1 00:00:03,526 --> 00:00:08,858 Ours is the age of sharing, gigging and Ubering just about everything. 2 00:00:08,858 --> 00:00:10,662 Let me give you a couple of examples. 3 00:00:10,662 --> 00:00:12,196 When you leave here tonight, 4 00:00:12,196 --> 00:00:14,932 maybe you will get on your Uber app 5 00:00:14,932 --> 00:00:20,355 and you will get someone to take you home in their personal car. 6 00:00:20,355 --> 00:00:23,974 Let us imagine that you decide to go on a vacation, 7 00:00:23,974 --> 00:00:27,414 maybe you'll go on to Airbnb and stay with someone 8 00:00:27,414 --> 00:00:30,536 in their own home while they're there. 9 00:00:30,846 --> 00:00:34,373 These are the things we didn't do that long ago, but it goes further. 10 00:00:34,373 --> 00:00:37,905 Let's say you go to IKEA, and you buy your child some furniture, 11 00:00:37,905 --> 00:00:41,614 and you're facing putting together a crib? 12 00:00:41,906 --> 00:00:44,804 You don't have to learn how to use that Allen wrench anymore, 13 00:00:44,804 --> 00:00:47,984 you can go onto TaskRabbit and get somebody else to do it for you. 14 00:00:48,243 --> 00:00:50,164 Le's say you're tired of cooking. 15 00:00:50,164 --> 00:00:52,210 You can go onto Blue Plate, 16 00:00:52,210 --> 00:00:56,160 and you can get someone to use a shared kitchen, 17 00:00:56,160 --> 00:01:00,280 and they will deliver that fresh meal to your door 18 00:01:01,087 --> 00:01:04,209 for your family to eat, and you don't have to cook anymore. 19 00:01:04,620 --> 00:01:06,864 Now, the interesting thing about all these uses, 20 00:01:06,864 --> 00:01:09,267 and a lot of the other uses of the sharing economy, 21 00:01:09,267 --> 00:01:10,779 is that they profoundly change 22 00:01:10,779 --> 00:01:14,251 the way that we think about the way our economy works 23 00:01:14,251 --> 00:01:15,883 and the way we've done business. 24 00:01:16,250 --> 00:01:19,690 The other interesting thing is that a lot of them are also illegal. 25 00:01:20,219 --> 00:01:23,340 Now, I wrote an article 26 00:01:23,340 --> 00:01:26,160 called "First Principles for Regulating the Sharing Economy" 27 00:01:26,160 --> 00:01:29,288 that was recently published in the Harvard Journal on Legislation, 28 00:01:29,288 --> 00:01:32,836 and in that, I deal with a lot of the technical issues of this illegality. 29 00:01:32,836 --> 00:01:37,033 But I want to focus here today on four principles 30 00:01:37,033 --> 00:01:40,324 for why you should embrace the sharing economy 31 00:01:40,324 --> 00:01:43,163 and ways that it can affect your life. 32 00:01:43,163 --> 00:01:45,604 I'm going to call these the core principles: 33 00:01:45,604 --> 00:01:51,384 Community, Ownership, Reputation, and Equity. 34 00:01:51,384 --> 00:01:53,181 So let's start with community. 35 00:01:53,523 --> 00:01:54,994 When we think about community, 36 00:01:54,994 --> 00:01:57,502 we often think about family, close friends. 37 00:01:57,502 --> 00:02:00,094 But in the '70s, a sociologist named Mark Granovetter 38 00:02:00,094 --> 00:02:03,033 started thinking about other types of community. 39 00:02:03,033 --> 00:02:07,376 And what he was looking at in particular were what he came to call "weak ties." 40 00:02:07,695 --> 00:02:09,884 These were the people that you barely know. 41 00:02:09,884 --> 00:02:14,424 Jane Jacobs, the urbanist, might have called these, in her lingo, 42 00:02:14,424 --> 00:02:20,864 "hop skip" people, the kind of people that help to bridge boundaries between us. 43 00:02:21,274 --> 00:02:25,533 And what he found in his research, and subsequent sociologists have found, 44 00:02:25,533 --> 00:02:27,166 is that it's along these weak ties 45 00:02:27,166 --> 00:02:29,823 that a lot of information in communities flows, 46 00:02:29,823 --> 00:02:34,925 and the kind of the political cohesiveness of our society tends to rest. 47 00:02:34,925 --> 00:02:37,265 Well, that's all big thoughts and everything, 48 00:02:37,265 --> 00:02:41,285 but I'm going to argue that the sharing economy can be valuable 49 00:02:41,285 --> 00:02:45,624 because it provides us these opportunities to make weak ties in communities. 50 00:02:45,624 --> 00:02:47,264 Let me give you an example. 51 00:02:47,670 --> 00:02:49,553 My family, we rented an Airbnb 52 00:02:49,553 --> 00:02:53,145 in a single-family residential neighborhood in Bend, Oregon. 53 00:02:53,145 --> 00:02:57,874 And we go there, and we're at the park with my two-year-old daughter at the time, 54 00:02:58,115 --> 00:03:01,779 and we start talking to another guy who's there, 55 00:03:01,779 --> 00:03:04,369 who lives there and has a two-year-old. 56 00:03:04,369 --> 00:03:07,842 And we start talking about how hard it is to find a place to go with kids, 57 00:03:07,842 --> 00:03:09,026 a place go out to eat. 58 00:03:09,026 --> 00:03:14,100 He tells us about this pop-up beer garden that has come up across town, 59 00:03:14,100 --> 00:03:15,339 where there's food trucks, 60 00:03:15,339 --> 00:03:18,011 he says, "It's a great place to go, you should go there." 61 00:03:18,011 --> 00:03:20,081 We go, we have a great time, it was perfect. 62 00:03:20,081 --> 00:03:23,081 That's the kind of information that wasn't in the tourist books, 63 00:03:23,081 --> 00:03:25,010 that we wouldn't have found ourselves. 64 00:03:25,010 --> 00:03:27,122 But it was that weak tie 65 00:03:27,122 --> 00:03:31,072 that provided us the information to have a little bit of a better time. 66 00:03:31,392 --> 00:03:35,661 That's the kind of community building the sharing economy can really facilitate. 67 00:03:35,661 --> 00:03:39,171 But there's another issue of community that we really need to think about. 68 00:03:39,171 --> 00:03:43,992 Let's say that instead of just us being there at the playground, 69 00:03:43,992 --> 00:03:49,231 there were 15 people that were vacationing in that residential neighborhood. 70 00:03:49,550 --> 00:03:52,381 And we were all there with our two-year-old daughters, 71 00:03:52,381 --> 00:03:54,469 and he comes with his two-year-old daughter. 72 00:03:54,469 --> 00:03:57,617 Well now, suddenly, it's not the same type of experience 73 00:03:57,617 --> 00:04:00,841 that he was expecting when he went to the playground, right? 74 00:04:01,237 --> 00:04:04,331 So one of the issues as we think about these types of uses 75 00:04:04,331 --> 00:04:08,928 that allow us to engage in the communities that we visit 76 00:04:08,928 --> 00:04:13,390 is that we have to think about the effects on the communities that we are visiting. 77 00:04:13,720 --> 00:04:18,739 So while the sharing economy can provide us great new opportunities 78 00:04:18,739 --> 00:04:22,949 through things like weak ties, to find new ways into the community, 79 00:04:22,949 --> 00:04:26,259 we also need to think about the types of effects that we have 80 00:04:26,259 --> 00:04:31,109 on established communities, and make sure that we're protecting them as well. 81 00:04:31,440 --> 00:04:33,091 Okay, so that's community. 82 00:04:33,389 --> 00:04:35,389 Now, let's talk about ownership. 83 00:04:35,389 --> 00:04:37,640 Americans, we love to own things, right? 84 00:04:37,640 --> 00:04:39,390 Let me give you a couple of examples 85 00:04:39,390 --> 00:04:45,829 about how the sharing economy can change our emphasis on ownership 86 00:04:45,829 --> 00:04:50,345 to an emphasis on access to owning collective goods. 87 00:04:50,345 --> 00:04:51,365 Okay. 88 00:04:51,365 --> 00:04:55,080 Let's say you're working in your wood shop trying to make a piece of furniture, 89 00:04:55,080 --> 00:04:58,709 and you find out that halfway through you need some sort of specialty sander. 90 00:04:58,709 --> 00:05:01,641 Well, one thing you could do is you can go down to Home Depot 91 00:05:01,641 --> 00:05:05,190 and buy that thing that costs $100 or $200, right? 92 00:05:05,190 --> 00:05:08,451 And you're going to use it, then it's going to sit there for a year 93 00:05:08,451 --> 00:05:13,955 or maybe two years, or maybe you'll use it five times in the entire time you own it. 94 00:05:14,203 --> 00:05:17,970 Then you'll sell it for $5, 20 years from now. 95 00:05:18,454 --> 00:05:21,310 The alternative would be, what's happening now, 96 00:05:21,310 --> 00:05:24,430 is that a lot of places have lending tool libraries. 97 00:05:24,430 --> 00:05:29,321 You go, you need that specialty sander, you use it for the weekend you need it, 98 00:05:29,321 --> 00:05:34,709 and then you take it back, then someone else gets to use it as well. 99 00:05:35,302 --> 00:05:39,220 Let me give you another example of a sort of science fiction future. 100 00:05:39,481 --> 00:05:41,279 Autonomous vehicles. 101 00:05:41,941 --> 00:05:44,370 When we think about autonomous vehicles, 102 00:05:44,841 --> 00:05:47,611 which are probably going to be here sooner than we imagine, 103 00:05:47,611 --> 00:05:49,701 in another decade or two, right? 104 00:05:49,701 --> 00:05:51,902 These are vehicles that will drive themselves. 105 00:05:51,902 --> 00:05:53,807 Now some people will buy these, right? 106 00:05:53,807 --> 00:05:57,217 These are the people that buy Teslas or something, right? 107 00:05:57,217 --> 00:06:00,000 But a lot of us are not going to buy an autonomous vehicle. 108 00:06:00,000 --> 00:06:04,033 Instead what we're going to do is we're going to access it 109 00:06:04,033 --> 00:06:07,693 through a shared autonomous vehicle, okay? 110 00:06:07,693 --> 00:06:11,853 And so what we want to do is think about creating an access point 111 00:06:11,853 --> 00:06:17,934 to collective ownership of that autonomous vehicle. 112 00:06:17,934 --> 00:06:21,628 This is precisely what General Motors and Lyft are teaming up to do right now. 113 00:06:21,628 --> 00:06:23,122 You may have heard about this, 114 00:06:23,122 --> 00:06:27,395 but GM just purchased a $500 million stake in the ride-sharing app Lyft. 115 00:06:27,395 --> 00:06:30,513 And what they are trying to do is precisely this: 116 00:06:30,513 --> 00:06:35,233 create an access point for you and for all of us 117 00:06:35,233 --> 00:06:38,623 to these new autonomous vehicles. 118 00:06:38,623 --> 00:06:39,641 Alright. 119 00:06:39,641 --> 00:06:45,791 So what we've seen here with ownership is that the collective access - 120 00:06:45,791 --> 00:06:49,453 if we focus on access to collectively owned goods, 121 00:06:49,453 --> 00:06:50,920 we can do two things. 122 00:06:50,920 --> 00:06:55,792 First, we can better utilize underutilized goods, 123 00:06:55,792 --> 00:06:57,750 that's the sander that sits on the shelf, 124 00:06:57,750 --> 00:07:01,023 instead of sitting on the shelf, a bunch of people get to use it. 125 00:07:01,023 --> 00:07:03,916 And the other thing is we can plan for infrastructure better. 126 00:07:03,916 --> 00:07:06,814 We can better use our infrastructure dollars. 127 00:07:06,814 --> 00:07:11,423 So if we collectively own that car and it comes only when we need it, 128 00:07:11,423 --> 00:07:15,290 maybe we don't need a five-lane highway, maybe we only need a three-lane highway. 129 00:07:15,290 --> 00:07:19,018 And maybe we don't all need driveways anyway, right? 130 00:07:19,018 --> 00:07:23,204 The car will just pull up right in front of our house when we need it. 131 00:07:23,513 --> 00:07:26,814 Now, that may all sound like science fiction future, 132 00:07:26,814 --> 00:07:28,913 but it will be here before we know it. 133 00:07:28,913 --> 00:07:30,823 And if we focus on this type of thing, 134 00:07:30,823 --> 00:07:36,835 we can substantially increase the way we plan for infrastructure in the future. 135 00:07:37,203 --> 00:07:39,412 Alright, reputation. 136 00:07:40,884 --> 00:07:42,693 When we think about reputation, 137 00:07:42,693 --> 00:07:45,594 we know that it's an important part of business, right? 138 00:07:45,594 --> 00:07:49,032 But the reputation in the sharing economy is all; 139 00:07:49,032 --> 00:07:50,692 it is everything. 140 00:07:50,992 --> 00:07:52,953 For both the workers and the consumers, 141 00:07:52,953 --> 00:07:57,996 it's important that we as individuals be able to own our reputations, 142 00:07:57,996 --> 00:08:00,836 and moreover, that we can take it with us. 143 00:08:00,836 --> 00:08:02,613 So, what does that mean? 144 00:08:02,613 --> 00:08:07,424 If you decide to use the sharing economy, like say you decide to hire a driver 145 00:08:07,424 --> 00:08:10,052 to take you from point A to point B on Uber. 146 00:08:11,155 --> 00:08:14,803 You're going to rate that person; you're going to give them five stars. 147 00:08:15,134 --> 00:08:17,154 Great job, they got me there on time. 148 00:08:17,154 --> 00:08:20,173 And they are maybe going to rate you, maybe give you four stars, 149 00:08:20,173 --> 00:08:23,200 because you weren't such a great conversationalist or something. 150 00:08:23,473 --> 00:08:27,345 Well, maybe in that one rating, there's some variation. 151 00:08:27,345 --> 00:08:31,365 But if that driver takes 100 different rides, 152 00:08:31,373 --> 00:08:37,125 or 1,000 rides over the course of a year, they start to earn a reputation. 153 00:08:37,125 --> 00:08:38,961 If they're a great driver, five stars, 154 00:08:38,961 --> 00:08:41,694 you're going to want to take that ride with that person. 155 00:08:41,913 --> 00:08:44,355 Same with you as a passenger, right? 156 00:08:44,355 --> 00:08:45,914 Reputation matters. 157 00:08:46,753 --> 00:08:48,544 But here's the interesting thing. 158 00:08:48,863 --> 00:08:53,633 If that Uber driver decides that they want to go some startup, 159 00:08:53,843 --> 00:08:55,904 can they take their reputation with them? 160 00:08:56,241 --> 00:08:58,869 Let's say it's a company that does the exact same thing, 161 00:09:00,419 --> 00:09:05,924 some other startup, a Boise Uber equivalent; they want to go local, right? 162 00:09:06,315 --> 00:09:09,303 Well, they can't take that reputation with them. 163 00:09:09,303 --> 00:09:12,235 They can't take those 1,000 five-star ratings. 164 00:09:12,673 --> 00:09:13,913 I think that's a problem; 165 00:09:13,913 --> 00:09:16,593 I think that you should be able to own your reputation. 166 00:09:16,943 --> 00:09:19,854 Moreover, let's talk about across platforms. 167 00:09:20,204 --> 00:09:25,533 You want to hire that person to come and assemble your baby's crib. 168 00:09:25,793 --> 00:09:30,284 Well, maybe you also want to know about their ratings as a driver on Uber, 169 00:09:30,284 --> 00:09:32,823 or hosting people on Airbnb. 170 00:09:32,823 --> 00:09:35,874 It may not be definitive with how they are with an Allen wrench, 171 00:09:35,874 --> 00:09:38,065 and you may decide to hire that person anyway, 172 00:09:38,065 --> 00:09:40,553 but wouldn't you want to know if they had bad ratings 173 00:09:40,553 --> 00:09:44,013 or people thought they had bad driving skills or something? 174 00:09:44,244 --> 00:09:46,943 These are the kinds of things that we would want to know, 175 00:09:46,943 --> 00:09:49,162 and that reputation should be portable, 176 00:09:49,162 --> 00:09:52,365 and somebody should be able to own it individually. 177 00:09:52,694 --> 00:09:53,764 Alright. 178 00:09:53,764 --> 00:09:55,673 Finally, equity. 179 00:09:57,865 --> 00:10:01,245 One of the most important things that we've done over the last 50 years 180 00:10:01,245 --> 00:10:07,003 is to ensure equitable accommodation in things like hotels and taxis. 181 00:10:07,281 --> 00:10:10,949 People that are disabled, minorities in our population, 182 00:10:10,949 --> 00:10:13,243 have historically struggled 183 00:10:13,243 --> 00:10:16,683 with these types of public accommodations and public utilities. 184 00:10:17,544 --> 00:10:20,593 African Americans having trouble finding taxis, 185 00:10:20,593 --> 00:10:26,942 people with disabilities not being able to access buildings. 186 00:10:27,579 --> 00:10:31,465 We've done a lot over the last 50 years with the Americans with Disabilities Act 187 00:10:31,465 --> 00:10:34,429 and specifically the Civil Rights Act of 1964. 188 00:10:34,429 --> 00:10:39,434 They've done a lot to assure that the disabled and minorities 189 00:10:39,434 --> 00:10:46,144 in our society have access to these public accommodations. 190 00:10:47,220 --> 00:10:50,879 But there is a lawsuit in California right now 191 00:10:50,879 --> 00:10:57,109 where a number of blind individuals have alleged they've had a hard time 192 00:10:57,109 --> 00:11:00,774 getting rides with ride sharing companies like Uber and Lyft, 193 00:11:00,774 --> 00:11:04,659 because drivers do not want to have their dogs 194 00:11:06,868 --> 00:11:09,478 in the cars with them. 195 00:11:11,188 --> 00:11:14,386 At the same time, a recent study out of Harvard University 196 00:11:14,386 --> 00:11:19,157 has found that those with African-American names on Airbnb 197 00:11:19,157 --> 00:11:23,919 have had a much harder time securing a place to stay through the site 198 00:11:23,919 --> 00:11:27,624 than those with non-African-American sounding names. 199 00:11:27,902 --> 00:11:31,792 These point to problems with the sharing economy 200 00:11:31,792 --> 00:11:33,402 that we need to address. 201 00:11:33,402 --> 00:11:38,102 I would argue that while the nature of the regulations to ensure equity 202 00:11:38,102 --> 00:11:40,283 may be difficult for us to think through, 203 00:11:40,283 --> 00:11:44,563 they're important to ensure that equity remains viable 204 00:11:44,563 --> 00:11:46,623 in this new economy that we're creating. 205 00:11:47,173 --> 00:11:49,124 So these are the core principles. 206 00:11:50,725 --> 00:11:53,871 These are the core principles, and If we follow through with these, 207 00:11:53,871 --> 00:11:57,541 and we make the core principles 208 00:11:57,541 --> 00:12:02,273 part of the way that we think through the sharing economy, 209 00:12:02,582 --> 00:12:08,963 we can make sure that we have not only new opportunities for the sharing economy, 210 00:12:09,183 --> 00:12:10,833 a new way of doing business, 211 00:12:10,833 --> 00:12:14,612 but one that is equitable and can actually revolutionize our lives. 212 00:12:14,612 --> 00:12:15,743 Thank you. 213 00:12:15,743 --> 00:12:17,472 (Applause) (Cheers)