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I've had an obsession basically for 30

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years and that obsession has been what

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makes the difference in the quality of

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people's lives what makes the difference

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in their performance because that's what

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I got hired to do I got to produce the

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result now that's what I've done for 30

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years I get the phone call when the

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athlete is burning down on national

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television and they were ahead by five

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strokes and now they can't get back on

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the course and I got to do something

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right now I get the results of nothing

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matters I get the phone call when the

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child is gonna commit suicide I go do

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something right now and in 29 years I'm

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very grateful to tell you I've never

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lost one in 29 years it doesn't mean I

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won't someday but I've done it and the

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reason is an understanding of these

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human needs that I want to talk to you

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them I look at life and say there's two

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master lessons one is there's the

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science of achievement which almost

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every in this room is mastered - an

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amazing step that's how do you take the

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invisible and make it visible right how

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you take what you're dreaming out and

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make it happen whether it be your

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business your contribution society money

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whatever it is for you your body your

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family but the other lesson of life that

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is rarely mastered is the art of

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fulfillment because science is easy

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right we know the rules you write the

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code you follow those and you get the

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result once you know the game you just

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up the ante don't you but when it comes

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to fulfillment that's in a part and the

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reason is it's about appreciation and

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it's about contribution you can only

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feel so much by yourself so what shape

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Lance what shapes you two invisible

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forces very quickly one state we all

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have had time saved at a time you did

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something and after you did you thought

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to yourself I can't believe I said that

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I can't believe I did that that was so

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stupid who's been that it wasn't your

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ability with your state your model of

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the world is what shapes you long time

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your ma the world is the filter that's

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what's shaping us that's what makes

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people make decisions we want to get us

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on somebody we have to know what all of

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the influence and it's made up of three

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parts I believe first what's your target

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what are you after which I believe is

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not your desires you get your desires

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and goals I've never got a goal desire

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so it needs me

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I believe there are six unit names

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second what you know with the target

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that's driving

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but the true guilt format you uncover it

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and then you find out what term outlook

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a belief systems that are talking

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some people be the way to get those

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needs is destroy the world some people's

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to build something create something love

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someone and then there's the fuel you

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pick so very quickly

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six needs let me tell you what there are

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first one certainty now these are not

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goals or desires either Universal

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everyone needs certainty that they can

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avoid pain at least be comfortable now

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how do you get it control everybody

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develop a skill give up smoke a

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cigarette if you got totally certain

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ironically even though we all need that

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like you're not certain about your

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health or your children or money you

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don't think about much or you're not

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sure the ceilings can hold up here

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listen any speaker but while we go for

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certain differently if we get total

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certainty we get what do you feel if

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you're certain you know what's gonna

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happen what's gonna happen how it's

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gonna happen what would you feel bored

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out of your mind so God in her infinite

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wisdom gave us a second human need which

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is uncertainty