I've had an obsession basically for 30
years and that obsession has been what
makes the difference in the quality of
people's lives what makes the difference
in their performance because that's what
I got hired to do I got to produce the
result now that's what I've done for 30
years I get the phone call when the
athlete is burning down on national
television and they were ahead by five
strokes and now they can't get back on
the course and I got to do something
right now I get the results of nothing
matters I get the phone call when the
child is gonna commit suicide I go do
something right now and in 29 years I'm
very grateful to tell you I've never
lost one in 29 years it doesn't mean I
won't someday but I've done it and the
reason is an understanding of these
human needs that I want to talk to you
them I look at life and say there's two
master lessons one is there's the
science of achievement which almost
every in this room is mastered - an
amazing step that's how do you take the
invisible and make it visible right how
you take what you're dreaming out and
make it happen whether it be your
business your contribution society money
whatever it is for you your body your
family but the other lesson of life that
is rarely mastered is the art of
fulfillment because science is easy
right we know the rules you write the
code you follow those and you get the
result once you know the game you just
up the ante don't you but when it comes
to fulfillment that's in a part and the
reason is it's about appreciation and
it's about contribution you can only
feel so much by yourself so what shape
Lance what shapes you two invisible
forces very quickly one state we all
have had time saved at a time you did
something and after you did you thought
to yourself I can't believe I said that
I can't believe I did that that was so
stupid who's been that it wasn't your
ability with your state your model of
the world is what shapes you long time
your ma the world is the filter that's
what's shaping us that's what makes
people make decisions we want to get us
on somebody we have to know what all of
the influence and it's made up of three
parts I believe first what's your target
what are you after which I believe is
not your desires you get your desires
and goals I've never got a goal desire
so it needs me
I believe there are six unit names
second what you know with the target
that's driving
but the true guilt format you uncover it
and then you find out what term outlook
a belief systems that are talking
some people be the way to get those
needs is destroy the world some people's
to build something create something love
someone and then there's the fuel you
pick so very quickly
six needs let me tell you what there are
first one certainty now these are not
goals or desires either Universal
everyone needs certainty that they can
avoid pain at least be comfortable now
how do you get it control everybody
develop a skill give up smoke a
cigarette if you got totally certain
ironically even though we all need that
like you're not certain about your
health or your children or money you
don't think about much or you're not
sure the ceilings can hold up here
listen any speaker but while we go for
certain differently if we get total
certainty we get what do you feel if
you're certain you know what's gonna
happen what's gonna happen how it's
gonna happen what would you feel bored
out of your mind so God in her infinite
wisdom gave us a second human need which
is uncertainty