[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:25.18,0:00:26.76,Default,,0000,0000,0000,,Now, I don't want to complain,
Dialogue: 0,0:00:26.76,0:00:29.85,Default,,0000,0000,0000,,but it's really scary\Nbeing an entrepreneur.
Dialogue: 0,0:00:29.85,0:00:31.60,Default,,0000,0000,0000,,As a business owner,
Dialogue: 0,0:00:31.60,0:00:35.34,Default,,0000,0000,0000,,you're constantly worried that people\Nare going to make fun of your products,
Dialogue: 0,0:00:35.34,0:00:37.39,Default,,0000,0000,0000,,even if one of those products
Dialogue: 0,0:00:37.39,0:00:40.56,Default,,0000,0000,0000,,is a book called Knitting with Dog Hair -
Dialogue: 0,0:00:40.88,0:00:41.92,Default,,0000,0000,0000,,it's a real book.
Dialogue: 0,0:00:41.92,0:00:44.71,Default,,0000,0000,0000,,I don't know if you guys\Ncan see the call-out, but it says,
Dialogue: 0,0:00:44.71,0:00:47.15,Default,,0000,0000,0000,,"Stop vacuuming and start knitting."
Dialogue: 0,0:00:49.01,0:00:50.13,Default,,0000,0000,0000,,As a business owner,
Dialogue: 0,0:00:50.13,0:00:52.95,Default,,0000,0000,0000,,you're constantly worried\Nthat people are going to realize
Dialogue: 0,0:00:52.95,0:00:54.81,Default,,0000,0000,0000,,when you didn't think of everything,
Dialogue: 0,0:00:54.81,0:00:59.59,Default,,0000,0000,0000,,like the fact that the acronym\Nto your business name spells ASS -
Dialogue: 0,0:01:01.10,0:01:02.58,Default,,0000,0000,0000,,it's a real hair salon.
Dialogue: 0,0:01:03.68,0:01:06.08,Default,,0000,0000,0000,,And many like me are worried
Dialogue: 0,0:01:06.08,0:01:09.52,Default,,0000,0000,0000,,that people are going to find out\Nthat you've made a mistake.
Dialogue: 0,0:01:10.07,0:01:14.43,Default,,0000,0000,0000,,I'm here to face\None of my greatest challenges
Dialogue: 0,0:01:14.91,0:01:18.60,Default,,0000,0000,0000,,and admit that I lost 250,000 dollars
Dialogue: 0,0:01:18.94,0:01:21.80,Default,,0000,0000,0000,,because I didn't understand\Na fundamental principle
Dialogue: 0,0:01:21.80,0:01:23.81,Default,,0000,0000,0000,,about how business products were made.
Dialogue: 0,0:01:24.29,0:01:26.51,Default,,0000,0000,0000,,And I'm not here\Njust to get that off my chest;
Dialogue: 0,0:01:26.51,0:01:29.73,Default,,0000,0000,0000,,I'm here because I think\Nthat understanding my mistake
Dialogue: 0,0:01:30.03,0:01:31.91,Default,,0000,0000,0000,,can help save your job -
Dialogue: 0,0:01:31.91,0:01:33.79,Default,,0000,0000,0000,,save it from robots,
Dialogue: 0,0:01:33.79,0:01:38.32,Default,,0000,0000,0000,,save it from downsizing,\Nglobalization, all kinds of things.
Dialogue: 0,0:01:38.36,0:01:41.09,Default,,0000,0000,0000,,Now, I'm going to explain,\Nbut first we have to go back,
Dialogue: 0,0:01:41.09,0:01:45.11,Default,,0000,0000,0000,,way back, to my first big business idea.
Dialogue: 0,0:01:45.48,0:01:48.58,Default,,0000,0000,0000,,I was at Carhop at Sonic, 14 years old,
Dialogue: 0,0:01:48.58,0:01:51.54,Default,,0000,0000,0000,,looked like I was a solid 10 years old
Dialogue: 0,0:01:51.54,0:01:55.100,Default,,0000,0000,0000,,and very excited to embark\Non my new career in the service industry.
Dialogue: 0,0:01:56.63,0:02:01.08,Default,,0000,0000,0000,,So my first big idea\Nwas to wear rollerblades to work.
Dialogue: 0,0:02:01.68,0:02:04.65,Default,,0000,0000,0000,,I know, I was 14, okay?\NThat was my first idea, okay?
Dialogue: 0,0:02:04.82,0:02:07.71,Default,,0000,0000,0000,,And nobody was wearing\Nrollerblades to work,
Dialogue: 0,0:02:07.71,0:02:09.85,Default,,0000,0000,0000,,unlike what you've seen\Nin the advertisements
Dialogue: 0,0:02:09.85,0:02:11.32,Default,,0000,0000,0000,,or the old-timey commercials.
Dialogue: 0,0:02:11.78,0:02:13.46,Default,,0000,0000,0000,,And this was going to be a win-win.
Dialogue: 0,0:02:13.46,0:02:16.38,Default,,0000,0000,0000,,I was going to make more money in tips\Nbecause of the novelty,
Dialogue: 0,0:02:16.38,0:02:19.86,Default,,0000,0000,0000,,and my business's would benefit\Nfor people would come from all over town -
Dialogue: 0,0:02:19.86,0:02:22.87,Default,,0000,0000,0000,,none of the other fast-food chains\Nhad anyone on rollerblades.
Dialogue: 0,0:02:22.87,0:02:24.61,Default,,0000,0000,0000,,So it's a good situation.
Dialogue: 0,0:02:24.61,0:02:27.35,Default,,0000,0000,0000,,The only problem was\Nthat the owner of my Sonic said
Dialogue: 0,0:02:27.35,0:02:32.12,Default,,0000,0000,0000,,that under no uncertain terms was anyone\Nallowed to wear rollerblades to work.
Dialogue: 0,0:02:32.12,0:02:33.16,Default,,0000,0000,0000,,Small problem.
Dialogue: 0,0:02:33.51,0:02:37.31,Default,,0000,0000,0000,,So after a number\Nof these fruitless negotiations,
Dialogue: 0,0:02:37.57,0:02:40.33,Default,,0000,0000,0000,,one day I just showed up to work
Dialogue: 0,0:02:40.33,0:02:43.30,Default,,0000,0000,0000,,in a pair of rollerblades,\Nwith nothing to change into.
Dialogue: 0,0:02:43.94,0:02:47.02,Default,,0000,0000,0000,,Yeah, I rollerbladed\Nthe three miles from my house
Dialogue: 0,0:02:47.90,0:02:49.82,Default,,0000,0000,0000,,to work, uphill,
Dialogue: 0,0:02:51.28,0:02:53.88,Default,,0000,0000,0000,,with no other change of shoes.
Dialogue: 0,0:02:54.22,0:02:56.05,Default,,0000,0000,0000,,The only thing I did bring with me
Dialogue: 0,0:02:56.05,0:02:59.24,Default,,0000,0000,0000,,was a legal release of liability\Nthat I had drafted,
Dialogue: 0,0:02:59.40,0:03:01.94,Default,,0000,0000,0000,,channeling my inner lawyer at 14,
Dialogue: 0,0:03:02.44,0:03:05.42,Default,,0000,0000,0000,,which I had presented\Nto the only manager on duty.
Dialogue: 0,0:03:05.42,0:03:06.43,Default,,0000,0000,0000,,Now,
Dialogue: 0,0:03:06.43,0:03:10.06,Default,,0000,0000,0000,,picture a 17-year-old\NNapoleon Dynamite-looking character
Dialogue: 0,0:03:10.06,0:03:11.49,Default,,0000,0000,0000,,with real greasy hair
Dialogue: 0,0:03:11.60,0:03:16.40,Default,,0000,0000,0000,,who just stared at this document\Nfor like a minute and finally said,
Dialogue: 0,0:03:17.08,0:03:19.61,Default,,0000,0000,0000,,"Whatever. Just do whatever you want."
Dialogue: 0,0:03:20.27,0:03:21.65,Default,,0000,0000,0000,,I was pretty proud of myself.
Dialogue: 0,0:03:21.65,0:03:22.77,Default,,0000,0000,0000,,Big success, right?
Dialogue: 0,0:03:23.27,0:03:26.24,Default,,0000,0000,0000,,Just up until the moment\Nthat I actually had to start working.
Dialogue: 0,0:03:26.24,0:03:29.50,Default,,0000,0000,0000,,So the way it works at Sonic is\Nyou pick up this tray of food,
Dialogue: 0,0:03:29.50,0:03:30.66,Default,,0000,0000,0000,,and then you back up
Dialogue: 0,0:03:30.66,0:03:33.25,Default,,0000,0000,0000,,through these two really,\Nreally heavyset doors;
Dialogue: 0,0:03:33.25,0:03:36.51,Default,,0000,0000,0000,,they're made to close real fast\Nso that flies can't get in.
Dialogue: 0,0:03:36.58,0:03:39.76,Default,,0000,0000,0000,,So the problem was\Nbecause I had rollerblades on,
Dialogue: 0,0:03:39.76,0:03:43.02,Default,,0000,0000,0000,,I didn't have any traction\Nto actually open the doors.
Dialogue: 0,0:03:43.02,0:03:46.23,Default,,0000,0000,0000,,I tried to go sideways,\Nbut I just couldn't get them open.
Dialogue: 0,0:03:46.23,0:03:48.25,Default,,0000,0000,0000,,A couple of times\Nmy co-workers helped out,
Dialogue: 0,0:03:48.25,0:03:51.73,Default,,0000,0000,0000,,but then they got quickly annoyed\Nbecause they had their own stuff to do.
Dialogue: 0,0:03:51.80,0:03:54.37,Default,,0000,0000,0000,,So let's recap my big idea:
Dialogue: 0,0:03:54.80,0:03:56.52,Default,,0000,0000,0000,,my manager is really upset with me
Dialogue: 0,0:03:56.52,0:03:58.71,Default,,0000,0000,0000,,for putting him\Nin this difficult position;
Dialogue: 0,0:03:58.71,0:04:02.32,Default,,0000,0000,0000,,my coworkers are upset with me\Nfor giving them extra work to do
Dialogue: 0,0:04:02.32,0:04:03.67,Default,,0000,0000,0000,,and holding up the line;
Dialogue: 0,0:04:03.67,0:04:06.90,Default,,0000,0000,0000,,and I, I'm exhausted.
Dialogue: 0,0:04:07.21,0:04:10.48,Default,,0000,0000,0000,,After wearing rollerblades\Nfor five straight hours,
Dialogue: 0,0:04:10.60,0:04:12.38,Default,,0000,0000,0000,,I had to rollerblade home
Dialogue: 0,0:04:12.74,0:04:14.94,Default,,0000,0000,0000,,three miles, uphill,
Dialogue: 0,0:04:16.05,0:04:17.51,Default,,0000,0000,0000,,in the snow.
Dialogue: 0,0:04:17.51,0:04:18.52,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:04:19.28,0:04:21.73,Default,,0000,0000,0000,,Okay, now this is\Nthe audience-participation portion
Dialogue: 0,0:04:21.73,0:04:23.14,Default,,0000,0000,0000,,of my talk.
Dialogue: 0,0:04:23.14,0:04:27.10,Default,,0000,0000,0000,,What do you think it feels like to have\Nthe world's dumbest business idea?
Dialogue: 0,0:04:27.22,0:04:29.69,Default,,0000,0000,0000,,What do you think\Nit feels like in your body?
Dialogue: 0,0:04:29.69,0:04:30.80,Default,,0000,0000,0000,,What do you guys think?
Dialogue: 0,0:04:30.80,0:04:31.81,Default,,0000,0000,0000,,Audience: Sad.
Dialogue: 0,0:04:31.81,0:04:32.81,Default,,0000,0000,0000,,Sad.
Dialogue: 0,0:04:34.03,0:04:35.28,Default,,0000,0000,0000,,You're nauseous.
Dialogue: 0,0:04:36.15,0:04:37.90,Default,,0000,0000,0000,,You're embarrassed,
Dialogue: 0,0:04:37.90,0:04:40.64,Default,,0000,0000,0000,,like you don't even want\Nto go work the next day.
Dialogue: 0,0:04:40.99,0:04:42.99,Default,,0000,0000,0000,,Yeah, that's what you think it feels like,
Dialogue: 0,0:04:42.99,0:04:46.63,Default,,0000,0000,0000,,but it actually feels\Njust like the world's best business idea
Dialogue: 0,0:04:47.09,0:04:50.09,Default,,0000,0000,0000,,right up until the moment\Nthat reality smacks you in the face
Dialogue: 0,0:04:50.09,0:04:51.51,Default,,0000,0000,0000,,and tells you otherwise.
Dialogue: 0,0:04:51.61,0:04:56.46,Default,,0000,0000,0000,,So this big point, this big difference\Nof not understanding
Dialogue: 0,0:04:56.46,0:05:00.13,Default,,0000,0000,0000,,that your ideas could feel really amazing\Nbut actually be quite awful,
Dialogue: 0,0:05:00.13,0:05:03.78,Default,,0000,0000,0000,,I didn't understand that\Nuntil I made a much, much bigger mistake.
Dialogue: 0,0:05:04.05,0:05:07.51,Default,,0000,0000,0000,,So let's fast forward\Nto about five years ago.
Dialogue: 0,0:05:07.81,0:05:12.94,Default,,0000,0000,0000,,I'm this eager 29-year-old entrepreneur\Nwith a number of successes under my belt,
Dialogue: 0,0:05:12.100,0:05:16.41,Default,,0000,0000,0000,,enough to have 250,000 dollars to invest.
Dialogue: 0,0:05:16.41,0:05:17.44,Default,,0000,0000,0000,,Pretty good.
Dialogue: 0,0:05:17.44,0:05:20.27,Default,,0000,0000,0000,,Now, did I put it away for a rainy day?
Dialogue: 0,0:05:20.44,0:05:22.57,Default,,0000,0000,0000,,No, entrepreneurs don't do that.
Dialogue: 0,0:05:22.90,0:05:25.93,Default,,0000,0000,0000,,Did I buy a fleet of Teslas\Nfor my company?
Dialogue: 0,0:05:26.57,0:05:28.91,Default,,0000,0000,0000,,Entrepreneurs do that, but I didn't.
Dialogue: 0,0:05:29.25,0:05:31.66,Default,,0000,0000,0000,,Did I hire a marching band\Nto follow me around
Dialogue: 0,0:05:31.66,0:05:33.25,Default,,0000,0000,0000,,everywhere I went for a year?
Dialogue: 0,0:05:33.52,0:05:35.60,Default,,0000,0000,0000,,No, but that would have been\Nan amazing way
Dialogue: 0,0:05:35.60,0:05:37.36,Default,,0000,0000,0000,,to start today's presentation.
Dialogue: 0,0:05:37.36,0:05:39.34,Default,,0000,0000,0000,,No, it's actually a really funny story.
Dialogue: 0,0:05:39.34,0:05:40.56,Default,,0000,0000,0000,,I took all that money,
Dialogue: 0,0:05:40.56,0:05:43.56,Default,,0000,0000,0000,,and I invested it\Nin a young startup called Facebook.
Dialogue: 0,0:05:43.62,0:05:46.67,Default,,0000,0000,0000,,And over the last five years,\NI’ve actually grown my money
Dialogue: 0,0:05:46.67,0:05:49.03,Default,,0000,0000,0000,,like a thousand times.
Dialogue: 0,0:05:49.97,0:05:51.97,Default,,0000,0000,0000,,Yeah, that actually did not happen either.
Dialogue: 0,0:05:51.97,0:05:52.98,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:05:52.98,0:05:53.97,Default,,0000,0000,0000,,I wish.
Dialogue: 0,0:05:53.97,0:05:55.73,Default,,0000,0000,0000,,No, what I did was I used the money
Dialogue: 0,0:05:55.73,0:06:00.24,Default,,0000,0000,0000,,to build software for lawyers\Nand their clients, legal software.
Dialogue: 0,0:06:00.24,0:06:03.68,Default,,0000,0000,0000,,And I would have been way better off\Nnot just investing in Facebook stock
Dialogue: 0,0:06:03.68,0:06:07.32,Default,,0000,0000,0000,,but hiring the marching band\Nbecause I lost all that money;
Dialogue: 0,0:06:07.32,0:06:10.56,Default,,0000,0000,0000,,it was another one of those ideas\Nthat felt really good at the time
Dialogue: 0,0:06:10.56,0:06:13.79,Default,,0000,0000,0000,,but turned out to be\Na terrible business idea,
Dialogue: 0,0:06:14.09,0:06:17.58,Default,,0000,0000,0000,,and I didn't realize it\Nuntil all the money had been spent.
Dialogue: 0,0:06:18.22,0:06:22.05,Default,,0000,0000,0000,,Now, legal software is kind of difficult\Nto explain in a 10-minute talk
Dialogue: 0,0:06:22.05,0:06:24.99,Default,,0000,0000,0000,,so I wanted to come up\Nwith an equally bad analogous product
Dialogue: 0,0:06:24.99,0:06:27.56,Default,,0000,0000,0000,,so we just had something\Nthat we mutually understood
Dialogue: 0,0:06:27.56,0:06:29.85,Default,,0000,0000,0000,,was kind of like the product I created.
Dialogue: 0,0:06:29.85,0:06:33.45,Default,,0000,0000,0000,,So let's just assume for the sake\Nof this talk that what I invented
Dialogue: 0,0:06:33.45,0:06:36.96,Default,,0000,0000,0000,,was the poo trap of legal software, okay?
Dialogue: 0,0:06:36.96,0:06:38.02,Default,,0000,0000,0000,,(Laughter)
Dialogue: 0,0:06:38.02,0:06:41.85,Default,,0000,0000,0000,,So yeah, I, Diana Kander,\Ncreated the SNM-looking,
Dialogue: 0,0:06:41.85,0:06:44.42,Default,,0000,0000,0000,,"never have to pick up after your dog
Dialogue: 0,0:06:44.42,0:06:47.62,Default,,0000,0000,0000,,but none of your friends or neighbors\Nwill make eye contact with you
Dialogue: 0,0:06:47.62,0:06:49.34,Default,,0000,0000,0000,,while your dog is wearing it"
Dialogue: 0,0:06:49.61,0:06:51.40,Default,,0000,0000,0000,,poo trap of legal software.
Dialogue: 0,0:06:51.40,0:06:55.21,Default,,0000,0000,0000,,Now do I have to take it off the screen\Nso you guys will listen? Okay.
Dialogue: 0,0:06:55.21,0:06:56.25,Default,,0000,0000,0000,,So ...
Dialogue: 0,0:06:56.68,0:07:01.34,Default,,0000,0000,0000,,the problem that I had made\Nwas I misunderstood invention
Dialogue: 0,0:07:02.15,0:07:03.65,Default,,0000,0000,0000,,for innovation.
Dialogue: 0,0:07:04.31,0:07:06.15,Default,,0000,0000,0000,,You see, here's the key difference.
Dialogue: 0,0:07:06.15,0:07:09.40,Default,,0000,0000,0000,,Invention is when you come up\Nwith a brand-new idea
Dialogue: 0,0:07:09.40,0:07:11.44,Default,,0000,0000,0000,,but nobody cares.
Dialogue: 0,0:07:11.44,0:07:13.91,Default,,0000,0000,0000,,It doesn't actually\Nprovide value for anybody.
Dialogue: 0,0:07:13.91,0:07:16.45,Default,,0000,0000,0000,,It could actually cause havoc for people.
Dialogue: 0,0:07:17.12,0:07:19.88,Default,,0000,0000,0000,,And innovation is where you\Ncome up with a new idea,
Dialogue: 0,0:07:20.16,0:07:23.50,Default,,0000,0000,0000,,and it actually creates value\Nfor your intended audience.
Dialogue: 0,0:07:23.50,0:07:24.82,Default,,0000,0000,0000,,That's the key difference:
Dialogue: 0,0:07:24.82,0:07:29.68,Default,,0000,0000,0000,,whether or not your big idea\Nis actually valuable for your customers.
Dialogue: 0,0:07:29.86,0:07:32.15,Default,,0000,0000,0000,,And the thing is, you can't decide;
Dialogue: 0,0:07:32.15,0:07:34.86,Default,,0000,0000,0000,,only your customers can tell you.
Dialogue: 0,0:07:35.36,0:07:39.56,Default,,0000,0000,0000,,And while the poo trap\Nof legal software was a novel idea
Dialogue: 0,0:07:39.56,0:07:41.35,Default,,0000,0000,0000,,and had never existed before,
Dialogue: 0,0:07:41.35,0:07:46.22,Default,,0000,0000,0000,,it provided about as much value\Nas - well - the actual poo trap.
Dialogue: 0,0:07:46.22,0:07:49.64,Default,,0000,0000,0000,,It was a Frankenstein-level invention
Dialogue: 0,0:07:50.16,0:07:51.88,Default,,0000,0000,0000,,that the world didn't want.
Dialogue: 0,0:07:51.88,0:07:53.14,Default,,0000,0000,0000,,My customers didn't think
Dialogue: 0,0:07:53.14,0:07:55.30,Default,,0000,0000,0000,,that it was worth\Ntheir time or money to use.
Dialogue: 0,0:07:55.30,0:07:59.25,Default,,0000,0000,0000,,And this difference\Nbetween invention and innovation
Dialogue: 0,0:07:59.25,0:08:01.59,Default,,0000,0000,0000,,and whether or not\Nwhat it is that you're doing
Dialogue: 0,0:08:01.59,0:08:03.14,Default,,0000,0000,0000,,is actually creating value,
Dialogue: 0,0:08:03.31,0:08:06.58,Default,,0000,0000,0000,,it doesn't just haunt entrepreneurs;
Dialogue: 0,0:08:06.58,0:08:10.78,Default,,0000,0000,0000,,it affects all of us\Nin our jobs every single day.
Dialogue: 0,0:08:10.94,0:08:11.99,Default,,0000,0000,0000,,Let me explain.
Dialogue: 0,0:08:12.56,0:08:15.85,Default,,0000,0000,0000,,At work, we confuse doing stuff,
Dialogue: 0,0:08:15.85,0:08:19.01,Default,,0000,0000,0000,,doing our best at the tasks\Nwe've been assigned -
Dialogue: 0,0:08:19.01,0:08:20.55,Default,,0000,0000,0000,,that's invention -
Dialogue: 0,0:08:20.55,0:08:24.63,Default,,0000,0000,0000,,with actually creating value\Nfor the company where we work -
Dialogue: 0,0:08:24.63,0:08:26.32,Default,,0000,0000,0000,,that's innovation.
Dialogue: 0,0:08:26.62,0:08:29.79,Default,,0000,0000,0000,,So about two months ago,\NI conducted a study
Dialogue: 0,0:08:29.79,0:08:33.43,Default,,0000,0000,0000,,where I asked over 1,000\Nbusiness owners and managers
Dialogue: 0,0:08:33.43,0:08:36.55,Default,,0000,0000,0000,,how many of their employees\Nwere irreplaceable.
Dialogue: 0,0:08:36.86,0:08:40.48,Default,,0000,0000,0000,,An irreplaceable employee\Nis somebody who's so valuable
Dialogue: 0,0:08:40.48,0:08:43.61,Default,,0000,0000,0000,,that no matter what happens\Nto the business, to the economy,
Dialogue: 0,0:08:43.61,0:08:47.40,Default,,0000,0000,0000,,they're the absolute last person\Nyou would ever want to let go.
Dialogue: 0,0:08:47.40,0:08:50.22,Default,,0000,0000,0000,,They're like the Chewbacca\Nto your Han Solo,
Dialogue: 0,0:08:50.22,0:08:52.66,Default,,0000,0000,0000,,the Mr. Smithers to your Mr. Burns.
Dialogue: 0,0:08:52.82,0:08:54.28,Default,,0000,0000,0000,,Pretty important.
Dialogue: 0,0:08:54.69,0:08:56.00,Default,,0000,0000,0000,,And these managers,
Dialogue: 0,0:08:56.00,0:08:59.05,Default,,0000,0000,0000,,they talked about irreplaceable employees
Dialogue: 0,0:08:59.05,0:09:02.62,Default,,0000,0000,0000,,as people who created value\Noutside their job description.
Dialogue: 0,0:09:02.67,0:09:06.57,Default,,0000,0000,0000,,They didn't actually talk about people\Nwho were incredible at their actual jobs;
Dialogue: 0,0:09:06.57,0:09:09.95,Default,,0000,0000,0000,,they talked about what they did\Nabove and beyond:
Dialogue: 0,0:09:10.13,0:09:13.19,Default,,0000,0000,0000,,how they constantly found\Nnew opportunities for the business,
Dialogue: 0,0:09:13.19,0:09:15.21,Default,,0000,0000,0000,,how they created efficiency
Dialogue: 0,0:09:15.21,0:09:18.18,Default,,0000,0000,0000,,and solve problems\Nthat other people didn't notice.
Dialogue: 0,0:09:18.80,0:09:20.84,Default,,0000,0000,0000,,They talked about these employees
Dialogue: 0,0:09:20.84,0:09:23.61,Default,,0000,0000,0000,,as having this entrepreneurial mindset,
Dialogue: 0,0:09:23.61,0:09:27.76,Default,,0000,0000,0000,,like they saw their work as a product\Nand their company as their customer,
Dialogue: 0,0:09:27.76,0:09:29.36,Default,,0000,0000,0000,,and they were constantly checking
Dialogue: 0,0:09:29.36,0:09:31.80,Default,,0000,0000,0000,,to see whether what they\Nwere creating was of value
Dialogue: 0,0:09:31.80,0:09:33.97,Default,,0000,0000,0000,,or whether they needed to adjust it.
Dialogue: 0,0:09:34.12,0:09:35.12,Default,,0000,0000,0000,,So ...
Dialogue: 0,0:09:35.69,0:09:37.49,Default,,0000,0000,0000,,think about that for a second.
Dialogue: 0,0:09:37.49,0:09:40.21,Default,,0000,0000,0000,,We all know that company\Nyou currently work for
Dialogue: 0,0:09:40.21,0:09:42.54,Default,,0000,0000,0000,,needs to change to stay relevant.
Dialogue: 0,0:09:42.70,0:09:44.05,Default,,0000,0000,0000,,They do.
Dialogue: 0,0:09:44.10,0:09:46.64,Default,,0000,0000,0000,,Well, the same is true for your job.
Dialogue: 0,0:09:47.01,0:09:50.20,Default,,0000,0000,0000,,In order to make it relevant\Non an ongoing basis,
Dialogue: 0,0:09:50.20,0:09:52.37,Default,,0000,0000,0000,,in order to become irreplaceable,
Dialogue: 0,0:09:52.72,0:09:56.70,Default,,0000,0000,0000,,we have to innovate our work\Nand what it is that we do.
Dialogue: 0,0:09:56.84,0:09:58.02,Default,,0000,0000,0000,,My research shows
Dialogue: 0,0:09:58.02,0:10:00.17,Default,,0000,0000,0000,,that if you want to make this transition
Dialogue: 0,0:10:00.17,0:10:02.93,Default,,0000,0000,0000,,from being a liability\Non the payroll books
Dialogue: 0,0:10:02.93,0:10:04.66,Default,,0000,0000,0000,,to actually being an asset,
Dialogue: 0,0:10:05.05,0:10:07.43,Default,,0000,0000,0000,,then you need to transition your thinking
Dialogue: 0,0:10:07.43,0:10:09.81,Default,,0000,0000,0000,,from just showing up to work every day
Dialogue: 0,0:10:09.81,0:10:12.98,Default,,0000,0000,0000,,and going down your to-do list,\Nof what it is that you have to do,
Dialogue: 0,0:10:12.98,0:10:15.32,Default,,0000,0000,0000,,to actually thinking strategically
Dialogue: 0,0:10:15.32,0:10:18.46,Default,,0000,0000,0000,,about what you should be doing, right?
Dialogue: 0,0:10:18.77,0:10:22.03,Default,,0000,0000,0000,,You need to go from playing defense\Nwith your to-do list
Dialogue: 0,0:10:22.03,0:10:25.41,Default,,0000,0000,0000,,to playing offense\Non how to create value.
Dialogue: 0,0:10:26.30,0:10:29.94,Default,,0000,0000,0000,,So it's great to talk about it,\Nbut how do you actually do it?
Dialogue: 0,0:10:29.94,0:10:31.45,Default,,0000,0000,0000,,Well, I have a few suggestions.
Dialogue: 0,0:10:31.66,0:10:35.03,Default,,0000,0000,0000,,I think you should spend\Nat least 15 minutes each week
Dialogue: 0,0:10:35.25,0:10:37.38,Default,,0000,0000,0000,,thinking about one of three things:
Dialogue: 0,0:10:37.38,0:10:42.62,Default,,0000,0000,0000,,innovating yourself, innovating your job,\Nand innovating your company, okay?
Dialogue: 0,0:10:42.74,0:10:44.17,Default,,0000,0000,0000,,Let me give you some examples.
Dialogue: 0,0:10:44.17,0:10:46.67,Default,,0000,0000,0000,,So if you're thinking\Nabout innovating yourself
Dialogue: 0,0:10:46.67,0:10:49.17,Default,,0000,0000,0000,,as a way to create more value\Nfor the company,
Dialogue: 0,0:10:49.27,0:10:54.16,Default,,0000,0000,0000,,why don't you make a list of 10 reasons\Nyou should be fired today?
Dialogue: 0,0:10:55.23,0:10:58.28,Default,,0000,0000,0000,,I know, we don't spend much time\Nthinking about this topic,
Dialogue: 0,0:10:58.28,0:10:59.54,Default,,0000,0000,0000,,but think about it.
Dialogue: 0,0:10:59.54,0:11:02.42,Default,,0000,0000,0000,,That list is like a blueprint\Nfor how you could create
Dialogue: 0,0:11:02.42,0:11:04.05,Default,,0000,0000,0000,,new value for your company.
Dialogue: 0,0:11:04.52,0:11:08.64,Default,,0000,0000,0000,,Next, think about how to create\Nnew value by changing your job.
Dialogue: 0,0:11:09.49,0:11:13.04,Default,,0000,0000,0000,,Think about 10 ways you could change\Nwhat you do at work every day
Dialogue: 0,0:11:13.12,0:11:16.28,Default,,0000,0000,0000,,to save yourself five hours per week.
Dialogue: 0,0:11:16.60,0:11:18.14,Default,,0000,0000,0000,,We've all got efficiencies,
Dialogue: 0,0:11:18.14,0:11:20.52,Default,,0000,0000,0000,,but we don't spend enough time\Nthinking about them.
Dialogue: 0,0:11:20.96,0:11:22.05,Default,,0000,0000,0000,,And finally,
Dialogue: 0,0:11:22.05,0:11:25.75,Default,,0000,0000,0000,,think about how to create new value\Nby innovating your company.
Dialogue: 0,0:11:26.14,0:11:27.36,Default,,0000,0000,0000,,Why don't you make a list
Dialogue: 0,0:11:27.36,0:11:29.57,Default,,0000,0000,0000,,of 10 different things\Nyour department could do
Dialogue: 0,0:11:29.57,0:11:31.57,Default,,0000,0000,0000,,to engage the employees
Dialogue: 0,0:11:31.57,0:11:34.25,Default,,0000,0000,0000,,and then maybe offer to lead\None of those initiatives.
Dialogue: 0,0:11:34.89,0:11:38.19,Default,,0000,0000,0000,,These are incredible ways\Nto create value for your organization
Dialogue: 0,0:11:38.19,0:11:40.44,Default,,0000,0000,0000,,and become one of those\Nirreplaceable employees,
Dialogue: 0,0:11:40.44,0:11:42.96,Default,,0000,0000,0000,,but the list I've given you\Nis just three suggestions.
Dialogue: 0,0:11:42.96,0:11:43.99,Default,,0000,0000,0000,,The reality is
Dialogue: 0,0:11:43.99,0:11:46.29,Default,,0000,0000,0000,,there are hundreds\Nof questions you can ask
Dialogue: 0,0:11:46.29,0:11:48.55,Default,,0000,0000,0000,,in each one of these categories.
Dialogue: 0,0:11:48.55,0:11:51.30,Default,,0000,0000,0000,,The trick is to turn it into a habit.
Dialogue: 0,0:11:51.54,0:11:55.40,Default,,0000,0000,0000,,The trick is to go from going down\Nyour to-do list every day
Dialogue: 0,0:11:55.40,0:11:58.28,Default,,0000,0000,0000,,to thinking about\Nwhat you should be doing,
Dialogue: 0,0:11:58.28,0:12:01.51,Default,,0000,0000,0000,,like, Should you be going\Nto all those meetings?
Dialogue: 0,0:12:02.50,0:12:03.53,Default,,0000,0000,0000,,No.
Dialogue: 0,0:12:03.90,0:12:07.50,Default,,0000,0000,0000,,Is this project the absolute\Nbest use of your time
Dialogue: 0,0:12:07.51,0:12:09.44,Default,,0000,0000,0000,,or is there something on your wish list
Dialogue: 0,0:12:09.44,0:12:12.87,Default,,0000,0000,0000,,that you think could create\Neven more value to the organization?
Dialogue: 0,0:12:14.33,0:12:15.59,Default,,0000,0000,0000,,I've come a long way
Dialogue: 0,0:12:15.59,0:12:18.64,Default,,0000,0000,0000,,to deciding to wear\Nrollerblades to work at Sonic
Dialogue: 0,0:12:18.64,0:12:21.49,Default,,0000,0000,0000,,and coming up with a poo trap\Nof legal software,
Dialogue: 0,0:12:21.49,0:12:26.36,Default,,0000,0000,0000,,and it's all because I stopped inventing\Nand started innovating.
Dialogue: 0,0:12:26.95,0:12:29.43,Default,,0000,0000,0000,,This focus on creating value\Nhas allowed me
Dialogue: 0,0:12:29.43,0:12:31.81,Default,,0000,0000,0000,,to not only get over my big failure
Dialogue: 0,0:12:32.18,0:12:35.74,Default,,0000,0000,0000,,but write a New York Times bestseller,\Nstart and sell a company,
Dialogue: 0,0:12:35.74,0:12:39.23,Default,,0000,0000,0000,,and become an innovation consultant\Nto Fortune 1000 companies.
Dialogue: 0,0:12:40.22,0:12:44.53,Default,,0000,0000,0000,,It's been an incredible journey\Nbut it doesn't just have to be my story.
Dialogue: 0,0:12:44.75,0:12:46.13,Default,,0000,0000,0000,,I implore you
Dialogue: 0,0:12:46.40,0:12:48.92,Default,,0000,0000,0000,,to take off the metaphorical rollerblades
Dialogue: 0,0:12:48.92,0:12:50.70,Default,,0000,0000,0000,,and stop asking yourself,
Dialogue: 0,0:12:50.70,0:12:52.55,Default,,0000,0000,0000,,Am I doing a good job?
Dialogue: 0,0:12:52.55,0:12:55.59,Default,,0000,0000,0000,,Am I working hard at the things\Nthey've asked me to do?
Dialogue: 0,0:12:55.59,0:12:59.29,Default,,0000,0000,0000,,And instead, ask, Am I creating value?
Dialogue: 0,0:13:00.17,0:13:01.20,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:13:01.42,0:13:02.74,Default,,0000,0000,0000,,(Applause)