0:00:27.020,0:00:30.940
What if we were to redefine[br]the relationship we have with sharks,

0:00:30.940,0:00:34.470
to one based on scientific fact,[br]reality, and logic,

0:00:34.490,0:00:38.640
rather than the current one, based off of[br]limited and biased information?

0:00:38.660,0:00:43.100
I want to talk about how changing the way[br]we perceive sharks and interact with them

0:00:43.100,0:00:46.880
could change our environment, economies,[br]and lives for the better.

0:00:46.880,0:00:50.385
But first, I want[br]to introduce you to someone

0:00:50.385,0:00:57.000
who has positively influenced and inspired[br]my life's work, passion, and focus.

0:00:57.262,0:01:02.210
She's intelligent, she's graceful,[br]beautiful, efficient,

0:01:02.210,0:01:07.000
but what I admire her most for[br]is her very important work and role.

0:01:07.020,0:01:11.040
What most people don't know[br]is that without her work and influence,

0:01:11.040,0:01:12.800
none of our lives would be the same.

0:01:13.070,0:01:18.280
And I wanted to describe her to you first,[br]before I showed you her photo,

0:01:18.280,0:01:22.410
because I've come to find that,[br]oftentimes, we make snap judgments,

0:01:22.410,0:01:25.380
prejudice, based off of[br]very little factual information.

0:01:25.380,0:01:29.640
I've personally found this[br]because oftentimes I'm judged solely

0:01:29.640,0:01:32.320
off of my appearance[br]or work as a professional model,

0:01:32.350,0:01:37.290
rather than my primary work[br]in science, conservation, and business.

0:01:37.320,0:01:40.110
So, please keep in mind the truth

0:01:40.130,0:01:42.971
that often there's more [br]than meets the eye,

0:01:42.971,0:01:45.121
and when you take time[br]to get to know someone

0:01:45.121,0:01:46.430
and better understand them,

0:01:46.430,0:01:47.970
maybe you can better value them.

0:01:47.970,0:01:51.025
And sometimes it's a little more[br]interesting than you think too.

0:01:51.120,0:01:55.390
So, without further ado,[br]my beautiful role model, Bella,

0:01:55.420,0:01:56.600
which means beautiful,

0:01:56.620,0:02:00.590
and yes, she's a great white shark,[br]or more accurately termed, a white shark,

0:02:00.620,0:02:02.580
Carcharodon carcharias.

0:02:02.580,0:02:05.138
Now, I know you might just be[br]noticing her nice teeth

0:02:05.138,0:02:07.651
and thinking something along[br]the lines of "monster,"

0:02:07.651,0:02:10.449
but tonight, put your prior beliefs[br]about sharks on hold,

0:02:10.449,0:02:12.810
while I explain why Bella[br]is an ideal role model,

0:02:12.810,0:02:14.590
why we should seriously take action

0:02:14.590,0:02:17.620
to redefine the relationship[br]we have with these animals,

0:02:17.620,0:02:19.160
to one based on scientific fact,

0:02:19.161,0:02:20.490
to that or reality,

0:02:20.490,0:02:24.880
rather than appearances, snap judgments,[br]and fictitious Hollywood movies.

0:02:26.180,0:02:29.410
Bella and her kind[br]are extremely intelligent.

0:02:29.410,0:02:32.280
I've observed her, and her kind,

0:02:32.280,0:02:34.700
outsmarting even humans[br]within a matter of moments

0:02:34.700,0:02:38.270
by adapting her behavior[br]even in novel situations.

0:02:39.200,0:02:42.590
This ability to quickly adapt

0:02:42.590,0:02:44.950
has likely led to sharks'[br]resilience over time.

0:02:45.190,0:02:47.680
They evolved before dinosaurs,

0:02:47.680,0:02:49.080
before trees.

0:02:49.110,0:02:52.530
They evolved two more known[br]sensory systems than we even have

0:02:52.530,0:02:54.720
to aid them a high level of efficiency

0:02:54.720,0:02:57.130
in their very important role[br]in the ecosystems,

0:02:57.130,0:03:00.300
shaping, influencing them,[br]and making them stronger, and better.

0:03:01.250,0:03:04.600
Now, even though they are[br]highly cognitive, cautious,

0:03:04.600,0:03:07.350
and take in multiple factors[br]before they take action,

0:03:07.350,0:03:11.980
it is true that on rare, rare, rare,[br]much more rare, occasions

0:03:11.980,0:03:13.340
than we make mistakes,

0:03:13.340,0:03:16.490
sharks do make mistakes, and,[br]unfortunately, someone does get bit.

0:03:16.490,0:03:18.510
Still, considering the millions of people

0:03:18.510,0:03:22.570
that enter the water,[br]the oceans, every single day,

0:03:22.720,0:03:26.710
and the average number[br]of fatalities is five to seven ...

0:03:28.380,0:03:30.520
Now, I feel extremely lucky.

0:03:30.550,0:03:34.940
I get to spend almost every single day[br]diving with sharks,

0:03:35.110,0:03:37.223
over 30 different species around the world

0:03:37.223,0:03:40.940
on a diversity of research programs[br]and conservation campaigns.

0:03:40.940,0:03:43.642
My work in marine biology[br]focuses on ethology,

0:03:43.642,0:03:47.480
which is animal behavior and psychology,[br]and cognitive ecology,

0:03:47.480,0:03:51.490
where I study the way the animals interact[br]with one another and their environment.

0:03:51.520,0:03:55.180
I've come to observe and learn[br]some of the most fascinating things

0:03:55.180,0:03:57.770
I wish I had more time[br]to share with you tonight.

0:03:57.770,0:03:59.390
But in my limited time with you,

0:03:59.810,0:04:01.420
what I've come to appreciate,

0:04:01.420,0:04:03.460
what I feel is most important and urgent,

0:04:03.460,0:04:06.705
and if I could speak up for sharks,[br]what I'd want to share with you,

0:04:06.705,0:04:12.510
is their very important role and work,[br]and how it affects all of our lives.

0:04:14.140,0:04:19.646
Essentially, imagine sharks[br]as the ocean's immune system,

0:04:19.646,0:04:20.887
the white blood cells.

0:04:20.887,0:04:23.680
They pick up the dead, dying,[br]weak, sick, injured animals,

0:04:23.680,0:04:25.650
leaving only the healthiest to reproduce,

0:04:25.650,0:04:29.160
keeping lower trophic levels[br]and populations in balance.

0:04:29.430,0:04:31.370
We all rely on our immune systems,

0:04:31.370,0:04:35.050
and the scientific evidence[br]for the importance of sharks is mounting.

0:04:35.070,0:04:37.190
There are so many studies

0:04:37.190,0:04:38.810
that show one after the other

0:04:38.810,0:04:40.530
that the removal of sharks

0:04:40.530,0:04:46.610
has environmental and economic[br]negative impacts -

0:04:46.900,0:04:49.250
Ransom A Myers, Bascompete -

0:04:49.250,0:04:52.400
effects all the way down[br]to coral reef systems.

0:04:52.720,0:04:55.580
The removal of sharks has been[br]attributed with starvation.

0:04:56.490,0:04:58.690
Throughout the respected[br]scientific community,

0:04:58.690,0:05:00.780
there's no denying[br]the importance of sharks,

0:05:00.780,0:05:02.470
their effects on our environments,

0:05:02.470,0:05:03.670
our economies,

0:05:03.670,0:05:05.390
even the air that we breathe.

0:05:05.390,0:05:10.030
70-80% of the air[br]we rely on to continue living

0:05:10.030,0:05:11.730
comes from our oceans.

0:05:11.730,0:05:15.530
Either directly or indirectly,[br]we all rely on the oceans.

0:05:15.560,0:05:17.346
Billions rely on it for seafood,

0:05:17.346,0:05:21.200
over 200 million rely on it[br]for direct employments.

0:05:21.230,0:05:24.570
Our lives, our futures,[br]are interconnected.

0:05:24.590,0:05:27.090
In the words of one[br]of my human role models,

0:05:27.090,0:05:28.982
the wonderful Dr Sylvia Earle,

0:05:28.982,0:05:32.272
"With every drop of water that you drink,[br]every breath that you take,

0:05:32.272,0:05:33.614
you're connected to the sea.

0:05:33.614,0:05:36.510
No matter where on the planet you live."

0:05:38.510,0:05:40.270
But sharks are still scary, right?

0:05:40.270,0:05:41.700
So that's kind of the problem.

0:05:41.700,0:05:44.420
Most peoples don't know[br]many factual things about sharks,

0:05:44.420,0:05:45.691
except they have teeth,

0:05:45.830,0:05:48.060
and many more people don't know

0:05:48.060,0:05:51.042
that sharks are actually being[br]decimated, globally,

0:05:51.042,0:05:55.866
at a rate of over 11,000[br]every single hour.

0:05:56.100,0:06:00.365
That's more than three sharks[br]every single second.

0:06:00.610,0:06:04.020
That translates to 70-100 million[br]sharks killed every year.

0:06:04.050,0:06:08.280
That's like killing everyone in Spain,[br]Austria and France every single year.

0:06:08.390,0:06:13.230
Now, according to fishing records,[br]over 90% of sharks have been depleted.

0:06:13.830,0:06:18.900
According to the International Union[br]for Conservation of Nature,

0:06:18.900,0:06:21.887
over a third of all large sharks[br]have been wiped out,

0:06:21.887,0:06:24.651
or are facing extinction,[br]or are vulnerable to extinction.

0:06:24.651,0:06:29.450
So, why such a mass slaughter[br]of such an important and keystone species?

0:06:29.662,0:06:34.160
Well, some of it is due to silly things[br]like souvenirs and pharmaceuticals.

0:06:34.160,0:06:38.550
Some of it is due to men[br]and their inferiority complexes ...

0:06:38.550,0:06:39.750
I'm guessing.

0:06:39.750,0:06:42.040
(Laughter)

0:06:42.040,0:06:44.984
(Applause)

0:06:45.940,0:06:52.820
80% of long-lining is bycatch,[br]and most of it is sharks.

0:06:53.370,0:06:59.361
Culling, which is probably this least[br]intelligent reaction a country can have

0:06:59.361,0:07:01.590
to an adverse shark-human interaction;

0:07:01.590,0:07:03.830
basically, like shooting[br]yourself in the foot,

0:07:03.830,0:07:05.711
from a behavioral standpoint,

0:07:05.717,0:07:08.136
also a waste and indiscriminate killer.

0:07:08.193,0:07:11.733
But the number one killer[br]of sharks, globally:

0:07:12.868,0:07:14.360
a bowl of soup.

0:07:15.100,0:07:19.839
Yes, we are trading[br]the health and productivity

0:07:19.839,0:07:26.798
of our oceans-reliant environment[br]and economies for a bowl of soup.

0:07:27.971,0:07:32.410
What's worse, it's not even nutritious;[br]it's actually toxic.

0:07:32.410,0:07:34.420
It's merely for the Chinese culture belief

0:07:34.420,0:07:35.910
that when they serve that soup,

0:07:35.980,0:07:38.690
it means that they're[br]prestigious or important.

0:07:38.870,0:07:42.360
But what is classy about catching a shark,

0:07:42.360,0:07:45.047
hacking off its fins,[br]oftentimes while it's still alive,

0:07:45.047,0:07:46.500
wasting 95% of the animal

0:07:46.500,0:07:49.840
just to make yourself feel better[br]about your social status.

0:07:49.860,0:07:53.020
Consider: sharks have been evolving[br]for over 400 million years;

0:07:53.020,0:07:56.590
humans, 200,000,[br]and their culturals, far less.

0:07:56.750,0:07:59.430
We can live without culture,[br]but not without our oceans,

0:07:59.430,0:08:02.470
and our oceans cannot live[br]without their immune systems.

0:08:02.690,0:08:07.190
Like rhinos killed just for their horns,[br]and elephants killed just for their tusks,

0:08:07.190,0:08:12.380
sharks are being killed, slaughtered,[br]globally, just for their fins.

0:08:12.380,0:08:14.800
Now, I love traveling the world

0:08:14.800,0:08:16.980
and experiencing[br]the diversity of cultures,

0:08:16.980,0:08:18.583
but there has to be a point

0:08:18.583,0:08:21.740
when we re-evaluate the relationship

0:08:21.740,0:08:24.550
that we have with sharks and animals,

0:08:24.565,0:08:29.820
and look at how our cultures[br]can adapt and evolve honorably.

0:08:29.820,0:08:31.351
An ancient Chinese proverb says

0:08:31.362,0:08:35.400
when you do not change your direction,[br]you may end up where you are heading.

0:08:36.090,0:08:38.730
So what if we were to adopt this idea

0:08:38.730,0:08:41.419
and change the way[br]we interact with sharks?

0:08:41.490,0:08:42.740
What would that look like?

0:08:42.740,0:08:45.500
Well, the great news is[br]we already have concrete examples,

0:08:45.500,0:08:50.350
places like Palau, Bahamas,[br]areas like Cabo Pulmo, and Palmyra.

0:08:50.370,0:08:51.692
In those areas,

0:08:51.692,0:08:54.033
reef and fish stocks are thriving.

0:08:54.191,0:09:01.190
Ecotourism is bringing in[br]over US $314 million to local economies,

0:09:01.190,0:09:03.710
directly employing over 10,000 jobs.

0:09:03.710,0:09:07.050
This study by Dr Michele Barnes[br]and the University of British Columbia

0:09:07.050,0:09:10.894
is actually showing that that number[br]will increase, more than double,

0:09:10.894,0:09:12.202
in less than 20 years.

0:09:12.202,0:09:14.456
So $780 million,

0:09:15.240,0:09:18.290
far outweighing the global fin trade.

0:09:18.290,0:09:21.834
So put at the most basic terms,[br]even on just the monetary level,

0:09:21.888,0:09:24.210
which is usually[br]what politicians care about,

0:09:24.370,0:09:27.779
a live shark is worth more[br]than a dead shark.

0:09:27.900,0:09:30.454
And what's great is,[br]these shark ecotourism programs,

0:09:30.454,0:09:31.950
they can support research.

0:09:31.950,0:09:34.010
I was working out with Dr Mauricio Hoyos,

0:09:34.010,0:09:35.770
we were tagging, taking biopsies,

0:09:35.770,0:09:36.790
and I was wondering:

0:09:36.790,0:09:38.908
Is any of this conservation-based research

0:09:38.908,0:09:40.258
going to make a difference

0:09:40.258,0:09:42.810
before these guys are[br]just wiped out off the planet?

0:09:42.810,0:09:44.590
Then one day, 20 meters underwater,

0:09:44.590,0:09:47.550
doing a population count[br]surrounded by these beautiful sharks,

0:09:47.550,0:09:52.040
I was realizing by the time I gather,[br]process and publish my studies,

0:09:52.040,0:09:54.310
another 3-6 million sharks will be killed.

0:09:54.310,0:09:57.820
So why study something that's being[br]eradicated the rate the sharks are

0:09:57.820,0:09:59.230
and not do anything about it.

0:09:59.230,0:10:01.090
So I opened my research to the public.

0:10:01.090,0:10:03.700
I developed a program,

0:10:03.700,0:10:07.890
where people could come to learn about[br]sharks from a scientific perspective.

0:10:07.890,0:10:11.550
I collaborated with @juansharks,

0:10:11.550,0:10:14.820
who is a well-known[br]shark and marine photographer

0:10:14.820,0:10:16.170
and shark specialist.

0:10:16.170,0:10:20.080
We developed this program[br]that's research- and conservation-based,

0:10:20.080,0:10:21.420
and opened it to the public

0:10:21.420,0:10:24.470
so they could learn about[br]their biology, physiology, behavior,

0:10:24.470,0:10:26.100
how to interact with them safely,

0:10:26.100,0:10:29.030
answers all those questions[br]people don't know about sharks.

0:10:29.030,0:10:32.130
The cool thing is people actually[br]get to get in the water with us

0:10:32.130,0:10:35.370
and see for themselves, eye to eye,[br]what sharks are really like.

0:10:35.370,0:10:37.027
It's such a successful program

0:10:37.027,0:10:40.039
as people can speak up for sharks[br]from a first-hand perspective

0:10:40.039,0:10:43.970
and also influence their networks,[br]and change people's minds.

0:10:44.050,0:10:46.920
We are also able to fund[br]educational outreach through this,

0:10:46.920,0:10:49.670
reef and beach cleanups,[br]local conservation campaigns,

0:10:49.670,0:10:52.090
and international conservation campaigns,

0:10:52.600,0:10:54.750
like stopping the cull[br]in Western Australia,

0:10:54.750,0:10:56.330
a story for another time

0:10:56.330,0:11:00.590
I'm honestly rather glad I don't have time[br]to share tonight as I'd end up crying.

0:11:00.610,0:11:06.890
But we were able to save[br]one of the juvenile sharks.

0:11:07.290,0:11:10.140
She was under three meters,[br]and she would have just died,

0:11:10.140,0:11:12.840
even though she was[br]cattle tagged improperly,

0:11:12.840,0:11:17.340
and, you know, for 90 minutes,[br]I swam with her, looking her in the eye,

0:11:17.340,0:11:20.020
and trying to tell her[br]it was going to be okay

0:11:20.020,0:11:21.840
as blood was spilling out of her head,

0:11:21.840,0:11:24.700
and kind of trying to tell myself[br]it was going to be okay.

0:11:24.700,0:11:28.180
After 90 minutes, she swam off:[br]and it was that effort.

0:11:28.450,0:11:31.470
This is another conservation campaign,[br]a little better known.

0:11:31.470,0:11:33.890
It reached over 2 million people in 2 days

0:11:33.890,0:11:38.190
and featured none other[br]than the lovely role model, Bella,

0:11:38.190,0:11:42.050
who is so great for her species,[br]a great representative.

0:11:42.190,0:11:43.840
At the time when we released it,

0:11:43.840,0:11:46.110
it was because there was a study put out

0:11:46.110,0:11:48.510
showing there were less[br]than 350 great whites,

0:11:48.510,0:11:51.570
in the area from California to Alaska[br]to Hawaii to Mexico,

0:11:51.570,0:11:54.480
an area where juansharks and I[br]grew up diving with sharks,

0:11:54.480,0:11:56.150
with white sharks specifically.

0:11:56.150,0:11:58.640
We knew many of them,[br]had spent much time with them,

0:11:58.640,0:12:00.430
studying behavior, working with them.

0:12:00.440,0:12:04.260
So what do you do when you hear[br]someone you love, care about, understand,

0:12:04.260,0:12:05.560
is being eradicated?

0:12:05.560,0:12:06.610
Something.

0:12:06.670,0:12:09.690
So, we thought, with Water Inspired

0:12:09.690,0:12:13.560
we'd try and use inspiring photography[br]and videography to inspire people to care.

0:12:13.560,0:12:17.960
We needed people to give white sharks[br]a second look, a second chance.

0:12:17.960,0:12:19.680
They don't make the news very often.

0:12:19.680,0:12:23.490
When they do, I'm sure you guys all know,[br]it's not usually good press.

0:12:23.490,0:12:25.070
So we were successful.

0:12:25.070,0:12:27.700
We wanted to show[br]the natural beauty of sharks.

0:12:27.700,0:12:30.570
But most often, when people see[br]a beautiful image like this,

0:12:30.570,0:12:33.800
they just think it's just on its way[br]to eat the next person, right?

0:12:33.800,0:12:36.080
So, we want to do the anti-Jaws.

0:12:36.080,0:12:39.370
The little blond girl, she gets eaten[br]in the fictitious movie, right?

0:12:39.370,0:12:41.080
So what's it like in reality?

0:12:41.080,0:12:44.490
Well, I've been working with them[br]for a long time, right?

0:12:44.490,0:12:47.240
We dive to get receivers[br]and other things like that,

0:12:47.240,0:12:49.135
so I wanted to show a connection,

0:12:49.135,0:12:52.631
I wanted people to be able to connect,[br]see another side of these animals,

0:12:52.631,0:12:54.631
realize that we can coexist.

0:12:55.050,0:12:59.270
But in order to coexist,[br]they have to exist,

0:12:59.270,0:13:03.860
and there's so much more[br]to these animals than meets the eye.

0:13:04.100,0:13:06.510
When you take the time[br]to get to know somebody,

0:13:06.870,0:13:10.880
you know, you can understand[br]that maybe there's more to them.

0:13:10.880,0:13:13.310
And so I wanted[br]to share that with the world.

0:13:13.640,0:13:16.830
And I have to give the disclaimer -

0:13:16.860,0:13:20.650
I mean, there's just so many things that[br]I would love to share with you guys --

0:13:20.670,0:13:22.576
but I do have to give the disclaimer

0:13:22.576,0:13:27.597
that they deserve[br]a lot of respect ... not fear,

0:13:27.597,0:13:30.352
but they are apex predators,[br]they do have a role ...

0:13:30.352,0:13:32.292
and we need them for that role,

0:13:32.292,0:13:33.750
it's very important.

0:13:33.750,0:13:36.420
I mean, I could cite study[br]after study after study,

0:13:36.420,0:13:39.230
showing the importance of that.

0:13:39.750,0:13:43.540
You know, if I wanted to go out[br]into the African savanna and pat a lion,

0:13:43.540,0:13:44.770
you know what I would do?

0:13:44.770,0:13:48.250
I would call up the lion whisperer,[br]and I'd go hang out with him,

0:13:48.250,0:13:50.417
and I'd learn, and I'd study from him,

0:13:50.417,0:13:53.424
out of respect for the animal[br]because of its reputation.

0:13:53.582,0:13:55.417
So, while I understand that,

0:13:55.417,0:13:58.530
especially the way that they are[br]portrayed in the media,

0:13:58.890,0:14:00.520
that people are afraid of them,

0:14:00.520,0:14:02.163
you shouldn't be afraid of them;

0:14:02.163,0:14:04.425
you should just respect them.

0:14:04.425,0:14:07.440
they are beautiful animals,[br]there's so much more to them.

0:14:07.440,0:14:09.810
So if there's one thing[br]that Bella has taught me,

0:14:09.810,0:14:11.350
it's that, like Bella,

0:14:11.350,0:14:15.850
we can all positively change and influence[br]our environments for the better.

0:14:15.850,0:14:19.020
All we need to do is take action.

0:14:19.040,0:14:20.569
In the words of Jane Goodall:

0:14:20.569,0:14:21.990
Every day we make an impact.

0:14:21.990,0:14:26.347
It's up to us what kind of an impact[br]we want that to be.

0:14:27.464,0:14:30.434
Now, this was just one successful[br]collaborative program

0:14:30.530,0:14:32.230
that we collaborated with GoPro on.

0:14:32.230,0:14:35.690
They were very true to the message[br]and released a beautiful piece,

0:14:35.690,0:14:39.550
but there are so many other things,[br]other media pieces we could do,

0:14:39.550,0:14:43.520
even just writing to a restaurant,[br]asking them not to serve shark fin soup.

0:14:44.000,0:14:48.600
New campaigns, political policies,[br]the ideas are endless.

0:14:48.600,0:14:50.000
What it comes down to is:

0:14:50.000,0:14:53.070
Yeah, knowledge is powerful,[br]but it's nothing without action.

0:14:53.080,0:14:54.280
I love Nike.

0:14:54.280,0:14:56.090
I get up every morning and go running.

0:14:56.100,0:14:57.300
It's like, just do it.

0:14:57.300,0:15:00.450
You may not feel like it,[br]but any effort is better than no effort.

0:15:00.450,0:15:03.500
[We may feel like what we are doing[br]is just a drop in the ocean,

0:15:03.500,0:15:05.740
but the ocean would be less[br]without that drop.]

0:15:05.740,0:15:07.820
So I want to ask you guys tonight,

0:15:08.000,0:15:09.850
(Laughter)

0:15:10.260,0:15:12.410
to take action for your future.

0:15:12.670,0:15:14.690
Sharks and the oceans affect us all.

0:15:14.820,0:15:16.480
I'd like to see a raise of hands

0:15:16.480,0:15:22.800
for all those that are willing to take[br]a small, small action for a better future.

0:15:23.630,0:15:26.300
Raise your hands if you are[br]willing to take that action.

0:15:26.366,0:15:27.760
Oh, I so see all those hands.

0:15:27.760,0:15:29.580
Okay, I'm going to call you out on it.

0:15:29.580,0:15:32.780
I want you guys to use that hand[br]and grab your phones.

0:15:32.780,0:15:33.880
I'll do it with you.

0:15:33.880,0:15:34.890
Grab your phones.

0:15:34.890,0:15:37.700
I know it's usually rude to grab[br]your phones during a talk,

0:15:37.700,0:15:39.330
but you'll be helping me.

0:15:39.330,0:15:42.490
This is really good. This is good.[br]This is your call to action.

0:15:42.490,0:15:44.080
Let's do it![br](Laughter)

0:15:44.080,0:15:46.490
So I want you guys to grab your phone,

0:15:47.730,0:15:51.090
and we're going to spread[br]great ideas globally.

0:15:51.100,0:15:55.900
I want you guys to Tweet,[br]Facebook, Instagram, something.

0:15:55.900,0:15:57.871
Spread an idea,

0:15:57.871,0:15:59.979
share a fact about a shark.

0:16:00.200,0:16:03.600
I'm going to do it with you[br]because it's actually really fun.

0:16:03.600,0:16:05.550
Even though you guys are kind of dark -

0:16:05.550,0:16:07.900
Okay, ready? Smile!

0:16:07.900,0:16:10.985
Okay. So don't get distracted[br]with the missed call or text.

0:16:10.985,0:16:13.705
This'll only take a minute,[br]and I'm off the stage, so ...

0:16:13.705,0:16:15.480
All right, let's do this together.

0:16:15.480,0:16:19.560
We're going to make a difference,[br]a measurable impact for sharks.

0:16:19.560,0:16:21.650
So I'm going to Instagram.

0:16:21.650,0:16:25.239
This is how the world is now, right?[br]We all just walk around on our phones.

0:16:25.239,0:16:27.330
I think I saw that on a talk earlier.

0:16:27.330,0:16:29.510
This is all good. Okay next.

0:16:29.560,0:16:31.870
So I'm going to use a hashtag.

0:16:32.270,0:16:35.502
#HelpSaveSharks.

0:16:35.521,0:16:37.521
Okay. #HelpSaveBella.

0:16:37.521,0:16:40.240
Here with the amazing group[br]at TEDx conference in Europe,

0:16:40.240,0:16:43.990
helping spread great ideas and ways[br]we can help save sharks and our future.

0:16:43.990,0:16:45.303
Sharks are important.

0:16:45.303,0:16:47.649
Redefining the relationships[br]we have with sharks.

0:16:47.660,0:16:52.250
#SharkConservation, #HelpSaveSharks,[br]#NoSharkFinSoup, #TEDSavesSharks,

0:16:52.250,0:16:53.753
#TEDTalksonSharks.

0:16:53.753,0:16:54.842
Okay.

0:16:54.842,0:16:56.383
And I will share that.

0:16:56.880,0:16:57.880
Awesome!

0:16:57.880,0:16:59.640
And this is the best part.

0:16:59.640,0:17:02.510
I get to thank you all

0:17:03.210,0:17:04.734
for being a part of the force

0:17:04.734,0:17:09.040
that redefines the relationship [br]we have with sharks for a better future.

0:17:09.040,0:17:10.390
Thank you, guys.

0:17:10.530,0:17:13.530
(Applause)