[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:01.55,0:00:04.66,Default,,0000,0000,0000,,Foodie culture is obsessed\Nwith authenticity.
Dialogue: 0,0:00:04.66,0:00:06.74,Default,,0000,0000,0000,,But when we get Moroccan honey,
Dialogue: 0,0:00:06.74,0:00:08.36,Default,,0000,0000,0000,,San Marzano tomatoes,
Dialogue: 0,0:00:08.36,0:00:10.08,Default,,0000,0000,0000,,that means shipping food,
Dialogue: 0,0:00:10.08,0:00:11.15,Default,,0000,0000,0000,,carbon emissions,
Dialogue: 0,0:00:11.15,0:00:12.41,Default,,0000,0000,0000,,plenty of waste,
Dialogue: 0,0:00:12.41,0:00:14.09,Default,,0000,0000,0000,,and excess packaging
Dialogue: 0,0:00:14.09,0:00:17.64,Default,,0000,0000,0000,,for food that, sometimes, \Nnot even as fresh or as delicious.
Dialogue: 0,0:00:17.64,0:00:21.01,Default,,0000,0000,0000,,Adding COVID-19,\Nand you have a whole new problem:
Dialogue: 0,0:00:21.01,0:00:22.39,Default,,0000,0000,0000,,frozen supply chains
Dialogue: 0,0:00:22.39,0:00:24.35,Default,,0000,0000,0000,,or closed borders.
Dialogue: 0,0:00:24.35,0:00:28.08,Default,,0000,0000,0000,,That's changing how we eat and\Nforcing us to also look at what's local.
Dialogue: 0,0:00:28.08,0:00:31.08,Default,,0000,0000,0000,,Some countries, like Russia,\Nhave a lot of experience with this.
Dialogue: 0,0:00:32.16,0:00:34.46,Default,,0000,0000,0000,,MADE IN RUSSIA
Dialogue: 0,0:00:36.28,0:00:39.19,Default,,0000,0000,0000,,(Alec) {\i1}Jay Klouz has been\Na nightclub promoter in Spain,{\i0}
Dialogue: 0,0:00:39.19,0:00:41.08,Default,,0000,0000,0000,,{\i1}a tour boat owner in France,{\i0}
Dialogue: 0,0:00:41.08,0:00:43.24,Default,,0000,0000,0000,,{\i1}and a celebrity chef in Australia.{\i0}
Dialogue: 0,0:00:44.14,0:00:46.27,Default,,0000,0000,0000,,{\i1}Now the American lives in Russia{\i0}
Dialogue: 0,0:00:46.27,0:00:48.36,Default,,0000,0000,0000,,{\i1}where he's added cheesemaker to the list.{\i0}
Dialogue: 0,0:00:49.05,0:00:52.08,Default,,0000,0000,0000,,(Klouz) Every person has a different hand,
Dialogue: 0,0:00:52.08,0:00:54.05,Default,,0000,0000,0000,,and this hand makes cheese.
Dialogue: 0,0:00:54.05,0:00:55.55,Default,,0000,0000,0000,,You could be more aggressive,
Dialogue: 0,0:00:55.55,0:00:57.10,Default,,0000,0000,0000,,and you'll have another cheese.
Dialogue: 0,0:00:57.10,0:00:58.27,Default,,0000,0000,0000,,You could be more careful,
Dialogue: 0,0:00:58.27,0:00:59.66,Default,,0000,0000,0000,,and you'll have another cheese.
Dialogue: 0,0:00:59.66,0:01:02.24,Default,,0000,0000,0000,,You can even be half a degree higher,
Dialogue: 0,0:01:02.24,0:01:04.17,Default,,0000,0000,0000,,and you'll have another cheese.
Dialogue: 0,0:01:04.17,0:01:07.21,Default,,0000,0000,0000,,(Alec) {\i1}Klouz uses local ingredients \Nto make European favorites{\i0}
Dialogue: 0,0:01:07.21,0:01:09.72,Default,,0000,0000,0000,,{\i1}like feta, Gouda, and ricotta.{\i0}
Dialogue: 0,0:01:09.72,0:01:13.80,Default,,0000,0000,0000,,{\i1}Flavors that began to make their way here \Nafter the fall of the Soviet Union.{\i0}
Dialogue: 0,0:01:16.37,0:01:19.32,Default,,0000,0000,0000,,(Alec) So, I grew up in Wisconsin,
Dialogue: 0,0:01:19.32,0:01:24.13,Default,,0000,0000,0000,,and we've always had cheddar, \Npepper jack, all sorts of--
Dialogue: 0,0:01:24.13,0:01:26.19,Default,,0000,0000,0000,,you know, real sharp cheeses.
Dialogue: 0,0:01:26.19,0:01:27.05,Default,,0000,0000,0000,,Love this stuff.
Dialogue: 0,0:01:27.05,0:01:28.57,Default,,0000,0000,0000,,And then I came to Russia,
Dialogue: 0,0:01:28.57,0:01:32.32,Default,,0000,0000,0000,,and it was like, cheese was white \Nand didn't taste like anything.
Dialogue: 0,0:01:32.32,0:01:33.88,Default,,0000,0000,0000,,Tastes like plastic.
Dialogue: 0,0:01:34.21,0:01:36.71,Default,,0000,0000,0000,,What made you decide to start\Nmaking your own cheese?
Dialogue: 0,0:01:36.71,0:01:40.13,Default,,0000,0000,0000,,You know, one thing you learn in Russia,\Nthe winters are rough.
Dialogue: 0,0:01:40.13,0:01:42.19,Default,,0000,0000,0000,,The Russians prepare for winter
Dialogue: 0,0:01:42.19,0:01:46.12,Default,,0000,0000,0000,,so, being prepared means, \Nalso eating good stuff.
Dialogue: 0,0:01:48.57,0:01:51.81,Default,,0000,0000,0000,,(Alec) {\i1}For years, Russia imported \Nas much cheese as it produced{\i0}
Dialogue: 0,0:01:51.81,0:01:54.22,Default,,0000,0000,0000,,{\i1}until 2014.{\i0}
Dialogue: 0,0:01:56.07,0:01:57.92,Default,,0000,0000,0000,,{\i1}Russia annexed Crimea.{\i0}
Dialogue: 0,0:01:58.21,0:02:01.84,Default,,0000,0000,0000,,{\i1}The US and the EU\Nslap sanctions on Russia,{\i0}
Dialogue: 0,0:02:01.84,0:02:05.83,Default,,0000,0000,0000,,{\i1}and President Putin responded by\Nbanning food imports from those countries.{\i0}
Dialogue: 0,0:02:07.45,0:02:10.96,Default,,0000,0000,0000,,{\i1}Cheesemakers like Klouz \Nsaw sales go way up.{\i0}
Dialogue: 0,0:02:10.96,0:02:13.90,Default,,0000,0000,0000,,{\i1}Russian production\Nincreased by at least 50%.{\i0}
Dialogue: 0,0:02:14.30,0:02:16.49,Default,,0000,0000,0000,,(Klouz) Please don't forget\Nto return my spoon.
Dialogue: 0,0:02:16.49,0:02:18.31,Default,,0000,0000,0000,,(Sofia) Yes, return the spoon. Thanks.
Dialogue: 0,0:02:19.25,0:02:24.99,Default,,0000,0000,0000,,After Russia stopped purchasing\Ncheeses abroad,
Dialogue: 0,0:02:24.99,0:02:28.28,Default,,0000,0000,0000,,the cheese market changed a lot.
Dialogue: 0,0:02:28.84,0:02:30.28,Default,,0000,0000,0000,,So we started buying here.
Dialogue: 0,0:02:30.28,0:02:35.56,Default,,0000,0000,0000,,We are very satisfied\Nwith the price and quality.
Dialogue: 0,0:02:36.91,0:02:39.86,Default,,0000,0000,0000,,(Alec) And how have the current sanctions\Nchanged the industry?
Dialogue: 0,0:02:39.86,0:02:43.82,Default,,0000,0000,0000,,(Klouz) With the sanctions there's \Nmore interest in the people making cheese.
Dialogue: 0,0:02:43.82,0:02:46.14,Default,,0000,0000,0000,,Like, "Oh, we don't need you, \Nwe have Jay."
Dialogue: 0,0:02:46.14,0:02:47.34,Default,,0000,0000,0000,,I'm like, "Yeah, right."
Dialogue: 0,0:02:47.34,0:02:49.79,Default,,0000,0000,0000,,Fifty kilos a day,\Nhow am I going to feed Russians?
Dialogue: 0,0:02:51.15,0:02:52.37,Default,,0000,0000,0000,,"Jay will save us!"
Dialogue: 0,0:02:52.37,0:02:54.94,Default,,0000,0000,0000,,I'm like, what? \N(laughter)
Dialogue: 0,0:02:54.94,0:02:56.33,Default,,0000,0000,0000,,People are funny here.
Dialogue: 0,0:02:59.41,0:03:03.14,Default,,0000,0000,0000,,(Alec) {\i1}But some people are more confident\Nin local producers' ability{\i0}
Dialogue: 0,0:03:03.14,0:03:06.66,Default,,0000,0000,0000,,{\i1}to fill the giant cheesy hole\Nleft by the counter sanctions.{\i0}
Dialogue: 0,0:03:09.84,0:03:13.24,Default,,0000,0000,0000,,{\i1}Klrill Sharshukov imported Italian cheese{\i0}
Dialogue: 0,0:03:13.24,0:03:16.56,Default,,0000,0000,0000,,{\i1}until the food embargo forced him\Nto start making his own.{\i0}
Dialogue: 0,0:03:17.17,0:03:20.83,Default,,0000,0000,0000,,(Sharshuko) Here we have\Ncaciocavallo cheese.
Dialogue: 0,0:03:20.83,0:03:23.03,Default,,0000,0000,0000,,A classic Italian caciocavallo cheese.
Dialogue: 0,0:03:23.03,0:03:29.89,Default,,0000,0000,0000,,It is fermented for about 6 to 12 months
Dialogue: 0,0:03:29.89,0:03:33.36,Default,,0000,0000,0000,,and has a specific, light taste.
Dialogue: 0,0:03:33.80,0:03:37.54,Default,,0000,0000,0000,,And here we added fenugreek seeds.
Dialogue: 0,0:03:40.55,0:03:44.05,Default,,0000,0000,0000,,Tastes like cheese with with walnut,
Dialogue: 0,0:03:44.05,0:03:47.51,Default,,0000,0000,0000,,kind of a sweet dessert-y crunch.
Dialogue: 0,0:03:50.50,0:03:53.08,Default,,0000,0000,0000,,It doesn't have nuts?
Dialogue: 0,0:03:53.08,0:03:58.10,Default,,0000,0000,0000,,No, no. This doesn't have any nuts,\Nbut is has that flavor.
Dialogue: 0,0:03:58.10,0:04:02.27,Default,,0000,0000,0000,,I don't know if this is allowed on TV,
Dialogue: 0,0:04:02.27,0:04:04.66,Default,,0000,0000,0000,,but these seeds are\Nhealthy for men, apparently.
Dialogue: 0,0:04:06.00,0:04:10.50,Default,,0000,0000,0000,,So this is delicious and healthy for me?\N(laughter)
Dialogue: 0,0:04:11.64,0:04:12.98,Default,,0000,0000,0000,,(Alec) {\i1}After the embargo,{\i0}
Dialogue: 0,0:04:12.98,0:04:15.96,Default,,0000,0000,0000,,{\i1}the government started giving\Nout subsidies and tax breaks{\i0}
Dialogue: 0,0:04:15.96,0:04:17.52,Default,,0000,0000,0000,,{\i1}to boost domestic production.{\i0}
Dialogue: 0,0:04:18.33,0:04:19.94,Default,,0000,0000,0000,,{\i1}Something Sharshuko believes{\i0}
Dialogue: 0,0:04:19.94,0:04:23.17,Default,,0000,0000,0000,,{\i1}is giving Russians a chance to catch up\Nto the world's cheesemakers.{\i0}
Dialogue: 0,0:04:24.05,0:04:26.98,Default,,0000,0000,0000,,(Sharshuko) The longer this goes on,\Nthe more experiences we have.
Dialogue: 0,0:04:26.98,0:04:30.78,Default,,0000,0000,0000,,We reproduce Italy's cheeses here,
Dialogue: 0,0:04:30.78,0:04:35.27,Default,,0000,0000,0000,,replace its classic cheeses,\Nand produce them.
Dialogue: 0,0:04:35.27,0:04:38.82,Default,,0000,0000,0000,,So it would be very difficult to return.
Dialogue: 0,0:04:39.49,0:04:42.79,Default,,0000,0000,0000,,(Alec) {\i1}But the Russian cheese revolution \Nisn't for everybody.{\i0}
Dialogue: 0,0:04:42.79,0:04:46.51,Default,,0000,0000,0000,,{\i1}Imported foods were always\Ntoo expensive for most Russians.{\i0}
Dialogue: 0,0:04:46.51,0:04:50.84,Default,,0000,0000,0000,,{\i1}Meaning locally-made burrata will probably{\i0}\N{\i1}never be on their shopping list.{\i0}
Dialogue: 0,0:04:51.78,0:04:53.14,Default,,0000,0000,0000,,{\i1}And economists are skeptical{\i0}
Dialogue: 0,0:04:53.14,0:04:55.62,Default,,0000,0000,0000,,{\i1}that the people \Nwho could afford fancy cheese{\i0}
Dialogue: 0,0:04:55.62,0:04:57.29,Default,,0000,0000,0000,,{\i1}are going to see local versions{\i0}
Dialogue: 0,0:04:57.29,0:05:00.37,Default,,0000,0000,0000,,{\i1}as anything other than\Na secondary substitute.{\i0}
Dialogue: 0,0:05:00.37,0:05:03.95,Default,,0000,0000,0000,,When we imported cheese, it had quality.
Dialogue: 0,0:05:03.95,0:05:08.16,Default,,0000,0000,0000,,We, the small portion of affluent people,\Ngot used to it.
Dialogue: 0,0:05:08.16,0:05:10.17,Default,,0000,0000,0000,,When that cheese disappeared,
Dialogue: 0,0:05:10.17,0:05:17.22,Default,,0000,0000,0000,,those people stopped buying\NRussian copies of cheese
Dialogue: 0,0:05:17.37,0:05:19.35,Default,,0000,0000,0000,,because they don't trust the quality.
Dialogue: 0,0:05:19.57,0:05:23.57,Default,,0000,0000,0000,,Well, I hear from the cheese producers--
Dialogue: 0,0:05:24.03,0:05:25.80,Default,,0000,0000,0000,,Russian cheese producers--
Dialogue: 0,0:05:25.92,0:05:28.42,Default,,0000,0000,0000,,who say sanctions have been a huge help.
Dialogue: 0,0:05:28.70,0:05:33.57,Default,,0000,0000,0000,,Those you spoke to are very few\Nbecause, as a matter of fact,
Dialogue: 0,0:05:33.57,0:05:36.87,Default,,0000,0000,0000,,90% of the Russian cheese market
Dialogue: 0,0:05:37.05,0:05:39.33,Default,,0000,0000,0000,,is mass market cheeses.
Dialogue: 0,0:05:39.50,0:05:41.52,Default,,0000,0000,0000,,I wanted to ask what will happen
Dialogue: 0,0:05:41.52,0:05:47.22,Default,,0000,0000,0000,,to Russian cheesemakers\Nif sanctions are lifted tomorrow?
Dialogue: 0,0:05:47.72,0:05:51.75,Default,,0000,0000,0000,,There will be\Ncompetition again for 15 to 20%
Dialogue: 0,0:05:51.75,0:05:55.47,Default,,0000,0000,0000,,of wealthy people in Russia.
Dialogue: 0,0:05:55.84,0:06:01.34,Default,,0000,0000,0000,,People who have invested\Nin cheese production
Dialogue: 0,0:06:01.75,0:06:03.80,Default,,0000,0000,0000,,will be hit hard.
Dialogue: 0,0:06:04.98,0:06:08.03,Default,,0000,0000,0000,,(Alec) {\i1}The drive for food Independence\Nhas protected Russia{\i0}
Dialogue: 0,0:06:08.03,0:06:11.41,Default,,0000,0000,0000,,{\i1}from supply disruptions during \Nthe pandemic, the government says.{\i0}
Dialogue: 0,0:06:12.93,0:06:16.22,Default,,0000,0000,0000,,{\i1}It's also helped a fledgling,\Nfarm-to-table movement here.{\i0}
Dialogue: 0,0:06:17.58,0:06:19.73,Default,,0000,0000,0000,,- Five more minutes.\N- No, two and a half.
Dialogue: 0,0:06:20.65,0:06:24.86,Default,,0000,0000,0000,,(Alec) {\i1}Ivan and Sergey Berezutskly have\Ntheir own farm to produce ingredients{\i0}
Dialogue: 0,0:06:24.86,0:06:26.07,Default,,0000,0000,0000,,{\i1}for their restaurant,{\i0}
Dialogue: 0,0:06:26.07,0:06:30.03,Default,,0000,0000,0000,,{\i1}which in 2019 was named \None of the best in the world.{\i0}
Dialogue: 0,0:06:30.25,0:06:34.89,Default,,0000,0000,0000,,It's a simple dish: potato with caviar.
Dialogue: 0,0:06:35.75,0:06:37.16,Default,,0000,0000,0000,,Here you are.
Dialogue: 0,0:06:38.40,0:06:45.94,Default,,0000,0000,0000,,The majority of our guests\Nneed healthy and fresh food.
Dialogue: 0,0:06:45.94,0:06:51.54,Default,,0000,0000,0000,,This is a development Russia\Nand other countries have come to.
Dialogue: 0,0:06:51.54,0:06:54.01,Default,,0000,0000,0000,,The sanctions have\Naccelerated the process.