[Script Info] Title: [Events] Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text Dialogue: 0,0:00:00.79,0:00:02.99,Default,,0000,0000,0000,,About 12 years ago, Dialogue: 0,0:00:02.99,0:00:05.24,Default,,0000,0000,0000,,I gave up my career in banking Dialogue: 0,0:00:05.24,0:00:08.36,Default,,0000,0000,0000,,to try to make the world a safer place. Dialogue: 0,0:00:08.36,0:00:10.08,Default,,0000,0000,0000,,This involved a journey Dialogue: 0,0:00:10.08,0:00:12.56,Default,,0000,0000,0000,,into national and global advocacy Dialogue: 0,0:00:12.56,0:00:17.39,Default,,0000,0000,0000,,and meeting some of the most\Nextraordinary people in the world. Dialogue: 0,0:00:17.39,0:00:22.57,Default,,0000,0000,0000,,In the process, I became\Na civil society diplomat. Dialogue: 0,0:00:22.57,0:00:26.07,Default,,0000,0000,0000,,Civil society diplomats do three things: Dialogue: 0,0:00:26.07,0:00:28.60,Default,,0000,0000,0000,,they voice the concern of the people, Dialogue: 0,0:00:28.60,0:00:31.69,Default,,0000,0000,0000,,are not pinned down by national interests, Dialogue: 0,0:00:31.69,0:00:33.86,Default,,0000,0000,0000,,and influence change Dialogue: 0,0:00:33.86,0:00:37.29,Default,,0000,0000,0000,,through citizen networks,\Nnot only state ones. Dialogue: 0,0:00:37.29,0:00:41.68,Default,,0000,0000,0000,,And if you want to change the world,\Nwe need more of them. Dialogue: 0,0:00:41.68,0:00:44.19,Default,,0000,0000,0000,,But many people still ask, Dialogue: 0,0:00:44.19,0:00:48.74,Default,,0000,0000,0000,,can civil society really\Nmake a big difference? Dialogue: 0,0:00:48.74,0:00:54.01,Default,,0000,0000,0000,,Can citizens influence and shape\Nnational and global policy? Dialogue: 0,0:00:54.01,0:00:56.96,Default,,0000,0000,0000,,I never thought I would ask\Nmyself these questions, Dialogue: 0,0:00:56.96,0:01:00.21,Default,,0000,0000,0000,,but here I am to share some lessons Dialogue: 0,0:01:00.21,0:01:05.23,Default,,0000,0000,0000,,about the powerful civil society movements\Nthat I've been involved in. Dialogue: 0,0:01:05.23,0:01:09.04,Default,,0000,0000,0000,,They are in issues\Nthat I'm passionate about: Dialogue: 0,0:01:09.04,0:01:13.21,Default,,0000,0000,0000,,gun control and drug policy. Dialogue: 0,0:01:13.21,0:01:16.86,Default,,0000,0000,0000,,And these are issues that matter here. Dialogue: 0,0:01:16.86,0:01:22.25,Default,,0000,0000,0000,,Latin America is ground zero\Nfor both of them. Dialogue: 0,0:01:22.25,0:01:24.30,Default,,0000,0000,0000,,For example, Brazil: Dialogue: 0,0:01:24.30,0:01:26.92,Default,,0000,0000,0000,,this beautiful country hosting TEDGlobal Dialogue: 0,0:01:26.92,0:01:30.54,Default,,0000,0000,0000,,has the world's ugliest record. Dialogue: 0,0:01:30.54,0:01:33.47,Default,,0000,0000,0000,,We are the number one champion Dialogue: 0,0:01:33.47,0:01:36.44,Default,,0000,0000,0000,,in homicidal violence. Dialogue: 0,0:01:36.44,0:01:40.29,Default,,0000,0000,0000,,One in every 10 people\Nkilled around the world Dialogue: 0,0:01:40.29,0:01:42.57,Default,,0000,0000,0000,,is a Brazilian. Dialogue: 0,0:01:42.57,0:01:47.68,Default,,0000,0000,0000,,This translates into over 56,000 people Dialogue: 0,0:01:47.68,0:01:51.16,Default,,0000,0000,0000,,dying violently each year. Dialogue: 0,0:01:51.16,0:01:54.27,Default,,0000,0000,0000,,Most of them are young, black boys Dialogue: 0,0:01:54.27,0:01:57.08,Default,,0000,0000,0000,,dying by guns. Dialogue: 0,0:01:57.08,0:02:02.21,Default,,0000,0000,0000,,Brazil is also one of the world's\Nlargest consumers of drugs, Dialogue: 0,0:02:02.21,0:02:07.07,Default,,0000,0000,0000,,and the War on Drugs\Nhas been especially painful here. Dialogue: 0,0:02:07.07,0:02:10.34,Default,,0000,0000,0000,,Around 50 percent of the homicides\Nin the streets in Brazil Dialogue: 0,0:02:10.34,0:02:13.78,Default,,0000,0000,0000,,are related to the War on Drugs. Dialogue: 0,0:02:13.78,0:02:19.46,Default,,0000,0000,0000,,The same is true for about\N25 percent of people in jail. Dialogue: 0,0:02:19.46,0:02:24.60,Default,,0000,0000,0000,,And it's not just Brazil that is affected\Nby the twin problems of guns and drugs. Dialogue: 0,0:02:24.60,0:02:31.62,Default,,0000,0000,0000,,Virtually every country and city across\NCentral and South America is in trouble. Dialogue: 0,0:02:31.62,0:02:35.87,Default,,0000,0000,0000,,Latin America has nine percent\Nof the world's population, Dialogue: 0,0:02:35.87,0:02:40.93,Default,,0000,0000,0000,,but 25 percent\Nof its global violent deaths. Dialogue: 0,0:02:40.93,0:02:43.97,Default,,0000,0000,0000,,These are not problems\Nwe can run away from. Dialogue: 0,0:02:43.97,0:02:46.27,Default,,0000,0000,0000,,I certainly could not. Dialogue: 0,0:02:46.27,0:02:51.15,Default,,0000,0000,0000,,So the first campaign I got involved with\Nstarted here in 2003 Dialogue: 0,0:02:51.15,0:02:53.19,Default,,0000,0000,0000,,to change Brazil's gun law Dialogue: 0,0:02:53.19,0:02:56.28,Default,,0000,0000,0000,,and to create a program\Nto buy back weapons. Dialogue: 0,0:02:56.28,0:02:57.86,Default,,0000,0000,0000,,In just a few years, Dialogue: 0,0:02:57.86,0:03:00.30,Default,,0000,0000,0000,,we not only changed national legislation Dialogue: 0,0:03:00.30,0:03:04.03,Default,,0000,0000,0000,,that made it much more difficult\Nfor civilians to buy a gun, Dialogue: 0,0:03:04.03,0:03:06.70,Default,,0000,0000,0000,,but we collected and destroyed Dialogue: 0,0:03:06.70,0:03:09.68,Default,,0000,0000,0000,,almost half a million weapons. Dialogue: 0,0:03:09.68,0:03:14.64,Default,,0000,0000,0000,,This was one of the biggest\Nbuy-back programs in history, Dialogue: 0,0:03:14.64,0:03:20.54,Default,,0000,0000,0000,,but we also suffered some setbacks. Dialogue: 0,0:03:20.54,0:03:26.32,Default,,0000,0000,0000,,We lost a referendum\Nto ban gun sales to civilians in 2005. Dialogue: 0,0:03:26.32,0:03:29.60,Default,,0000,0000,0000,,The second initiative was also home-grown, Dialogue: 0,0:03:29.60,0:03:35.15,Default,,0000,0000,0000,,but is today a global movement to reform\Nthe international drug control regime. Dialogue: 0,0:03:35.15,0:03:37.68,Default,,0000,0000,0000,,I am the executive coordinator\Nof something called Dialogue: 0,0:03:37.68,0:03:41.42,Default,,0000,0000,0000,,The Global Commission on Drug Policy. Dialogue: 0,0:03:41.42,0:03:43.85,Default,,0000,0000,0000,,The commission is a high-level group Dialogue: 0,0:03:43.85,0:03:47.76,Default,,0000,0000,0000,,of global leaders brought together\Nto identify more humane Dialogue: 0,0:03:47.76,0:03:51.91,Default,,0000,0000,0000,,and effective approaches\Nto the issue of drugs. Dialogue: 0,0:03:51.91,0:03:54.35,Default,,0000,0000,0000,,Since we started in 2008, Dialogue: 0,0:03:54.35,0:03:56.46,Default,,0000,0000,0000,,the taboo on drugs is broken. Dialogue: 0,0:03:56.46,0:04:01.43,Default,,0000,0000,0000,,Across the Americas, from the west\Nin Mexico to Colombia and Uruguay, Dialogue: 0,0:04:01.43,0:04:04.27,Default,,0000,0000,0000,,change is in the air. Dialogue: 0,0:04:04.27,0:04:07.38,Default,,0000,0000,0000,,But rather than tell you the whole story\Nabout these two movements, Dialogue: 0,0:04:07.38,0:04:11.19,Default,,0000,0000,0000,,I just want to share with you\Nfour key insights. Dialogue: 0,0:04:11.19,0:04:14.79,Default,,0000,0000,0000,,I call them lessons to change the world. Dialogue: 0,0:04:14.79,0:04:17.02,Default,,0000,0000,0000,,There are certainly many more, Dialogue: 0,0:04:17.02,0:04:20.31,Default,,0000,0000,0000,,but these are the ones\Nthat stand out to me. Dialogue: 0,0:04:20.31,0:04:22.50,Default,,0000,0000,0000,,So the first lesson is, Dialogue: 0,0:04:22.50,0:04:25.77,Default,,0000,0000,0000,,change and control the narrative. Dialogue: 0,0:04:25.77,0:04:27.60,Default,,0000,0000,0000,,It may seem obvious, Dialogue: 0,0:04:27.60,0:04:30.65,Default,,0000,0000,0000,,but a key ingredient\Nto civil society diplomacy Dialogue: 0,0:04:30.65,0:04:34.73,Default,,0000,0000,0000,,is first changing and then\Ncontrolling the narrative. Dialogue: 0,0:04:34.73,0:04:37.89,Default,,0000,0000,0000,,This is something\Nthat veteran politicians understand Dialogue: 0,0:04:37.89,0:04:42.81,Default,,0000,0000,0000,,but that civil society groups\Ngenerally do not do very well. Dialogue: 0,0:04:42.81,0:04:45.16,Default,,0000,0000,0000,,In the case of drug policy, Dialogue: 0,0:04:45.16,0:04:48.62,Default,,0000,0000,0000,,our biggest success has been\Nto change the discussion Dialogue: 0,0:04:48.62,0:04:51.43,Default,,0000,0000,0000,,away from prosecuting a War on Drugs Dialogue: 0,0:04:51.43,0:04:55.40,Default,,0000,0000,0000,,to putting people's health\Nand safety first. Dialogue: 0,0:04:55.40,0:04:58.83,Default,,0000,0000,0000,,In a cutting edge report\Nwe just launched in New York, Dialogue: 0,0:04:58.83,0:05:06.40,Default,,0000,0000,0000,,we also showed that the groups benefiting\Nmost from this $320 billion market Dialogue: 0,0:05:06.40,0:05:09.72,Default,,0000,0000,0000,,are criminal gangs and cartels. Dialogue: 0,0:05:09.72,0:05:13.46,Default,,0000,0000,0000,,So in order to undermine\Nthe power and profit of these groups, Dialogue: 0,0:05:13.46,0:05:16.43,Default,,0000,0000,0000,,we need to change the conversation. Dialogue: 0,0:05:16.43,0:05:22.73,Default,,0000,0000,0000,,We need to make illegal drugs legal. Dialogue: 0,0:05:22.73,0:05:25.56,Default,,0000,0000,0000,,But before I get you too excited, Dialogue: 0,0:05:25.56,0:05:28.69,Default,,0000,0000,0000,,I don't mean drugs\Nshould be a free-for-all. Dialogue: 0,0:05:28.69,0:05:30.34,Default,,0000,0000,0000,,What I'm talking about, Dialogue: 0,0:05:30.34,0:05:32.83,Default,,0000,0000,0000,,and what the Global Commission\Nadvocates for Dialogue: 0,0:05:32.83,0:05:37.35,Default,,0000,0000,0000,,is creating a highly regulated market, Dialogue: 0,0:05:37.35,0:05:42.58,Default,,0000,0000,0000,,where different drugs would have\Ndifferent degrees of regulation. Dialogue: 0,0:05:42.58,0:05:46.62,Default,,0000,0000,0000,,As for gun control,\Nwe were successful in changing, Dialogue: 0,0:05:46.62,0:05:49.54,Default,,0000,0000,0000,,but not so much\Nin controlling the narrative. Dialogue: 0,0:05:49.54,0:05:52.40,Default,,0000,0000,0000,,And this brings me to my next lesson: Dialogue: 0,0:05:52.40,0:05:56.32,Default,,0000,0000,0000,,never underestimate your opponents. Dialogue: 0,0:05:56.32,0:05:58.55,Default,,0000,0000,0000,,If you want to succeed\Nin changing the world, Dialogue: 0,0:05:58.55,0:06:00.92,Default,,0000,0000,0000,,you need to know who you're up against. Dialogue: 0,0:06:00.92,0:06:04.59,Default,,0000,0000,0000,,You need to learn their motivations\Nand points of view. Dialogue: 0,0:06:04.59,0:06:06.80,Default,,0000,0000,0000,,In the case of gun control, Dialogue: 0,0:06:06.80,0:06:10.35,Default,,0000,0000,0000,,we really underestimated our opponents. Dialogue: 0,0:06:10.35,0:06:13.27,Default,,0000,0000,0000,,After a very successful\Ngun-collection program, Dialogue: 0,0:06:13.27,0:06:14.62,Default,,0000,0000,0000,,we were elated. Dialogue: 0,0:06:14.62,0:06:17.45,Default,,0000,0000,0000,,We had support\Nfrom 80 percent of Brazilians, Dialogue: 0,0:06:17.45,0:06:20.50,Default,,0000,0000,0000,,and thought that this could help us\Nwin the referendum Dialogue: 0,0:06:20.50,0:06:22.75,Default,,0000,0000,0000,,to ban gun sales to civilians. Dialogue: 0,0:06:22.75,0:06:25.93,Default,,0000,0000,0000,,But we were dead wrong. Dialogue: 0,0:06:25.93,0:06:29.25,Default,,0000,0000,0000,,During a televised 20-day public debate, Dialogue: 0,0:06:29.25,0:06:33.10,Default,,0000,0000,0000,,our opponent used\Nour own arguments against us. Dialogue: 0,0:06:33.10,0:06:35.33,Default,,0000,0000,0000,,We ended up losing the popular vote. Dialogue: 0,0:06:35.33,0:06:37.68,Default,,0000,0000,0000,,It was really terrible. Dialogue: 0,0:06:37.68,0:06:40.100,Default,,0000,0000,0000,,The National Rifle Association Dialogue: 0,0:06:40.100,0:06:44.02,Default,,0000,0000,0000,,-- yes, the American NRA -- Dialogue: 0,0:06:44.02,0:06:45.60,Default,,0000,0000,0000,,came to Brazil. Dialogue: 0,0:06:45.60,0:06:49.06,Default,,0000,0000,0000,,They inundated our campaign\Nwith their propaganda, Dialogue: 0,0:06:49.06,0:06:51.75,Default,,0000,0000,0000,,that as you know\Nlinks the right to own guns Dialogue: 0,0:06:51.75,0:06:54.58,Default,,0000,0000,0000,,to ideas of freedom and democracy. Dialogue: 0,0:06:54.58,0:06:58.46,Default,,0000,0000,0000,,They simply threw everything at us. Dialogue: 0,0:06:58.46,0:07:00.38,Default,,0000,0000,0000,,They used our national flag, Dialogue: 0,0:07:00.38,0:07:02.08,Default,,0000,0000,0000,,our independence anthem. Dialogue: 0,0:07:02.08,0:07:03.92,Default,,0000,0000,0000,,They invoked women's rights Dialogue: 0,0:07:03.92,0:07:09.30,Default,,0000,0000,0000,,and misused images of Mandela,\NTiananmen Square, and even Hitler. Dialogue: 0,0:07:09.30,0:07:13.27,Default,,0000,0000,0000,,They won by playing with people's fears. Dialogue: 0,0:07:13.27,0:07:17.92,Default,,0000,0000,0000,,In fact, guns were almost\Ncompletely ignored in their campaign. Dialogue: 0,0:07:17.92,0:07:21.21,Default,,0000,0000,0000,,Their focus was on individual rights. Dialogue: 0,0:07:21.21,0:07:22.79,Default,,0000,0000,0000,,But I ask you: Dialogue: 0,0:07:22.79,0:07:25.02,Default,,0000,0000,0000,,which right is more important, Dialogue: 0,0:07:25.02,0:07:26.83,Default,,0000,0000,0000,,the right to life Dialogue: 0,0:07:26.83,0:07:29.90,Default,,0000,0000,0000,,or the right to have a gun\Nthat takes life away? Dialogue: 0,0:07:29.90,0:07:34.15,Default,,0000,0000,0000,,(Applause) Dialogue: 0,0:07:34.15,0:07:37.97,Default,,0000,0000,0000,,We thought people would vote\Nin defense of life, Dialogue: 0,0:07:37.97,0:07:42.76,Default,,0000,0000,0000,,but in a country with a recent past\Nof military dictatorship, Dialogue: 0,0:07:42.76,0:07:47.03,Default,,0000,0000,0000,,the anti-government message\Nof our opponents resonated, Dialogue: 0,0:07:47.03,0:07:50.63,Default,,0000,0000,0000,,and we were not prepared to respond. Dialogue: 0,0:07:50.63,0:07:52.72,Default,,0000,0000,0000,,Lesson learned: Dialogue: 0,0:07:52.72,0:07:56.18,Default,,0000,0000,0000,,we've been more successful\Nin the case of drug policy. Dialogue: 0,0:07:56.18,0:07:58.80,Default,,0000,0000,0000,,If you ask most people 10 years ago Dialogue: 0,0:07:58.80,0:08:01.35,Default,,0000,0000,0000,,if an end to the War on Drugs\Nwas possible, they would have laughed. Dialogue: 0,0:08:01.35,0:08:06.23,Default,,0000,0000,0000,,After all, there are huge\Nmilitary police prisons Dialogue: 0,0:08:06.23,0:08:10.32,Default,,0000,0000,0000,,and financial establishments\Nbenefiting from this war. Dialogue: 0,0:08:10.32,0:08:16.10,Default,,0000,0000,0000,,But today, the international drug\Ncontrol regime is starting to crumble. Dialogue: 0,0:08:16.10,0:08:20.93,Default,,0000,0000,0000,,Governments and civil societies\Nare experimenting with new approaches. Dialogue: 0,0:08:20.93,0:08:23.25,Default,,0000,0000,0000,,The Global Commission on Drug Policy Dialogue: 0,0:08:23.25,0:08:25.32,Default,,0000,0000,0000,,really knew its opposition, Dialogue: 0,0:08:25.32,0:08:27.15,Default,,0000,0000,0000,,and rather than fighting them, Dialogue: 0,0:08:27.15,0:08:31.79,Default,,0000,0000,0000,,our chair -- former Brazilian President\NFernando Henrique Cardoso -- Dialogue: 0,0:08:31.79,0:08:36.06,Default,,0000,0000,0000,,reached out to leaders\Nfrom across the political spectrum, Dialogue: 0,0:08:36.06,0:08:38.88,Default,,0000,0000,0000,,from liberals to conservatives. Dialogue: 0,0:08:38.88,0:08:43.75,Default,,0000,0000,0000,,This high level group agreed\Nto honestly discuss the merits and flaws Dialogue: 0,0:08:43.75,0:08:45.70,Default,,0000,0000,0000,,of drug policies. Dialogue: 0,0:08:45.70,0:08:50.46,Default,,0000,0000,0000,,It was this reasoned, informed,\Nand strategic discussion Dialogue: 0,0:08:50.46,0:08:54.22,Default,,0000,0000,0000,,that revealed the sad truth\Nabout the War on Drugs. Dialogue: 0,0:08:54.22,0:09:00.54,Default,,0000,0000,0000,,The War on Drugs has simply failed\Nacross every metric. Dialogue: 0,0:09:00.54,0:09:03.44,Default,,0000,0000,0000,,Drugs are cheaper\Nand more available than ever, Dialogue: 0,0:09:03.44,0:09:06.23,Default,,0000,0000,0000,,and consumption has risen globally. Dialogue: 0,0:09:06.23,0:09:08.41,Default,,0000,0000,0000,,But even worse, Dialogue: 0,0:09:08.41,0:09:14.98,Default,,0000,0000,0000,,it also generated massive\Nnegative unintended consequences. Dialogue: 0,0:09:14.98,0:09:18.63,Default,,0000,0000,0000,,It is true that some people\Nhave made these arguments before, Dialogue: 0,0:09:18.63,0:09:22.02,Default,,0000,0000,0000,,but we have made a difference\Nby anticipating the arguments Dialogue: 0,0:09:22.02,0:09:23.62,Default,,0000,0000,0000,,of our opponents Dialogue: 0,0:09:23.62,0:09:27.05,Default,,0000,0000,0000,,and by leveraging powerful voices\Nthat a few years ago Dialogue: 0,0:09:27.05,0:09:30.37,Default,,0000,0000,0000,,would probably have resisted change. Dialogue: 0,0:09:30.37,0:09:34.46,Default,,0000,0000,0000,,Third lesson: use data\Nto drive your argument. Dialogue: 0,0:09:34.46,0:09:37.46,Default,,0000,0000,0000,,Guns and drugs are emotive issues, Dialogue: 0,0:09:37.46,0:09:41.36,Default,,0000,0000,0000,,and as we've painfully learned\Nin the gun referendum campaign in Brazil, Dialogue: 0,0:09:41.36,0:09:44.42,Default,,0000,0000,0000,,sometimes it's impossible\Nto cut through the emotions Dialogue: 0,0:09:44.42,0:09:46.51,Default,,0000,0000,0000,,and get to the facts. Dialogue: 0,0:09:46.51,0:09:49.60,Default,,0000,0000,0000,,But this doesn't mean\Nthat we shouldn't try. Dialogue: 0,0:09:49.60,0:09:51.41,Default,,0000,0000,0000,,Until quite recently,\Nwe simply didn't know Dialogue: 0,0:09:51.41,0:09:55.26,Default,,0000,0000,0000,,how many Brazilians were killed by guns. Dialogue: 0,0:09:55.26,0:10:01.07,Default,,0000,0000,0000,,Amazingly, it was a local soap opera\Ncalled Mulheres Apaixonadas Dialogue: 0,0:10:01.07,0:10:02.86,Default,,0000,0000,0000,,-- or "Women in Love" -- Dialogue: 0,0:10:02.86,0:10:06.41,Default,,0000,0000,0000,,that kicked off Brazil's\Nnational gun control campaign. Dialogue: 0,0:10:06.41,0:10:08.87,Default,,0000,0000,0000,,In one highly-viewed episode, Dialogue: 0,0:10:08.87,0:10:13.07,Default,,0000,0000,0000,,a soap opera lead actress\Nwas killed by a stray bullet. Dialogue: 0,0:10:13.07,0:10:17.37,Default,,0000,0000,0000,,Brazilian grannies\Nand housewives were outraged, Dialogue: 0,0:10:17.37,0:10:20.64,Default,,0000,0000,0000,,and in a case of art imitating life, Dialogue: 0,0:10:20.64,0:10:25.94,Default,,0000,0000,0000,,this episode also included footage\Nof a real gun control march Dialogue: 0,0:10:25.94,0:10:28.42,Default,,0000,0000,0000,,that we had organized right here Dialogue: 0,0:10:28.42,0:10:31.26,Default,,0000,0000,0000,,outside in Copacabana Beach. Dialogue: 0,0:10:31.26,0:10:36.70,Default,,0000,0000,0000,,The televised death and march\Nhad a huge impact on public opinion. Dialogue: 0,0:10:36.70,0:10:41.48,Default,,0000,0000,0000,,Within weeks, our national congress\Napproved the disarmament bill Dialogue: 0,0:10:41.48,0:10:44.57,Default,,0000,0000,0000,,that had been languishing for years. Dialogue: 0,0:10:44.57,0:10:48.15,Default,,0000,0000,0000,,We were then able to mobilize data Dialogue: 0,0:10:48.15,0:10:50.89,Default,,0000,0000,0000,,to show the successful outcomes\Nof the changing the law Dialogue: 0,0:10:50.89,0:10:53.35,Default,,0000,0000,0000,,and gun collection program. Dialogue: 0,0:10:53.35,0:10:55.02,Default,,0000,0000,0000,,Here is what I mean: Dialogue: 0,0:10:55.02,0:10:58.29,Default,,0000,0000,0000,,we could prove that in just one year, Dialogue: 0,0:10:58.29,0:11:03.10,Default,,0000,0000,0000,,we saved more than 5,000 lives. Dialogue: 0,0:11:03.10,0:11:07.30,Default,,0000,0000,0000,,(Applause) Dialogue: 0,0:11:07.30,0:11:09.28,Default,,0000,0000,0000,,And in the case of drugs, Dialogue: 0,0:11:09.28,0:11:14.57,Default,,0000,0000,0000,,in order to undermine this fear\Nand prejudice that surrounds the issue, Dialogue: 0,0:11:14.57,0:11:19.68,Default,,0000,0000,0000,,we managed to gather and present data\Nthat shows that these drug policies Dialogue: 0,0:11:19.68,0:11:23.55,Default,,0000,0000,0000,,cause much more harm than drug use per se, Dialogue: 0,0:11:23.55,0:11:27.68,Default,,0000,0000,0000,,and people are starting to get it. Dialogue: 0,0:11:27.68,0:11:29.82,Default,,0000,0000,0000,,My fourth insight is, Dialogue: 0,0:11:29.82,0:11:34.04,Default,,0000,0000,0000,,don't be afraid to bring\Ntogether odd bedfellows. Dialogue: 0,0:11:34.04,0:11:36.02,Default,,0000,0000,0000,,What we've learned in Brazil Dialogue: 0,0:11:36.02,0:11:38.36,Default,,0000,0000,0000,,-- though this doesn't only\Napply to my country -- Dialogue: 0,0:11:38.36,0:11:42.100,Default,,0000,0000,0000,,is the importance of bringing diverse\Nand eclectic folks together. Dialogue: 0,0:11:42.100,0:11:45.13,Default,,0000,0000,0000,,If you want to change the world, Dialogue: 0,0:11:45.13,0:11:49.43,Default,,0000,0000,0000,,it helps to have a good procession\Nof society on your side. Dialogue: 0,0:11:49.43,0:11:52.03,Default,,0000,0000,0000,,In both the case of guns and drugs, Dialogue: 0,0:11:52.03,0:11:55.46,Default,,0000,0000,0000,,we brought together\Na wonderful mix of people. Dialogue: 0,0:11:55.46,0:11:57.37,Default,,0000,0000,0000,,We mobilized the elite Dialogue: 0,0:11:57.37,0:11:59.67,Default,,0000,0000,0000,,and got huge support from the media. Dialogue: 0,0:11:59.67,0:12:04.12,Default,,0000,0000,0000,,We gathered the victims,\Nhuman rights champions, cultural icons. Dialogue: 0,0:12:04.12,0:12:06.70,Default,,0000,0000,0000,,We also assembled\Nthe professional classes: Dialogue: 0,0:12:06.70,0:12:09.70,Default,,0000,0000,0000,,doctors, lawyers, academia, and more. Dialogue: 0,0:12:09.70,0:12:12.44,Default,,0000,0000,0000,,What I've learned over the last years Dialogue: 0,0:12:12.44,0:12:14.97,Default,,0000,0000,0000,,is that you need coalitions of the willing Dialogue: 0,0:12:14.97,0:12:18.71,Default,,0000,0000,0000,,and of the unwilling to make change. Dialogue: 0,0:12:18.71,0:12:20.49,Default,,0000,0000,0000,,In the case of drugs, Dialogue: 0,0:12:20.49,0:12:23.79,Default,,0000,0000,0000,,we needed libertarians,\Nanti-prohibitionists, legalizers, Dialogue: 0,0:12:23.79,0:12:26.14,Default,,0000,0000,0000,,and liberal politicians. Dialogue: 0,0:12:26.14,0:12:28.60,Default,,0000,0000,0000,,They may not agree on everything: Dialogue: 0,0:12:28.60,0:12:32.85,Default,,0000,0000,0000,,in fact, they disagree\Non almost everything. Dialogue: 0,0:12:32.85,0:12:35.08,Default,,0000,0000,0000,,But the legitimacy of the campaign Dialogue: 0,0:12:35.08,0:12:39.95,Default,,0000,0000,0000,,is based on their diverse points of view. Dialogue: 0,0:12:39.95,0:12:41.76,Default,,0000,0000,0000,,Over a decade ago, Dialogue: 0,0:12:41.76,0:12:46.22,Default,,0000,0000,0000,,I had a comfortable future\Nworking for an investment bank. Dialogue: 0,0:12:46.22,0:12:50.49,Default,,0000,0000,0000,,I was as far removed from the world\Nof civil society diplomacy Dialogue: 0,0:12:50.49,0:12:52.77,Default,,0000,0000,0000,,as you can imagine. Dialogue: 0,0:12:52.77,0:12:54.93,Default,,0000,0000,0000,,But I took a chance. Dialogue: 0,0:12:54.93,0:12:56.92,Default,,0000,0000,0000,,I changed course, Dialogue: 0,0:12:56.92,0:13:01.10,Default,,0000,0000,0000,,and on the way, I helped to create\Nsocial movements that I believe Dialogue: 0,0:13:01.10,0:13:05.00,Default,,0000,0000,0000,,have made some parts of the world safer. Dialogue: 0,0:13:05.00,0:13:07.05,Default,,0000,0000,0000,,Each and every one of us Dialogue: 0,0:13:07.05,0:13:10.53,Default,,0000,0000,0000,,has the power to change the world. Dialogue: 0,0:13:10.53,0:13:12.76,Default,,0000,0000,0000,,No matter what the issue, Dialogue: 0,0:13:12.76,0:13:15.20,Default,,0000,0000,0000,,and no matter how hard the fight, Dialogue: 0,0:13:15.20,0:13:19.93,Default,,0000,0000,0000,,civil society is central\Nto the blueprint for change. Dialogue: 0,0:13:19.93,0:13:21.82,Default,,0000,0000,0000,,Thank you. Dialogue: 0,0:13:21.82,0:13:25.83,Default,,0000,0000,0000,,(Applause)