1 99:59:59,999 --> 99:59:59,999 Foodie culture is obsessed with authenticity. 2 99:59:59,999 --> 99:59:59,999 But when we get Moroccan honey, 3 99:59:59,999 --> 99:59:59,999 San Marzano, tomatoes, that means shipping food carbon emissions, 4 99:59:59,999 --> 99:59:59,999 plenty of waste and excess packaging for food. That sometimes not even is fresh, 5 99:59:59,999 --> 99:59:59,999 or it's delicious. Adam covid-19 and you have a whole new problem, 6 99:59:59,999 --> 99:59:59,999 Frozen Supply chains or closed borders. 7 99:59:59,999 --> 99:59:59,999 Yes, that's changing how we eat and forcing us to also get with local 8 99:59:59,999 --> 99:59:59,999 some countries like Russia have a lot of experience with this. 9 99:59:59,999 --> 99:59:59,999 Jay close has been a nightclub promoter in Spain. 10 99:59:59,999 --> 99:59:59,999 A tour, boat owner in France and a celebrity chef in Australia. 11 99:59:59,999 --> 99:59:59,999 Now the American lives in Russia where he's at a cheese maker to the list. 12 99:59:59,999 --> 99:59:59,999 Every every person have a different hand and this hand makes cheese. 13 99:59:59,999 --> 99:59:59,999 You could be more aggressive and you'll have another cheese. 14 99:59:59,999 --> 99:59:59,999 You could be more careful. You have another cheese. 15 99:59:59,999 --> 99:59:59,999 You can eat him half a degree High. 16 99:59:59,999 --> 99:59:59,999 Fire. 17 99:59:59,999 --> 99:59:59,999 You have another cheese 18 99:59:59,999 --> 99:59:59,999 clothes uses local ingredients to make European favorites like Theta ghouta 19 99:59:59,999 --> 99:59:59,999 and ricotta flavors that began to make their way here 20 99:59:59,999 --> 99:59:59,999 after the fall of the Soviet Union. 21 99:59:59,999 --> 99:59:59,999 So I, 22 99:59:59,999 --> 99:59:59,999 I grew up in Wisconsin and we were always met, you know, we had chatter pepperjack, 23 99:59:59,999 --> 99:59:59,999 all sorts of, you know, real sharp. Cheese's, 24 99:59:59,999 --> 99:59:59,999 love this stuff and then I came to Russia 25 99:59:59,999 --> 99:59:59,999 and it was like, these was white and didn't taste like anything tastes like plastic. 26 99:59:59,999 --> 99:59:59,999 It's what made you decide to start making your own cheese, you know, 27 99:59:59,999 --> 99:59:59,999 one thing, you learn Russian with the law. The rush is prepare for winter. 28 99:59:59,999 --> 99:59:59,999 So, being prepared means 29 99:59:59,999 --> 99:59:59,999 Eating good stuff. 30 99:59:59,999 --> 99:59:59,999 For years, Russia important as much cheese. Is it produced 31 99:59:59,999 --> 99:59:59,999 until 2014 Russia annexed Crimea, 32 99:59:59,999 --> 99:59:59,999 the US and the EU slap sanctions on Russia 33 99:59:59,999 --> 99:59:59,999 and President. Putin, responded by Banning food imports from those countries. 34 99:59:59,999 --> 99:59:59,999 Cheese makers like close saw sales. 35 99:59:59,999 --> 99:59:59,999 Go way up Russian production increased by at least 50%. 36 99:59:59,999 --> 99:59:59,999 It's nice to do have time to post Our Gang series. Granite. See you want to know why 37 99:59:59,999 --> 99:59:59,999 and how did the conversation has changed the industry sanctions 38 99:59:59,999 --> 99:59:59,999 more interest in people making cheese like oh we don't need. We have Jay. 39 99:59:59,999 --> 99:59:59,999 Yeah, right. 40 99:59:59,999 --> 99:59:59,999 50 kilos a day. 41 99:59:59,999 --> 99:59:59,999 A, I am I going to feed Russian, you know, 42 99:59:59,999 --> 99:59:59,999 Jay will save us. I'm like, what people are funny. Yeah. 43 99:59:59,999 --> 99:59:59,999 But some people are more confident and local producers ability 44 99:59:59,999 --> 99:59:59,999 to fill the giant cheesy hole left by the counter sanctions. 45 99:59:59,999 --> 99:59:59,999 Hey Kitty, girl, shook of imported Italian cheese 46 99:59:59,999 --> 99:59:59,999 until the food embargo forced him to start making his own. 47 99:59:59,999 --> 99:59:59,999 Tastes like cheese with 48 99:59:59,999 --> 99:59:59,999 with Walnut kind of a sweet dessert e crunch. 49 99:59:59,999 --> 99:59:59,999 There's at the poultry. It's a nice sitting area. Yeah. Yeah. Yeah. Yeah. 50 99:59:59,999 --> 99:59:59,999 Do is at the end, of course, Nepal has pneumonia. 51 99:59:59,999 --> 99:59:59,999 After the Embargo, 52 99:59:59,999 --> 99:59:59,999 the government started giving out subsidies and tax breaks 53 99:59:59,999 --> 99:59:59,999 to boost domestic production. 54 99:59:59,999 --> 99:59:59,999 Something sure shook of believes 55 99:59:59,999 --> 99:59:59,999 is giving Russians, a chance to catch up to the world's cheese makers. 56 99:59:59,999 --> 99:59:59,999 But the Russian cheese Revolution is 57 99:59:59,999 --> 99:59:59,999 For everybody, imported Foods, were always too expensive for most Russians. 58 99:59:59,999 --> 99:59:59,999 Meaning locally-made burrata will probably never be on their shopping list 59 99:59:59,999 --> 99:59:59,999 and economists are skeptical that the people who could afford fancy cheese 60 99:59:59,999 --> 99:59:59,999 are going to see local versions as anything other than a second right? Substitute. 61 99:59:59,999 --> 99:59:59,999 This race is equal 0. Watch the coverage to sanction, the ocean comedy Dodger. 62 99:59:59,999 --> 99:59:59,999 Stupid, it uses, active drug schema data, sexy. Stop Buddhist, resist, me privately. 63 99:59:59,999 --> 99:59:59,999 The drive for food Independence has protected Russia 64 99:59:59,999 --> 99:59:59,999 from Supply disruptions during the pandemic. The government says, 65 99:59:59,999 --> 99:59:59,999 It's also helped a fledgling, farm-to-table movement here. 66 99:59:59,999 --> 99:59:59,999 Yvonne and Sid, Gabe. It is oonski. 67 99:59:59,999 --> 99:59:59,999 Have their own Farm to produce ingredients for their restaurant. 68 99:59:59,999 --> 99:59:59,999 Which in 2019 was named one of the best in the world. 69 99:59:59,999 --> 99:59:59,999 A lot of times you might think making cheese. Oh my God, what a daunting thing. 70 99:59:59,999 --> 99:59:59,999 It's actually the easiest thing in the world.