[Script Info]
Title: 
[Events]
Format: Layer, Start, End, Style, Name, MarginL, MarginR, MarginV, Effect, Text
Dialogue: 0,0:00:00.82,0:00:02.99,Default,,0000,0000,0000,,About 12 years ago,
Dialogue: 0,0:00:02.99,0:00:05.24,Default,,0000,0000,0000,,I gave up my career in banking
Dialogue: 0,0:00:05.24,0:00:08.36,Default,,0000,0000,0000,,to try to make the world a safer place.
Dialogue: 0,0:00:08.36,0:00:12.56,Default,,0000,0000,0000,,This involved a journey into\Nnational and global advocacy
Dialogue: 0,0:00:12.56,0:00:17.39,Default,,0000,0000,0000,,and meeting some of the most\Nextraordinary people in the world.
Dialogue: 0,0:00:17.39,0:00:22.57,Default,,0000,0000,0000,,In the process, I became\Na civil society diplomat.
Dialogue: 0,0:00:22.57,0:00:26.07,Default,,0000,0000,0000,,Civil society diplomats do three things:
Dialogue: 0,0:00:26.07,0:00:28.60,Default,,0000,0000,0000,,They voice the concerns of the people,
Dialogue: 0,0:00:28.60,0:00:31.69,Default,,0000,0000,0000,,are not pinned down by national interests,
Dialogue: 0,0:00:31.69,0:00:34.53,Default,,0000,0000,0000,,and influence change\Nthrough citizen networks,
Dialogue: 0,0:00:34.53,0:00:37.08,Default,,0000,0000,0000,,not only state ones.
Dialogue: 0,0:00:37.08,0:00:41.68,Default,,0000,0000,0000,,And if you want to change the world,\Nwe need more of them.
Dialogue: 0,0:00:41.68,0:00:44.19,Default,,0000,0000,0000,,But many people still ask,
Dialogue: 0,0:00:44.19,0:00:48.74,Default,,0000,0000,0000,,"Can civil society really\Nmake a big difference?
Dialogue: 0,0:00:48.74,0:00:54.01,Default,,0000,0000,0000,,Can citizens influence and shape\Nnational and global policy?"
Dialogue: 0,0:00:54.01,0:00:56.96,Default,,0000,0000,0000,,I never thought I would ask\Nmyself these questions,
Dialogue: 0,0:00:56.96,0:01:00.21,Default,,0000,0000,0000,,but here I am to share some lessons
Dialogue: 0,0:01:00.21,0:01:05.23,Default,,0000,0000,0000,,about two powerful civil society \Nmovements that I've been involved in.
Dialogue: 0,0:01:05.23,0:01:09.04,Default,,0000,0000,0000,,They are in issues\Nthat I'm passionate about:
Dialogue: 0,0:01:09.04,0:01:13.21,Default,,0000,0000,0000,,gun control and drug policy.
Dialogue: 0,0:01:13.21,0:01:16.86,Default,,0000,0000,0000,,And these are issues that matter here.
Dialogue: 0,0:01:16.86,0:01:22.25,Default,,0000,0000,0000,,Latin America is ground zero\Nfor both of them.
Dialogue: 0,0:01:22.25,0:01:24.30,Default,,0000,0000,0000,,For example, Brazil --
Dialogue: 0,0:01:24.30,0:01:30.55,Default,,0000,0000,0000,,this beautiful country hosting TEDGlobal\Nhas the world's ugliest record.
Dialogue: 0,0:01:30.55,0:01:36.45,Default,,0000,0000,0000,,We are the number one champion\Nin homicidal violence.
Dialogue: 0,0:01:36.45,0:01:42.56,Default,,0000,0000,0000,,One in every 10 people killed\Naround the world is a Brazilian.
Dialogue: 0,0:01:42.57,0:01:47.68,Default,,0000,0000,0000,,This translates into over 56,000 people
Dialogue: 0,0:01:47.68,0:01:51.16,Default,,0000,0000,0000,,dying violently each year.
Dialogue: 0,0:01:51.16,0:01:57.08,Default,,0000,0000,0000,,Most of them are young, black boys\Ndying by guns.
Dialogue: 0,0:01:57.08,0:02:02.21,Default,,0000,0000,0000,,Brazil is also one of the world's\Nlargest consumers of drugs,
Dialogue: 0,0:02:02.21,0:02:07.07,Default,,0000,0000,0000,,and the War on Drugs\Nhas been especially painful here.
Dialogue: 0,0:02:07.07,0:02:10.34,Default,,0000,0000,0000,,Around 50 percent of the homicides\Nin the streets in Brazil
Dialogue: 0,0:02:10.34,0:02:13.78,Default,,0000,0000,0000,,are related to the War on Drugs.
Dialogue: 0,0:02:13.78,0:02:19.46,Default,,0000,0000,0000,,The same is true for about\N25 percent of people in jail.
Dialogue: 0,0:02:19.46,0:02:24.60,Default,,0000,0000,0000,,And it's not just Brazil that is affected\Nby the twin problems of guns and drugs.
Dialogue: 0,0:02:24.60,0:02:31.62,Default,,0000,0000,0000,,Virtually every country and city across\NCentral and South America is in trouble.
Dialogue: 0,0:02:31.62,0:02:35.87,Default,,0000,0000,0000,,Latin America has nine percent\Nof the world's population,
Dialogue: 0,0:02:35.87,0:02:40.93,Default,,0000,0000,0000,,but 25 percent\Nof its global violent deaths.
Dialogue: 0,0:02:40.93,0:02:43.97,Default,,0000,0000,0000,,These are not problems\Nwe can run away from.
Dialogue: 0,0:02:43.97,0:02:46.27,Default,,0000,0000,0000,,I certainly could not.
Dialogue: 0,0:02:46.27,0:02:51.15,Default,,0000,0000,0000,,So the first campaign I got involved with\Nstarted here in 2003
Dialogue: 0,0:02:51.15,0:02:53.19,Default,,0000,0000,0000,,to change Brazil's gun law
Dialogue: 0,0:02:53.19,0:02:56.28,Default,,0000,0000,0000,,and to create a program\Nto buy back weapons.
Dialogue: 0,0:02:56.28,0:02:57.86,Default,,0000,0000,0000,,In just a few years,
Dialogue: 0,0:02:57.86,0:03:00.30,Default,,0000,0000,0000,,we not only changed national legislation
Dialogue: 0,0:03:00.30,0:03:04.03,Default,,0000,0000,0000,,that made it much more difficult\Nfor civilians to buy a gun,
Dialogue: 0,0:03:04.03,0:03:09.68,Default,,0000,0000,0000,,but we collected and destroyed\Nalmost half a million weapons.
Dialogue: 0,0:03:09.68,0:03:14.26,Default,,0000,0000,0000,,This was one of the biggest\Nbuyback programs in history --
Dialogue: 0,0:03:14.26,0:03:16.92,Default,,0000,0000,0000,,(Applause) --
Dialogue: 0,0:03:16.92,0:03:20.54,Default,,0000,0000,0000,,but we also suffered some setbacks.
Dialogue: 0,0:03:20.54,0:03:26.32,Default,,0000,0000,0000,,We lost a referendum to ban\Ngun sales to civilians in 2005.
Dialogue: 0,0:03:26.32,0:03:29.60,Default,,0000,0000,0000,,The second initiative was also home-grown,
Dialogue: 0,0:03:29.60,0:03:35.15,Default,,0000,0000,0000,,but is today a global movement to reform\Nthe international drug control regime.
Dialogue: 0,0:03:35.15,0:03:36.94,Default,,0000,0000,0000,,I am the executive coordinator
Dialogue: 0,0:03:36.94,0:03:41.42,Default,,0000,0000,0000,,of something called\Nthe Global Commission on Drug Policy.
Dialogue: 0,0:03:41.42,0:03:43.85,Default,,0000,0000,0000,,The commission is a high-level group
Dialogue: 0,0:03:43.85,0:03:47.76,Default,,0000,0000,0000,,of global leaders brought together\Nto identify more humane
Dialogue: 0,0:03:47.76,0:03:51.91,Default,,0000,0000,0000,,and effective approaches\Nto the issue of drugs.
Dialogue: 0,0:03:51.91,0:03:56.48,Default,,0000,0000,0000,,Since we started in 2008,\Nthe taboo on drugs is broken.
Dialogue: 0,0:03:56.48,0:04:01.43,Default,,0000,0000,0000,,Across the Americas, from the US\Nand Mexico to Colombia and Uruguay,
Dialogue: 0,0:04:01.43,0:04:03.58,Default,,0000,0000,0000,,change is in the air.
Dialogue: 0,0:04:03.58,0:04:07.38,Default,,0000,0000,0000,,But rather than tell you the whole story\Nabout these two movements,
Dialogue: 0,0:04:07.38,0:04:11.19,Default,,0000,0000,0000,,I just want to share with you\Nfour key insights.
Dialogue: 0,0:04:11.19,0:04:14.79,Default,,0000,0000,0000,,I call them lessons to change the world.
Dialogue: 0,0:04:14.79,0:04:17.02,Default,,0000,0000,0000,,There are certainly many more,
Dialogue: 0,0:04:17.02,0:04:20.31,Default,,0000,0000,0000,,but these are the ones\Nthat stand out to me.
Dialogue: 0,0:04:20.31,0:04:22.50,Default,,0000,0000,0000,,So the first lesson is:
Dialogue: 0,0:04:22.50,0:04:25.77,Default,,0000,0000,0000,,Change and control the narrative.
Dialogue: 0,0:04:25.77,0:04:27.60,Default,,0000,0000,0000,,It may seem obvious,
Dialogue: 0,0:04:27.60,0:04:30.65,Default,,0000,0000,0000,,but a key ingredient\Nto civil society diplomacy
Dialogue: 0,0:04:30.65,0:04:34.73,Default,,0000,0000,0000,,is first changing and then\Ncontrolling the narrative.
Dialogue: 0,0:04:34.73,0:04:37.89,Default,,0000,0000,0000,,This is something that veteran\Npoliticians understand,
Dialogue: 0,0:04:37.89,0:04:42.81,Default,,0000,0000,0000,,but that civil society groups\Ngenerally do not do very well.
Dialogue: 0,0:04:42.81,0:04:45.16,Default,,0000,0000,0000,,In the case of drug policy,
Dialogue: 0,0:04:45.16,0:04:48.62,Default,,0000,0000,0000,,our biggest success has been\Nto change the discussion
Dialogue: 0,0:04:48.62,0:04:51.43,Default,,0000,0000,0000,,away from prosecuting a War on Drugs
Dialogue: 0,0:04:51.43,0:04:55.40,Default,,0000,0000,0000,,to putting people's health\Nand safety first.
Dialogue: 0,0:04:55.40,0:04:58.83,Default,,0000,0000,0000,,In a cutting-edge report\Nwe just launched in New York,
Dialogue: 0,0:04:58.83,0:05:06.40,Default,,0000,0000,0000,,we also showed that the groups benefiting\Nmost from this $320 billion market
Dialogue: 0,0:05:06.40,0:05:09.72,Default,,0000,0000,0000,,are criminal gangs and cartels.
Dialogue: 0,0:05:09.72,0:05:13.46,Default,,0000,0000,0000,,So in order to undermine\Nthe power and profit of these groups,
Dialogue: 0,0:05:13.46,0:05:16.43,Default,,0000,0000,0000,,we need to change the conversation.
Dialogue: 0,0:05:16.43,0:05:22.73,Default,,0000,0000,0000,,We need to make illegal drugs legal.
Dialogue: 0,0:05:22.73,0:05:25.56,Default,,0000,0000,0000,,But before I get you too excited,
Dialogue: 0,0:05:25.56,0:05:28.69,Default,,0000,0000,0000,,I don't mean drugs\Nshould be a free-for-all.
Dialogue: 0,0:05:28.70,0:05:32.83,Default,,0000,0000,0000,,What I'm talking about, and what\Nthe Global Commission advocates for
Dialogue: 0,0:05:32.83,0:05:37.35,Default,,0000,0000,0000,,is creating a highly regulated market,
Dialogue: 0,0:05:37.35,0:05:42.58,Default,,0000,0000,0000,,where different drugs would have\Ndifferent degrees of regulation.
Dialogue: 0,0:05:42.58,0:05:46.62,Default,,0000,0000,0000,,As for gun control,\Nwe were successful in changing,
Dialogue: 0,0:05:46.62,0:05:49.54,Default,,0000,0000,0000,,but not so much\Nin controlling, the narrative.
Dialogue: 0,0:05:49.54,0:05:52.40,Default,,0000,0000,0000,,And this brings me to my next lesson:
Dialogue: 0,0:05:52.40,0:05:56.32,Default,,0000,0000,0000,,Never underestimate your opponents.
Dialogue: 0,0:05:56.32,0:05:58.55,Default,,0000,0000,0000,,If you want to succeed\Nin changing the world,
Dialogue: 0,0:05:58.55,0:06:00.92,Default,,0000,0000,0000,,you need to know who you're up against.
Dialogue: 0,0:06:00.92,0:06:04.59,Default,,0000,0000,0000,,You need to learn their motivations\Nand points of view.
Dialogue: 0,0:06:04.59,0:06:06.80,Default,,0000,0000,0000,,In the case of gun control,
Dialogue: 0,0:06:06.80,0:06:10.35,Default,,0000,0000,0000,,we really underestimated our opponents.
Dialogue: 0,0:06:10.35,0:06:13.27,Default,,0000,0000,0000,,After a very successful\Ngun-collection program,
Dialogue: 0,0:06:13.27,0:06:14.62,Default,,0000,0000,0000,,we were elated.
Dialogue: 0,0:06:14.62,0:06:17.45,Default,,0000,0000,0000,,We had support from\N80 percent of Brazilians,
Dialogue: 0,0:06:17.45,0:06:20.34,Default,,0000,0000,0000,,and thought that this could help us\Nwin the referendum
Dialogue: 0,0:06:20.34,0:06:22.75,Default,,0000,0000,0000,,to ban gun sales to civilians.
Dialogue: 0,0:06:22.75,0:06:25.93,Default,,0000,0000,0000,,But we were dead wrong.
Dialogue: 0,0:06:25.93,0:06:29.25,Default,,0000,0000,0000,,During a televised 20-day public debate,
Dialogue: 0,0:06:29.25,0:06:33.10,Default,,0000,0000,0000,,our opponent used\Nour own arguments against us.
Dialogue: 0,0:06:33.10,0:06:35.33,Default,,0000,0000,0000,,We ended up losing the popular vote.
Dialogue: 0,0:06:35.33,0:06:37.68,Default,,0000,0000,0000,,It was really terrible.
Dialogue: 0,0:06:37.68,0:06:43.84,Default,,0000,0000,0000,,The National Rifle Association --\Nyes, the American NRA --
Dialogue: 0,0:06:43.84,0:06:45.60,Default,,0000,0000,0000,,came to Brazil.
Dialogue: 0,0:06:45.60,0:06:48.70,Default,,0000,0000,0000,,They inundated our campaign\Nwith their propaganda,
Dialogue: 0,0:06:48.70,0:06:50.24,Default,,0000,0000,0000,,that as you know,
Dialogue: 0,0:06:50.24,0:06:54.58,Default,,0000,0000,0000,,links the right to own guns\Nto ideas of freedom and democracy.
Dialogue: 0,0:06:54.58,0:06:58.46,Default,,0000,0000,0000,,They simply threw everything at us.
Dialogue: 0,0:06:58.46,0:07:00.38,Default,,0000,0000,0000,,They used our national flag,
Dialogue: 0,0:07:00.38,0:07:02.08,Default,,0000,0000,0000,,our independence anthem.
Dialogue: 0,0:07:02.08,0:07:03.92,Default,,0000,0000,0000,,They invoked women's rights
Dialogue: 0,0:07:03.92,0:07:09.30,Default,,0000,0000,0000,,and misused images of Mandela,\NTiananmen Square, and even Hitler.
Dialogue: 0,0:07:09.30,0:07:13.27,Default,,0000,0000,0000,,They won by playing with people's fears.
Dialogue: 0,0:07:13.27,0:07:17.92,Default,,0000,0000,0000,,In fact, guns were almost completely\Nignored in their campaign.
Dialogue: 0,0:07:17.92,0:07:21.21,Default,,0000,0000,0000,,Their focus was on individual rights.
Dialogue: 0,0:07:21.21,0:07:22.79,Default,,0000,0000,0000,,But I ask you,
Dialogue: 0,0:07:22.79,0:07:25.02,Default,,0000,0000,0000,,which right is more important,
Dialogue: 0,0:07:25.02,0:07:26.83,Default,,0000,0000,0000,,the right to life
Dialogue: 0,0:07:26.83,0:07:29.90,Default,,0000,0000,0000,,or the right to have a gun\Nthat takes life away?
Dialogue: 0,0:07:29.90,0:07:34.15,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:07:34.15,0:07:37.97,Default,,0000,0000,0000,,We thought people would vote\Nin defense of life,
Dialogue: 0,0:07:37.97,0:07:42.76,Default,,0000,0000,0000,,but in a country with a recent past\Nof military dictatorship,
Dialogue: 0,0:07:42.76,0:07:47.03,Default,,0000,0000,0000,,the anti-government message\Nof our opponents resonated,
Dialogue: 0,0:07:47.03,0:07:50.63,Default,,0000,0000,0000,,and we were not prepared to respond.
Dialogue: 0,0:07:50.63,0:07:52.72,Default,,0000,0000,0000,,Lesson learned.
Dialogue: 0,0:07:52.72,0:07:56.00,Default,,0000,0000,0000,,We've been more successful\Nin the case of drug policy.
Dialogue: 0,0:07:56.00,0:08:00.72,Default,,0000,0000,0000,,If you asked most people 10 years ago if\Nan end to the War on Drugs was possible,
Dialogue: 0,0:08:00.72,0:08:02.73,Default,,0000,0000,0000,,they would have laughed.
Dialogue: 0,0:08:02.73,0:08:06.23,Default,,0000,0000,0000,,After all, there are huge\Nmilitary police prisons
Dialogue: 0,0:08:06.23,0:08:10.32,Default,,0000,0000,0000,,and financial establishments\Nbenefiting from this war.
Dialogue: 0,0:08:10.32,0:08:16.10,Default,,0000,0000,0000,,But today, the international drug\Ncontrol regime is starting to crumble.
Dialogue: 0,0:08:16.10,0:08:20.93,Default,,0000,0000,0000,,Governments and civil societies\Nare experimenting with new approaches.
Dialogue: 0,0:08:20.93,0:08:23.25,Default,,0000,0000,0000,,The Global Commission on Drug Policy
Dialogue: 0,0:08:23.25,0:08:25.32,Default,,0000,0000,0000,,really knew its opposition,
Dialogue: 0,0:08:25.32,0:08:27.15,Default,,0000,0000,0000,,and rather than fighting them,
Dialogue: 0,0:08:27.15,0:08:31.79,Default,,0000,0000,0000,,our chair -- former Brazilian President\NFernando Henrique Cardoso --
Dialogue: 0,0:08:31.79,0:08:36.06,Default,,0000,0000,0000,,reached out to leaders\Nfrom across the political spectrum,
Dialogue: 0,0:08:36.06,0:08:38.88,Default,,0000,0000,0000,,from liberals to conservatives.
Dialogue: 0,0:08:38.88,0:08:43.75,Default,,0000,0000,0000,,This high level group\Nagreed to honestly discuss
Dialogue: 0,0:08:43.75,0:08:45.70,Default,,0000,0000,0000,,the merits and flaws of drug policies.
Dialogue: 0,0:08:45.70,0:08:50.46,Default,,0000,0000,0000,,It was this reasoned, informed\Nand strategic discussion
Dialogue: 0,0:08:50.46,0:08:54.22,Default,,0000,0000,0000,,that revealed the sad truth\Nabout the War on Drugs.
Dialogue: 0,0:08:54.22,0:09:00.54,Default,,0000,0000,0000,,The War on Drugs has simply failed\Nacross every metric.
Dialogue: 0,0:09:00.54,0:09:03.44,Default,,0000,0000,0000,,Drugs are cheaper\Nand more available than ever,
Dialogue: 0,0:09:03.44,0:09:06.23,Default,,0000,0000,0000,,and consumption has risen globally.
Dialogue: 0,0:09:06.23,0:09:08.41,Default,,0000,0000,0000,,But even worse,
Dialogue: 0,0:09:08.41,0:09:14.98,Default,,0000,0000,0000,,it also generated massive\Nnegative unintended consequences.
Dialogue: 0,0:09:14.98,0:09:18.63,Default,,0000,0000,0000,,It is true that some people\Nhave made these arguments before,
Dialogue: 0,0:09:18.63,0:09:20.37,Default,,0000,0000,0000,,but we've made a difference
Dialogue: 0,0:09:20.37,0:09:23.38,Default,,0000,0000,0000,,by anticipating the arguments\Nof our opponents
Dialogue: 0,0:09:23.38,0:09:25.48,Default,,0000,0000,0000,,and by leveraging powerful voices
Dialogue: 0,0:09:25.48,0:09:30.37,Default,,0000,0000,0000,,that a few years ago\Nwould probably have resisted change.
Dialogue: 0,0:09:30.37,0:09:34.46,Default,,0000,0000,0000,,Third lesson: Use data\Nto drive your argument.
Dialogue: 0,0:09:34.46,0:09:37.46,Default,,0000,0000,0000,,Guns and drugs are emotive issues,
Dialogue: 0,0:09:37.46,0:09:41.36,Default,,0000,0000,0000,,and as we've painfully learned\Nin the gun referendum campaign in Brazil,
Dialogue: 0,0:09:41.36,0:09:44.42,Default,,0000,0000,0000,,sometimes it's impossible\Nto cut through the emotions
Dialogue: 0,0:09:44.42,0:09:46.51,Default,,0000,0000,0000,,and get to the facts.
Dialogue: 0,0:09:46.51,0:09:49.60,Default,,0000,0000,0000,,But this doesn't mean\Nthat we shouldn't try.
Dialogue: 0,0:09:49.60,0:09:51.25,Default,,0000,0000,0000,,Until quite recently,
Dialogue: 0,0:09:51.25,0:09:55.26,Default,,0000,0000,0000,,we simply didn't know\Nhow many Brazilians were killed by guns.
Dialogue: 0,0:09:55.26,0:10:00.78,Default,,0000,0000,0000,,Amazingly, it was a local soap opera\Ncalled "Mulheres Apaixonadas" --
Dialogue: 0,0:10:00.78,0:10:02.50,Default,,0000,0000,0000,,or "Women in Love" --
Dialogue: 0,0:10:02.50,0:10:06.41,Default,,0000,0000,0000,,that kicked off Brazil's\Nnational gun control campaign.
Dialogue: 0,0:10:06.41,0:10:08.87,Default,,0000,0000,0000,,In one highly viewed episode,
Dialogue: 0,0:10:08.87,0:10:13.07,Default,,0000,0000,0000,,a soap opera lead actress\Nwas killed by a stray bullet.
Dialogue: 0,0:10:13.07,0:10:17.37,Default,,0000,0000,0000,,Brazilian grannies\Nand housewives were outraged,
Dialogue: 0,0:10:17.37,0:10:20.64,Default,,0000,0000,0000,,and in a case of art imitating life,
Dialogue: 0,0:10:20.64,0:10:25.94,Default,,0000,0000,0000,,this episode also included footage\Nof a real gun control march
Dialogue: 0,0:10:25.94,0:10:28.42,Default,,0000,0000,0000,,that we had organized right here,\N
Dialogue: 0,0:10:28.42,0:10:31.26,Default,,0000,0000,0000,,outside in Copacabana Beach.
Dialogue: 0,0:10:31.26,0:10:36.70,Default,,0000,0000,0000,,The televised death and march\Nhad a huge impact on public opinion.
Dialogue: 0,0:10:36.70,0:10:41.48,Default,,0000,0000,0000,,Within weeks, our national congress\Napproved the disarmament bill
Dialogue: 0,0:10:41.48,0:10:44.57,Default,,0000,0000,0000,,that had been languishing for years.
Dialogue: 0,0:10:44.57,0:10:47.59,Default,,0000,0000,0000,,We were then able to mobilize data
Dialogue: 0,0:10:47.59,0:10:50.89,Default,,0000,0000,0000,,to show the successful outcomes\Nof the change in the law
Dialogue: 0,0:10:50.89,0:10:53.01,Default,,0000,0000,0000,,and gun collection program.
Dialogue: 0,0:10:53.01,0:10:54.77,Default,,0000,0000,0000,,Here is what I mean:
Dialogue: 0,0:10:54.77,0:10:58.29,Default,,0000,0000,0000,,We could prove that in just one year,
Dialogue: 0,0:10:58.29,0:11:03.10,Default,,0000,0000,0000,,we saved more than 5,000 lives.
Dialogue: 0,0:11:03.10,0:11:06.86,Default,,0000,0000,0000,,(Applause)
Dialogue: 0,0:11:06.86,0:11:09.28,Default,,0000,0000,0000,,And in the case of drugs,
Dialogue: 0,0:11:09.28,0:11:14.57,Default,,0000,0000,0000,,in order to undermine this fear\Nand prejudice that surrounds the issue,
Dialogue: 0,0:11:14.57,0:11:19.68,Default,,0000,0000,0000,,we managed to gather and present data\Nthat shows that today's drug policies
Dialogue: 0,0:11:19.68,0:11:23.55,Default,,0000,0000,0000,,cause much more harm than drug use per se,
Dialogue: 0,0:11:23.55,0:11:27.68,Default,,0000,0000,0000,,and people are starting to get it.
Dialogue: 0,0:11:27.68,0:11:29.82,Default,,0000,0000,0000,,My fourth insight is:
Dialogue: 0,0:11:29.82,0:11:34.04,Default,,0000,0000,0000,,Don't be afraid to bring\Ntogether odd bedfellows.
Dialogue: 0,0:11:34.04,0:11:36.02,Default,,0000,0000,0000,,What we've learned in Brazil --
Dialogue: 0,0:11:36.02,0:11:38.36,Default,,0000,0000,0000,,and this doesn't only\Napply to my country --
Dialogue: 0,0:11:38.36,0:11:42.100,Default,,0000,0000,0000,,is the importance of bringing diverse\Nand eclectic folks together.
Dialogue: 0,0:11:42.100,0:11:45.13,Default,,0000,0000,0000,,If you want to change the world,
Dialogue: 0,0:11:45.13,0:11:49.43,Default,,0000,0000,0000,,it helps to have a good cross-section\Nof society on your side.
Dialogue: 0,0:11:49.43,0:11:52.03,Default,,0000,0000,0000,,In both the case of guns and drugs,
Dialogue: 0,0:11:52.03,0:11:55.46,Default,,0000,0000,0000,,we brought together\Na wonderful mix of people.
Dialogue: 0,0:11:55.46,0:11:59.67,Default,,0000,0000,0000,,We mobilized the elite\Nand got huge support from the media.
Dialogue: 0,0:11:59.67,0:12:04.12,Default,,0000,0000,0000,,We gathered the victims,\Nhuman rights champions, cultural icons.
Dialogue: 0,0:12:04.12,0:12:06.70,Default,,0000,0000,0000,,We also assembled\Nthe professional classes --
Dialogue: 0,0:12:06.70,0:12:09.70,Default,,0000,0000,0000,,doctors, lawyers, academia and more.
Dialogue: 0,0:12:09.70,0:12:12.44,Default,,0000,0000,0000,,What I've learned over the last years
Dialogue: 0,0:12:12.44,0:12:18.34,Default,,0000,0000,0000,,is that you need coalitions of the willing\Nand of the unwilling to make change.
Dialogue: 0,0:12:18.34,0:12:20.20,Default,,0000,0000,0000,,In the case of drugs,
Dialogue: 0,0:12:20.20,0:12:23.79,Default,,0000,0000,0000,,we needed libertarians,\Nanti-prohibitionists, legalizers,
Dialogue: 0,0:12:23.79,0:12:26.14,Default,,0000,0000,0000,,and liberal politicians.
Dialogue: 0,0:12:26.14,0:12:28.60,Default,,0000,0000,0000,,They may not agree on everything;
Dialogue: 0,0:12:28.60,0:12:32.85,Default,,0000,0000,0000,,in fact, they disagree\Non almost everything.
Dialogue: 0,0:12:32.85,0:12:38.62,Default,,0000,0000,0000,,But the legitimacy of the campaign\Nis based on their diverse points of view.
Dialogue: 0,0:12:39.52,0:12:41.76,Default,,0000,0000,0000,,Over a decade ago,
Dialogue: 0,0:12:41.76,0:12:46.22,Default,,0000,0000,0000,,I had a comfortable future\Nworking for an investment bank.
Dialogue: 0,0:12:46.22,0:12:50.49,Default,,0000,0000,0000,,I was as far removed from the world\Nof civil society diplomacy
Dialogue: 0,0:12:50.49,0:12:52.77,Default,,0000,0000,0000,,as you can imagine.
Dialogue: 0,0:12:52.77,0:12:54.93,Default,,0000,0000,0000,,But I took a chance.
Dialogue: 0,0:12:54.93,0:12:56.92,Default,,0000,0000,0000,,I changed course,
Dialogue: 0,0:12:56.92,0:13:00.28,Default,,0000,0000,0000,,and on the way, I helped \Nto create social movements
Dialogue: 0,0:13:00.28,0:13:05.00,Default,,0000,0000,0000,,that I believe have made \Nsome parts of the world safer.
Dialogue: 0,0:13:05.00,0:13:10.18,Default,,0000,0000,0000,,Each and every one of us\Nhas the power to change the world.
Dialogue: 0,0:13:10.18,0:13:14.79,Default,,0000,0000,0000,,No matter what the issue,\Nand no matter how hard the fight,
Dialogue: 0,0:13:14.79,0:13:19.50,Default,,0000,0000,0000,,civil society is central\Nto the blueprint for change.
Dialogue: 0,0:13:19.50,0:13:21.82,Default,,0000,0000,0000,,Thank you.
Dialogue: 0,0:13:21.82,0:13:25.83,Default,,0000,0000,0000,,(Applause)