This is all of the trash
that I've produced in the past 3 years.
When I say that, people think
that I'm crazy, or that I'm lying,
or they'll ask me questions like:
"Hey. So, how do you wipe your butt?"
(Laughter)
I live a zero waste lifestyle,
and I have for the past 3 years.
Now, zero waste,
that's a pretty big idea. Right?
So let me define it for you.
To me living zero waste means
that I don't make any trash.
So no sending anything to landfill,
no sending anything in a garbage can,
and no spitting gum on the ground,
and walking away.
Right? No trash.
This is a big concept,
and this all started
when I was an environmental
study student at NYU.
My senior year, I was
taking a course called:
"The Environmental Studies
Capstone course",
which is the culminating course that all
environmental study students need to take
in order to go out into the world,
and make it a more sustainable place.
Well, there was a girl in this class,
and every class she would have
this big plastic bag,
with a plastic clamshell full of food,
a plastic fork and knife,
a plastic water bottle,
and a plastic bag a chips,
and she would eat all of this,
and then class after class,
would just throw it in the trash.
This was really frustrating,
because here we were
these environmental study students
trying to make the world a better place,
and there she was, throwing
all this stuff into the garbage.
One day after class,
feeling still particularly upset about
watching her throw everything away,
I went home to make dinner,
and I opened my fridge,
and noticed something
that I had never seen before.
Every single thing in my fridge was
in one way or another packaged in plastic,
and I couldn't believe it.
You know I was getting so mad at this girl
for making so much plastic trash,
and it turns out that I was just as bad.
I was that girl, and so I made
a decision in that moment.
I was going to stop using plastic.
Well, quitting plastic --
(Laughter)
not so easy of a thing. Right?
When you think about your everyday life,
when you wake up in the morning, go into
the bathroom, and you brush your teeth.
What is your toothbrush made out of?
(Audience softly) Plastic.
LS: Plastic.
What is your toothpaste
probably packaged in?
(Audience) Plastic.
LS: Your face wash, your moisturizer,
your contact solution.
So many things that are in our
everyday lives come packaged in plastic,
and so I realized that if I was
going to move away from plastic,
the only way that I was going to do that
was to learn how to make
my products myself.
Well, I don't know about you,
but I certainly didn't know
how to make deodorant.
I didn't have the recipe just
hanging out in my back pocket,
and so I realized that I had
to do some research,
and while I was doing research online,
I came across a blog called
the "Zero Waste Home" started
by a woman named Bea Johnson
who is a wife, and mother of 2 kids,
out in Mill Valley, California,
and the 4 of them live
a completely zero waste life.
When I learned about Bea, and her family,
my mind was completely blown.
I thought that I was doing the best
thing for the planet
by not using any plastic.
But the idea that I didn't
have to produce any trash,
was so empowering, and so inspiring,
and it made perfect sense. Right?
Because I was this
Environmental Studies student,
I cared about the environment,
studied sustainability,
talked about sustainability,
protested for sustainability.
But I realized, that I wasn't actually
implementing any of those values
into my day-to-day life, and so
I made the decision to go zero waste.
Let me break it down for you,
and tell you some of the things
that I did in order to make
this transition a little easier.
The first thing that I did
was I stopped buying packaged food.
So instead of going to the store,
and buying things packaged
in paper, and glass, and plastic,
I started bringing my own jars,
and bags to the store to fill
with bulk, or package-free items.
I also started buying my fruit,
and vegetables from the farmer's market.
So, package-free.
The second thing that I started doing
was I started making
all of my own products.
Before I started living this lifestyle,
my boyfriend at the time,
used to brush his teeth using baking soda,
and I thought he was probably the grossest
person in the entire world. Right?
There's no way that you
can get your teeth clean
using something like
baking soda, it's gross.
Well fast-forward, and it turns out
that the first product that I made
was toothpaste, made with baking soda.
So overtime I started making
all of my own products.
When I would run out of something,
instead of going to the store,
and buying a new one,
I would learn how to make it myself.
So when I would run out of lotion,
I learned how to make it myself.
Run out of deodorant,
learn how to make it myself.
Over time, all of the things
I had previously purchased,
were now, ones that I made myself.
The third thing that I started doing,
was shopping second-hand.
So instead of buying new clothing,
and putting new waste
into the waste cycle,
I would buy things that were
totally recycled, second-hand.
So not making any new trash.
The fourth thing that I did
was I downsized.
So I focused on having only
the things that were truly necessary,
and that I really needed.
Well this was really, really hard
because I'm the kind of person
who's really sentimental,
and I can tell you as to why
a toothpick needs to be in my life.
But after I really got through
that process, and I completely downsized,
I realized that I had so many
fewer things in my life,
my home was less cluttered,
and everything with easier to clean.
And when you have fewer things
you realize that you take
better care of them. Right?
When you take better care of your
things you don't have this mentality like:
"If I don't want this anymore I'll just
throw it out and I get a new thing later."
No, I only had a few things
and so I took care of them,
and wasn't sending anything
to the landfill.
All this must sound
pretty difficult. Right?
I assure you, it's not that hard.
I'm just an average, lazy person,
and I wouldn't live this lifestyle
if it was difficult.
In fact the benefits
of living this lifestyle
far outweigh any of the negatives
that you can imagine.
The first benefit is that I save money.
So I save money when I buy my food,
and the products, and when
I make my own products,
because I'm not paying
for the embedded cost a packaging,
so things are cheaper.
I'm also saving money by shopping
completely second-hand,
because second-hand clothing is usually
less expensive than new clothing.
I'm also saving money
because I've downsized.
I don't go shopping all the time now
and you know just buy things on impulse.
I only have what I really need.
The second benefit is that I eat better.
When I go shopping now I don't have
the option to buy processed food products,
package-free, and so now my diet consists
of things like fresh fruit and vegetables,
or bulk greens, and nuts
that I buy with my jars and my bags.
And so when you eat better,
you feel better.
Over these past few years, I've noticed
that my weight has stabilized,
I have more energy, I need less sleep,
and when you're eating better,
and you feel better,
and you save money, you're happier.
But besides those things I'm happier,
because for the first time in my life,
I'm living in direct
alignment with my values.
And why is this important? Right? Waste.
Well, waste is a really big problem.
In fact the average American person
produces approximately 4.4 pounds
of trash per person per day.
Over the course of a year, that's like
taking 8.5 of your best friends,
and throwing them in the trash.
(Laughter)
Don't do that, it's not nice.
(Laughter)
So, if you care about your friends,
and you don't throw them away,
and you think that it's possible for you
to reduce how much trash you're producing,
I have 3 simple steps for you.
The first step is to actually look
at your trash, and understand what it is.
Because you can't solve a problem
of having a lot of waste
until you know what is it.
So when I did this exercise,
I realized that I had
3 main sources of trash.
The first was food packaging,
and so I learned how to shop
in bulk or package-free.
The second was product packaging,
and so I learned how to make
all of my own products.
And the third was organic food waste,
and so I learned how to compost.
And just by identifying those 3 sources
of waste and eliminating them,
I have reduced my trash by about 90%.
The second thing that I'd like to suggest
is picking at the low-hanging fruit.
So doing little things,
one-time changes in your everyday life
that have a large-scale,
and long-term positive impact.
This includes things like using a reusable
bag instead of a plastic or paper bag.
Or using a stainless steel,
or glass water bottle,
instead of buying plastic water bottles.
Over the course of however long,
you realize that these little changes
actually add up,
and make a big difference.
The third thing that I'd like
to suggest is the DIY
or actually learning how
to make your products yourself.
Now I absolutely love doing this
because when you go to a store,
and you have to buy products
you kind of have to settle,
and accept them as they are. Right?
If you don't like the way
they smell, too bad.
If you don't like
the way they feel, sorry.
If you don't like what they're
packaged in, you don't have a choice.
But for me, since I make
all my own products,
If I don't like the way they smell,
I change the scent.
If I don't like the ingredients
in them, I change it.
If I don't like the packaging,
it's my choice.
And so by making my own products
I have complete control
over what I'm putting in my body.
Now I started living this lifestyle
while I was still in college.
And when I graduated, I had a real job,
a real-person job in sustainability,
which is exactly what you'd think
I'd want to be doing. Right?
Well, at the same time I was still running
my blog: "Trash is for tossers"
and I noticed that I was
getting a recurring question,
and it went something like this:
"Dear Lauren, I absolutely love
the products that you're making,
and I too want truly natural products.
But because of life, family,
friends, blah, blah, blah, blah,
I just don't have time
to make them myself.
Do you have any product that I can
buy that are equivalent?
Thanks for your help.
Lots of love. Person XYZ."
So I went to stores,
and I started looking at products,
and while I found that they
were beauty products
that were reminiscent of the ones
that I was making myself,
I didn't notice the same trend
for cleaning products.
When I looked at the ingredients
of cleaning products,
even the "natural" cleaning products
contained ingredient
that were really harmful.
Things that were carcinogenic,
and endocrine-disruptive.
You know, when I looked into it further,
I learned that cleaning
product manufacturers
aren't even legally required
to disclose the ingredients
of their products
on the product packaging,
and so when we go and buy a product,
we're at the complete mercy
of the company,
hoping that they have
our best interest in mind.
I feel that we, as consumers, have a right
to products that are transparent
and that aren't bad for us,
and so I started thinking
about my own products,
the ones that I've been making for years.
That are safe, and effective, and have
ingredients that I use to do things
like brush my teeth,
or make salad dressing.
And I realized that I had an opportunity,
and so I quit my job,
and started a company.
Because I feel like we, as human beings,
have a right to products that are safe
for our homes, and our bodies,
and the environment.
I get comments all the time,
that I'm doing this for attention.
But I live this lifestyle for myself.
I would never tell anyone how to live
or how much trash
that they should produce.
I just want to provide tools,
through my blog and my business,
for people, who like me,
want to reduce how much
trash they're producing.
I live a zero waste lifestyle,
because to me,
it's the best way I know,
how to live a life
that aligns with everything
that I believe in.
And what's the point. Right?
I'm just one person.
What difference can I make?
The point is simple:
I want to be remembered for the things
that I did while I was on this planet,
and not for the trash that I left behind.
Thank you.
(Applause)