[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:01.55,0:00:02.03,Default,,0000,0000,0000,,Foodie culture is obsessed\Nwith authenticity.
Dialogue: 0,0:00:04.66,0:00:06.74,Default,,0000,0000,0000,,But when we get Moroccan honey,
Dialogue: 0,0:00:06.74,0:00:08.36,Default,,0000,0000,0000,,San Marzano tomatoes,
Dialogue: 0,0:00:08.36,0:00:11.15,Default,,0000,0000,0000,,that means shipping food, \Ncarbon emissions,
Dialogue: 0,0:00:11.15,0:00:14.09,Default,,0000,0000,0000,,plenty of waste and excess packaging
Dialogue: 0,0:00:14.09,0:00:17.64,Default,,0000,0000,0000,,for food that, sometimes, \Nnot even as fresh or delicious.
Dialogue: 0,0:00:17.64,0:00:21.10,Default,,0000,0000,0000,,Adding COVID-19,\Nand you have a whole new problem.
Dialogue: 0,0:00:21.10,0:00:24.19,Default,,0000,0000,0000,,Frozen supply chains or closed borders.
Dialogue: 0,0:00:24.19,0:00:28.08,Default,,0000,0000,0000,,That's changing how we eat and\Nforcing us to also look what's local.
Dialogue: 0,0:00:28.08,0:00:32.17,Default,,0000,0000,0000,,Some countries like Russia \Nhave a lot of experience with this.
Dialogue: 0,0:00:32.46,0:00:34.75,Default,,0000,0000,0000,,MADE IN RUSSIA
Dialogue: 0,0:00:36.18,0:00:39.19,Default,,0000,0000,0000,,(Alec) {\i1}Jay Klouz has been\Na nightclub promoter in Spain,{\i0}
Dialogue: 0,0:00:39.19,0:00:43.77,Default,,0000,0000,0000,,{\i1}a tour boat owner in France,\Nand a celebrity chef in Australia.{\i0}
Dialogue: 0,0:00:43.77,0:00:49.05,Default,,0000,0000,0000,,{\i1}Now, the American lives in Russia \Nwhere he's added cheesemaker to the list.{\i0}
Dialogue: 0,0:00:49.05,0:00:54.05,Default,,0000,0000,0000,,(Jay) Every person has a different hand\Nand this hand makes cheese.
Dialogue: 0,0:00:54.05,0:00:57.08,Default,,0000,0000,0000,,You could be more aggressive\Nand you'll have another cheese.
Dialogue: 0,0:00:57.08,0:00:59.57,Default,,0000,0000,0000,,You could be more careful\Nand you'll have another cheese.
Dialogue: 0,0:00:59.57,0:01:04.17,Default,,0000,0000,0000,,You can even go half a degree higher\Nand you'll have another cheese.
Dialogue: 0,0:01:04.17,0:01:07.39,Default,,0000,0000,0000,,(Alec) {\i1}Klouz uses local ingredients \Nto make European favorites,{\i0}
Dialogue: 0,0:01:07.39,0:01:09.72,Default,,0000,0000,0000,,{\i1}like feta, gouda, and ricotta.{\i0}
Dialogue: 0,0:01:09.72,0:01:13.80,Default,,0000,0000,0000,,{\i1}Flavors that began to make their way here \Nafter the fall of the Soviet Union.{\i0}
Dialogue: 0,0:01:16.37,0:01:20.26,Default,,0000,0000,0000,,(Alec) So, I grew up in Wisconsin, \Nand we always had, you know,
Dialogue: 0,0:01:20.26,0:01:26.19,Default,,0000,0000,0000,,we had cheddar, pepper jack, all sorts of,\Nyou know, real sharp cheeses.
Dialogue: 0,0:01:26.19,0:01:27.11,Default,,0000,0000,0000,,Love this stuff.
Dialogue: 0,0:01:27.11,0:01:28.77,Default,,0000,0000,0000,,And then I came to Russia,
Dialogue: 0,0:01:28.77,0:01:31.98,Default,,0000,0000,0000,,and it was like, cheese was white \Nand didn't taste like anything.
Dialogue: 0,0:01:31.98,0:01:34.21,Default,,0000,0000,0000,,Tastes like plastic.
Dialogue: 0,0:01:34.21,0:01:37.30,Default,,0000,0000,0000,,So, what made you decide to start\Nmaking your own cheese?
Dialogue: 0,0:01:37.30,0:01:40.13,Default,,0000,0000,0000,,You know, one thing you learn in Russia,\Nthe winters are rough.
Dialogue: 0,0:01:40.13,0:01:42.19,Default,,0000,0000,0000,,The Russians prepare for winter
Dialogue: 0,0:01:42.19,0:01:45.97,Default,,0000,0000,0000,,so, being prepared means, \Nalso eating good stuff.
Dialogue: 0,0:01:48.57,0:01:51.81,Default,,0000,0000,0000,,(Alec) {\i1}For years, Russia imported \Nas much cheese as it produced{\i0}
Dialogue: 0,0:01:51.81,0:01:54.89,Default,,0000,0000,0000,,{\i1}until 2014.{\i0}
Dialogue: 0,0:01:54.89,0:01:58.21,Default,,0000,0000,0000,,{\i1}Russia annexed Crimea,{\i0}
Dialogue: 0,0:01:58.21,0:02:01.84,Default,,0000,0000,0000,,{\i1}the US and the EU slap sanctions on Russia,{\i0}
Dialogue: 0,0:02:01.84,0:02:05.83,Default,,0000,0000,0000,,{\i1}and President Putin responded by\Nbanning food imports from those countries.{\i0}
Dialogue: 0,0:02:07.45,0:02:10.96,Default,,0000,0000,0000,,{\i1}Cheesemakers like Klouz \Nsaw sales go way up.{\i0}
Dialogue: 0,0:02:10.96,0:02:13.90,Default,,0000,0000,0000,,{\i1}Russian production\Nincreased by at least 50%.{\i0}
Dialogue: 0,0:02:14.64,0:02:17.80,Default,,0000,0000,0000,,- (Klouz) Please don't forget to return my spoon.\N- (Sofia) Yes, return the spoon. Thanks.
Dialogue: 0,0:02:19.25,0:02:24.99,Default,,0000,0000,0000,,After Russia stopped purchasing\Ncheeses abroad,
Dialogue: 0,0:02:24.99,0:02:28.94,Default,,0000,0000,0000,,the cheese market changed a lot.
Dialogue: 0,0:02:28.94,0:02:31.16,Default,,0000,0000,0000,,So we started buying here.
Dialogue: 0,0:02:31.16,0:02:35.20,Default,,0000,0000,0000,,We are very satisfied\Nwith the price and quality.
Dialogue: 0,0:02:36.91,0:02:39.92,Default,,0000,0000,0000,,(Alec) And how have the current sanctions\Nchanged the industry?
Dialogue: 0,0:02:39.92,0:02:43.82,Default,,0000,0000,0000,,(Klouz) With the sanctions there's \Nmore interest in the people making cheese.
Dialogue: 0,0:02:43.82,0:02:45.82,Default,,0000,0000,0000,,Like, "Oh, we don't need you, \Nwe have Jay."
Dialogue: 0,0:02:46.14,0:02:47.27,Default,,0000,0000,0000,,I'm like, "Yeah, right."
Dialogue: 0,0:02:47.27,0:02:49.52,Default,,0000,0000,0000,,Fifty kilos a day,\Nhow am I going to feed Russians?
Dialogue: 0,0:02:51.15,0:02:54.47,Default,,0000,0000,0000,,"Jay will save us!", and I'm like, "What?"\N(laughter)
Dialogue: 0,0:02:55.39,0:02:56.74,Default,,0000,0000,0000,,People are funny here.
Dialogue: 0,0:02:59.41,0:03:02.79,Default,,0000,0000,0000,,(Alec) {\i1}But some people are more confident\Nin local producers ability{\i0}
Dialogue: 0,0:03:02.79,0:03:06.29,Default,,0000,0000,0000,,{\i1}to fill the giant cheesy hole\Nleft by the counter sanctions.{\i0}
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}Klrill Sharshukov imported Italian cheese{\i0}
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}until the food embargo forced him\Nto start making his own.{\i0}
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,(Sharshuko) Here we have Caciocavallo cheese.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,A classic Italian Caciocavallo cheese.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It is fermented for about 6 to 12 months
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,and has a specific, light taste.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,And here we added fenugreek seeds.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Tastes like cheese with with walnut,\Nkind of sweet dessert-y crunch.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It doesn't have nuts?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,No, no. This doesn't have any nuts,\Nbut is has that flavor.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I don't know if this is allowed on TV,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,but these seeds are\Nhealthy for men, apparently.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So this is delicious and healthy for me?\N(laughter)
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,(Alec) {\i1}After the embargo,{\i0}
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}the government started giving\Nout subsidies and tax breaks{\i0}
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}to boost domestic production.{\i0}
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}Something Sharshuko believes{\i0}
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}is giving Russians a chance to catch up\Nto the world's cheesemakers.{\i0}
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,(Sharshuko) The longer this goes on,\Nthe more experiences we have.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,We reproduce Italy's cheeses here,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,replace its classic cheeses,\Nand produce them.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,So it would be very difficult to return.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}But the Russian cheese revolution \Nisn't for everybody.{\i0}
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}Imported foods were always\Ntoo expensive for most Russians.{\i0}
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}Meaning locally-made burrata will probably{\i0}\N{\i1}never be on their shopping list.{\i0}
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}And economists are skeptical{\i0}
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}that the people \Nwho could afford fancy cheese{\i0}
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}are going to see local versions as anything\Nother than a secondary substitute.{\i0}
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,When we imported cheese, it had quality.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,We, the small portion of affluent people,\Ngot used to it.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,When that cheese disappeared,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,those people stopped buying\NRussian copies of cheese
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,because they don't trust the quality.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Well, I hear from the cheese producers--
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Russian cheese producers--
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,who say sanctions have been a huge help.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Those you spoke to are very few\Nbecause, as a matter of fact,
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,90% of the Russian cheese market
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,is mass market cheeses.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,I wanted to ask what will happen
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,to Russian cheesemakers\Nif sanctions are lifted tomorrow?
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,There will be\Ncompetition again for 15 to 20%
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,of wealthy people in Russia.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,People who have invested\Nin cheese production
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,will be hit hard.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,(Alec) {\i1}The drive for food Independence\Nhas protected Russia{\i0}
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}from supply disruptions during \Nthe pandemic, the government says.{\i0}
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}It's also helped a fledgling,\Nfarm-to-table movement here.{\i0}
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,- Five more minutes.\N- No, two and a half.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,(Alec) {\i1}Ivan and Sergey Berezutskly have\Ntheir own farm to produce ingredients{\i0}
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}for their restaurant,{\i0}
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,{\i1}which in 2019 was named \None of the best in the world.{\i0}
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,It's a simple dish: potato with caviar.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,Here you are.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The majority of our guests\Nneed healthy and fresh food.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,This is a development Russia\Nand other countries have come to.
Dialogue: 0,9:59:59.99,9:59:59.99,Default,,0000,0000,0000,,The sanctions have\Naccelerated the process.