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So Beyonce, how did you get evolved with the World Humanitarian Day?

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Well, I was definitely attracted to raising awareness

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of this day of recognition.

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I know... found out that 22 people lost their lives helping people. And...

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In Baghdad.

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In Baghdad, yes.

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And you know, I thought it was an incredible thing

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to turn that into something positive

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and trying to include the world to do something great for someone else.

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I feel like we all want to know our life meant something

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And that we did something for someone else

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And that we spread positivity

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no matter how big or how small.

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Now you're trying to reach a billion people

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on World Humanitarian Day

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What are you hoping to accomplish?

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What is the idea behind it?

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This is really about, saying to everyone out there

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This is a day that's both a commemoration

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Because there's a lot of people

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who lose their lives trying to help people

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But it is also a celebration of the things that people do

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There's an amazing amount that people do

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every single day, that goes unrecognized.

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So this is about the big things

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and it is also about the small things.

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If we are to do something small

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and if all of us on one day, do something affective

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it will be so impactful.

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We can make a difference through a small act

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Some people will give some money

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Some people have a skill that they can donate

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Some time that they can donate

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All of that matters.

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What do you see

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when you are on that stadium in front of the General Assembly?

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Well, we wanted to make sure that we invited humanitarians

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and people that have been affected by humanitarians

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and I know that some of the people speaking

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are family members of the 22 people that lost their lives

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So while I'm performing

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you can't help but think about how they must feel

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and the pride that they must have

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knowing that they didn't lose their lives in vain.

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So on August 19th, you're both hoping that

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people around the world

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will do whatever they can

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and will volunteer in their communities

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will donate money, will donate time, wherever it is.

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We want to see millions of little pins

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across the world.

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As people pledge.

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Everyone can go to 
whdiwashere.org

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And we want to encourage everyone to pledge

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their act of kindness.