I've had an obsession basically for 30

years and that obsession has been what

makes the difference in the quality of

people's lives what makes the difference

in their performance because that's what

I got hired to do I got to produce the

result now that's what I've done for 30

years I get the phone call when the

athlete is burning down on national

television and they were ahead by five

strokes and now they can't get back on

the course and I got to do something

right now I get the results of nothing

matters I get the phone call when the

child is gonna commit suicide I go do

something right now and in 29 years I'm

very grateful to tell you I've never

lost one in 29 years it doesn't mean I

won't someday but I've done it and the

reason is an understanding of these

human needs that I want to talk to you

them I look at life and say there's two

master lessons one is there's the

science of achievement which almost

every in this room is mastered - an

amazing step that's how do you take the

invisible and make it visible right how

you take what you're dreaming out and

make it happen whether it be your

business your contribution society money

whatever it is for you your body your

family but the other lesson of life that

is rarely mastered is the art of

fulfillment because science is easy

right we know the rules you write the

code you follow those and you get the

result once you know the game you just

up the ante don't you but when it comes

to fulfillment that's in a part and the

reason is it's about appreciation and

it's about contribution you can only

feel so much by yourself so what shape

Lance what shapes you two invisible

forces very quickly one state we all

have had time saved at a time you did

something and after you did you thought

to yourself I can't believe I said that

I can't believe I did that that was so

stupid who's been that it wasn't your

ability with your state your model of

the world is what shapes you long time

your ma the world is the filter that's

what's shaping us that's what makes

people make decisions we want to get us

on somebody we have to know what all of

the influence and it's made up of three

parts I believe first what's your target

what are you after which I believe is

not your desires you get your desires

and goals I've never got a goal desire

so it needs me

I believe there are six unit names

second what you know with the target

that's driving

but the true guilt format you uncover it

and then you find out what term outlook

a belief systems that are talking

some people be the way to get those

needs is destroy the world some people's

to build something create something love

someone and then there's the fuel you

pick so very quickly

six needs let me tell you what there are

first one certainty now these are not

goals or desires either Universal

everyone needs certainty that they can

avoid pain at least be comfortable now

how do you get it control everybody

develop a skill give up smoke a

cigarette if you got totally certain

ironically even though we all need that

like you're not certain about your

health or your children or money you

don't think about much or you're not

sure the ceilings can hold up here

listen any speaker but while we go for

certain differently if we get total

certainty we get what do you feel if

you're certain you know what's gonna

happen what's gonna happen how it's

gonna happen what would you feel bored

out of your mind so God in her infinite

wisdom gave us a second human need which

is uncertainty