1
00:00:27,020 --> 00:00:30,940
What if we were to redefine
the relationship we have with sharks,

2
00:00:30,940 --> 00:00:34,470
to one based on scientific fact,
reality, and logic,

3
00:00:34,490 --> 00:00:38,640
rather than the current one, based off of
limited and biased information?

4
00:00:38,660 --> 00:00:43,100
I want to talk about how changing the way
we perceive sharks and interact with them

5
00:00:43,100 --> 00:00:46,880
could change our environment, economies,
and lives for the better.

6
00:00:46,880 --> 00:00:50,385
But first, I want
to introduce you to someone

7
00:00:50,385 --> 00:00:57,000
who has positively influenced and inspired
my life's work, passion, and focus.

8
00:00:57,262 --> 00:01:02,210
She's intelligent, she's graceful,
beautiful, efficient,

9
00:01:02,210 --> 00:01:07,000
but what I admire her most for
is her very important work and role.

10
00:01:07,020 --> 00:01:11,040
What most people don't know
is that without her work and influence,

11
00:01:11,040 --> 00:01:12,800
none of our lives would be the same.

12
00:01:13,070 --> 00:01:18,280
And I wanted to describe her to you first,
before I showed you her photo,

13
00:01:18,280 --> 00:01:22,410
because I've come to find that,
oftentimes, we make snap judgments,

14
00:01:22,410 --> 00:01:25,380
prejudice, based off of
very little factual information.

15
00:01:25,380 --> 00:01:29,640
I've personally found this
because oftentimes I'm judged solely

16
00:01:29,640 --> 00:01:32,320
off of my appearance
or work as a professional model,

17
00:01:32,350 --> 00:01:37,290
rather than my primary work
in science, conservation, and business.

18
00:01:37,320 --> 00:01:40,110
So, please keep in mind the truth

19
00:01:40,130 --> 00:01:42,971
that often there's more 
than meets the eye,

20
00:01:42,971 --> 00:01:45,121
and when you take time
to get to know someone

21
00:01:45,121 --> 00:01:46,430
and better understand them,

22
00:01:46,430 --> 00:01:47,970
maybe you can better value them.

23
00:01:47,970 --> 00:01:51,025
And sometimes it's a little more
interesting than you think too.

24
00:01:51,120 --> 00:01:55,390
So, without further ado,
my beautiful role model, Bella,

25
00:01:55,420 --> 00:01:56,600
which means beautiful,

26
00:01:56,620 --> 00:02:00,590
and yes, she's a great white shark,
or more accurately termed, a white shark,

27
00:02:00,620 --> 00:02:02,580
Carcharodon carcharias.

28
00:02:02,580 --> 00:02:05,138
Now, I know you might just be
noticing her nice teeth

29
00:02:05,138 --> 00:02:07,651
and thinking something along
the lines of "monster,"

30
00:02:07,651 --> 00:02:10,449
but tonight, put your prior beliefs
about sharks on hold,

31
00:02:10,449 --> 00:02:12,810
while I explain why Bella
is an ideal role model,

32
00:02:12,810 --> 00:02:14,590
why we should seriously take action

33
00:02:14,590 --> 00:02:17,620
to redefine the relationship
we have with these animals,

34
00:02:17,620 --> 00:02:19,160
to one based on scientific fact,

35
00:02:19,161 --> 00:02:20,490
to that or reality,

36
00:02:20,490 --> 00:02:24,880
rather than appearances, snap judgments,
and fictitious Hollywood movies.

37
00:02:26,180 --> 00:02:29,410
Bella and her kind
are extremely intelligent.

38
00:02:29,410 --> 00:02:32,280
I've observed her, and her kind,

39
00:02:32,280 --> 00:02:34,700
outsmarting even humans
within a matter of moments

40
00:02:34,700 --> 00:02:38,270
by adapting her behavior
even in novel situations.

41
00:02:39,200 --> 00:02:42,590
This ability to quickly adapt

42
00:02:42,590 --> 00:02:44,950
has likely led to sharks'
resilience over time.

43
00:02:45,190 --> 00:02:47,680
They evolved before dinosaurs,

44
00:02:47,680 --> 00:02:49,080
before trees.

45
00:02:49,110 --> 00:02:52,530
They evolved two more known
sensory systems than we even have

46
00:02:52,530 --> 00:02:54,720
to aid them a high level of efficiency

47
00:02:54,720 --> 00:02:57,130
in their very important role
in the ecosystems,

48
00:02:57,130 --> 00:03:00,300
shaping, influencing them,
and making them stronger, and better.

49
00:03:01,250 --> 00:03:04,600
Now, even though they are
highly cognitive, cautious,

50
00:03:04,600 --> 00:03:07,350
and take in multiple factors
before they take action,

51
00:03:07,350 --> 00:03:11,980
it is true that on rare, rare, rare,
much more rare, occasions

52
00:03:11,980 --> 00:03:13,340
than we make mistakes,

53
00:03:13,340 --> 00:03:16,490
sharks do make mistakes, and,
unfortunately, someone does get bit.

54
00:03:16,490 --> 00:03:18,510
Still, considering the millions of people

55
00:03:18,510 --> 00:03:22,570
that enter the water,
the oceans, every single day,

56
00:03:22,720 --> 00:03:26,710
and the average number
of fatalities is five to seven ...

57
00:03:28,380 --> 00:03:30,520
Now, I feel extremely lucky.

58
00:03:30,550 --> 00:03:34,940
I get to spend almost every single day
diving with sharks,

59
00:03:35,110 --> 00:03:37,223
over 30 different species around the world

60
00:03:37,223 --> 00:03:40,940
on a diversity of research programs
and conservation campaigns.

61
00:03:40,940 --> 00:03:43,642
My work in marine biology
focuses on ethology,

62
00:03:43,642 --> 00:03:47,480
which is animal behavior and psychology,
and cognitive ecology,

63
00:03:47,480 --> 00:03:51,490
where I study the way the animals interact
with one another and their environment.

64
00:03:51,520 --> 00:03:55,180
I've come to observe and learn
some of the most fascinating things

65
00:03:55,180 --> 00:03:57,770
I wish I had more time
to share with you tonight.

66
00:03:57,770 --> 00:03:59,390
But in my limited time with you,

67
00:03:59,810 --> 00:04:01,420
what I've come to appreciate,

68
00:04:01,420 --> 00:04:03,460
what I feel is most important and urgent,

69
00:04:03,460 --> 00:04:06,705
and if I could speak up for sharks,
what I'd want to share with you,

70
00:04:06,705 --> 00:04:12,510
is their very important role and work,
and how it affects all of our lives.

71
00:04:14,140 --> 00:04:19,646
Essentially, imagine sharks
as the ocean's immune system,

72
00:04:19,646 --> 00:04:20,887
the white blood cells.

73
00:04:20,887 --> 00:04:23,680
They pick up the dead, dying,
weak, sick, injured animals,

74
00:04:23,680 --> 00:04:25,650
leaving only the healthiest to reproduce,

75
00:04:25,650 --> 00:04:29,160
keeping lower trophic levels
and populations in balance.

76
00:04:29,430 --> 00:04:31,370
We all rely on our immune systems,

77
00:04:31,370 --> 00:04:35,050
and the scientific evidence
for the importance of sharks is mounting.

78
00:04:35,070 --> 00:04:37,190
There are so many studies

79
00:04:37,190 --> 00:04:38,810
that show one after the other

80
00:04:38,810 --> 00:04:40,530
that the removal of sharks

81
00:04:40,530 --> 00:04:46,610
has environmental and economic
negative impacts -

82
00:04:46,900 --> 00:04:49,250
Ransom A Myers, Bascompete -

83
00:04:49,250 --> 00:04:52,400
effects all the way down
to coral reef systems.

84
00:04:52,720 --> 00:04:55,580
The removal of sharks has been
attributed with starvation.

85
00:04:56,490 --> 00:04:58,690
Throughout the respected
scientific community,

86
00:04:58,690 --> 00:05:00,780
there's no denying
the importance of sharks,

87
00:05:00,780 --> 00:05:02,470
their effects on our environments,

88
00:05:02,470 --> 00:05:03,670
our economies,

89
00:05:03,670 --> 00:05:05,390
even the air that we breathe.

90
00:05:05,390 --> 00:05:10,030
70-80% of the air
we rely on to continue living

91
00:05:10,030 --> 00:05:11,730
comes from our oceans.

92
00:05:11,730 --> 00:05:15,530
Either directly or indirectly,
we all rely on the oceans.

93
00:05:15,560 --> 00:05:17,346
Billions rely on it for seafood,

94
00:05:17,346 --> 00:05:21,200
over 200 million rely on it
for direct employments.

95
00:05:21,230 --> 00:05:24,570
Our lives, our futures,
are interconnected.

96
00:05:24,590 --> 00:05:27,090
In the words of one
of my human role models,

97
00:05:27,090 --> 00:05:28,982
the wonderful Dr Sylvia Earle,

98
00:05:28,982 --> 00:05:32,272
"With every drop of water that you drink,
every breath that you take,

99
00:05:32,272 --> 00:05:33,614
you're connected to the sea.

100
00:05:33,614 --> 00:05:36,510
No matter where on the planet you live."

101
00:05:38,510 --> 00:05:40,270
But sharks are still scary, right?

102
00:05:40,270 --> 00:05:41,700
So that's kind of the problem.

103
00:05:41,700 --> 00:05:44,420
Most peoples don't know
many factual things about sharks,

104
00:05:44,420 --> 00:05:45,691
except they have teeth,

105
00:05:45,830 --> 00:05:48,060
and many more people don't know

106
00:05:48,060 --> 00:05:51,042
that sharks are actually being
decimated, globally,

107
00:05:51,042 --> 00:05:55,866
at a rate of over 11,000
every single hour.

108
00:05:56,100 --> 00:06:00,365
That's more than three sharks
every single second.

109
00:06:00,610 --> 00:06:04,020
That translates to 70-100 million
sharks killed every year.

110
00:06:04,050 --> 00:06:08,280
That's like killing everyone in Spain,
Austria and France every single year.

111
00:06:08,390 --> 00:06:13,230
Now, according to fishing records,
over 90% of sharks have been depleted.

112
00:06:13,830 --> 00:06:18,900
According to the International Union
for Conservation of Nature,

113
00:06:18,900 --> 00:06:21,887
over a third of all large sharks
have been wiped out,

114
00:06:21,887 --> 00:06:24,651
or are facing extinction,
or are vulnerable to extinction.

115
00:06:24,651 --> 00:06:29,450
So, why such a mass slaughter
of such an important and keystone species?

116
00:06:29,662 --> 00:06:34,160
Well, some of it is due to silly things
like souvenirs and pharmaceuticals.

117
00:06:34,160 --> 00:06:38,550
Some of it is due to men
and their inferiority complexes ...

118
00:06:38,550 --> 00:06:39,750
I'm guessing.

119
00:06:39,750 --> 00:06:42,040
(Laughter)

120
00:06:42,040 --> 00:06:44,984
(Applause)

121
00:06:45,940 --> 00:06:52,820
80% of long-lining is bycatch,
and most of it is sharks.

122
00:06:53,370 --> 00:06:59,361
Culling, which is probably this least
intelligent reaction a country can have

123
00:06:59,361 --> 00:07:01,590
to an adverse shark-human interaction;

124
00:07:01,590 --> 00:07:03,830
basically, like shooting
yourself in the foot,

125
00:07:03,830 --> 00:07:05,711
from a behavioral standpoint,

126
00:07:05,717 --> 00:07:08,136
also a waste and indiscriminate killer.

127
00:07:08,193 --> 00:07:11,733
But the number one killer
of sharks, globally:

128
00:07:12,868 --> 00:07:14,360
a bowl of soup.

129
00:07:15,100 --> 00:07:19,839
Yes, we are trading
the health and productivity

130
00:07:19,839 --> 00:07:26,798
of our oceans-reliant environment
and economies for a bowl of soup.

131
00:07:27,971 --> 00:07:32,410
What's worse, it's not even nutritious;
it's actually toxic.

132
00:07:32,410 --> 00:07:34,420
It's merely for the Chinese culture belief

133
00:07:34,420 --> 00:07:35,910
that when they serve that soup,

134
00:07:35,980 --> 00:07:38,690
it means that they're
prestigious or important.

135
00:07:38,870 --> 00:07:42,360
But what is classy about catching a shark,

136
00:07:42,360 --> 00:07:45,047
hacking off its fins,
oftentimes while it's still alive,

137
00:07:45,047 --> 00:07:46,500
wasting 95% of the animal

138
00:07:46,500 --> 00:07:49,840
just to make yourself feel better
about your social status.

139
00:07:49,860 --> 00:07:53,020
Consider: sharks have been evolving
for over 400 million years;

140
00:07:53,020 --> 00:07:56,590
humans, 200,000,
and their culturals, far less.

141
00:07:56,750 --> 00:07:59,430
We can live without culture,
but not without our oceans,

142
00:07:59,430 --> 00:08:02,470
and our oceans cannot live
without their immune systems.

143
00:08:02,690 --> 00:08:07,190
Like rhinos killed just for their horns,
and elephants killed just for their tusks,

144
00:08:07,190 --> 00:08:12,380
sharks are being killed, slaughtered,
globally, just for their fins.

145
00:08:12,380 --> 00:08:14,800
Now, I love traveling the world

146
00:08:14,800 --> 00:08:16,980
and experiencing
the diversity of cultures,

147
00:08:16,980 --> 00:08:18,583
but there has to be a point

148
00:08:18,583 --> 00:08:21,740
when we re-evaluate the relationship

149
00:08:21,740 --> 00:08:24,550
that we have with sharks and animals,

150
00:08:24,565 --> 00:08:29,820
and look at how our cultures
can adapt and evolve honorably.

151
00:08:29,820 --> 00:08:31,351
An ancient Chinese proverb says

152
00:08:31,362 --> 00:08:35,400
when you do not change your direction,
you may end up where you are heading.

153
00:08:36,090 --> 00:08:38,730
So what if we were to adopt this idea

154
00:08:38,730 --> 00:08:41,419
and change the way
we interact with sharks?

155
00:08:41,490 --> 00:08:42,740
What would that look like?

156
00:08:42,740 --> 00:08:45,500
Well, the great news is
we already have concrete examples,

157
00:08:45,500 --> 00:08:50,350
places like Palau, Bahamas,
areas like Cabo Pulmo, and Palmyra.

158
00:08:50,370 --> 00:08:51,692
In those areas,

159
00:08:51,692 --> 00:08:54,033
reef and fish stocks are thriving.

160
00:08:54,191 --> 00:09:01,190
Ecotourism is bringing in
over US $314 million to local economies,

161
00:09:01,190 --> 00:09:03,710
directly employing over 10,000 jobs.

162
00:09:03,710 --> 00:09:07,050
This study by Dr Michele Barnes
and the University of British Columbia

163
00:09:07,050 --> 00:09:10,894
is actually showing that that number
will increase, more than double,

164
00:09:10,894 --> 00:09:12,202
in less than 20 years.

165
00:09:12,202 --> 00:09:14,456
So $780 million,

166
00:09:15,240 --> 00:09:18,290
far outweighing the global fin trade.

167
00:09:18,290 --> 00:09:21,834
So put at the most basic terms,
even on just the monetary level,

168
00:09:21,888 --> 00:09:24,210
which is usually
what politicians care about,

169
00:09:24,370 --> 00:09:27,779
a live shark is worth more
than a dead shark.

170
00:09:27,900 --> 00:09:30,454
And what's great is,
these shark ecotourism programs,

171
00:09:30,454 --> 00:09:31,950
they can support research.

172
00:09:31,950 --> 00:09:34,010
I was working out with Dr Mauricio Hoyos,

173
00:09:34,010 --> 00:09:35,770
we were tagging, taking biopsies,

174
00:09:35,770 --> 00:09:36,790
and I was wondering:

175
00:09:36,790 --> 00:09:38,908
Is any of this conservation-based research

176
00:09:38,908 --> 00:09:40,258
going to make a difference

177
00:09:40,258 --> 00:09:42,810
before these guys are
just wiped out off the planet?

178
00:09:42,810 --> 00:09:44,590
Then one day, 20 meters underwater,

179
00:09:44,590 --> 00:09:47,550
doing a population count
surrounded by these beautiful sharks,

180
00:09:47,550 --> 00:09:52,040
I was realizing by the time I gather,
process and publish my studies,

181
00:09:52,040 --> 00:09:54,310
another 3-6 million sharks will be killed.

182
00:09:54,310 --> 00:09:57,820
So why study something that's being
eradicated the rate the sharks are

183
00:09:57,820 --> 00:09:59,230
and not do anything about it.

184
00:09:59,230 --> 00:10:01,090
So I opened my research to the public.

185
00:10:01,090 --> 00:10:03,700
I developed a program,

186
00:10:03,700 --> 00:10:07,890
where people could come to learn about
sharks from a scientific perspective.

187
00:10:07,890 --> 00:10:11,550
I collaborated with @juansharks,

188
00:10:11,550 --> 00:10:14,820
who is a well-known
shark and marine photographer

189
00:10:14,820 --> 00:10:16,170
and shark specialist.

190
00:10:16,170 --> 00:10:20,080
We developed this program
that's research- and conservation-based,

191
00:10:20,080 --> 00:10:21,420
and opened it to the public

192
00:10:21,420 --> 00:10:24,470
so they could learn about
their biology, physiology, behavior,

193
00:10:24,470 --> 00:10:26,100
how to interact with them safely,

194
00:10:26,100 --> 00:10:29,030
answers all those questions
people don't know about sharks.

195
00:10:29,030 --> 00:10:32,130
The cool thing is people actually
get to get in the water with us

196
00:10:32,130 --> 00:10:35,370
and see for themselves, eye to eye,
what sharks are really like.

197
00:10:35,370 --> 00:10:37,027
It's such a successful program

198
00:10:37,027 --> 00:10:40,039
as people can speak up for sharks
from a first-hand perspective

199
00:10:40,039 --> 00:10:43,970
and also influence their networks,
and change people's minds.

200
00:10:44,050 --> 00:10:46,920
We are also able to fund
educational outreach through this,

201
00:10:46,920 --> 00:10:49,670
reef and beach cleanups,
local conservation campaigns,

202
00:10:49,670 --> 00:10:52,090
and international conservation campaigns,

203
00:10:52,600 --> 00:10:54,750
like stopping the cull
in Western Australia,

204
00:10:54,750 --> 00:10:56,330
a story for another time

205
00:10:56,330 --> 00:11:00,590
I'm honestly rather glad I don't have time
to share tonight as I'd end up crying.

206
00:11:00,610 --> 00:11:06,890
But we were able to save
one of the juvenile sharks.

207
00:11:07,290 --> 00:11:10,140
She was under three meters,
and she would have just died,

208
00:11:10,140 --> 00:11:12,840
even though she was
cattle tagged improperly,

209
00:11:12,840 --> 00:11:17,340
and, you know, for 90 minutes,
I swam with her, looking her in the eye,

210
00:11:17,340 --> 00:11:20,020
and trying to tell her
it was going to be okay

211
00:11:20,020 --> 00:11:21,840
as blood was spilling out of her head,

212
00:11:21,840 --> 00:11:24,700
and kind of trying to tell myself
it was going to be okay.

213
00:11:24,700 --> 00:11:28,180
After 90 minutes, she swam off:
and it was that effort.

214
00:11:28,450 --> 00:11:31,470
This is another conservation campaign,
a little better known.

215
00:11:31,470 --> 00:11:33,890
It reached over 2 million people in 2 days

216
00:11:33,890 --> 00:11:38,190
and featured none other
than the lovely role model, Bella,

217
00:11:38,190 --> 00:11:42,050
who is so great for her species,
a great representative.

218
00:11:42,190 --> 00:11:43,840
At the time when we released it,

219
00:11:43,840 --> 00:11:46,110
it was because there was a study put out

220
00:11:46,110 --> 00:11:48,510
showing there were less
than 350 great whites,

221
00:11:48,510 --> 00:11:51,570
in the area from California to Alaska
to Hawaii to Mexico,

222
00:11:51,570 --> 00:11:54,480
an area where juansharks and I
grew up diving with sharks,

223
00:11:54,480 --> 00:11:56,150
with white sharks specifically.

224
00:11:56,150 --> 00:11:58,640
We knew many of them,
had spent much time with them,

225
00:11:58,640 --> 00:12:00,430
studying behavior, working with them.

226
00:12:00,440 --> 00:12:04,260
So what do you do when you hear
someone you love, care about, understand,

227
00:12:04,260 --> 00:12:05,560
is being eradicated?

228
00:12:05,560 --> 00:12:06,610
Something.

229
00:12:06,670 --> 00:12:09,690
So, we thought, with Water Inspired

230
00:12:09,690 --> 00:12:13,560
we'd try and use inspiring photography
and videography to inspire people to care.

231
00:12:13,560 --> 00:12:17,960
We needed people to give white sharks
a second look, a second chance.

232
00:12:17,960 --> 00:12:19,680
They don't make the news very often.

233
00:12:19,680 --> 00:12:23,490
When they do, I'm sure you guys all know,
it's not usually good press.

234
00:12:23,490 --> 00:12:25,070
So we were successful.

235
00:12:25,070 --> 00:12:27,700
We wanted to show
the natural beauty of sharks.

236
00:12:27,700 --> 00:12:30,570
But most often, when people see
a beautiful image like this,

237
00:12:30,570 --> 00:12:33,800
they just think it's just on its way
to eat the next person, right?

238
00:12:33,800 --> 00:12:36,080
So, we want to do the anti-Jaws.

239
00:12:36,080 --> 00:12:39,370
The little blond girl, she gets eaten
in the fictitious movie, right?

240
00:12:39,370 --> 00:12:41,080
So what's it like in reality?

241
00:12:41,080 --> 00:12:44,490
Well, I've been working with them
for a long time, right?

242
00:12:44,490 --> 00:12:47,240
We dive to get receivers
and other things like that,

243
00:12:47,240 --> 00:12:49,135
so I wanted to show a connection,

244
00:12:49,135 --> 00:12:52,631
I wanted people to be able to connect,
see another side of these animals,

245
00:12:52,631 --> 00:12:54,631
realize that we can coexist.

246
00:12:55,050 --> 00:12:59,270
But in order to coexist,
they have to exist,

247
00:12:59,270 --> 00:13:03,860
and there's so much more
to these animals than meets the eye.

248
00:13:04,100 --> 00:13:06,510
When you take the time
to get to know somebody,

249
00:13:06,870 --> 00:13:10,880
you know, you can understand
that maybe there's more to them.

250
00:13:10,880 --> 00:13:13,310
And so I wanted
to share that with the world.

251
00:13:13,640 --> 00:13:16,830
And I have to give the disclaimer -

252
00:13:16,860 --> 00:13:20,650
I mean, there's just so many things that
I would love to share with you guys --

253
00:13:20,670 --> 00:13:22,576
but I do have to give the disclaimer

254
00:13:22,576 --> 00:13:27,597
that they deserve
a lot of respect ... not fear,

255
00:13:27,597 --> 00:13:30,352
but they are apex predators,
they do have a role ...

256
00:13:30,352 --> 00:13:32,292
and we need them for that role,

257
00:13:32,292 --> 00:13:33,750
it's very important.

258
00:13:33,750 --> 00:13:36,420
I mean, I could cite study
after study after study,

259
00:13:36,420 --> 00:13:39,230
showing the importance of that.

260
00:13:39,750 --> 00:13:43,540
You know, if I wanted to go out
into the African savanna and pat a lion,

261
00:13:43,540 --> 00:13:44,770
you know what I would do?

262
00:13:44,770 --> 00:13:48,250
I would call up the lion whisperer,
and I'd go hang out with him,

263
00:13:48,250 --> 00:13:50,417
and I'd learn, and I'd study from him,

264
00:13:50,417 --> 00:13:53,424
out of respect for the animal
because of its reputation.

265
00:13:53,582 --> 00:13:55,417
So, while I understand that,

266
00:13:55,417 --> 00:13:58,530
especially the way that they are
portrayed in the media,

267
00:13:58,890 --> 00:14:00,520
that people are afraid of them,

268
00:14:00,520 --> 00:14:02,163
you shouldn't be afraid of them;

269
00:14:02,163 --> 00:14:04,425
you should just respect them.

270
00:14:04,425 --> 00:14:07,440
they are beautiful animals,
there's so much more to them.

271
00:14:07,440 --> 00:14:09,810
So if there's one thing
that Bella has taught me,

272
00:14:09,810 --> 00:14:11,350
it's that, like Bella,

273
00:14:11,350 --> 00:14:15,850
we can all positively change and influence
our environments for the better.

274
00:14:15,850 --> 00:14:19,020
All we need to do is take action.

275
00:14:19,040 --> 00:14:20,569
In the words of Jane Goodall:

276
00:14:20,569 --> 00:14:21,990
Every day we make an impact.

277
00:14:21,990 --> 00:14:26,347
It's up to us what kind of an impact
we want that to be.

278
00:14:27,464 --> 00:14:30,434
Now, this was just one successful
collaborative program

279
00:14:30,530 --> 00:14:32,230
that we collaborated with GoPro on.

280
00:14:32,230 --> 00:14:35,690
They were very true to the message
and released a beautiful piece,

281
00:14:35,690 --> 00:14:39,550
but there are so many other things,
other media pieces we could do,

282
00:14:39,550 --> 00:14:43,520
even just writing to a restaurant,
asking them not to serve shark fin soup.

283
00:14:44,000 --> 00:14:48,600
New campaigns, political policies,
the ideas are endless.

284
00:14:48,600 --> 00:14:50,000
What it comes down to is:

285
00:14:50,000 --> 00:14:53,070
Yeah, knowledge is powerful,
but it's nothing without action.

286
00:14:53,080 --> 00:14:54,280
I love Nike.

287
00:14:54,280 --> 00:14:56,090
I get up every morning and go running.

288
00:14:56,100 --> 00:14:57,300
It's like, just do it.

289
00:14:57,300 --> 00:15:00,450
You may not feel like it,
but any effort is better than no effort.

290
00:15:00,450 --> 00:15:03,500
[We may feel like what we are doing
is just a drop in the ocean,

291
00:15:03,500 --> 00:15:05,740
but the ocean would be less
without that drop.]

292
00:15:05,740 --> 00:15:07,820
So I want to ask you guys tonight,

293
00:15:08,000 --> 00:15:09,850
(Laughter)

294
00:15:10,260 --> 00:15:12,410
to take action for your future.

295
00:15:12,670 --> 00:15:14,690
Sharks and the oceans affect us all.

296
00:15:14,820 --> 00:15:16,480
I'd like to see a raise of hands

297
00:15:16,480 --> 00:15:22,800
for all those that are willing to take
a small, small action for a better future.

298
00:15:23,630 --> 00:15:26,300
Raise your hands if you are
willing to take that action.

299
00:15:26,366 --> 00:15:27,760
Oh, I so see all those hands.

300
00:15:27,760 --> 00:15:29,580
Okay, I'm going to call you out on it.

301
00:15:29,580 --> 00:15:32,780
I want you guys to use that hand
and grab your phones.

302
00:15:32,780 --> 00:15:33,880
I'll do it with you.

303
00:15:33,880 --> 00:15:34,890
Grab your phones.

304
00:15:34,890 --> 00:15:37,700
I know it's usually rude to grab
your phones during a talk,

305
00:15:37,700 --> 00:15:39,330
but you'll be helping me.

306
00:15:39,330 --> 00:15:42,490
This is really good. This is good.
This is your call to action.

307
00:15:42,490 --> 00:15:44,080
Let's do it!
(Laughter)

308
00:15:44,080 --> 00:15:46,490
So I want you guys to grab your phone,

309
00:15:47,730 --> 00:15:51,090
and we're going to spread
great ideas globally.

310
00:15:51,100 --> 00:15:55,900
I want you guys to Tweet,
Facebook, Instagram, something.

311
00:15:55,900 --> 00:15:57,871
Spread an idea,

312
00:15:57,871 --> 00:15:59,979
share a fact about a shark.

313
00:16:00,200 --> 00:16:03,600
I'm going to do it with you
because it's actually really fun.

314
00:16:03,600 --> 00:16:05,550
Even though you guys are kind of dark -

315
00:16:05,550 --> 00:16:07,900
Okay, ready? Smile!

316
00:16:07,900 --> 00:16:10,985
Okay. So don't get distracted
with the missed call or text.

317
00:16:10,985 --> 00:16:13,705
This'll only take a minute,
and I'm off the stage, so ...

318
00:16:13,705 --> 00:16:15,480
All right, let's do this together.

319
00:16:15,480 --> 00:16:19,560
We're going to make a difference,
a measurable impact for sharks.

320
00:16:19,560 --> 00:16:21,650
So I'm going to Instagram.

321
00:16:21,650 --> 00:16:25,239
This is how the world is now, right?
We all just walk around on our phones.

322
00:16:25,239 --> 00:16:27,330
I think I saw that on a talk earlier.

323
00:16:27,330 --> 00:16:29,510
This is all good. Okay next.

324
00:16:29,560 --> 00:16:31,870
So I'm going to use a hashtag.

325
00:16:32,270 --> 00:16:35,502
#HelpSaveSharks.

326
00:16:35,521 --> 00:16:37,521
Okay. #HelpSaveBella.

327
00:16:37,521 --> 00:16:40,240
Here with the amazing group
at TEDx conference in Europe,

328
00:16:40,240 --> 00:16:43,990
helping spread great ideas and ways
we can help save sharks and our future.

329
00:16:43,990 --> 00:16:45,303
Sharks are important.

330
00:16:45,303 --> 00:16:47,649
Redefining the relationships
we have with sharks.

331
00:16:47,660 --> 00:16:52,250
#SharkConservation, #HelpSaveSharks,
#NoSharkFinSoup, #TEDSavesSharks,

332
00:16:52,250 --> 00:16:53,753
#TEDTalksonSharks.

333
00:16:53,753 --> 00:16:54,842
Okay.

334
00:16:54,842 --> 00:16:56,383
And I will share that.

335
00:16:56,880 --> 00:16:57,880
Awesome!

336
00:16:57,880 --> 00:16:59,640
And this is the best part.

337
00:16:59,640 --> 00:17:02,510
I get to thank you all

338
00:17:03,210 --> 00:17:04,734
for being a part of the force

339
00:17:04,734 --> 00:17:09,040
that redefines the relationship 
we have with sharks for a better future.

340
00:17:09,040 --> 00:17:10,390
Thank you, guys.

341
00:17:10,530 --> 00:17:13,530
(Applause)