WEBVTT 99:59:59.999 --> 99:59:59.999 Foodie culture is obsessed with authenticity. 99:59:59.999 --> 99:59:59.999 But when we get Moroccan honey, 99:59:59.999 --> 99:59:59.999 San Marzano, tomatoes, that means shipping food carbon emissions, 99:59:59.999 --> 99:59:59.999 plenty of waste and excess packaging for food. That sometimes not even is fresh, 99:59:59.999 --> 99:59:59.999 or it's delicious. Adam covid-19 and you have a whole new problem, 99:59:59.999 --> 99:59:59.999 Frozen Supply chains or closed borders. 99:59:59.999 --> 99:59:59.999 Yes, that's changing how we eat and forcing us to also get with local 99:59:59.999 --> 99:59:59.999 some countries like Russia have a lot of experience with this. 99:59:59.999 --> 99:59:59.999 Jay close has been a nightclub promoter in Spain. 99:59:59.999 --> 99:59:59.999 A tour, boat owner in France and a celebrity chef in Australia. 99:59:59.999 --> 99:59:59.999 Now the American lives in Russia where he's at a cheese maker to the list. 99:59:59.999 --> 99:59:59.999 Every every person have a different hand and this hand makes cheese. 99:59:59.999 --> 99:59:59.999 You could be more aggressive and you'll have another cheese. 99:59:59.999 --> 99:59:59.999 You could be more careful. You have another cheese. 99:59:59.999 --> 99:59:59.999 You can eat him half a degree High. 99:59:59.999 --> 99:59:59.999 Fire. 99:59:59.999 --> 99:59:59.999 You have another cheese 99:59:59.999 --> 99:59:59.999 clothes uses local ingredients to make European favorites like Theta ghouta 99:59:59.999 --> 99:59:59.999 and ricotta flavors that began to make their way here 99:59:59.999 --> 99:59:59.999 after the fall of the Soviet Union. 99:59:59.999 --> 99:59:59.999 So I, 99:59:59.999 --> 99:59:59.999 I grew up in Wisconsin and we were always met, you know, we had chatter pepperjack, 99:59:59.999 --> 99:59:59.999 all sorts of, you know, real sharp. Cheese's, 99:59:59.999 --> 99:59:59.999 love this stuff and then I came to Russia 99:59:59.999 --> 99:59:59.999 and it was like, these was white and didn't taste like anything tastes like plastic. 99:59:59.999 --> 99:59:59.999 It's what made you decide to start making your own cheese, you know, 99:59:59.999 --> 99:59:59.999 one thing, you learn Russian with the law. The rush is prepare for winter. 99:59:59.999 --> 99:59:59.999 So, being prepared means 99:59:59.999 --> 99:59:59.999 Eating good stuff. 99:59:59.999 --> 99:59:59.999 For years, Russia important as much cheese. Is it produced 99:59:59.999 --> 99:59:59.999 until 2014 Russia annexed Crimea, 99:59:59.999 --> 99:59:59.999 the US and the EU slap sanctions on Russia 99:59:59.999 --> 99:59:59.999 and President. Putin, responded by Banning food imports from those countries. 99:59:59.999 --> 99:59:59.999 Cheese makers like close saw sales. 99:59:59.999 --> 99:59:59.999 Go way up Russian production increased by at least 50%. 99:59:59.999 --> 99:59:59.999 It's nice to do have time to post Our Gang series. Granite. See you want to know why 99:59:59.999 --> 99:59:59.999 and how did the conversation has changed the industry sanctions 99:59:59.999 --> 99:59:59.999 more interest in people making cheese like oh we don't need. We have Jay. 99:59:59.999 --> 99:59:59.999 Yeah, right. 99:59:59.999 --> 99:59:59.999 50 kilos a day. 99:59:59.999 --> 99:59:59.999 A, I am I going to feed Russian, you know, 99:59:59.999 --> 99:59:59.999 Jay will save us. I'm like, what people are funny. Yeah. 99:59:59.999 --> 99:59:59.999 But some people are more confident and local producers ability 99:59:59.999 --> 99:59:59.999 to fill the giant cheesy hole left by the counter sanctions. 99:59:59.999 --> 99:59:59.999 Hey Kitty, girl, shook of imported Italian cheese 99:59:59.999 --> 99:59:59.999 until the food embargo forced him to start making his own. 99:59:59.999 --> 99:59:59.999 Tastes like cheese with 99:59:59.999 --> 99:59:59.999 with Walnut kind of a sweet dessert e crunch. 99:59:59.999 --> 99:59:59.999 There's at the poultry. It's a nice sitting area. Yeah. Yeah. Yeah. Yeah. 99:59:59.999 --> 99:59:59.999 Do is at the end, of course, Nepal has pneumonia. 99:59:59.999 --> 99:59:59.999 After the Embargo, 99:59:59.999 --> 99:59:59.999 the government started giving out subsidies and tax breaks 99:59:59.999 --> 99:59:59.999 to boost domestic production. 99:59:59.999 --> 99:59:59.999 Something sure shook of believes 99:59:59.999 --> 99:59:59.999 is giving Russians, a chance to catch up to the world's cheese makers. 99:59:59.999 --> 99:59:59.999 But the Russian cheese Revolution is 99:59:59.999 --> 99:59:59.999 For everybody, imported Foods, were always too expensive for most Russians. 99:59:59.999 --> 99:59:59.999 Meaning locally-made burrata will probably never be on their shopping list 99:59:59.999 --> 99:59:59.999 and economists are skeptical that the people who could afford fancy cheese 99:59:59.999 --> 99:59:59.999 are going to see local versions as anything other than a second right? Substitute. 99:59:59.999 --> 99:59:59.999 This race is equal 0. Watch the coverage to sanction, the ocean comedy Dodger. 99:59:59.999 --> 99:59:59.999 Stupid, it uses, active drug schema data, sexy. Stop Buddhist, resist, me privately. 99:59:59.999 --> 99:59:59.999 The drive for food Independence has protected Russia 99:59:59.999 --> 99:59:59.999 from Supply disruptions during the pandemic. The government says, 99:59:59.999 --> 99:59:59.999 It's also helped a fledgling, farm-to-table movement here. 99:59:59.999 --> 99:59:59.999 Yvonne and Sid, Gabe. It is oonski. 99:59:59.999 --> 99:59:59.999 Have their own Farm to produce ingredients for their restaurant. 99:59:59.999 --> 99:59:59.999 Which in 2019 was named one of the best in the world. 99:59:59.999 --> 99:59:59.999 A lot of times you might think making cheese. Oh my God, what a daunting thing. 99:59:59.999 --> 99:59:59.999 It's actually the easiest thing in the world.