WEBVTT

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You've recently launched Coil,

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a platform to help creators
online monetize their content.

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How does it work?

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So Coil is based on an open web standard
called web monetization,

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and what that means is that
there's a feature in the browser

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that allows to pay different websites
as you're browsing their content.

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So rather than, you know, looking at ads,
may be paying a subscription

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for each website you go to.

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This kinda allows you to
go to any website out there

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and pay them like a small amount.

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Opening up the web for
monetization to everybody,

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rather than just giant platforms
that have lots of users

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and lots of content.

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So we're hoping to, kind of,
redistribute the web a little bit

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and kind of make it easier
for independent websites

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to compete with the larger sites.

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So where's Coil available right now?

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So Coil is available worldwide
to anybody with a credit card,

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and then, if you're a creator,
you can get paid out

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using any Interledger enabled wallet.

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Right now there's U.S. dollar options,
so you can withdraw

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to a U.S. bank account,
and there are XRP options.

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But we expect that to
expand in the future.

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You recently announced
a partnership with Imgur.

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What's the goal of this partnership?

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We're trying to establish a new web
standard, web monetization.

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And in order to do that,
you need to reach a lot of people,

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and you need adoption for the standard.

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And so Imgur is gonna be a great partner
in terms like bringing this

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to a larger audience,

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explaining what it's all about and giving
more people access to it.

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What kind of feedback are you getting
from these creators

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that are using your platform so far?

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What we hear from creators is that
it's really hard to monetize your content,

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and when you do,

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you're very dependent on
the platforms that you use.

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Because they have all the users,

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they have a huge amount
of content already.

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So they hold all the cards.

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And so as a creator,

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this is kind of an open
alternative to that.

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You can be on a smaller
site and still anyone

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that supports the standard
will be able to pay you.

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So it really kinda opens up the space
for smaller creators,

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for independent creators.

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What's your greater vision for Coil?

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Yeah, our hope is that one day
the standard will be so ubiquitous

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that most websites will support it.

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And then, you know, maybe
it's even like bundled

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with your internet connection.

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So rather than having a
separate subscription,

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part of that package is, you know,

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money that can help
content creators' websites.

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And so rather than getting
paywalls everywhere,

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getting ads everywhere,

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having to get subscriptions
for different sites.

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Maybe it's all kinda bundled together

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and you can use whatever
you want across the web.