So Beyonce, how did you get evolved with the World Humanitarian Day?
Well, I was definitely attracted to raising awareness
of this day of recognition.
I know... found out that 22 people lost their lives helping people. And...
In Baghdad.
In Baghdad, yes.
And you know, I thought it was an incredible thing
to turn that into something positive
and trying to include the world to do something great for someone else.
I feel like we all want to know our life meant something
And that we did something for someone else
And that we spread positivity
no matter how big or how small.
Now you're trying to reach a billion people
on World Humanitarian Day
What are you hoping to accomplish?
What is the idea behind it?
This is really about, saying to everyone out there
This is a day that's both a commemoration
Because there's a lot of people
who lose their lives trying to help people
But it is also a celebration of the things that people do
There's an amazing amount that people do
every single day, that goes unrecognized.
So this is about the big things
and it is also about the small things.
If we are to do something small
and if all of us on one day, do something affective
it will be so impactful.
We can make a difference through a small act
Some people will give some money
Some people have a skill that they can donate
Some time that they can donate
All of that matters.
What do you see
when you are on that stadium in front of the General Assembly?
Well, we wanted to make sure that we invited humanitarians
and people that have been affected by humanitarians
and I know that some of the people speaking
are family members of the 22 people that lost their lives
So while I'm performing
you can't help but think about how they must feel
and the pride that they must have
knowing that they didn't lose their lives in vain.
So on August 19th, you're both hoping that
people around the world
will do whatever they can
and will volunteer in their communities
will donate money, will donate time, wherever it is.
We want to see millions of little pins
across the world.
As people pledge.
Everyone can go to whdiwashere.org
And we want to encourage everyone to pledge
their act of kindness.