,0:08:02.69,0:08:07.19,Default,,0000,0000,0000,,Like rhinos killed just for their horns,\Nand elephants killed just for their tusks,
Dialogue: 0,0:08:07.19,0:08:12.38,Default,,0000,0000,0000,,sharks are being killed, slaughtered,\Nglobally, just for their fins.
Dialogue: 0,0:08:12.38,0:08:14.80,Default,,0000,0000,0000,,Now, I love traveling the world
Dialogue: 0,0:08:14.80,0:08:16.98,Default,,0000,0000,0000,,and experiencing\Nthe diversity of cultures,
Dialogue: 0,0:08:16.98,0:08:18.58,Default,,0000,0000,0000,,but there has to be a point
Dialogue: 0,0:08:18.58,0:08:21.74,Default,,0000,0000,0000,,when we re-evaluate the relationship
Dialogue: 0,0:08:21.74,0:08:24.55,Default,,0000,0000,0000,,that we have with sharks and animals,
Dialogue: 0,0:08:24.56,0:08:29.82,Default,,0000,0000,0000,,and look at how our cultures\Ncan adapt and evolve honorably.
Dialogue: 0,0:08:29.82,0:08:31.35,Default,,0000,0000,0000,,An ancient Chinese proverb says
Dialogue: 0,0:08:31.36,0:08:35.40,Default,,0000,0000,0000,,when you do not change your direction,\Nyou may end up where you are heading.
Dialogue: 0,0:08:36.09,0:08:38.73,Default,,0000,0000,0000,,So what if we were to adopt this idea
Dialogue: 0,0:08:38.73,0:08:41.42,Default,,0000,0000,0000,,and change the way\Nwe interact with sharks?
Dialogue: 0,0:08:41.49,0:08:42.74,Default,,0000,0000,0000,,What would that look like?
Dialogue: 0,0:08:42.74,0:08:45.50,Default,,0000,0000,0000,,Well, the great news is\Nwe already have concrete examples,
Dialogue: 0,0:08:45.50,0:08:50.35,Default,,0000,0000,0000,,places like Palau, Bahamas,\Nareas like Cabo Pulmo, and Palmyra.
Dialogue: 0,0:08:50.37,0:08:51.69,Default,,0000,0000,0000,,In those areas,
Dialogue: 0,0:08:51.69,0:08:54.03,Default,,0000,0000,0000,,reef and fish stocks are thriving.
Dialogue: 0,0:08:54.19,0:09:01.19,Default,,0000,0000,0000,,Ecotourism is bringing in\Nover US $314 million to local economies,
Dialogue: 0,0:09:01.19,0:09:03.71,Default,,0000,0000,0000,,directly employing over 10,000 jobs.
Dialogue: 0,0:09:03.71,0:09:07.05,Default,,0000,0000,0000,,This study by Dr Michele Barnes\Nand the University of British Columbia
Dialogue: 0,0:09:07.05,0:09:10.89,Default,,0000,0000,0000,,is actually showing that that number\Nwill increase, more than double,
Dialogue: 0,0:09:10.89,0:09:12.20,Default,,0000,0000,0000,,in less than 20 years.
Dialogue: 0,0:09:12.20,0:09:14.46,Default,,0000,0000,0000,,So $780 million,
Dialogue: 0,0:09:15.24,0:09:18.29,Default,,0000,0000,0000,,far outweighing the global fin trade.
Dialogue: 0,0:09:18.29,0:09:21.83,Default,,0000,0000,0000,,So put at the most basic terms,\Neven on just the monetary level,
Dialogue: 0,0:09:21.89,0:09:24.21,Default,,0000,0000,0000,,which is usually\Nwhat politicians care about,
Dialogue: 0,0:09:24.37,0:09:27.78,Default,,0000,0000,0000,,a live shark is worth more\Nthan a dead shark.
Dialogue: 0,0:09:27.90,0:09:30.45,Default,,0000,0000,0000,,And what's great is,\Nthese shark ecotourism programs,
Dialogue: 0,0:09:30.45,0:09:31.95,Default,,0000,0000,0000,,they can support research.
Dialogue: 0,0:09:31.95,0:09:34.01,Default,,0000,0000,0000,,I was working out with Dr Mauricio Hoyos,
Dialogue: 0,0:09:34.01,0:09:35.77,Default,,0000,0000,0000,,we were tagging, taking biopsies,
Dialogue: 0,0:09:35.77,0:09:36.79,Default,,0000,0000,0000,,and I was wondering:
Dialogue: 0,0:09:36.79,0:09:38.91,Default,,0000,0000,0000,,Is any of this conservation-based research
Dialogue: 0,0:09:38.91,0:09:40.26,Default,,0000,0000,0000,,going to make a difference
Dialogue: 0,0:09:40.26,0:09:42.81,Default,,0000,0000,0000,,before these guys are\Njust wiped out off the planet?
Dialogue: 0,0:09:42.81,0:09:44.59,Default,,0000,0000,0000,,Then one day, 20 meters underwater,
Dialogue: 0,0:09:44.59,0:09:47.55,Default,,0000,0000,0000,,doing a population count\Nsurrounded by these beautiful sharks,
Dialogue: 0,0:09:47.55,0:09:52.04,Default,,0000,0000,0000,,I was realizing by the time I gather,\Nprocess and publish my studies,
Dialogue: 0,0:09:52.04,0:09:54.31,Default,,0000,0000,0000,,another 3-6 million sharks will be killed.
Dialogue: 0,0:09:54.31,0:09:57.82,Default,,0000,0000,0000,,So why study something that's being\Neradicated the rate the sharks are
Dialogue: 0,0:09:57.82,0:09:59.23,Default,,0000,0000,0000,,and not do anything about it.
Dialogue: 0,0:09:59.23,0:10:01.09,Default,,0000,0000,0000,,So I opened my research to the public.
Dialogue: 0,0:10:01.09,0:10:03.70,Default,,0000,0000,0000,,I developed a program,
Dialogue: 0,0:10:03.70,0:10:07.89,Default,,0000,0000,0000,,where people could come to learn about\Nsharks from a scientific perspective.
Dialogue: 0,0:10:07.89,0:10:11.55,Default,,0000,0000,0000,,I collaborated with @juansharks,
Dialogue: 0,0:10:11.55,0:10:14.82,Default,,0000,0000,0000,,who is a well-known\Nshark and marine photographer
Dialogue: 0,0:10:14.82,0:10:16.17,Default,,0000,0000,0000,,and shark specialist.
Dialogue: 0,0:10:16.17,0:10:20.08,Default,,0000,0000,0000,,We developed this program\Nthat's research- and conservation-based,
Dialogue: 0,0:10:20.08,0:10:21.42,Default,,0000,0000,0000,,and opened it to the public
Dialogue: 0,0:10:21.42,0:10:24.47,Default,,0000,0000,0000,,so they could learn about\Ntheir biology, physiology, behavior,
Dialogue: 0,0:10:24.47,0:10:26.10,Default,,0000,0000,0000,,how to interact with them safely,
Dialogue: 0,0:10:26.10,0:10:29.03,Default,,0000,0000,0000,,answers all those questions\Npeople don't know about sharks.
Dialogue: 0,0:10:29.03,0:10:32.13,Default,,0000,0000,0000,,The cool thing is people actually\Nget to get in the water with us
Dialogue: 0,0:10:32.13,0:10:35.37,Default,,0000,0000,0000,,and see for themselves, eye to eye,\Nwhat sharks are really like.
Dialogue: 0,0:10:35.37,0:10:37.03,Default,,0000,0000,0000,,It's such a successful program
Dialogue: 0,0:10:37.03,0:10:40.04,Default,,0000,0000,0000,,as people can speak up for sharks\Nfrom a first-hand perspective
Dialogue: 0,0:10:40.04,0:10:43.97,Default,,0000,0000,0000,,and also influence their networks,\Nand change people's minds.
Dialogue: 0,0:10:44.05,0:10:46.92,Default,,0000,0000,0000,,We are also able to fund\Neducational outreach through this,
Dialogue: 0,0:10:46.92,0:10:49.67,Default,,0000,0000,0000,,reef and beach cleanups,\Nlocal conservation campaigns,
Dialogue: 0,0:10:49.67,0:10:52.09,Default,,0000,0000,0000,,and international conservation campaigns,
Dialogue: 0,0:10:52.60,0:10:54.75,Default,,0000,0000,0000,,like stopping the cull\Nin Western Australia,
Dialogue: 0,0:10:54.75,0:10:56.33,Default,,0000,0000,0000,,a story for another time
Dialogue: 0,0:10:56.33,0:11:00.59,Default,,0000,0000,0000,,I'm honestly rather glad I don't have time\Nto share tonight as I'd end up crying.
Dialogue: 0,0:11:00.61,0:11:06.89,Default,,0000,0000,0000,,But we were able to save\None of the juvenile sharks.
Dialogue: 0,0:11:07.29,0:11:10.14,Default,,0000,0000,0000,,She was under three meters,\Nand she would have just died,
Dialogue: 0,0:11:10.14,0:11:12.84,Default,,0000,0000,0000,,even though she was\Ncattle tagged improperly,
Dialogue: 0,0:11:12.84,0:11:17.34,Default,,0000,0000,0000,,and, you know, for 90 minutes,\NI swam with her, looking her in the eye,
Dialogue: 0,0:11:17.34,0:11:20.02,Default,,0000,0000,0000,,and trying to tell her\Nit was going to be okay
Dialogue: 0,0:11:20.02,0:11:21.84,Default,,0000,0000,0000,,as blood was spilling out of her head,
Dialogue: 0,0:11:21.84,0:11:24.70,Default,,0000,0000,0000,,and kind of trying to tell myself\Nit was going to be okay.
Dialogue: 0,0:11:24.70,0:11:28.18,Default,,0000,0000,0000,,After 90 minutes, she swam off:\Nand it was that effort.
Dialogue: 0,0:11:28.45,0:11:31.47,Default,,0000,0000,0000,,This is another conservation campaign,\Na little better known.
Dialogue: 0,0:11:31.47,0:11:33.89,Default,,0000,0000,0000,,It reached over 2 million people in 2 days
Dialogue: 0,0:11:33.89,0:11:38.19,Default,,0000,0000,0000,,and featured none other\Nthan the lovely role model, Bella,
Dialogue: 0,0:11:38.19,0:11:42.05,Default,,0000,0000,0000,,who is so great for her species,\Na great representative.
Dialogue: 0,0:11:42.19,0:11:43.84,Default,,0000,0000,0000,,At the time when we released it,
Dialogue: 0,0:11:43.84,0:11:46.11,Default,,0000,0000,0000,,it was because there was a study put out
Dialogue: 0,0:11:46.11,0:11:48.51,Default,,0000,0000,0000,,showing there were less\Nthan 350 great whites,
Dialogue: 0,0:11:48.51,0:11:51.57,Default,,0000,0000,0000,,in the area from California to Alaska\Nto Hawaii to Mexico,
Dialogue: 0,0:11:51.57,0:11:54.48,Default,,0000,0000,0000,,an area where juansharks and I\Ngrew up diving with sharks,
Dialogue: 0,0:11:54.48,0:11:56.15,Default,,0000,0000,0000,,with white sharks specifically.
Dialogue: 0,0:11:56.15,0:11:58.64,Default,,0000,0000,0000,,We knew many of them,\Nhad spent much time with them,
Dialogue: 0,0:11:58.64,0:12:00.43,Default,,0000,0000,0000,,studying behavior, working with them.
Dialogue: 0,0:12:00.44,0:12:04.26,Default,,0000,0000,0000,,So what do you do when you hear\Nsomeone you love, care about, understand,
Dialogue: 0,0:12:04.26,0:12:05.56,Default,,0000,0000,0000,,is being eradicated?
Dialogue: 0,0:12:05.56,0:12:06.61,Default,,0000,0000,0000,,Something.
Dialogue: 0,0:12:06.67,0:12:09.69,Default,,0000,0000,0000,,So, we thought, with Water Inspired
Dialogue: 0,0:12:09.69,0:12:13.56,Default,,0000,0000,0000,,we'd try and use inspiring photography\Nand videography to inspire people to care.
Dialogue: 0,0:12:13.56,0:12:17.96,Default,,0000,0000,0000,,We needed people to give white sharks\Na second look, a second chance.
Dialogue: 0,0:12:17.96,0:12:19.68,Default,,0000,0000,0000,,They don't make the news very often.
Dialogue: 0,0:12:19.68,0:12:23.49,Default,,0000,0000,0000,,When they do, I'm sure you guys all know,\Nit's not usually good press.
Dialogue: 0,0:12:23.49,0:12:25.07,Default,,0000,0000,0000,,So we were successful.
Dialogue: 0,0:12:25.07,0:12:27.70,Default,,0000,0000,0000,,We wanted to show\Nthe natural beauty of sharks.
Dialogue: 0,0:12:27.70,0:12:30.57,Default,,0000,0000,0000,,But most often, when people see\Na beautiful image like this,
Dialogue: 0,0:12:30.57,0:12:33.80,Default,,0000,0000,0000,,they just think it's just on its way\Nto eat the next person, right?
Dialogue: 0,0:12:33.80,0:12:36.08,Default,,0000,0000,0000,,So, we want to do the anti-Jaws.
Dialogue: 0,0:12:36.08,0:12:39.37,Default,,0000,0000,0000,,The little blond girl, she gets eaten\Nin the fictitious movie, right?
Dialogue: 0,0:12:39.37,0:12:41.08,Default,,0000,0000,0000,,So what's it like in reality?
Dialogue: 0,0:12:41.08,0:12:44.49,Default,,0000,0000,0000,,Well, I've been working with them\Nfor a long time, right?
Dialogue: 0,0:12:44.49,0:12:47.24,Default,,0000,0000,0000,,We dive to get receivers\Nand other things like that,
Dialogue: 0,0:12:47.24,0:12:49.14,Default,,0000,0000,0000,,so I wanted to show a connection,
Dialogue: 0,0:12:49.14,0:12:52.63,Default,,0000,0000,0000,,I wanted people to be able to connect,\Nsee another side of these animals,
Dialogue: 0,0:12:52.63,0:12:54.63,Default,,0000,0000,0000,,realize that we can coexist.
Dialogue: 0,0:12:55.05,0:12:59.27,Default,,0000,0000,0000,,But in order to coexist,\Nthey have to exist,
Dialogue: 0,0:12:59.27,0:13:03.86,Default,,0000,0000,0000,,and there's so much more\Nto these animals than meets the eye.
Dialogue: 0,0:13:04.10,0:13:06.51,Default,,0000,0000,0000,,When you take the time\Nto get to know somebody,
Dialogue: 0,0:13:06.87,0:13:10.88,Default,,0000,0000,0000,,you know, you can understand\Nthat maybe there's more to them.
Dialogue: 0,0:13:10.88,0:13:13.31,Default,,0000,0000,0000,,And so I wanted\Nto share that with the world.
Dialogue: 0,0:13:13.64,0:13:16.83,Default,,0000,0000,0000,,And I have to give the disclaimer -
Dialogue: 0,0:13:16.86,0:13:20.65,Default,,0000,0000,0000,,I mean, there's just so many things that\NI would love to share with you guys --
Dialogue: 0,0:13:20.67,0:13:22.58,Default,,0000,0000,0000,,but I do have to give the disclaimer
Dialogue: 0,0:13:22.58,0:13:27.60,Default,,0000,0000,0000,,that they deserve\Na lot of respect ... not fear,
Dialogue: 0,0:13:27.60,0:13:30.35,Default,,0000,0000,0000,,but they are apex predators,\Nthey do have a role ...
Dialogue: 0,0:13:30.35,0:13:32.29,Default,,0000,0000,0000,,and we need them for that role,
Dialogue: 0,0:13:32.29,0:13:33.75,Default,,0000,0000,0000,,it's very important.
Dialogue: 0,0:13:33.75,0:13:36.42,Default,,0000,0000,0000,,I mean, I could cite study\Nafter study after study,
Dialogue: 0,0:13:36.42,0:13:39.23,Default,,0000,0000,0000,,showing the importance of that.
Dialogue: 0,0:13:39.75,0:13:43.54,Default,,0000,0000,0000,,You know, if I wanted to go out\Ninto the African savanna and pat a lion,
Dialogue: 0,0:13:43.54,0:13:44.77,Default,,0000,0000,0000,,you know what I would do?
Dialogue: 0,0:13:44.77,0:13:48.25,Default,,0000,0000,0000,,I would call up the lion whisperer,\Nand I'd go hang out with him,
Dialogue: 0,0:13:48.25,0:13:50.42,Default,,0000,0000,0000,,and I'd learn, and I'd study from him,
Dialogue: 0,0:13:50.42,0:13:53.42,Default,,0000,0000,0000,,out of respect for the animal\Nbecause of its reputation.
Dialogue: 0,0:13:53.58,0:13:55.42,Default,,0000,0000,0000,,So, while I understand that,
Dialogue: 0,0:13:55.42,0:13:58.53,Default,,0000,0000,0000,,especially the way that they are\Nportrayed in the media,
Dialogue: 0,0:13:58.89,0:14:00.52,Default,,0000,0000,0000,,that people are afraid of them,
Dialogue: 0,0:14:00.52,0:14:02.16,Default,,0000,0000,0000,,you shouldn't be afraid of them;
Dialogue: 0,0:14:02.16,0:14:04.42,Default,,0000,0000,0000,,you should just respect them.
Dialogue: 0,0:14:04.42,0:14:07.44,Default,,0000,0000,0000,,they are beautiful animals,\Nthere's so much more to them.
Dialogue: 0,0:14:07.44,0:14:09.81,Default,,0000,0000,0000,,So if there's one thing\Nthat Bella has taught me,
Dialogue: 0,0:14:09.81,0:14:11.35,Default,,0000,0000,0000,,it's that, like Bella,
Dialogue: 0,0:14:11.35,0:14:15.85,Default,,0000,0000,0000,,we can all positively change and influence\Nour environments for the better.
Dialogue: 0,0:14:15.85,0:14:19.02,Default,,0000,0000,0000,,All we need to do is take action.
Dialogue: 0,0:14:19.04,0:14:20.57,Default,,0000,0000,0000,,In the words of Jane Goodall:
Dialogue: 0,0:14:20.57,0:14:21.99,Default,,0000,0000,0000,,Every day we make an impact.
Dialogue: 0,0:14:21.99,0:14:26.35,Default,,0000,0000,0000,,It's up to us what kind of an impact\Nwe want that to be.
Dialogue: 0,0:14:27.46,0:14:30.43,Default,,0000,0000,0000,,Now, this was just one successful\Ncollaborative program
Dialogue: 0,0:14:30.53,0:14:32.23,Default,,0000,0000,0000,,that we collaborated with GoPro on.
Dialogue: 0,0:14:32.23,0:14:35.69,Default,,0000,0000,0000,,They were very true to the message\Nand released a beautiful piece,
Dialogue: 0,0:14:35.69,0:14:39.55,Default,,0000,0000,0000,,but there are so many other things,\Nother media pieces we could do,
Dialogue: 0,0:14:39.55,0:14:43.52,Default,,0000,0000,0000,,even just writing to a restaurant,\Nasking them not to serve shark fin soup.
Dialogue: 0,0:14:44.00,0:14:48.60,Default,,0000,0000,0000,,New campaigns, political policies,\Nthe ideas are endless.
Dialogue: 0,0:14:48.60,0:14:50.00,Default,,0000,0000,0000,,What it comes down to is:
Dialogue: 0,0:14:50.00,0:14:53.07,Default,,0000,0000,0000,,Yeah, knowledge is powerful,\Nbut it's nothing without action.
Dialogue: 0,0:14:53.08,0:14:54.28,Default,,0000,0000,0000,,I love Nike.
Dialogue: 0,0:14:54.28,0:14:56.09,Default,,0000,0000,0000,,I get up every morning and go running.
Dialogue: 0,0:14:56.10,0:14:57.30,Default,,0000,0000,0000,,It's like, just do it.
Dialogue: 0,0:14:57.30,0:15:00.45,Default,,0000,0000,0000,,You may not feel like it,\Nbut any effort is better than no effort.
Dialogue: 0,0:15:00.45,0:15:03.50,Default,,0000,0000,0000,,[We may feel like what we are doing\Nis just a drop in the ocean,
Dialogue: 0,0:15:03.50,0:15:05.74,Default,,0000,0000,0000,,but the ocean would be less\Nwithout that drop.]
Dialogue: 0,0:15:05.74,0:15:07.82,Default,,0000,0000,0000,,So I want to ask you guys tonight,
Dialogue: 0,0:15:08.00,0:15:09.85,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:15:10.26,0:15:12.41,Default,,0000,0000,0000,,to take action for your future.
Dialogue: 0,0:15:12.67,0:15:14.69,Default,,0000,0000,0000,,Sharks and the oceans affect us all.
Dialogue: 0,0:15:14.82,0:15:16.48,Default,,0000,0000,0000,,I'd like to see a raise of hands
Dialogue: 0,0:15:16.48,0:15:22.80,Default,,0000,0000,0000,,for all those that are willing to take\Na small, small action for a better future.
Dialogue: 0,0:15:23.63,0:15:26.30,Default,,0000,0000,0000,,Raise your hands if you are\Nwilling to take that action.
Dialogue: 0,0:15:26.37,0:15:27.76,Default,,0000,0000,0000,,Oh, I so see all those hands.
Dialogue: 0,0:15:27.76,0:15:29.58,Default,,0000,0000,0000,,Okay, I'm going to call you out on it.
Dialogue: 0,0:15:29.58,0:15:32.78,Default,,0000,0000,0000,,I want you guys to use that hand\Nand grab your phones.
Dialogue: 0,0:15:32.78,0:15:33.88,Default,,0000,0000,0000,,I'll do it with you.
Dialogue: 0,0:15:33.88,0:15:34.89,Default,,0000,0000,0000,,Grab your phones.
Dialogue: 0,0:15:34.89,0:15:37.70,Default,,0000,0000,0000,,I know it's usually rude to grab\Nyour phones during a talk,
Dialogue: 0,0:15:37.70,0:15:39.33,Default,,0000,0000,0000,,but you'll be helping me.
Dialogue: 0,0:15:39.33,0:15:42.49,Default,,0000,0000,0000,,This is really good. This is good.\NThis is your call to action.
Dialogue: 0,0:15:42.49,0:15:44.08,Default,,0000,0000,0000,,Let's do it!\N(Laughter)
Dialogue: 0,0:15:44.08,0:15:46.49,Default,,0000,0000,0000,,So I want you guys to grab your phone,
Dialogue: 0,0:15:47.73,0:15:51.09,Default,,0000,0000,0000,,and we're going to spread\Ngreat ideas globally.
Dialogue: 0,0:15:51.10,0:15:55.90,Default,,0000,0000,0000,,I want you guys to Tweet,\NFacebook, Instagram, something.
Dialogue: 0,0:15:55.90,0:15:57.87,Default,,0000,0000,0000,,Spread an idea,
Dialogue: 0,0:15:57.87,0:15:59.98,Default,,0000,0000,0000,,share a fact about a shark.
Dialogue: 0,0:16:00.20,0:16:03.60,Default,,0000,0000,0000,,I'm going to do it with you\Nbecause it's actually really fun.
Dialogue: 0,0:16:03.60,0:16:05.55,Default,,0000,0000,0000,,Even though you guys are kind of dark -
Dialogue: 0,0:16:05.55,0:16:07.90,Default,,0000,0000,0000,,Okay, ready? Smile!
Dialogue: 0,0:16:07.90,0:16:10.98,Default,,0000,0000,0000,,Okay. So don't get distracted\Nwith the missed call or text.
Dialogue: 0,0:16:10.98,0:16:13.70,Default,,0000,0000,0000,,This'll only take a minute,\Nand I'm off the stage, so ...
Dialogue: 0,0:16:13.70,0:16:15.48,Default,,0000,0000,0000,,All right, let's do this together.
Dialogue: 0,0:16:15.48,0:16:19.56,Default,,0000,0000,0000,,We're going to make a difference,\Na measurable impact for sharks.
Dialogue: 0,0:16:19.56,0:16:21.65,Default,,0000,0000,0000,,So I'm going to Instagram.
Dialogue: 0,0:16:21.65,0:16:25.24,Default,,0000,0000,0000,,This is how the world is now, right?\NWe all just walk around on our phones.
Dialogue: 0,0:16:25.24,0:16:27.33,Default,,0000,0000,0000,,I think I saw that on a talk earlier.
Dialogue: 0,0:16:27.33,0:16:29.51,Default,,0000,0000,0000,,This is all good. Okay next.
Dialogue: 0,0:16:29.56,0:16:31.87,Default,,0000,0000,0000,,So I'm going to use a hashtag.
Dialogue: 0,0:16:32.27,0:16:35.50,Default,,0000,0000,0000,,#HelpSaveSharks.
Dialogue: 0,0:16:35.52,0:16:37.52,Default,,0000,0000,0000,,Okay. #HelpSaveBella.
Dialogue: 0,0:16:37.52,0:16:40.24,Default,,0000,0000,0000,,Here with the amazing group\Nat TEDx conference in Europe,
Dialogue: 0,0:16:40.24,0:16:43.99,Default,,0000,0000,0000,,helping spread great ideas and ways\Nwe can help save sharks and our future.
Dialogue: 0,0:16:43.99,0:16:45.30,Default,,0000,0000,0000,,Sharks are important.
Dialogue: 0,0:16:45.30,0:16:47.65,Default,,0000,0000,0000,,Redefining the relationships\Nwe have with sharks.
Dialogue: 0,0:16:47.66,0:16:52.25,Default,,0000,0000,0000,,#SharkConservation, #HelpSaveSharks,\N#NoSharkFinSoup, #TEDSavesSharks,
Dialogue: 0,0:16:52.25,0:16:53.75,Default,,0000,0000,0000,,#TEDTalksonSharks.
Dialogue: 0,0:16:53.75,0:16:54.84,Default,,0000,0000,0000,,Okay.
Dialogue: 0,0:16:54.84,0:16:56.38,Default,,0000,0000,0000,,And I will share that.
Dialogue: 0,0:16:56.88,0:16:57.88,Default,,0000,0000,0000,,Awesome!
Dialogue: 0,0:16:57.88,0:16:59.64,Default,,0000,0000,0000,,And this is the best part.
Dialogue: 0,0:16:59.64,0:17:02.51,Default,,0000,0000,0000,,I get to thank you all
Dialogue: 0,0:17:03.21,0:17:04.73,Default,,0000,0000,0000,,for being a part of the force
Dialogue: 0,0:17:04.73,0:17:09.04,Default,,0000,0000,0000,,that redefines the relationship \Nwe have with sharks for a better future.
Dialogue: 0,0:17:09.04,0:17:10.39,Default,,0000,0000,0000,,Thank you, guys.
Dialogue: 0,0:17:10.53,0:17:13.53,Default,,0000,0000,0000,,(Applause)